Shake And Stir

What Shake And Stir does

Shake And Stir is a London-headquartered mixology services company founded in 2015 that designs and delivers bespoke cocktail experiences for corporate events, weddings, private parties, brand activations, and cultural institutions across the United Kingdom. The company operates a portfolio of four core service lines: Events (mobile bar hire and on-site cocktail catering), Consultancy (menu design and recipe development for bars, restaurants, and drinks brands), Staffing (provision of qualified mixologists, bar supervisors, and bar managers), and Masterclasses (interactive cocktail-making sessions for team building and private gatherings). The underlying technology consists of standard bartending equipment, premium glassware, and proprietary bespoke cocktail recipes incorporating theatrical presentation techniques such as colour-changing Chameleon Collins, dry ice effects, and flavour blaster aroma bubbles; no software platform or AI layer is disclosed.

The business model is professional-services and entirely quote-based, with pricing tailored to guest count, cocktail selection, duration, and equipment requirements. Go-to-market is direct-to-client via website contact forms, supported by content marketing through blog, Instagram, and a portfolio of case studies showcasing high-profile engagements. Named customers include Netflix UK, Adobe, Bloomberg, the Natural History Museum, QEII Centre, Secret Theatre, and PoggenPohl, alongside private consumers and SMEs. Revenue streams are diversified across event catering, consultancy, masterclasses, and bartender staffing, with an emphasis on Instagram-worthy, thematically bespoke cocktails designed for one specific occasion each. Customer segments span primary verticals of private events, corporate events, and brand activations, with secondary segments in weddings, bars and restaurants, drinks brands, and cultural institutions.

The company is privately held and entirely bootstrapped, with no external funding, institutional investors, or parent company disclosed. Leadership consists of co-founders Bence Ivanov (Managing Director) and Dovile Daugelaite (Head of Marketing), alongside Romas Dangelevicius (Head of Operations). The headquarters is at 110 Vale Rd, Harringay Warehouse District, London N4 1TD, with operations delivered nationwide through a curated network of freelance cocktail bartenders. Sustainability credentials (seasonal produce, low-waste methods, eco-friendly brand partnerships with Three Spirit Drinks) and an alcohol-free mocktail range broaden the addressable market.

Name

Shake And Stir

Legal name

Shake and Stir

Website

https://shakeandstiruk.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Shake And Stir is a London-based mixology services company founded in 2015 that designs and delivers bespoke cocktail catering, consultancy, masterclasses, and bartender staffing for corporate events, private parties, brand activations, and cultural institutions across the United Kingdom.

Ownership category

akta.pro rank

Product category

Event Bartending and Mixology Services

akta.pro primary industry

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

akta.pro secondary industry

Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)

Keywords

• Mobile cocktail catering
• Event bartending services
• Mixology consultancy
• Cocktail masterclasses
• Bar staffing solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Cocktail Catering: Mobile bar hire and cocktail service for private parties, corporate events, weddings, and large receptions. Includes bespoke menu design, professional mixologists, premium glassware, and full event execution.
2. Cocktail Consultancy: Menu design and mixology expertise for bars, restaurants, catering companies, event planners, and drinks brands. Includes mood boards, tastings, and styled photography for social media.
3. Masterclasses: Hands-on cocktail making classes for team building, birthdays, and networking events. Includes equipment provision, recipe cards, and expert mixologist guidance.
4. Bartender Staffing: Provision of qualified mixologists, bar supervisors, bar managers, personal licence holders, and bar support staff for events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Shake And Stir is a UK-based mixology company offering bespoke cocktail catering for corporate and private events, including mobile bar hire, themed cocktail design, theatrical presentation elements, and on-site professional mixologist staffing. The firm also provides cocktail consultancy (menu design for bars, restaurants and drinks brands), bartender staffing solutions, and interactive cocktail masterclasses. Revenue is driven by quote-based professional service fees for each delivered event or engagement.

Product overview

Shake & Stir is a UK-based mixology company offering a suite of cocktail catering and consultancy services. The core offering comprises Events (bespoke cocktail catering for private and corporate occasions), Consultancy (menu design for bars, restaurants, and brands), Staffing (professional bartender and mixologist staffing), and Masterclasses (interactive cocktail making classes). Their Cocktails product line includes signature bespoke creations, mocktails, and a Sustainable Sips range. Projects Portfolio showcases past work for high-profile clients. The company operates as a service business rather than a software platform, delivering in-person cocktail experiences through mobile bars and professional mixologists.

