DMA Europa Group

What DMA Europa Group does

Marketing + Technologies Group Ltd., formerly DMA Europa Ltd., is a privately held UK B2B marketing and technology services group headquartered in Worcester and operating continuously since the early 1990s. The company supplies PR, creative, marketing, events, and digital broadcast services to B2B clients, with a long-standing focus on industrial engineering and manufacturing customers including some of the largest players in those sectors. Its core technology is V-Ex, a proprietary immersive 3D digital marketing platform developed in-house, complemented by state-of-the-art digital broadcast studios built and operated through the V-Ex Events subsidiary.

The group operates as a multi-brand platform with six wholly-owned subsidiaries: DMA Europa (PR and marketing services), MTT (marketing and technology services), V-Ex Experiences (immersive 3D experiences), V-Ex Events (virtual and hybrid events with digital broadcast studios), Midland Road Studios (creative production), and BEARD Creative (creative and branding agency). Services can be delivered individually or combined, with a single point of contact for clients across the portfolio. The portfolio has been built through a decade of organic growth and acquisitions, and in March 2025 the parent was rebranded to Marketing + Technologies Group, with a unified markettechgroup.com website launched in Q1 2026 to present the full offering under one identity.

The business model is a B2B services agency model, monetizing client engagements through direct contracting for PR, creative, events, and platform-based digital marketing work. The proprietary V-Ex platform and broadcast studio assets represent a productized, technology-driven revenue line beyond traditional time-and-materials agency work. Pricing is not publicly disclosed, and no revenue, headcount, or customer-level financial data is available in the source material. The company is privately owned and independently operated, with no evidence of external PE, VC, or institutional investment.

Name

DMA Europa Group

Legal name

Marketing + Technologies Group Ltd.

Website

https://dmaeuropagroup.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketing + Technologies Group Ltd. (formerly DMA Europa Group) is a privately held UK B2B marketing and technology services group, headquartered in Worcester, serving industrial engineering and manufacturing companies with PR, creative, digital, events, and digital broadcast services across six subsidiary brands including the proprietary V-Ex immersive 3D platform.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B marketing services
• Industrial PR services
• Creative branding agency
• Immersive 3D marketing
• Digital broadcast events

Headquarters

HQ city

Kidderminster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

DMA Europa Group (now Marketing + Technologies Group Ltd.) is a B2B marketing and technology services agency that supplies PR, creative, branding, events, and digital marketing services to industrial engineering and manufacturing companies. The group delivers these services through sub-brands DMA Europa, MTT, V-Ex Experiences, V-Ex Events, Midland Road Studios, and BEARD Creative, and operates a proprietary immersive 3D digital marketing platform called V-Ex alongside state-of-the-art digital broadcast studios.

Product overview

Marketing + Technologies Group operates as a multi-brand platform offering a comprehensive portfolio of closely related marketing and technology services. The core offering includes the V-Ex immersive 3D digital marketing platform, alongside integrated services from BEARD Creative (creative and branding), V-Ex Events (digital broadcast studios), V-Ex Experiences, MTT (technology services), and Midland Road Studios (creative production). The group provides PR, creative, and marketing services to B2B industrial engineering and manufacturing companies, with the ability to deliver services individually or combined to meet client sales and marketing objectives across any platform or media.

Differentiator

Problem solved

Functional benefit

Brands

• MTT: Marketing and technology services
• V-Ex Experiences
• V-Ex Events
• Midland Road Studios
• BEARD Creative

Products and services

• V-Ex Immersive 3D Digital Marketing Platform Proprietary immersive 3D digital marketing platform developed in-house for serving B2B industrial engineering and manufacturing clients.
• DMA Europa PR and Marketing Services Long-standing B2B PR, creative, and marketing services supplied to industrial engineering and manufacturing companies, including some of the world's largest firms in these sectors.
• V-Ex Events Events company that builds and operates state-of-the-art digital broadcast studios for virtual and hybrid events.
• BEARD Creative Dedicated creative and branding agency providing creative and branding capability within the Marketing + Technologies Group portfolio.
• Midland Road Studios Studio facility within the Marketing + Technologies Group offering creative production capabilities and digital broadcast services.
• MTT Sub-brand providing marketing and technology services within the Marketing + Technologies Group umbrella.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Interprose: B2B PR agency specialising in technology and industrial clients. Comparable vertical and service focus to MTG's B2B industrial PR and creative practice.
• Hotwire: Global B2B tech and industrial marketing communications agency offering PR, creative and content services. Directly comparable to MTG in serving technology and industrial B2B clients with integrated communications programmes.
• Speed Communications: UK B2B PR and marketing agency specialising in technology, engineering and industrial clients. Overlaps directly with MTG's industrial engineering vertical and PR-led offering.
• Clarity PR: UK-based B2B technology and industrial PR agency. Comparable to MTG in providing PR-led communications for B2B technology and industrial clients from the UK.
• Hotwire (UK) — see above:
• Stone Junction: UK-based B2B PR and communications agency serving industrial, engineering and technology clients. A direct competitor given the shared UK base and industrial B2B PR specialism.
• Wavelength Marketing: UK-headquartered B2B marketing agency focused on technology, industrial and engineering sectors with PR, content and creative offerings — highly comparable in geography, vertical and service mix.
• Archetype: B2B marketing and communications agency specialising in technology, industrial and manufacturing clients. Closely matches MTG's focus on B2B industrial engineering customers with PR, content and creative services.

Broad incumbents

• Zeno Group: Global communications agency with a strong B2B technology and industrial practice. Overlaps with MTG in serving enterprise technology and industrial clients with integrated communications.
• Edelman UK: Global PR and communications network with a significant UK B2B technology and industrial practice. Competes for the same enterprise B2B mandates as MTG but from a much larger, multi-discipline platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCByZtO109BzcxAG9AaL_9pw
• LinkedInlinkedin.com/company/markettechgroup
• Xx.com/DMA_Europa
• Facebookfacebook.com/DMAEuropaGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMA Europa Group