Biohof Mertens Wiesbrock

What Biohof Mertens Wiesbrock does

Biohof Mertens Wiesbrock GmbH is a family-owned organic farm founded in 1989 in Rietberg, North Rhine-Westphalia, operating a direct-to-consumer (DTC) subscription-based home-delivery service for organic produce boxes (BioKiste) within the Ostwestfalen-Lippe (OWL) region. Managing Directors Johan Wiesbrock and Anna Lisa Wiesbrock oversee approximately 70 employees organized around farming, packing/warehouse, delivery and customer-facing functions. The company is privately held, multi-decade Bioland-certified (DE-ÖKO-072/007), and FairCommerce-affiliated since 2016, with consistent regulatory positioning that anchors its organic brand.

Revenue mechanics span several channels: a high-frequency low-ticket BioKiste subscription at roughly €30 per customizable box with no minimum commitment; recurring Abo-Produkte (milk, eggs, potatoes, cheese) launched as a complementary subscription surface; physical retail via the on-site Hofladen (farm store) and weekly farmers markets in Rietberg and (from July 2026) Verl; B2B office fruit under BioBüroObst with an extended Zusatzsortiment; institutional BioSchulobst (school fruit) operating with support of the NRW Ministry of Agriculture; and ancillary workshop/event revenue at ticket prices between €15 and €125. Customer mix is therefore split across consumers, corporates and schools.

The technology stack is thin and largely third-party: the DTC ordering, subscription and route-planning back-end runs on the Oekobox Online platform from Dresden (a recognized regional organic-box SaaS), with the front-end being a standard e-commerce shop. Logistics rely on an own-account temperature-controlled delivery fleet for cold-chain routing. Acquisition marketing uses Meta Pixel and Google Ads. The company has no published proprietary AI/ML, data-flywheel or research capability; analysis here is limited to standard digital marketing and SaaS-brokered operations.

Name

Biohof Mertens Wiesbrock

Legal name

Biohof Mertens Wiesbrock GmbH

Website

https://mertens-wiesbrock.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Biohof Mertens Wiesbrock GmbH is a family-owned organic farm founded in 1989 in Rietberg, Germany, operating a DTC subscription home-delivery service for customizable organic produce boxes (BioKiste), plus a farm store, weekly farmers markets, B2B office and school fruit programs, and workshops in the OWL region.

Ownership category

akta.pro rank

Product category

Organic Farm Produce & Naturkost Retail

NAICS

Vegetable and Melon Farming (11121)

SIC

Agricultural Services (700), Food And Kindred Products (2000)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Organic farm produce
• Organic food subscription
• Home delivery service
• Farm store retail
• Corporate office fruit

Headquarters

HQ city

Rietberg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. BioKiste Subscription & Delivery: Weekly or bi-weekly delivery of customizable organic produce boxes to homes. Customers order online with free delivery above €30 minimum order value. No subscription commitment or cancellation notice required.
2. Farm Store (Hofladen) Retail: Physical retail storefront at Flitterweg 6, Rietberg. Customers can taste cheese, sample apple varieties, and purchase full organic product range in-store.
3. Weekly Farmers Markets: Presence at multiple weekly markets across the region (Rietberg, Verl, and others). Sells produce directly to consumers at market stalls.
4. BioBüroObst (Corporate Office Fruit): B2B subscription service supplying fresh organic fruit to offices and businesses in the OWL region.
5. BioSchulobst (School Fruit Program): B2B service supplying fresh organic fruit to schools.
6. Workshop & Event Fees: Fee-based workshops and events held at the farm (flower harvest, bouquet binding, willow weaving, etc.). Fees range from €15 to €125 per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Biohof Mertens Wiesbrock is a Bioland-certified organic farm that cultivates 40 vegetable crops and delivers customizable weekly organic produce boxes (BioKiste) directly to homes across the Ostwestfalen-Lippe region in temperature-controlled vehicles. The core range is supplemented by a full organic Naturkost assortment (dairy, bakery, beverages, pantry items), an on-site farm store, weekly farmers markets, and dedicated B2B corporate office fruit (BioBüroobst) and school fruit (BioSchulobst) programs.

Product overview

Biohof Mertens Wiesbrock operates as a diversified organic farm and direct-to-consumer food business based in Rietberg, Germany, founded in 1989. The core offering is the Bio-Lieferservice (BioKiste) — a customizable weekly home delivery service for organic produce boxes available in mixed, vegetable-only, fruit-only, and regional variants. This is supplemented by an extensive online shop (shop.mertens-wiesbrock.de) powered by Oekobox Online, offering full-range organic products across categories: fresh produce and flowers from the farm's own cultivation, refrigerated goods (dairy, cheese, eggs, fresh pasta, vegan alternatives), meat and fish, bakery, pantry staples, beverages, and drugstore items. Abo-Produkte (subscription add-ons) include milk, eggs, potatoes, cheese, bread, yogurt, sausage, and meat rotating on a carousel delivery basis. BioBüroObst provides dedicated office fruit delivery, while Rezeptboxen offers ready-to-cook prepared dishes. The farm also operates a physical Hofladen (farm shop), participates in weekly Bio-Wochenmärkte (farmers markets), runs a Bio-Schulobst school program, and hosts workshops and seasonal events on the farm. The business employs approximately 70 staff across teams including gardening, retail, delivery, and administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Bio-Lieferservice (BioKiste Home Delivery) Weekly or bi-weekly customizable organic produce box delivery service covering Ostwestfalen-Lippe. Customers can customize their BioKiste or receive surprise seasonal selections. Each box includes a weekly recipe suggestion. Free delivery above €30 minimum order value. No minimum commitment or cancellation notice required. Delivered in temperature-controlled vehicles with optional Thermobox for unattended delivery.
• BioKiste: Alles drin (Mixed Box)

