Biohof Mertens Wiesbrock
Biohof Mertens Wiesbrock GmbH is a family-owned organic farm founded in 1989 in Rietberg, Germany, operating a DTC subscription home-delivery service for customizable organic produce boxes (BioKiste), plus a farm store, weekly farmers markets, B2B office and school fruit programs, and workshops in the OWL region.
- Company typePrivate
- Founded1989
- HeadquartersRietberg, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Biohof Mertens Wiesbrock does
Biohof Mertens Wiesbrock GmbH is a family-owned organic farm founded in 1989 in Rietberg, North Rhine-Westphalia, operating a direct-to-consumer (DTC) subscription-based home-delivery service for organic produce boxes (BioKiste) within the Ostwestfalen-Lippe (OWL) region. Managing Directors Johan Wiesbrock and Anna Lisa Wiesbrock oversee approximately 70 employees organized around farming, packing/warehouse, delivery and customer-facing functions. The company is privately held, multi-decade Bioland-certified (DE-ÖKO-072/007), and FairCommerce-affiliated since 2016, with consistent regulatory positioning that anchors its organic brand.
Revenue mechanics span several channels: a high-frequency low-ticket BioKiste subscription at roughly €30 per customizable box with no minimum commitment; recurring Abo-Produkte (milk, eggs, potatoes, cheese) launched as a complementary subscription surface; physical retail via the on-site Hofladen (farm store) and weekly farmers markets in Rietberg and (from July 2026) Verl; B2B office fruit under BioBüroObst with an extended Zusatzsortiment; institutional BioSchulobst (school fruit) operating with support of the NRW Ministry of Agriculture; and ancillary workshop/event revenue at ticket prices between €15 and €125. Customer mix is therefore split across consumers, corporates and schools.
The technology stack is thin and largely third-party: the DTC ordering, subscription and route-planning back-end runs on the Oekobox Online platform from Dresden (a recognized regional organic-box SaaS), with the front-end being a standard e-commerce shop. Logistics rely on an own-account temperature-controlled delivery fleet for cold-chain routing. Acquisition marketing uses Meta Pixel and Google Ads. The company has no published proprietary AI/ML, data-flywheel or research capability; analysis here is limited to standard digital marketing and SaaS-brokered operations.
Biohof Mertens Wiesbrock firmographics
Firmographics- Name
- Biohof Mertens Wiesbrock
- Legal name
- Biohof Mertens Wiesbrock GmbH
- Website
- https://mertens-wiesbrock.de
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Biohof Mertens Wiesbrock GmbH is a family-owned organic farm founded in 1989 in Rietberg, Germany, operating a DTC subscription home-delivery service for customizable organic produce boxes (BioKiste), plus a farm store, weekly farmers markets, B2B office and school fruit programs, and workshops in the OWL region.
- Ownership category
- akta.pro rank
Biohof Mertens Wiesbrock industry classification
Industry- Product category
- Organic Farm Produce & Naturkost Retail
- NAICS
- Vegetable and Melon Farming (11121)
- SIC
- Agricultural Services (700), Food And Kindred Products (2000)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
Keywords
Where Biohof Mertens Wiesbrock is headquartered
LocationHeadquarters
- HQ city
- Rietberg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Biohof Mertens Wiesbrock business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- BioKiste Subscription & Delivery: Weekly or bi-weekly delivery of customizable organic produce boxes to homes. Customers order online with free delivery above €30 minimum order value. No subscription commitment or cancellation notice required.
- Farm Store (Hofladen) Retail: Physical retail storefront at Flitterweg 6, Rietberg. Customers can taste cheese, sample apple varieties, and purchase full organic product range in-store.
- Weekly Farmers Markets: Presence at multiple weekly markets across the region (Rietberg, Verl, and others). Sells produce directly to consumers at market stalls.
- BioBüroObst (Corporate Office Fruit): B2B subscription service supplying fresh organic fruit to offices and businesses in the OWL region.
- BioSchulobst (School Fruit Program): B2B service supplying fresh organic fruit to schools.
- Workshop & Event Fees: Fee-based workshops and events held at the farm (flower harvest, bouquet binding, willow weaving, etc.). Fees range from €15 to €125 per person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BioKiste (Obst + Gemüse) at €30 per box |
| Subscription | Monthly | BioKiste (Quer durch's Sortiment) at €30 per box |
| Subscription | Multi-year contract | 4+1 New Customer Promotion |
| Other | Pay-as-you-go | Workshop fees ranging from €15 to €125 per person |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Biohof Mertens Wiesbrock product offering
Product offeringCore offering
Biohof Mertens Wiesbrock is a Bioland-certified organic farm that cultivates 40 vegetable crops and delivers customizable weekly organic produce boxes (BioKiste) directly to homes across the Ostwestfalen-Lippe region in temperature-controlled vehicles. The core range is supplemented by a full organic Naturkost assortment (dairy, bakery, beverages, pantry items), an on-site farm store, weekly farmers markets, and dedicated B2B corporate office fruit (BioBüroobst) and school fruit (BioSchulobst) programs.
