Advanced Foot and Ankle of Wisconsin

What Advanced Foot and Ankle of Wisconsin does

Advanced Foot and Ankle of Wisconsin is a privately held, founder-owned podiatric medical practice founded in 2006 by Dr. Michael Kokat in Burlington, Wisconsin, and operating today under Advanced Foot and Ankle of Wisconsin, LLC. The practice delivers surgical and non-surgical treatment of foot, ankle, and heel conditions, with specialization in minimally invasive bunion correction (including a U.S.-first 3D lapiplasty procedure using In2Bones' CoLink Vallux system), diabetic foot care and limb salvage, sports medicine, custom 3D-printed orthotics, and revision surgery/second opinions.

The practice operates three Southeast Wisconsin clinics in Burlington, Milwaukee (Loomis Professional Building), and Brookfield, supported by on-site advanced imaging (open MRI, digital X-ray), a 3D orthotic scanner, gait analysis capabilities, and telehealth. Technology partnerships with In2Bones and Fusion Orthopedics provide hardware for pioneering surgical techniques, while adoption of Xaracoll and ZYNRELEF positions the practice at the front edge of opioid-sparing post-operative analgesia. The practice serves more than 12,000 patients per year and has earned three consecutive Milwaukee Journal/Sentinel Top Choice Awards (2021-2023) with a 4.8/5 Google rating across 517+ reviews.

Revenue is generated through fee-for-service insurance billing across Medicare, Medicaid, and a broad set of commercial carriers, supplemented by direct sale of custom orthotics. Patient acquisition runs through a multi-channel model combining direct-to-consumer scheduling, an established physician referral program, content marketing, and community media presence (Wisconsin Public Radio, TMJ-4). The practice is founder-controlled, with no private equity or institutional ownership identified in the available data.

Name

Advanced Foot and Ankle of Wisconsin

Legal name

Advanced Foot and Ankle of Wisconsin, LLC

Website

https://advancedfootanklewi.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Foot and Ankle of Wisconsin is a privately held podiatry practice operating three clinics in Southeast Wisconsin, delivering surgical and non-surgical foot and ankle care including pioneering minimally invasive bunion correction, diabetic foot care, custom 3D orthotics, and sports medicine to over 12,000 patients annually under insurance-based billing.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHLAKALAG

Foot & Ankle

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

Keywords

• Podiatric medical services
• Foot and ankle surgery
• Diabetic foot care
• Custom orthotics
• Minimally invasive bunion correction

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Podiatry Services: Fee-for-service healthcare delivery through insurance billing and patient payments. Services include consultations, surgical procedures, orthotics, wound care, and telehealth visits. Revenue generated through insurance reimbursement from Medicare, Medicaid, and commercial payers.
2. Custom Orthotics: 3D printed custom orthotics sold directly to patients, typically covered by insurance when medically necessary for foot pain treatment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Advanced Foot and Ankle of Wisconsin is a podiatry practice that diagnoses and treats chronic and acute conditions of the foot, ankle, and heel. Services span non-surgical care, custom 3D-printed orthotics, and surgical procedures including minimally invasive bunion correction, with care delivered across physical clinics and telehealth in Southeast Wisconsin.

Product overview

Advanced Foot and Ankle of Wisconsin is a medical practice offering a comprehensive suite of podiatric services rather than a software product. The practice operates as a unified healthcare service platform with multiple specialized treatment areas including foot and ankle care, diabetic foot management, sports medicine, and surgical procedures. The core offerings center around 3D Custom Orthotics (produced in-house with lifetime guarantee), Minimally Invasive Lapiplasty (revolutionary bunion correction pioneered by Dr. Kokat), Diabetic Foot Care (including limb salvage), and Revision Surgery/Second Opinions. Additional services include Telehealth appointments, Sports Medicine, Heel Pain Treatment, Foot Deformities Treatment, Bunion Treatment, and Skin Conditions Treatment. The practice serves southeast Wisconsin with two physical locations and accepts a wide range of insurance providers.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Custom Orthotics State-of-the-art 3D-printed custom orthotics designed using precise measurements to support conditions including plantar fasciitis, flat feet, bunions, and Morton's neuroma. Produced in-house with a lifetime guarantee.
• Diabetic Foot Care Comprehensive diabetic foot care including treatment for diabetic ulcers, wound care, and limb salvage procedures to prevent complications, infections, and amputation, plus custom orthotics and pressure monitoring socks.
• Minimally Invasive Lapiplasty Revolutionary bunion correction procedure using the IntraLock system from Fusion Orthopedics. Features minimal hardware, smaller incisions, immediate weightbearing, 30-minute procedure time, and strong construct for stability and alignment.
• Sports Medicine Podiatric sports medicine for athletes and active individuals treating conditions including plantar fasciitis, Achilles tendonitis, sesamoiditis, ankle sprains, impact injuries, and Freiberg's disease.
• Revision Surgery and Second Opinions Comprehensive revision surgeries and second opinions for patients who have had previous foot or ankle procedures that failed to provide relief, including revision bunion surgery and broken ankle surgery.
• Ankle Pain Treatment Diagnosis and treatment for ankle conditions including tendonitis, instability, ankle sprains, and ankle fractures using advanced diagnostic techniques and treatments.
• Heel Pain Treatment Treatment for heel pain including plantar fasciitis and heel spurs using personalized approaches such as physical therapy, 3D-printed orthotics, pain relief modalities, and corticosteroid injections.
• Foot Deformities Treatment Reconstructive foot and ankle surgery and nonsurgical correction for conditions including hammer toe, high arches, and flat feet.
• Bunion Treatment Comprehensive bunion care including 3D custom orthotics, anti-inflammatory medication, physical therapy, and surgical options such as osteotomy, exostectomy, and Lapidus bunionectomy.
• Skin Conditions Treatment Treatment for various foot skin conditions including corns, calluses, heel spurs, ingrown nails, fungal nails, and plantar warts.
• Telehealth Services Virtual consultation services allowing patients to consult with specialists for timely and personalized care regardless of location.

