VPM Real Estate Services

What VPM Real Estate Services does

VPM Real Estate Services is a privately held real estate services firm founded in 1975 and headquartered at 5499 Bancroft Avenue in Oakland, California. The company provides full-service property management for single-family homes and apartment buildings across the East Bay region of the San Francisco Bay Area — specifically Oakland, Alameda County, Hayward, Berkeley, and San Leandro — alongside real estate sales and brokerage services for investors looking to divest rental assets. Its customer base is fragmented individual and small-scale rental property owners (primary) and the tenants occupying those units (secondary), with no disclosed institutional or enterprise anchor accounts.

The firm operates a thin technology stack built on the third-party AppFolio Property Manager SaaS platform, which powers its Tenant Portal (rent payment, maintenance requests, account management, renters insurance) and Owner Portal (financial statements, monthly summaries, year-end tax documents, shared document access), both accessible via web and mobile apps for iOS and Android. VPM does not develop proprietary technology and has no disclosed AI capabilities, patents, certifications, or research output.

The business model combines recurring property management fees — typically structured as a percentage of monthly rent for managed units — with transaction-fee revenue from brokerage and real estate sales. Go-to-market is relationship-led and direct, with lead capture concentrated on the company website, two listed phone numbers, and a single Gmail address. The company is privately held with no disclosed institutional investors, funding rounds, parent company, or subsidiary relationships, and is staffed by an estimated 11–50 employees with no publicly identified management team.

Name

VPM Real Estate Services

Legal name

VPM Real Estate Services

Website

https://vpmrealtors.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

VPM Real Estate Services is a privately held Oakland-based real estate firm founded in 1975 that provides property management for single-family and apartment rentals, plus brokerage services, to individual and small-scale rental property owners across the East Bay (Oakland, Alameda County, Hayward, Berkeley, San Leandro).

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Property management services
• Residential rental management
• Real estate brokerage
• Rental property leasing
• Tenant placement services

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Property Management Services: Recurring property management fees for managing single family homes and apartment buildings for property owners throughout the Bay Area.
2. Real Estate Sales and Brokerage: Real estate sales assistance and brokerage services for property owners looking to sell their investment properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

VPM Real Estate Services manages single-family homes and apartment buildings on behalf of rental property owners throughout the Bay Area, handling tenant communications, property upkeep, and unit occupancy. The firm also provides real estate sales assistance and brokerage for owners looking to sell investment properties. Online Tenant and Owner Portals, powered by the AppFolio Property Manager platform, support rent payments, maintenance requests, and financial statement delivery.

Product overview

VPM Real Estate Services offers a unified property management platform built around two primary customer-facing portals (Tenant Portal and Owner Portal) supported by core service offerings in property management, real estate sales, and brokerage. The Tenant Portal enables renters to pay rent online, submit maintenance requests, and communicate with management, while the Owner Portal provides financial reporting, document access, and payment functionality for property investors. The company's property management and sales services serve as the foundational offerings that these digital portals support.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Full-service property management for single-family homes and apartment buildings in the Bay Area, handling tenant communications, property upkeep, and maintaining unit occupancy on behalf of rental property owners.
• Real Estate Sales and Brokerage Services Real estate sales assistance and brokerage services for property owners looking to sell their investment properties in the Bay Area.
• Tenant Portal Online portal enabling tenants to pay rent, submit maintenance requests, view account information, communicate with management, and manage renters insurance from desktop or mobile app (iOS and Android).
• Owner Portal Online portal for property owners to view financial statements, access shared documents, set up payment options, receive monthly summaries, and year-end tax statements.
• Available Properties / Vacancies Listings Online listing service for available rental properties in the Bay Area with filtering by type, city, price, beds, baths, pets, and move-in date, plus online application submission capability.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AppFolio Property ManagercoreTechnology or IntegrationAppFolio Property Manager is used as the technology platform powering VPM's tenant and owner online portals. This integration enables online rent payments, maintenance request submissions, financial statements, and mobile app functionality for both tenants and property owners.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Essex Property Trust: Large multifamily operator with a significant Bay Area apartment portfolio, representative of institutional-scale competition in the same regional rental market.
• Compass: Large residential real estate brokerage with Bay Area offices that also offers landlord-side services, competing directly with VPM's brokerage and adjacent PM offering.
• PMI (Property Management Inc.): National franchise brand offering full-service residential and commercial property management with standardized tech stack; competes for the same SMB landlord segment at greater scale.
• Coldwell Banker (Real estate brokerage): National residential real estate brand with deep Bay Area presence, providing brokerage services to investment property owners — directly competing with VPM's brokerage arm.

Others

• AppFolio: Technology platform provider whose Property Manager product powers VPM's tenant and owner portals; signals ecosystem dependence and the broader peer set of AppFolio-enabled PM firms.

Direct peers

• Bay Property Management Group: Regional Bay Area PM firm managing SFR and small multifamily portfolios across Oakland and surrounding counties, using AppFolio-style portals for owners and tenants.
• GreenTree Property Management: East Bay residential property manager serving Oakland and surrounding cities with full-service rental management for owners of SFR and apartment buildings.
• Avanti Properties USA: Bay Area property management and real estate services firm focused on single-family and multifamily rentals in the East Bay, directly overlapping VPM's core offering and geography.
• 1st Choice Property Management: Mid-sized Bay Area PM company offering full-service rental management and real estate sales to investors in East Bay submarkets comparable to VPM.

Regional players

• Marin Property Management: Bay Area-adjacent residential property manager with a comparable service model (rent collection, maintenance, tenant placement) for SFR and small multifamily owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VPM Real Estate Services