Product overview
Biohof Mertens Wiesbrock operates as a diversified organic farm and direct-to-consumer food business based in Rietberg, Germany, founded in 1989. The core offering is the Bio-Lieferservice (BioKiste) — a customizable weekly home delivery service for organic produce boxes available in mixed, vegetable-only, fruit-only, and regional variants. This is supplemented by an extensive online shop (shop.mertens-wiesbrock.de) powered by Oekobox Online, offering full-range organic products across categories: fresh produce and flowers from the farm's own cultivation, refrigerated goods (dairy, cheese, eggs, fresh pasta, vegan alternatives), meat and fish, bakery, pantry staples, beverages, and drugstore items. Abo-Produkte (subscription add-ons) include milk, eggs, potatoes, cheese, bread, yogurt, sausage, and meat rotating on a carousel delivery basis. BioBüroObst provides dedicated office fruit delivery, while Rezeptboxen offers ready-to-cook prepared dishes. The farm also operates a physical Hofladen (farm shop), participates in weekly Bio-Wochenmärkte (farmers markets), runs a Bio-Schulobst school program, and hosts workshops and seasonal events on the farm. The business employs approximately 70 staff across teams including gardening, retail, delivery, and administration.
Differentiator
Problem solved
Functional benefit
Products and services
- Bio-Lieferservice (BioKiste Home Delivery) Weekly or bi-weekly customizable organic produce box delivery service covering Ostwestfalen-Lippe. Customers can customize their BioKiste or receive surprise seasonal selections. Each box includes a weekly recipe suggestion. Free delivery above €30 minimum order value. No minimum commitment or cancellation notice required. Delivered in temperature-controlled vehicles with optional Thermobox for unattended delivery.
- BioKiste: Alles drin (Mixed Box)
Quantifiable outcome
- 40 vegetable crops cultivated under Bioland organic guidelines
- +2 more outcomes
Companies that use Biohof Mertens Wiesbrock
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Biohof Mertens Wiesbrock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Biohof Mertens Wiesbrock partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Oekobox Online (Bob Schulze Software Entwicklung)coreExternal e-commerce and inventory management system provider. Handles online shop operations, order processing, and fulfillment systems for Biohof Mertens Wiesbrock. Based in Dresden, Germany.
- Ölmühle SollingminorRegional partner for high-quality organic oils, vinegars, and fine foods. Co-hosts events including Mühlenfest, inviting customers to learn about production, craftsmanship, and product quality.
- Biohof BeckerwerthminorPartner around aronia berry products. Organic fruit farm in Versmold that hosts joint Hoffest events, providing insights into ecological fruit cultivation and regional specialties.
- Stauden Gieffers-GeuenichminorPartner nursery for perennials and garden plants. Joint presence at Rietberger Staudenmarkt event, showcasing garden plants and plant diversity.
- Linsenmanufaktur Petra KaiserminorRegional producer of lentil patties, chickpea fritters (Kicherlinge), and lentil cookies. Products sold in the farm store and online shop. Featured at MaiMarkt events.
- HeggehofminorSupplier of organic meat and sausage products (Fleisch & Wurst vom Heggehof) sold through the farm's online shop and physical store.
- Biohof BakenhusminorSupplier of organic meat products (Fleisch Biohof Bakenhus) sold through the farm's online shop and physical store.
- VoelkelminorManufacturer of organic beverages (juices, kombucha, iced teas, bio cocktails, bioZisch drinks). Products featured prominently in the online shop with ongoing promotional campaigns.
- Weingut IsegrimminorBioland-certified wine estate from Pfalz region. Wine tastings hosted at the farm store, wines sold in the shop. Bioland-certified since the 1980s.
- Weingut SanderminorGermany's oldest organic winery from Rheinhessen. Family-operated (3rd generation), featured in farm store wine tastings. Marianka beetle is their trademark.
- Jörg Geiger PriSecco ManufakturminorCraft beverage producer from Schwäbische Alb creating non-alcoholic sekt alternatives from old fruit varieties using over 200 spices, 70 herbs, and 20 flowers. Featured in farm store tastings.
- Händlerbund (FairCommerce)minorGerman e-commerce association providing Käufersiegel (buyer seal) quality criteria certification and dispute resolution membership. Biohof Mertens Wiesbrock has been a member since September 7, 2016.
- Bioland VerbandcoreOrganic farming association providing certification, guidelines, and support. Annual joint orchard planting events (Pflanzaktion Streuobst) with members to expand organic meadow orchards.
