Life Education Victoria

What Life Education Victoria does

Life Education Victoria is an Australian registered charity (ABN 64 390 479 723) founded in 1982 and headquartered in Eltham, Victoria, that delivers preventative health and wellbeing education programs to children across Victoria. It serves two primary customer segments: early learning centers (3-5 year olds) and primary schools (Foundation to Year 6), with programs covering Body & Health, Digital Safety, Social Emotional Learning, and Relationships & Sexual Health. The organization employs 11-50 staff and operates exclusively within the Victorian market.

The core product offering consists of in-person school incursions delivered by specialist trained facilitators using a constructivist learning approach where students learn by doing. Programs are structured as age-appropriate modules (typically 60-90 minutes) that progress from early years through Year 6, and are aligned to the Victorian Curriculum 2.0. The Digital Safety stream carries a Trusted eSafety Provider endorsement from the Australian eSafety Commissioner. Signature experiences include the Healthy Harold giraffe mascot and the Harold's Big Assembly live school event. Life Smart Kids operates as the organization's fundraising sub-brand, generating revenue through merchandise, events, and donor programs such as Mindfulness Mates.

Life Education Victoria's business model is a hybrid of session-based fees paid by schools and donations/fundraising. Early Years sessions are publicly priced at AUD $345 per session (maximum 25 students), while primary school pricing is provided on request via an online booking system. Revenue is not publicly disclosed. The organization's customer base is entirely within the Victorian education sector, with no disclosed expansion outside the state.

Name

Life Education Victoria

Legal name

Life Education Victoria

Website

https://lifeedvic.org.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Education Victoria is a registered Australian charity founded in 1982 that delivers preventative health and wellbeing programs to Victorian children in early learning centers and primary schools through in-person incursions, funded by school session fees and donations.

Ownership category

akta.pro rank

Product category

School Health Education Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

Keywords

• School health education
• Preventative health programs
• Primary school programs
• Social emotional learning
• Digital safety education

Headquarters

HQ city

Eltham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. School Program Fees: Schools pay per-session fees for educational incursions. Programs are delivered to primary schools and early learning centers across Victoria with session-based pricing.
2. Donations and Fundraising: Life Smart Kids division raises funds through donations, events, and merchandise sales to support the ongoing delivery of Life Ed Victoria's health and wellbeing education programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Life Education Victoria delivers in-person preventative health and life skills education programs to primary schools and early learning centers across Victoria, Australia. Programs are delivered as school incursions by specialist trained facilitators and cover Body & Health, Digital Safety, Social Emotional Learning, and Relationships & Sexual Health streams aligned to Victorian Curriculum 2.0. The organization also runs an Early Years Learning Program for 3-5 year olds and the Healthy Harold mascot assembly experience.

Product overview

Life Education Victoria operates as a preventative health organization offering educational programs for children through a modular product portfolio. The core offerings consist of four primary school streams aligned to Victorian Curriculum 2.0: Body & Health, Digital Safety, Social Emotional Learning (SEL), and Relationships & Sexual Health. Each stream contains multiple age-appropriate modules (ranging from 60-90 minutes) that progress from Foundation through Year 6. Additionally, the organization provides an Early Years Learning Program for 3-5 year olds featuring play-based learning. A signature experience is Harold's Big Assembly, featuring the Healthy Harold live mascot appearance at schools. The programs use a constructivist learning approach where students learn by doing. Life Smart Kids serves as the fundraising division supporting the organization's charitable mission.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Learning Program Interactive play-based program for 3-5 year olds in early learning centers covering healthy habits, safety, and friendship skills. Delivered in person at centers by specialist trained facilitators. Priced at $345 per session with maximum 25 students per session.
• Body & Health Program Primary school stream covering nutrition, movement, sleep, hygiene, and substance education for Foundation to Year 6 students. Delivered as in-school incursions by specialist facilitators and aligned to Victorian Curriculum 2.0.
• Digital Safety Program Primary school stream covering cybersafety, online ethics, and positive online relationships for primary school students. Endorsed by the eSafety Commissioner as a Trusted eSafety Provider and aligned to the Best Practice Framework for Online Safety Education.
• Social Emotional Learning (SEL) Program Primary school stream supporting Foundation to Year 6 students to develop skills for positive relationships, emotional regulation, and strong social and emotional wellbeing. Delivered as in-school incursions.
• Relationships & Sexual Health Program Primary school stream providing age-appropriate lessons on body safety, safe and respectful relationships, and understanding puberty for primary school students.
• Harold's Big Assembly Live mascot experience where the Healthy Harold giraffe appears at school assemblies. Complementary offering bundled with Life Ed bookings at no extra charge, providing a whole-school experience.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• eSafety CommissionercoreStrategic or Co-development PartnerLife Ed Victoria is a Trusted eSafety Provider endorsed by the eSafety Commissioner. Their Digital Safety programs align with the eSafety Commissioner's Best Practice Framework for Online Safety Education.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Be You (Beyond Blue): Beyond Blue's national mental health and wellbeing initiative for Australian schools, offering free SEL and mental health literacy frameworks. Comparable as a curriculum-aligned wellbeing education resource competing for school wellbeing budgets.
• ySafe: Australian cybersafety education provider delivering in-school workshops on online safety, cyberbullying, and digital wellbeing. Directly comparable in the Digital Safety stream, particularly for primary school audiences.
• Alannah & Madeline Foundation: Major Australian children's charity focused on child safety, wellbeing, and digital citizenship (eSmart Schools). Directly comparable as a charity delivering preventative wellbeing and online safety education programs to Australian schools.
• Bravehearts: Australian child protection charity delivering child-safe and personal safety education programs in schools (Ditto's Keep Safe Adventure). Comparable in delivering in-school preventative safety education to primary-aged children.
• Australian Drug Foundation (ADF) / The Loop: Australian not-for-profit delivering drug and alcohol education programs to schools, including the vaping/substance modules that overlap with Life Ed Victoria's 'Take a Breath' and 'Decisions' modules. Comparable in school-based preventative health education delivery.
• Life Education NSW: Sister state affiliate of the Life Education network delivering the same Healthy Harold-based preventative health programs to NSW schools. Most directly comparable peer in delivery model, curriculum, and brand.
• Daniel Morcombe Child Safety Curriculum: Queensland-government-endorsed child safety education program delivered in Australian primary schools, covering body safety and personal safety. Comparable as a free curriculum-aligned alternative in Life Ed Victoria's Body & Safety and Relationships streams.

Broad incumbents

• Life Education Australia: National umbrella organization for the Life Education network across Australian states/territories, including Life Ed Victoria. Directly comparable in mission, mascot, and program model, but operating at a national coordination level rather than a single-state delivery level.
• headspace: National youth mental health foundation providing school-based and community-based mental health education and resources. Overlaps with Life Ed Victoria's SEL stream and competes for school wellbeing mandates, though headspace is broader (clinical services, ages 12-25).

Emerging players

• R U OK?: Australian suicide prevention and mental health awareness charity with school-based conversation and wellbeing programs. Overlaps with Life Ed Victoria's SEL and Body & Health offerings, particularly around emotional literacy and help-seeking behavior.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lifeeducationvictoria
• LinkedInlinkedin.com/company/lifeeducationvictoria
• Instagraminstagram.com/healthyharold.victoria
• Xx.com/lifeedvic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Education Victoria