Muddling Memories
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, New York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Muddling Memories does
Muddling Memories is a Brooklyn-based experiential mixology and hospitality company founded and operated by husband-and-wife team Cody Goldstein and Camille Parson Goldstein. The firm designs and delivers bespoke beverage experiences for brand clients, corporate event hosts, and individual consumers, blending on-site hospitality services with consumer products. Its core service offering, BrandWorK, creates press-worthy, disruptive beverage activations for brand partners, while MM Events provides full-service bar production (staffing, ingredient sourcing, pre-batching, and design) for events of varying scale. Complementary service lines include Bar & Menu Consulting and Virtual Speakeasy, the latter extending the offering into remote interactive mixology sessions. The consumer side of the business is a Shopify-powered e-commerce storefront selling the viral Martini Side Car glassware set, syrups, kits, bundles, and gifting items shipped globally.
Muddling Memories firmographics
Firmographics- Name
- Muddling Memories
- Website
- https://muddlingmemories.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Muddling Memories industry classification
Industry- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cocktail Experiences (Mixology Classes, Cocktail Tours) (THAJAGAG)
- akta.pro secondary industries
- Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE)
Keywords
Where Muddling Memories is headquartered
LocationHeadquarters
- HQ city
- Brooklyn, New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Muddling Memories business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Products: Sale of physical products including viral sidecar kits, syrups, bundles and gifting items through their e-commerce storefront.
- Brand Activation & Launches: Bespoke beverage experiences created for brand clients to capture their brand or product in a glass.
- Event & Corporate Catering: Full-service bar production for events including staffing, ingredient sourcing, pre-batching, and design.
- Bar & Menu Consulting: Expert guidance on bar design, beverage program curation, and staff training for venues.
- Virtual Speakeasy: Interactive virtual bartending experiences hosted by their mixologists for at-home entertainment.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Muddling Memories product offering
Product offeringCore offering
Muddling Memories is an experiential mixology hospitality company that designs bespoke beverage experiences for brands, events, and consumers. It sells physical cocktail products (viral sidecar kits, syrups, kits, and bundles) through its Shopify e-commerce storefront, and delivers professional services including brand activations (BrandWorK), on-site event bar production (MM Events), virtual speakeasy experiences, bar and menu consulting, and corporate catering.
Product overview
Muddling Memories is an experiential mixology hospitality company offering a portfolio of beverage-focused products and services. Their product line includes physical goods (Martini Side Car Set, syrups, kits, and bundles) available through their e-commerce platform powered by Shopify. Their service offerings encompass BrandWorK (brand activation and beverage creation for clients), MM Events (on-site bar services), Virtual Speakeasy (interactive virtual cocktail experiences), Bar & Menu Consulting, Event & Corporate Catering, and a Gifting service. The company operates at the intersection of beverage creation, hospitality services, and e-commerce, primarily serving consumers for at-home experiences and B2B clients for brand activations and events.
Differentiator
Problem solved
Functional benefit
Companies that use Muddling Memories
Customer profileNamed customers26 records
Segments3 records
Muddling Memories technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Muddling Memories partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Joalia HospitalitycorePowered by Joalia Hospitality, which appears to be the parent or affiliated hospitality company behind Muddling Memories.
- City HarvestminorThe only mixologists on the Food Council for City Harvest, the world's first and largest food rescue organization.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Muddling Memories competitors and assessment
Company assessmentEmerging players
- Death & Co: Iconic NYC cocktail bar brand with multiple locations, published cocktail books, and merchandise/DTC products. Comparable through its bar-plus-content-plus-products hybrid business model and NYC base.
- Haus Alpenz: Aperitif brand combining product sales with experiential marketing and mixology content. Represents the emerging direct-to-consumer beverage brand archetype that competes for the same experiential marketing and brand activation budgets.
Direct peers
- A Bar Above: Bartending education brand offering online courses, content, and tools for home enthusiasts. Comparable through its content/media-driven approach to building authority in mixology, similar to Cody Goldstein's book and media strategy.
- The Liquid Projects: High-end event bar service specializing in craft cocktail catering and beverage program design for luxury events. Overlaps with Muddling Memories' MM Events and consulting offerings.
- Cocktail Courier: Direct-to-consumer cocktail kit delivery service offering curated mixology experiences with pre-portioned ingredients. Closely mirrors Muddling Memories' product-led DTC strategy.
- Liquid Lab: NYC-based mobile cocktail catering and mixology service for private and corporate events. Directly competes with MM Events for brand activation and corporate catering contracts.
- Shaker & Spoon: Subscription cocktail box company shipping curated ingredients and recipes to consumers monthly. Highly comparable DTC business model targeting at-home cocktail enthusiasts with curated experiences.
Broad incumbents
- Patrón Tequila: Global premium tequila brand (Bacardi-owned) and a current Muddling Memories client. Represents the large spirits brand incumbents whose brand activation budgets anchor the experiential services market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Muddling Memories social profiles
Digital presenceMuddling Memories financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muddling Memories leadership team
Management profileNumber of profiles
Muddling Memories funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muddling Memories M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muddling Memories
What does Muddling Memories do?
Muddling Memories is an experiential mixology hospitality company that designs bespoke beverage experiences for brands, events, and consumers. It sells physical cocktail products (viral sidecar kits, syrups, kits, and bundles) through its Shopify e-commerce storefront, and delivers professional services including brand activations (BrandWorK), on-site event bar production (MM Events), virtual speakeasy experiences, bar and menu consulting, and corporate catering.
Is Muddling Memories a public or private company?
Muddling Memories is a private company. It is currently operating.
When was Muddling Memories founded?
Muddling Memories was founded in -1. It employs 1 to 10 people.
Where is Muddling Memories based?
Muddling Memories is headquartered in Brooklyn, New York, United States, in the North America region.
How does Muddling Memories make money?
Five revenue lines are on record. Products are the primary driver. The others are brand Activation & Launches, event & Corporate Catering, bar & Menu Consulting and virtual Speakeasy.
Who are Muddling Memories's main competitors?
Emerging players on record are Death & Co and Haus Alpenz. Direct peers are A Bar Above, The Liquid Projects, Cocktail Courier, Liquid Lab and Shaker & Spoon. Patrón Tequila is listed as a broad incumbent.
Does Muddling Memories have an API?
No public API is recorded for Muddling Memories.
What industry is Muddling Memories in?
Its primary akta.pro industry code is THAJAGAG, Cocktail Experiences (Mixology Classes, Cocktail Tours), with a secondary code of THAHAKAJ, Beverage Services (Bar Catering, Mixology, Beverage Programs). Its SIC code is 7990.