ySafe
ySafe is an Australian cyber safety education provider delivering whole-school programs to K-12 schools, staff, and parents on cyberbullying, online safety, and digital wellbeing. Founded in 2013 and operating as a subsidiary of Qoria, it serves over 600 Australian schools with multidisciplinary expert teams.
- Company typePrivate
- Founded2013
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ySafe does
ySafe is an Australia-based cyber safety education company founded in 2013 and headquartered in Perth, operating as a subsidiary of Qoria (branded "ySafe by Qoria"). The company delivers whole-school cyber safety programs to primary and secondary schools, school staff, and parents across Australia, addressing topics including cyberbullying, image-based abuse, online consent, digital wellbeing, and Australia's 2025 social media ban for under-16s. ySafe differentiates itself through a multidisciplinary team composed of child psychologists, ex-police officers, and experienced teachers specializing in cyber safety, and is endorsed by the Office of the eSafety Commissioner as a Trusted eSafety Provider.
The company's core products include full-day school programs (Essentials Days and Design-A-Day), a multi-month Digital Ambassadors Program that trains student leaders, Individual/Bespoke Sessions, and the recently launched Social Media Ban Day. These are complemented by the Online Safety Hub digital platform—a resource portal providing curriculum-linked lesson plans, expert app reviews, social media deep-dives, and integrated monitoring via Family Zone Insights—and supplementary content products including y-Files documentary series and Quick Chats videos. Delivery is primarily face-to-face with online/virtual options for select sessions; there is no evidence of proprietary AI/ML technology.
ySafe operates a professional services revenue model with quote-based pricing, generating revenue from customized school programs that vary in scope, duration, and delivery mode. The go-to-market combines direct on-site delivery by traveling cyber safety experts with inside sales through website enquiries, supported by event-driven acquisition through Cyber Safety Days and referral networks among partner schools. The company has reached approximately 600,000 students, 300,000 parents, and 80,000 school staff across its operating geographies of Western Australia, New South Wales, and Queensland, with revenue figures not publicly disclosed.
ySafe firmographics
Firmographics- Name
- ySafe
- Legal name
- ySafe
- Website
- https://ysafe.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ySafe is an Australian cyber safety education provider delivering whole-school programs to K-12 schools, staff, and parents on cyberbullying, online safety, and digital wellbeing. Founded in 2013 and operating as a subsidiary of Qoria, it serves over 600 Australian schools with multidisciplinary expert teams.
- Ownership category
- akta.pro rank
ySafe industry classification
Industry- Product category
- Cyber Safety Education
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Content Moderation, Safe Messaging & Classroom Communication Safety (EDAFALAE)
- akta.pro secondary industries
- Cyberbullying Prevention, Reporting & Case Management (EDAFALAG), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Cybersecurity (Digital Safety, Ethical Hacking Basics) (EDAMACAH)
Keywords
Where ySafe is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
ySafe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- School Cyber Safety Programs: ySafe generates revenue through providing cyber safety education programs to schools. Programs include Essentials Days (4 live sessions + staff development + Online Safety Hub), Design-A-Day (customized programs), Digital Ambassadors Program (student-led initiative over 6-12 months), and Individual/Bespoke Sessions. Pricing is quote-based, customized to school size and requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Essentials Day - Foundation package with 4 live sessions |
| Other | Multi-year contract | Design-A-Day - Fully customizable cyber safety day |
| Other | Multi-year contract | Digital Ambassadors Program - Student-led sustainability program |
| Other | Pay-as-you-go | Individual/Bespoke Sessions - Flexible topic-specific sessions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
ySafe product offering
Product offeringCore offering
ySafe delivers cyber safety education programs to Australian schools through structured day-long engagements (Essentials Days, Design-A-Day, Social Media Ban Day), Individual/Bespoke Sessions, and the multi-month Digital Ambassadors student-led program. Programs are delivered on-site at schools by a multidisciplinary team of child psychologists, ex-police officers, and teachers, complemented by an Online Safety Hub digital resource platform with Family Zone Insights integration. The offerings cover primary (K-6) and secondary (7-12) students, school staff, and parents.
Product overview
ySafe is a cyber safety education provider offering a suite of programs designed for Australian schools. The core offering consists of structured day programs (Essentials Days, Design-A-Day, Social Media Ban Day) and customizable Individual/Bespoke sessions, all delivered as in-person or online experiences by cyber safety experts. Supporting these are the Online Safety Hub digital platform and Staff Professional Development, Parent Sessions, y-Files documentary videos, Quick Chats discussions, and Disability Support Education. The Digital Ambassadors Program provides a student-led, multi-month approach to embedding cyber safety culture. Programs cover primary (K-Year 6) and secondary (Years 7-12) students, staff, and parents, addressing topics including cyberbullying, online wellbeing, digital footprint, and the 2025 social media ban.
Differentiator
Problem solved
Functional benefit
Brands
- Social Media Ban Day: A whole-school cyber safety education day supporting schools through Australia's new social media laws, providing age-appropriate sessions for students, staff, and parents.
