Medicar Automotive Solutions

What Medicar Automotive Solutions does

Medicar Automotive Solutions is a family-owned automotive repair and 4WD fit-out workshop operating from a single physical location at U3/33 Port Kembla Drive, Bibra Lake, Western Australia. Founded in 1989 and holding WA automotive repairer license L144044, the business serves primarily local Western Australian consumers and individual vehicle owners, with a particular specialization in four-wheel-drive vehicles requiring complex servicing, modifications, and accessory fit-outs. The operation is small (11–50 employees) and family-led, with named personnel (George, Margaret) referenced repeatedly in customer testimonials.

The company operates two integrated revenue lines. The first is mechanical repair and scheduled servicing for both passenger cars and 4WDs, structured as Major, Minor, and Logbook Service tiers with pricing differentiated by fuel type (petrol versus diesel) and vehicle class (4WD services priced $229–$329, passenger services from $199 to $269+). Major services bundle Valvoline synthetic oil, diagnostic tuning, and six months of free roadside assistance. The second is the retail sale and installation of 4WD accessories drawn from a deep supplier network — Ironman 4x4, ARB, Rhino-Rack, Manta (STING ECU remapping), Clearview Towing Mirrors, CouplerTec (rustproofing), MAXTRAX, TRED, MSA 4x4, Aeroklas, Steinbauer, Black Duck, SupaFit, Outback Systems, and others — spanning suspension lifts, GVM upgrades, bull bars, canopies, roof racks, long-range fuel tanks, dual-battery systems, ECU remapping, performance modules, recovery gear, lighting, seat covers, ute liners, and portable camp kitchens.

The business model is direct-to-consumer via the physical workshop, supplemented by phone, email, contact form, and walk-in traffic. The website functions as an informational and contact platform rather than an e-commerce channel. Customer acquisition is driven by word-of-mouth referrals, Google reviews, and a Facebook page (MedicarAutomotiveSolutions), with pricing set per job and ZIP Money offered as 12-month interest-free financing on higher-ticket accessories and fit-outs. There is no subscription revenue, no disclosed enterprise contracting, and no multi-site footprint; the value proposition rests on one-stop convenience, 4WD-specific technical judgment (including engineering sign-off on GVM upgrades), and authorized-installer status with tier-one 4WD brands.

Name

Medicar Automotive Solutions

Legal name

Medicar Automotive Solutions

Website

https://medicar.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Medicar Automotive Solutions is a family-owned automotive repair and 4WD fit-out workshop based in Bibra Lake, Western Australia. The company serves local passenger car and four-wheel-drive vehicle owners with mechanical servicing, specialty 4WD modifications, and installation of accessories from tier-one product brands.

Ownership category

akta.pro rank

Product category

Automotive Repair and 4WD Services

NAICS

Specialized Automotive Repair (811114), Other Automotive Repair and Maintenance (81119)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industry

Brakes, Steering & Suspension Services (TLAKAAAC)

Keywords

• Automotive repair services
• 4WD fit-outs
• Logbook servicing
• Vehicle accessories installation
• Mechanical workshop

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Service and Repair: The primary revenue stream comes from automotive servicing including major services, minor services, and logbook servicing for both passenger vehicles and 4WDs. Services are priced per job with different rates for petrol and diesel vehicles.
2. 4WD Fit-outs and Accessories: Revenue from selling and installing 4WD accessories including suspension lifts, GVM upgrades, tyres, rims, exhaust systems, electrical systems, bull bars, roof racks, canopies, water tanks, recovery equipment, camping gear, and various other 4WD modifications. Products are sourced from multiple suppliers and branded partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Medicar Automotive Solutions operates an automotive repair workshop in Bibra Lake, Western Australia, providing mechanical servicing, logbook maintenance, and repairs for passenger vehicles and 4WDs. The business also sells and installs 4WD accessories and fit-out equipment including suspension lifts, GVM upgrades, bull bars, canopies, roof racks, recovery gear, ECU remapping, and other off-road equipment sourced from brands such as Ironman 4x4, ARB, Rhino-Rack, MSA 4x4, MAXXTRAX, and Clearview.

