The Mixology Company
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
The Mixology Company firmographics
Firmographics- Name
- The Mixology Company
- Legal name
- The Mixology Company
- Website
- https://mixologycompany.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Mixology Company industry classification
Industry- Product category
- Experiential Mixology Services
- NAICS
- Caterers (722320)
- akta.pro primary industry
- Cocktail Experiences (Mixology Classes, Cocktail Tours) (THAJAGAG)
- akta.pro secondary industries
- Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)
Keywords
Where The Mixology Company is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
The Mixology Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Mixology Classes: Charging per participant for interactive cocktail-making classes taught by professional mixologists. Customers learn citrus-based and spirit-forward cocktail techniques, fresh-pressed juice preparation, and homemade syrup making.
- Interactive Private Parties: Event-based service for private parties featuring craft cocktails, basic bar drinks, wines, beers, and non-alcoholic options with interactive stations allowing guests to make their own cocktails behind the bar.
- Corporate Team Building Events: Customized corporate team building experiences featuring professional mixology instruction and hands-on cocktail creation activities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Mixology Company product offering
Product offeringCore offering
The Mixology Company delivers in-person experiential mixology education and event services. Its core offerings are Private Mixology Classes, which teach participants the fundamentals of cocktail creation (citrus-based and spirit-forward drinks, shaking and stirring techniques, fresh-pressed juices, homemade syrups) with hands-on guidance from elite mixologists, and Interactive Private Parties, which combine craft cocktail bar service with behind-the-bar stations allowing guests to make their own cocktails. The company also provides customized corporate team building events built around the same hands-on mixology format.
Product overview
The Mixology Company offers experiential mixology education and event services through two core offerings: Private Mixology Classes and Interactive Private Parties. The mixology classes provide hands-on cocktail education, while the interactive parties combine craft cocktail bar experiences with educational stations where guests learn bartending skills. Both offerings feature craft cocktails made with fresh-pressed juices and handmade syrups, delivered by professional mixologists with 17 years of industry experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Mixology Classes In-person mixology education sessions teaching participants the fundamentals of cocktail creation, including citrus-based and spirit-forward drinks, proper shaking and stirring techniques, fresh-pressed juice preparation, and homemade syrup making. Participants conclude by making cocktails behind the bar with the guidance of an elite mixologist. Targeted at individuals and small groups who want to learn professional cocktail-making skills.
- Interactive Private Parties Private event experiences combining a craft cocktail bar (fresh-pressed juices, handmade syrups, wines, beers, non-alcoholic options) with interactive stations where guests make their own cocktails behind the bar under professional guidance. Targeted at individuals and groups hosting birthdays, anniversaries, bachelor/bachelorette parties, and holiday gatherings.
- Corporate Team Building Events Customized corporate team building experiences featuring professional mixology instruction and hands-on cocktail creation activities. Designed for companies seeking engaging team building, employee appreciation, or client entertainment events. Evidenced by named clients including Root 9B (Deloitte) and Covington and Burlington, LLP.
Companies that use The Mixology Company
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
The Mixology Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Mixology Company partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
The Mixology Company competitors and assessment
Company assessmentEmerging players
- A Bar Above: Mixology education brand producing online cocktail courses, recipe content, and educational products. Adjacent peer that overlaps on educational content and consumer skill-building.
- Cocktail Chemistry: Cocktail education platform focused on technique-driven mixology content with classes and video instruction. Overlaps in skill-transfer goal and consumer/learner segment.
Broad incumbents
- Sur La Table: National cooking and culinary education retailer offering in-person mixology and cooking classes across many locations. Comparable in-person education format and consumer/corporate event segments, at much greater scale.
- Airbnb Experiences: Online marketplace for bookable local experiences including mixology classes, tastings, and cocktail-making events. Comparable product category but reaches customers through a large discovery platform rather than direct sales.
- Williams Sonoma: Premium kitchenware retailer that has offered cooking and mixology classes, events, and curated experiences. Overlaps on premium experiential cooking/beverage education but operates as a broad retail brand.
Direct peers
- Liquid Productions: Event bartending and mixology company providing craft cocktail catering and interactive bar experiences for corporate and private events in the SF Bay Area. Geographic and service overlap with The Mixology Company.
- Muddling Memories: Mobile mixology experience company offering interactive cocktail-making classes and parties for private and corporate clients. Direct peer in the hands-on mixology event category.
- Bee's Knees Bartending Services: Mobile bartending and mixology event service with classes, private parties, and corporate events. Directly comparable in service mix and target customer base.
- Shake and Stir Education: Mobile mixology and cocktail class provider offering in-person cocktail education and team-building events for corporate and private clients. Direct competitor in the experiential mixology class space.
- The Cocktail Guru: Cocktail event and education service offering mixology classes, cocktail catering, and bar programs for corporate and private events. Comparable in target market and event-driven delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
The Mixology Company social profiles
Digital presenceThe Mixology Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mixology Company leadership team
Management profileNumber of profiles
The Mixology Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mixology Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mixology Company
What does The Mixology Company do?
The Mixology Company delivers in-person experiential mixology education and event services. Its core offerings are Private Mixology Classes, which teach participants the fundamentals of cocktail creation (citrus-based and spirit-forward drinks, shaking and stirring techniques, fresh-pressed juices, homemade syrups) with hands-on guidance from elite mixologists, and Interactive Private Parties, which combine craft cocktail bar service with behind-the-bar stations allowing guests to make their own cocktails. The company also provides customized corporate team building events built around the same hands-on mixology format.
Is The Mixology Company a public or private company?
The Mixology Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Mixology Company founded?
The Mixology Company was founded in 2008. It employs 1 to 10 people.
Where is The Mixology Company based?
The Mixology Company is headquartered in San Francisco, United States, in the North America region.
How does The Mixology Company make money?
Three revenue lines are on record. Mixology Classes are the primary driver. The others are interactive Private Parties and corporate Team Building Events.
Who are The Mixology Company's main competitors?
Emerging players on record are A Bar Above and Cocktail Chemistry. Broad incumbents are Sur La Table, Airbnb Experiences and Williams Sonoma. Direct peers are Liquid Productions, Muddling Memories, Bee's Knees Bartending Services, Shake and Stir Education and The Cocktail Guru.
Does The Mixology Company have an API?
No public API is recorded for The Mixology Company.
What industry is The Mixology Company in?
The Mixology Company's product category is Experiential Mixology Services. Its primary akta.pro industry code is THAJAGAG, Cocktail Experiences (Mixology Classes, Cocktail Tours), with a secondary code of EDAAAGAH, Beverage & Mixology (Coffee, Tea, Wine, Cocktails). Its NAICS code is 722320.