What TranslatePress does

TranslatePress is a WordPress translation plugin company founded in 2017 and headquartered in Timisoara, Romania, operating as a product brand under the Cozmoslabs umbrella. Its core product is a visual, frontend translation interface that lets WordPress site owners click on any live page element—across themes, plugins, page builders (Elementor, Divi, Beaver Builder, WPBakery, Oxygen, Brizy), WooCommerce stores, dynamic gettext strings, and images—and translate it in a sidebar without leaving the page. The plugin supports manual translation, AI-powered automatic translation through an orchestration layer over Google Translate, DeepL, and Microsoft Translator, and collaborative workflows via translator accounts. The product serves 400K+ active websites across 160+ languages, with documented compatibility spanning the major WordPress ecommerce, SEO, and page-building ecosystems.

The company operates a freemium go-to-market: the free version is distributed through the official WordPress.org plugin repository and is limited to one additional language, functioning as the primary acquisition funnel. Premium annual subscriptions are sold direct-to-consumer through translatepress.com in three tiers—Personal at €99/year (1 site, 50K AI words), Business at €199/year (3 sites, 200K AI words, full add-on suite), and Developer at €349/year (unlimited sites, 500K AI words)—with auto-renewal, additional usage-based AI word packages, and standalone add-ons (SEO Pack, Multiple Domain per Language, Translator Accounts, DeepL, Automatic User Language Detection, Navigation Based on Language). Revenue is generated entirely from these annual subscription licenses and overages; no external funding, M&A, or public-listing activity is disclosed. The company is bootstrapped and self-funded, with 11–50 employees and a customer base concentrated in WordPress website owners, WooCommerce SMB merchants, WordPress agencies, and content publishers, marketed primarily through content marketing, comparison pages, third-party editorial placements, YouTube tutorials, and an affiliate program.

Name

TranslatePress

Legal name

TranslatePress.com

Website

https://translatepress.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

TranslatePress is a WordPress translation plugin company that lets site owners create multilingual websites through a visual frontend translation interface. It serves WordPress users, WooCommerce merchants, and agencies via a freemium model and annual subscription tiers.

Ownership category

akta.pro rank

Product category

WordPress Translation Plugin

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Localization, Translation & Multilingual Publishing Tools (EDAFAHAJ)

akta.pro secondary industries

Machine Translation & Multilingual NLP (HDAAADAD), International & Multilingual SEO (Hreflang, Geo-Targeting) (BPAFAJAG), Content Localization, Translation & Transcreation (BPAFAIAH)

Keywords

• WordPress translation plugin
• Multilingual website software
• AI website translation
• WooCommerce localization
• Multilingual SEO tools

Headquarters

HQ city

Timisoara

HQ country

Romania

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Plugin Licenses: Annual subscription licenses with tiered pricing (Personal, Business, Developer) providing access to premium features, automatic updates, support, and AI translation word limits. Subscriptions auto-renew annually but customers retain translations even if license expires.
2. Freemium Free Plugin: Free version available on WordPress.org with basic translation features. Limited to one additional language. Serves as customer acquisition channel for premium upgrades.
3. AI Translation Word Packages: Premium tiers include AI translated word limits (50K-500K words). Additional word packages available for purchase for automatic translation consumption.
4. Add-on Features: Premium add-ons including SEO Pack, Multiple Languages, DeepL Automatic Translation, Translator Accounts, Browse As User Role, Navigation Based on Language, and Different Domain per Language.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

TranslatePress develops and sells a WordPress multilingual translation plugin that enables website owners to translate their entire WordPress site visually from the frontend. The plugin supports manual translation via an intuitive visual editor and offers AI-powered automatic translation using combined neural machine translation services (Google Translate, DeepL, Microsoft Translator). Premium add-ons extend capabilities for multilingual SEO, multiple language domains, translator accounts, automatic user language detection, navigation based on language, and full WooCommerce store localization. A free standalone website translation widget is also offered as a browser-based tool.

Product overview

TranslatePress is a WordPress translation plugin portfolio consisting of a core free plugin and multiple premium add-ons. The core TranslatePress plugin provides visual, front-end translation of WordPress sites with built-in support for WooCommerce and all major page builders. Premium add-ons extend functionality including: TranslatePress AI for automatic neural machine translation (combining Google Translate, DeepL, and Microsoft Translator); SEO Pack for translating URL slugs, metadata, and generating multilingual sitemaps; Translator Accounts for collaborative translation workflows; DeepL Automatic Translation; Automatic User Language Detection; Different Domain per Language; Navigation Based on Language; and Multiple Languages support. The company (Cozmoslabs) also offers related WordPress plugins: Profile Builder (user management), Paid Member Subscriptions (membership), and WP Webhooks Automations (no-code integrations). Additionally, a free standalone Website Translation Widget allows browser-based translation of any URL without installation.