Differentiator

Problem solved

Functional benefit

Products and services

• Events (Bespoke Cocktail Catering) Bespoke cocktail catering for private parties, corporate events, weddings, brand activations, large receptions, and intimate gatherings. Includes mobile bar hire, themed cocktail menu design, professional mixologists, premium glassware, and full on-site execution.
• Consultancy Mixology consultancy services for bars, restaurants, catering companies, event planners, and drinks brands, including cocktail menu design, brand collaborations, recipe development, mood boards, tastings, and styled photography for social media.
• Staffing Provision of qualified mixologists, bar supervisors, bar managers, personal licence holders, and bar support staff for events across the UK.
• Masterclasses Interactive cocktail-making classes guided by expert mixologists, suitable for team building, birthdays, and private gatherings. Includes equipment provision, custom recipe cards, and knowledgeable mixologist guidance for groups up to 12 people.
• Cocktails (Bespoke Signature, Mocktails, Sustainable Sips) Bespoke cocktail menu offering signature cocktails, alcohol-free mocktails, and a Sustainable Sips range made with fresh ingredients, homemade infusions, and theatrical presentation elements including colour-changing cocktails, dry ice effects, and flavour blaster aroma bubbles.

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Secret TheatrecoreStrategic or Co-development Partner · 12 December 2025Producer of the Nutcracker Noir immersive theatre production. Shake&Stir created a complete bespoke cocktail and mocktail menu inspired by the show's characters and atmosphere, working closely with the creative team to integrate drinks into the theatrical experience.
• FooditudecoreGTM or Marketing Partner · 12 August 2023Event caterer that approached Shake&Stir to create Netflix show-inspired cocktails for a content creator networking event. Fooditude managed the broader event logistics while Shake&Stir provided the cocktail programme.
• Protein StudioscoreStrategic or Co-development PartnerVenue partner for Nutcracker Noir immersive theatre production. Shake&Stir advised on bar design to blend seamlessly with the production's aesthetic and delivered professional cocktail service throughout the show's run.
• ConveneminorStrategic or Co-development PartnerPremium venue that hired Shake&Stir for Adobe Afterparty. Venue hosts corporate events and partners with Shake&Stir for cocktail catering services.
• Three Spirit DrinksminorOthersNon-alcoholic drinks brand featured in Shake&Stir's Social Garibaldi mocktail recipe. Brand collaboration for content creation and cocktail recipe development.
• Three Spirit DrinksminorOthersLivener product used in Citrus Cloud mocktail recipe. Collaborative recipe content featuring brand ingredients.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Bar People: London event bartender staffing and cocktail services business. Overlaps with Shake & Stir on bartender supply for events and weddings, with similar event-led GTM.
• Mojo Bars: London-based mobile bar and cocktail service provider offering mobile bar hire, mixologist staffing, and event cocktails. Closely overlaps Shake & Stir's core event-cocktail catering proposition.
• Hire A Bartender: UK mobile bartender hire and cocktail event service. Comparable to Shake & Stir's staffing and events lines, particularly for private parties and smaller corporate functions.
• The Mixologist Group: UK cocktail catering and mixology events company providing bespoke cocktail menus, bar hire, and mixologist staffing. Operates in the same niche with similar B2B and B2C mix.
• Flair Event Group: UK mobile bar hire and cocktail catering company serving corporate and private events. Directly comparable to Shake & Stir in service scope, target customer, and UK-wide delivery model.
• East London Bartender: London-based mobile bartender and cocktail service for events. Comparable on staffing-led events and bespoke cocktail menus for private and corporate clients.

Broad incumbents

• Eventbrite: Global event ticketing and event-management platform. Touches the same end-buyer (event organisers) but operates as broad event infrastructure rather than specialist cocktail services.
• Tagvenue: UK and European venue and supplier marketplace connecting event organisers with providers including bars and caterers. Adjacent to Shake & Stir as an event-services ecosystem rather than direct competitor.
• Hire Space: UK event venue and supplier marketplace. Indirect overlap via event planning buyers but operates as a broader platform rather than a specialist cocktail caterer.

Emerging players

• Bottles & Bottles: Smaller UK cocktail and mobile bar operator serving a narrower set of event and brand clients. Partial overlap with Shake & Stir's event and brand activation work but at smaller scale and with less developed theatrical differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shake And Stir