- Digital Ambassadors Program
- Essentials Day
- Design-A-Day
- Individual Sessions
Products and services
- Essentials Days
Quantifiable outcome
- 96% of students reported feeling less likely to cyberbully after sessions
- +6 more outcomes
Companies that use ySafe
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles2 records
ySafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ySafe partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Interaction Disability ServicescoreySafe partnered with Interaction Disability Services to launch free online safety training resources specifically designed for young people with intellectual disability and their families. The program was funded by the Office of the eSafety Commissioner and addresses disproportionate online harms faced by young people with disability.
- Office of the eSafety CommissionercoreThe Office of the eSafety Commissioner funded the Disability Support Education program developed by ySafe in partnership with Interaction Disability Services. ySafe is also officially recognized as a Trusted eSafety Provider endorsed by this government body.
- QoriacoreySafe operates as part of the Qoria family of companies, which brings together global advisory leaders in psychology, teaching, governance, law enforcement, and digital wellbeing. ySafe is branded as 'ySafe by Qoria' and leverages the broader Qoria ecosystem of expertise and resources.
- Butterfly FoundationminorThe Butterfly Foundation contributed expertise to ySafe's y-Files documentary series, specifically on the Body Image and Online Validation episode exploring how social media impacts body image issues in young people.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ySafe competitors and assessment
Company assessmentDirect peers
- ThinkUKnow (ACCEC): Australian Cybercrime Online Reporting Network / law enforcement-led cyber safety education program delivered in schools. Directly comparable as an in-school cyber safety education provider targeting Australian K–12 students, staff, and parents.
- Alannah & Madeline Foundation: Australian charity focused on protecting children from violence, including cyberbullying and online safety education in schools. Comparable as a cyberbullying prevention and student wellbeing education provider for Australian schools.
- Project Rockit: Australian youth-led organization delivering anti-bullying and cyberbullying workshops in schools. Comparable as a student-focused, school-based cyberbullying and digital wellbeing education provider in Australia.
- Optus Digital Thumbprint: Telecom-backed cyber safety and digital citizenship education program delivered free to Australian schools. Comparable as a school-channel cyber safety education provider competing for the same school budget and time slots.
Others
- Bullying No Way!: Australian government initiative providing free anti-bullying and online safety resources to schools. Adjacent as a free public-sector alternative that schools may substitute for paid cyber safety programs.
- Family Zone: Parental controls and school cyber safety platform also part of the Qoria ecosystem. Ecosystem partner and potential channel for ySafe programs; provides complementary technology rather than direct competition.
Regional players
- Netsafe: New Zealand's independent online safety organization delivering cyber safety education to schools, students, and parents. Comparable service offering in a neighboring geography; potential expansion template for ySafe.
- Common Sense Education: US-based nonprofit providing digital citizenship and online safety curricula and resources to K–12 schools. Comparable as a curriculum-aligned online safety education platform for schools, though focused on the US market.
- UK Safer Internet Centre: UK consortium delivering online safety education and resources to schools, students, and parents. Comparable mission and school-channel delivery model, though operating in a different geography.
- iKeepSafe: US-based nonprofit providing digital citizenship, privacy, and online safety education resources to schools. Comparable as a K–12 online safety education provider, though focused on the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ySafe social profiles
Digital presenceySafe compliance and trust
Trust signalCompliance1 record
ySafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
ySafe leadership team
Management profileNumber of profiles
Profiles5 records
ySafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ySafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ySafe
What does ySafe do?
ySafe delivers cyber safety education programs to Australian schools through structured day-long engagements (Essentials Days, Design-A-Day, Social Media Ban Day), Individual/Bespoke Sessions, and the multi-month Digital Ambassadors student-led program. Programs are delivered on-site at schools by a multidisciplinary team of child psychologists, ex-police officers, and teachers, complemented by an Online Safety Hub digital resource platform with Family Zone Insights integration. The offerings cover primary (K-6) and secondary (7-12) students, school staff, and parents.
Is ySafe a public or private company?
ySafe is a private company. It is classified as corporate owned and is currently operating.
When was ySafe founded?
ySafe was founded in 2013. It employs 11 to 50 people.
Where is ySafe based?
ySafe is headquartered in Perth, Australia, in the Oceania region.
How does ySafe make money?
One revenue line is on record: school Cyber Safety Programs.
Who are ySafe's main competitors?
Direct peers on record are ThinkUKnow (ACCEC), Alannah & Madeline Foundation, Project Rockit and Optus Digital Thumbprint. Others are Bullying No Way! and Family Zone. Regional players are Netsafe, Common Sense Education, UK Safer Internet Centre and iKeepSafe.
Does ySafe have an API?
No public API is recorded for ySafe.
What industry is ySafe in?
ySafe's product category is Cyber Safety Education. Its primary akta.pro industry code is EDAFALAE, Content Moderation, Safe Messaging & Classroom Communication Safety, with a secondary code of EDAFALAG, Cyberbullying Prevention, Reporting & Case Management. Its NAICS code is 611710 and its SIC code is 8200.