Quantifiable outcome

• 40 vegetable crops cultivated under Bioland organic guidelines
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Oekobox Online (Bob Schulze Software Entwicklung)coreTechnology or IntegrationExternal e-commerce and inventory management system provider. Handles online shop operations, order processing, and fulfillment systems for Biohof Mertens Wiesbrock. Based in Dresden, Germany.
• Ölmühle SollingminorStrategic or Co-development PartnerRegional partner for high-quality organic oils, vinegars, and fine foods. Co-hosts events including Mühlenfest, inviting customers to learn about production, craftsmanship, and product quality.
• Biohof BeckerwerthminorStrategic or Co-development PartnerPartner around aronia berry products. Organic fruit farm in Versmold that hosts joint Hoffest events, providing insights into ecological fruit cultivation and regional specialties.
• Stauden Gieffers-GeuenichminorStrategic or Co-development PartnerPartner nursery for perennials and garden plants. Joint presence at Rietberger Staudenmarkt event, showcasing garden plants and plant diversity.
• Linsenmanufaktur Petra KaiserminorChannel Partner/ Reseller/ DistributorRegional producer of lentil patties, chickpea fritters (Kicherlinge), and lentil cookies. Products sold in the farm store and online shop. Featured at MaiMarkt events.
• HeggehofminorChannel Partner/ Reseller/ DistributorSupplier of organic meat and sausage products (Fleisch & Wurst vom Heggehof) sold through the farm's online shop and physical store.
• Biohof BakenhusminorChannel Partner/ Reseller/ DistributorSupplier of organic meat products (Fleisch Biohof Bakenhus) sold through the farm's online shop and physical store.
• VoelkelminorChannel Partner/ Reseller/ DistributorManufacturer of organic beverages (juices, kombucha, iced teas, bio cocktails, bioZisch drinks). Products featured prominently in the online shop with ongoing promotional campaigns.
• Weingut IsegrimminorChannel Partner/ Reseller/ DistributorBioland-certified wine estate from Pfalz region. Wine tastings hosted at the farm store, wines sold in the shop. Bioland-certified since the 1980s.
• Weingut SanderminorChannel Partner/ Reseller/ DistributorGermany's oldest organic winery from Rheinhessen. Family-operated (3rd generation), featured in farm store wine tastings. Marianka beetle is their trademark.
• Jörg Geiger PriSecco ManufakturminorChannel Partner/ Reseller/ DistributorCraft beverage producer from Schwäbische Alb creating non-alcoholic sekt alternatives from old fruit varieties using over 200 spices, 70 herbs, and 20 flowers. Featured in farm store tastings.
• Händlerbund (FairCommerce)minorOthersGerman e-commerce association providing Käufersiegel (buyer seal) quality criteria certification and dispute resolution membership. Biohof Mertens Wiesbrock has been a member since September 7, 2016.
• Bioland VerbandcoreOthersOrganic farming association providing certification, guidelines, and support. Annual joint orchard planting events (Pflanzaktion Streuobst) with members to expand organic meadow orchards.
• Ministerium für Landwirtschaft und Verbraucherschutz des Landes Nordrhein-WestfalenminorOthersMinistry of Agriculture and Consumer Protection of North Rhine-Westphalia. Supports the BioSchulobst (school fruit) program through logo usage and sponsorship on the farm's school fruit webpage.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Denn's Biomarkt: Dennree-affiliated organic supermarket chain with a wide store footprint across Germany. Competes for the organic grocery wallet share alongside Biohof's Hofladen and online shop.
• Bio Company: Berlin-headquartered organic supermarket chain expanding across German cities. Competes for the same health-conscious organic consumer and offers an overlapping assortment including fresh produce and Naturkost staples.
• Alnatura: Germany's largest organic supermarket chain with national footprint and own-brand assortment. Overlaps with Mertens Wiesbrock on certified organic assortment and DTC demand, but competes at retail rather than farm-direct.

Emerging players

• Marktschwärmer: French-origin local-food assembly platform active in Germany, enabling producer-direct sales to consumers. Adjacent model that competes for the same locally-sourced organic consumer demand.
• CrowdFarming: EU-wide platform connecting consumers directly to organic farmers via subscription boxes and adoption models. Adjacent business model — farm-direct organic subscription — but operates across Europe rather than one region.

Direct peers

• Tagwerk Ökokiste: Bavarian organic cooperative running a near-identical DTC organic-produce box delivery with regional home delivery. Highly comparable on subscription mechanics, organic sourcing, and customer profile.
• Hof Bockerhof: NRW-based organic farm operating its own farm store, regional delivery, and on-farm events. Direct model match to Mertens Wiesbrock's farm + delivery + events structure.
• Hof Dannwisch: Northern German Bioland-certified organic farm with a Hofladen and regional delivery service. Direct comparable on the combination of certified organic cultivation, farm-store retail, and home delivery.

Regional players

• Naturkost Schramm: Regional organic delivery service in the greater NRW/Hessen area, offering subscription organic boxes similar to BioKiste. Comparable regional delivery subscription model in an adjacent geography.

Others

• Bioland e.V. The organic farming association whose certification standard governs Mertens Wiesbrock's operations. Not a competitor, but a key ecosystem actor — the certification system is the regulatory foundation of the company's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/biohof.mertens.wiesbrock
• LinkedInlinkedin.com/company/mertens-wiesbrock

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biohof Mertens Wiesbrock