Highland Park Senior Living

What Highland Park Senior Living does

Highland Park Senior Living is a family-owned and operated senior living provider headquartered at 874 Schechter Drive, Wilkes Barre Township, Pennsylvania. Founded in 2015 and opened in Spring 2016, the company operates a 101-bed campus that was subsequently expanded by a 62,000-square-foot addition containing 60 studio, one-bedroom, and two-bedroom suites. The facility delivers three co-located care levels under one roof: Independent Living, Personal Care, and a secured Memory Care program branded as Bridges at Highland Park. Ancillary amenities include a Cafe, Hair Salon, Cocktail Lounge, Theatre, Pool, Billiards Lounge, Movie Room, and Outdoor Courtyard, and the company offers Acoustic Therapy (white-noise therapy) as a wellness adjunct.

The revenue model is subscription-style recurring monthly residential fees that bundle housing, meals, housekeeping, utilities, recreational programming, and care services (assistance with activities of daily living, medication management, and emergency pendant services for Personal Care and Memory Care residents). Pricing is not publicly disclosed and is quote-based. The go-to-market is direct-to-consumer, using the company website (including virtual tours), walk-in tours Monday-Friday 9am-5pm, weekend tours by appointment, phone inquiries, and contact forms. The primary customer segments are seniors aged 55 and older and their adult-child decision makers in northeastern Pennsylvania.

The company is part of a three-facility regional network under common ownership, alongside Glenmaura Senior Living in Moosic, PA and The Village at Greenbriar in Dallas, PA. Highland Park is privately held with no disclosed institutional investors, no funding rounds, no app, no public API, and no AI/ML capabilities. It employs 11-50 staff and is actively hiring Licensed Practical Nurses and other care roles, consistent with ongoing operations and census expansion.

Name

Highland Park Senior Living

Legal name

Highland Park Senior Living

Website

https://highlandparkliving.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Highland Park Senior Living is a family-owned, 101-bed senior living community in Wilkes Barre Township, PA, offering Independent Living, Personal Care, and Memory Care (Bridges at Highland Park) on a single site, with a 62,000 sq ft expansion adding 60 suites.

Ownership category

akta.pro rank

Product category

Senior Living and Elder Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Active Adult (55+) Independent Living Communities (HLADAAAD), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living care
• Memory care residence
• Independent living community
• Personal care services

Headquarters

HQ city

Wilkes-barre Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Senior Living and Care Services: Monthly residential fees for independent living, personal care, and memory care services. Revenue generated through housing, meals, housekeeping, medication management, and care assistance services bundled into monthly payments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Highland Park Senior Living is a family-owned, 101-bed senior living community in Wilkes Barre Township, PA, that provides Independent Living, Personal Care, and secured Memory Care (Bridges at Highland Park) on a single campus, bundled with housing, meals, housekeeping, medication management, and on-site amenities such as a Cafe, Hair Salon, Cocktail Lounge, Theatre, and outdoor courtyard. Residents choose from studio, one-bedroom, and two-bedroom apartment suites (400 to 1,000 square feet) within a 62,000-square-foot addition, and the community markets itself as maintenance-free, pet-friendly senior living with no entrance fees.

Product overview

Highland Park Senior Living is a family-owned and operated 101-bed senior living community in Wilkes Barre Township, PA, offering a unified care and housing service with multiple care levels conveniently located on one site. The community provides Independent Living, Personal Care, and Memory Care (Bridges at Highland Park) as its core care offerings, complemented by a range of on-site amenities including a Café, Hair Salon, Cocktail Lounge, Theatre, Pool, Movie Room, and Outdoor Courtyard. The facility also features 60 distinctive apartment suites across the new 62,000 square foot addition, offering Studio, One Bedroom, and Two Bedroom floor plans ranging from 400 to 1000 square feet for residents 55 and older.

Differentiator

Problem solved

Functional benefit

Brands

• Bridges at Highland Park: Premier memory care residence offering personal care to individuals with memory impairment and those with increased needs, featuring a safe and secure environment.

Products and services

• Independent Living Residential living option for seniors who want an active, maintenance-free lifestyle, including three nutritious meals daily, weekly housekeeping, laundry access, utilities, and recreational activities seven days a week. Targeted at seniors aged 55 and older.
• Personal Care Assisted living for seniors who need help with daily activities, including bathing, grooming, dressing assistance, medication management, laundry, housekeeping, meals, Alert One Pendant Services, and recreational activities.
• Bridges at Highland Park (Memory Care) Secured memory care residence for individuals with memory impairment and increased care needs, providing a safe and secure environment with 24-hour skilled staff, three meals daily, daily living assistance, laundry, housekeeping, medication management, structured activities, and specialized programs.
• Studio Apartments Studio apartments ranging from 400 to 550 square feet, available as part of the 60-suite new addition for residents 55 and older.
• 1 Bedroom Apartments One-bedroom apartments ranging from 600 to 830 square feet, with luxury variants ranging from 650 to 830 square feet, available within the apartment community.
• 2 Bedroom Suites Two-bedroom suites ranging from 950 to 1,000 square feet, offered as part of the apartment community for residents 55 and older.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Glenmaura Senior LivingminorOthersSibling facility in Moosic, PA. Part of the Highland family of senior living centers. Features resort lifestyle with luxury amenities for active older adults in a more rural setting.
• The Village at GreenbriarminorOthersGated community in Dallas, Pennsylvania offering personal care and independent living on 40 acres with walking trails and running stream. Part of the Highland family of senior living centers.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Saber Healthcare Group: Pennsylvania-headquartered senior care provider operating skilled nursing, assisted living, and memory care communities. Comparable on Pennsylvania regulatory footprint and care-level mix.

Direct peers

• Five Star Senior Living: Mid-sized operator of independent living, assisted living, and memory care communities across the U.S. Comparable on multi-level care delivery and amenity-rich positioning.
• Benchmark Senior Living: New England-based mid-size private senior living operator with a family/culture-driven brand and a footprint of independent living, assisted living, and memory care communities. Comparable in scale and regional/concierge positioning.
• Glenmaura Senior Living: Sibling facility in Moosic, PA under the same Highland family ownership. Offers a resort-lifestyle independent and assisted living model in a more rural setting, providing a directly comparable offering in an adjacent Pennsylvania market.
• Holiday by Atria (Holiday Retirement): Large independent living-focused operator (now under Atria). Comparable to Highland Park on Independent Living primary offering and 55+ resident targeting.
• Enlivant: Senior living operator focused on assisted living and memory care across ~300 communities. Comparable on personal care and memory care services, particularly relevant to Highland Park's Bridges program.
• The Village at Greenbriar: Sibling facility in Dallas, PA on 40 acres offering personal care and independent living, part of the same Highland family. Compares directly on care levels, ownership structure, and Pennsylvania footprint.

Broad incumbents

• Atria Senior Living: Large U.S. senior living operator offering independent living, assisted living, and memory care across 200+ communities. Compares on multi-level care model and amenity-driven positioning.
• Brookdale Senior Living: NASDAQ-listed, largest U.S. senior living operator with hundreds of communities across independent living, assisted living, and memory care. Comparable on full continuum-of-care delivery but operates at vastly greater scale.
• Sunrise Senior Living: National senior living provider known for premium assisted living and memory care (including their Signature Memory Care program). Closely comparable on the Bridges-style specialized memory care offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/highland-park-senior-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Park Senior Living