Differentiator

Problem solved

Functional benefit

Products and services

• TranslatePress WordPress Translation Plugin Core WordPress multilingual translation plugin that enables visual, front-end translation of entire WordPress websites. Supports manual translation via a visual editor and works with any theme, plugin, or page builder including WooCommerce. Used by 400,000+ active websites.
• TranslatePress AI Integrated AI-powered automatic translation service that combines Google Translate, DeepL, and Microsoft Translator neural machine translation engines to provide accurate translations. Available on all paid plans with included word limits (50K-500K words depending on plan tier). No external API key setup required beyond entering a license key.
• SEO Pack Addon Premium add-on enabling translation of SEO elements including URL slugs, page titles, meta descriptions, image alt tags, and social media graph information. Also generates multilingual XML sitemaps integrated with Yoast SEO, Rank Math, and SEOPress.
• Multiple Languages Addon Premium add-on allowing translation into unlimited additional languages beyond the single language available in the free version of TranslatePress.
• Translator Accounts Addon Premium add-on enabling creation of translator user accounts that can translate website content without accessing the WordPress backend, site builders, or metaboxes. Enables collaborative translation workflows for teams and agencies.
• Browse As User Role Addon Premium add-on allowing users to browse the website as different user roles within the translation editor, enabling translation of role-specific content such as logged-in user pages or membership site content.
• DeepL Automatic Translation Addon Premium add-on providing direct DeepL API integration for automatic translation, available on Business and Developer plans as an alternative to Google Translate for higher quality machine translation.
• Automatic User Language Detection Addon Premium add-on that automatically detects visitor language based on browser settings or IP address and redirects users to their preferred language version of the site.
• Different Domain per Language Addon Premium add-on enabling assignment of different domain names to each language (e.g., example.com for English, example.de for German) to improve international SEO and create a local experience.
• Navigation Based on Language Addon Premium add-on allowing display of different menu items based on the visitor's selected language, rather than just translating existing menu items.
• Free Website Translation Widget A free browser-based tool allowing translation of any website URL into over 100 languages without registration. Provides instant translations without creating indexable multilingual content.

Quantifiable outcome

• 75% of people want to buy products in their native language (Common Sense Advisory survey)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• SiteGroundminorGTM or Marketing PartnerSiteGround is a web hosting provider specializing in managed WordPress and WooCommerce hosting. Listed as a recommended resource on TranslatePress website with affiliate partnership.
• CozmoslabscoreTechnology or IntegrationCozmoslabs is the company behind TranslatePress, Profile Builder (user management plugin), and Paid Member Subscriptions (membership solution). Common ownership/integration between products.
• Google TranslatecoreTechnology or IntegrationGoogle Translate integration for automatic translation of WordPress content. Users can connect their Google Translate API for machine translation.
• DeepLcoreTechnology or IntegrationDeepL automatic translation integration for higher quality machine translation compared to Google Translate. Available in premium TranslatePress versions.
• WooCommercecoreTechnology or IntegrationWooCommerce is the leading WordPress ecommerce plugin. TranslatePress provides full out-of-the-box compatibility for translating WooCommerce stores.
• ElementorcoreTechnology or IntegrationElementor is a popular WordPress page builder. TranslatePress is documented to work seamlessly with Elementor and Elementor has published tutorials on using TranslatePress.
• WP RocketminorGTM or Marketing PartnerWP Rocket is a premium caching plugin for WordPress. Listed as a recommended resource on TranslatePress website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MultilingualPress: WordPress multisite-based multilingual plugin with strong SEO focus. Direct competitor, especially for users prioritizing multilingual XML sitemaps and translated slugs — areas TranslatePress addresses via its SEO Pack.
• Weglot: Cloud-based website translation service with a WordPress plugin. Direct competitor differentiated by SaaS delivery and translation ownership model, which is precisely the point TranslatePress contrasts itself on.
• Polylang: Popular free/paid WordPress multilingual plugin focused on translation of posts, pages, and taxonomies. Direct competitor in the SMB WordPress translation segment that TranslatePress benchmarks against.
• Bablic: Website localization platform with a WordPress-compatible offering focused on visual editing and SEO. Direct competitor specifically named in TranslatePress's comparison content.
• WPML: Long-standing incumbent WordPress multilingual plugin offering translation management across themes, plugins, and WooCommerce. Most direct comparator given TranslatePress's explicit comparison-page positioning against WPML.
• GTranslate: WordPress translation plugin leveraging Google Translate and other MT engines for automatic website translation. Direct competitor in the auto-translation niche, listed by TranslatePress on its comparison page.
• ConveyThis: Cloud-based website translation plugin for WordPress and other CMSs offering automatic translation and visual editing. Direct competitor in the AI/auto-translation segment TranslatePress targets with TranslatePress AI.

Broad incumbents

• Smartling: Enterprise translation management platform with website and CMS connectors. Adjacent incumbent demonstrating the enterprise ceiling and feature set TranslatePress would need to match to expand upmarket.
• Lokalise: Broader translation management and localization platform serving product, marketing, and software teams. Adjacent competitor as it expands down-market toward website and CMS translation use cases overlapping with TranslatePress.

Others

• Cozmoslabs: Umbrella company and product studio that develops TranslatePress alongside Profile Builder, Paid Member Subscriptions, and WP Webhooks. Most closely related entity in terms of ownership, team, and cross-product GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/translatepress
• YouTubeyoutube.com/c/TranslatePressWordPressTranslationPlugin
• Facebookfacebook.com/translatepress
• LinkedInlinkedin.com/company/translatepress

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TranslatePress