Quantifiable outcome

• Over 12,000 patients treated each year
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• In2BonescoreTechnology or Integration · 1 December 2021CoLink Vallux Plating System provider. Dr. Kokat used this system for the first minimally invasive 3D bunion correction in the U.S. The system enables 3 planes of correction with quicker healing time and smaller scar compared to traditional methods.
• Fusion OrthopedicscoreTechnology or IntegrationProvider of IntraLock system used in Dr. Kokat's pioneering lapiplasty technique. Provides stability and optimal alignment during recovery for bunion correction procedures.
• Ascension SE Wisconsin HospitalcoreOthersHospital affiliation for Dr. Kokat with privileges at Elmbrook Campus and Franklin Campus locations.
• Ascension Saint Francis HospitalcoreOthersHospital affiliation for Dr. Henke at William S. Middleton VA Hospital in Madison, WI.
• Multiple Insurance ProviderscoreChannel Partner/ Reseller/ DistributorInsurance network participation including Aetna, Anthem, Cigna, Humana, Medicare, Medicaid, Network Health Plan, Trilogy, UMR, UnitedHealthcare, WPS, Common Ground Healthcare Cooperative, and others. Patients referred through insurance coverage.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• UnitedHealth Group (Optum): Vertically integrated payer-provider that owns large physician practice groups (Optum Care) and insures patients across commercial, Medicare, and Medicaid lines. Both a payer (AFAW accepts UnitedHealthcare) and a structural threat via employed specialty practices.
• Ascension Health: Large Catholic health system operating hospitals and physician practices across SE Wisconsin, including Elmbrook and Franklin campuses where Dr. Kokat holds privileges. Represents both a referral partner and a potential competitive threat via hospital-employed podiatry programs.
• Cleveland Clinic: Major academic health system with orthopedic and podiatric surgery programs across the Midwest. Represents the broader incumbent category whose scale, brand, and integrated care delivery could absorb specialty podiatry demand that currently flows to independents like AFAW.
• HCA Healthcare: Large for-profit hospital operator with orthopedic and outpatient surgical service lines. Represents broader incumbent competition for specialty surgical volume and could enter podiatry via employed physicians or ASC partnerships.

Direct peers

• Weil Foot & Ankle Institute: Large multi-location podiatry group based in the Chicago area offering surgical and non-surgical foot and ankle care, diabetic foot programs, and custom orthotics across multiple offices. Closest comparable in terms of multi-site podiatry specialty model, though at significantly larger scale than AFAW.
• Premier Podiatry: Ohio-based multi-location podiatry group offering surgical and non-surgical foot and ankle care including bunion correction, orthotics, and diabetic foot services. Comparable specialty-practice footprint in the broader Midwest.
• Foot & Ankle Wellness Center: Independent multi-physician podiatry practice offering surgical correction, custom orthotics, and diabetic foot care. Comparable to AFAW in service mix and patient positioning, though typically smaller scale.
• Foot & Ankle Associates of Michigan: Multi-physician podiatric surgical group in Michigan providing bunion correction, diabetic foot care, sports medicine, and orthotics. Comparable regional Midwest footprint with similar service mix to AFAW.

Others

• In2Bones: Medical device manufacturer whose CoLink Vallux Plating System enabled AFAW's first-in-U.S. minimally invasive 3D bunion correction. Not a competitor, but a strategic technology partner and key supplier of AFAW's clinical differentiation.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqWNp8HOYWuxQtqbru3gdHQ
• Facebookfacebook.com/AFAWisconsin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Foot and Ankle of Wisconsin