- Ministerium für Landwirtschaft und Verbraucherschutz des Landes Nordrhein-WestfalenminorMinistry of Agriculture and Consumer Protection of North Rhine-Westphalia. Supports the BioSchulobst (school fruit) program through logo usage and sponsorship on the farm's school fruit webpage.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Biohof Mertens Wiesbrock competitors and assessment
Company assessmentBroad incumbents
- Denn's Biomarkt: Dennree-affiliated organic supermarket chain with a wide store footprint across Germany. Competes for the organic grocery wallet share alongside Biohof's Hofladen and online shop.
- Bio Company: Berlin-headquartered organic supermarket chain expanding across German cities. Competes for the same health-conscious organic consumer and offers an overlapping assortment including fresh produce and Naturkost staples.
- Alnatura: Germany's largest organic supermarket chain with national footprint and own-brand assortment. Overlaps with Mertens Wiesbrock on certified organic assortment and DTC demand, but competes at retail rather than farm-direct.
Emerging players
- Marktschwärmer: French-origin local-food assembly platform active in Germany, enabling producer-direct sales to consumers. Adjacent model that competes for the same locally-sourced organic consumer demand.
- CrowdFarming: EU-wide platform connecting consumers directly to organic farmers via subscription boxes and adoption models. Adjacent business model — farm-direct organic subscription — but operates across Europe rather than one region.
Direct peers
- Tagwerk Ökokiste: Bavarian organic cooperative running a near-identical DTC organic-produce box delivery with regional home delivery. Highly comparable on subscription mechanics, organic sourcing, and customer profile.
- Hof Bockerhof: NRW-based organic farm operating its own farm store, regional delivery, and on-farm events. Direct model match to Mertens Wiesbrock's farm + delivery + events structure.
- Hof Dannwisch: Northern German Bioland-certified organic farm with a Hofladen and regional delivery service. Direct comparable on the combination of certified organic cultivation, farm-store retail, and home delivery.
Regional players
- Naturkost Schramm: Regional organic delivery service in the greater NRW/Hessen area, offering subscription organic boxes similar to BioKiste. Comparable regional delivery subscription model in an adjacent geography.
Others
- Bioland e.V. The organic farming association whose certification standard governs Mertens Wiesbrock's operations. Not a competitor, but a key ecosystem actor — the certification system is the regulatory foundation of the company's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Biohof Mertens Wiesbrock social profiles
Digital presenceBiohof Mertens Wiesbrock compliance and trust
Trust signalCompliance3 records
Biohof Mertens Wiesbrock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biohof Mertens Wiesbrock leadership team
Management profileNumber of profiles
Profiles5 records
Biohof Mertens Wiesbrock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biohof Mertens Wiesbrock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biohof Mertens Wiesbrock
What does Biohof Mertens Wiesbrock do?
Biohof Mertens Wiesbrock is a Bioland-certified organic farm that cultivates 40 vegetable crops and delivers customizable weekly organic produce boxes (BioKiste) directly to homes across the Ostwestfalen-Lippe region in temperature-controlled vehicles. The core range is supplemented by a full organic Naturkost assortment (dairy, bakery, beverages, pantry items), an on-site farm store, weekly farmers markets, and dedicated B2B corporate office fruit (BioBüroobst) and school fruit (BioSchulobst) programs.
Is Biohof Mertens Wiesbrock a public or private company?
Biohof Mertens Wiesbrock is a private company. It is classified as family owned and is currently operating.
When was Biohof Mertens Wiesbrock founded?
Biohof Mertens Wiesbrock was founded in 1989. It employs 11 to 50 people.
Where is Biohof Mertens Wiesbrock based?
Biohof Mertens Wiesbrock is headquartered in Rietberg, Germany, in the Europe region.
How does Biohof Mertens Wiesbrock make money?
Six revenue lines are on record. BioKiste Subscription & Delivery is the primary driver. The others are farm Store (Hofladen) Retail, weekly Farmers Markets, bioBüroObst (Corporate Office Fruit), bioSchulobst (School Fruit Program) and workshop & Event Fees.
Who are Biohof Mertens Wiesbrock's main competitors?
Broad incumbents on record are Denn's Biomarkt, Bio Company and Alnatura. Emerging players are Marktschwärmer and CrowdFarming. Direct peers are Tagwerk Ökokiste, Hof Bockerhof and Hof Dannwisch. Naturkost Schramm is listed as a regional player. Bioland e.V. is listed as an others.
Does Biohof Mertens Wiesbrock have an API?
No public API is recorded for Biohof Mertens Wiesbrock.
What industry is Biohof Mertens Wiesbrock in?
Biohof Mertens Wiesbrock's product category is Organic Farm Produce & Naturkost Retail. Its primary akta.pro industry code is BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative). Its NAICS code is 11121 and its SIC code is 700.