Product overview

Medicar Automotive Solutions is a one-stop automotive service and 4WD accessories business based in Bibra Lake, Western Australia. The company operates as both a mechanical repair service (offering passenger car and 4WD servicing including Major, Minor, and Logbook services) and a retailer/installer of 4WD fit-outs and accessories. The product portfolio includes suspension lifts/GVM upgrades, bull bars, canopies (Ironman, ARB, Aeroklas), roof racks (Tracklander, Rhino-Rack, Ironman), long range fuel tanks, exhaust upgrades, ECU remapping (STING), diesel performance modules, dual battery systems, water tanks, cargo storage solutions, lighting, recovery equipment, camping gear, seat covers, towing mirrors, rustproofing systems, and safety equipment. The company sells and installs products from brands including Ironman 4x4, ARB, Rhino-Rack, Clearview, MAXTRAX, TRED, MSA 4x4, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Passenger Car Service Mechanical servicing packages for passenger vehicles including Major Service (from $269) with spark plugs, up to 5L Valvoline synthetic oil, safety check, free wiper blades; Minor Service (from $199) with complete lube service; and Logbook Service (quote-based). Priced separately for petrol and diesel vehicles.
• 4WD Service Mechanical servicing packages for 4WD vehicles including Major Service (Petrol from $269, Diesel from $329) with diagnostic hi-tech tune, spark plugs, fuel/air filter replacement, Valvoline synthetic oil, safety check, and 6 months free roadside assistance; Minor Service (Petrol from $229, Diesel from $279); and Logbook Service (quote-based).
• ECU Remapping (STING) Custom ECU remapping service using Manta STING tuning for common rail diesel vehicles, with three tuning stages: Stage 1 (15-20% gains), Stage 2 (up to 40% with exhaust), and Stage 3 (50%+ with exhaust and induction upgrades).
• 4WD Fit-outs and Accessories Installation Supply and professional installation of 4WD accessories including suspension lifts, GVM upgrades, bull bars, canopies, roof racks, long range fuel tanks, exhaust upgrades, dual battery systems, snorkels, water tanks, recovery equipment, lighting, seat covers, towing mirrors, rustproofing systems, and safety equipment.
• CouplerTec Rustproofing Systems Installation of electronic rustproofing systems using capacitive coupling technology including Car/Trailer 2-Pad ($475), 4WD/SUV 2-Pad ($555), Heavy Duty 4-Pad ($655), Extreme Heavy Duty 6-Pad ($775), and Mine Specification 6-Pad ($865) systems.

Quantifiable outcome

• 6 years of customer loyalty demonstrated by repeat customers
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Ironman 4x4coreChannel Partner/ Reseller/ DistributorIronman 4x4 is a key supplier of 4WD accessories including suspension lifts, GVM upgrades, bull bars, roof racks, canopies, water tanks, ute liners, recovery equipment, and camping gear. Medicar stocks and installs a comprehensive range of Ironman 4x4 products including suspension catalogs, ute liners, canopies, and various accessories.
• Clearview Towing MirrorscoreChannel Partner/ Reseller/ DistributorClearview Towing Mirrors supplies full replacement towing mirrors designed for Australian conditions. Medicar installs these products which are tested and approved as compliant with all Australian Design Rules.
• CouplerTecminorChannel Partner/ Reseller/ DistributorCouplerTec provides electronic rustproofing systems using capacitive coupling technology. Products range from car/trailer systems ($475) to mine specification systems ($865). Medicar installs these rustproofing solutions.
• Manta Performance (STING ECU Remapping)coreChannel Partner/ Reseller/ DistributorManta STING ECU remapping service for common rail diesel vehicles. Custom tunes flashed onto vehicle ECUs with Stage 1 (15-20% gains), Stage 2 (up to 40%), and Stage 3 (beyond 50%) tuning options available for various vehicle makes.
• Steinbauer / Diesel PowerminorChannel Partner/ Reseller/ DistributorSteinbauer and Diesel Power performance chip modules for turbo diesel and petrol vehicles. These plug-in modules provide additional performance without modifying factory electronics, backed by 3-year warranty and TUV approval.
• ARB (Australian Reinforced Boundaries)coreChannel Partner/ Reseller/ DistributorARB supplies premium 4WD accessories including canopies (Classic, Classic Plus, Ascent), ute liners, and recovery equipment. Medicar offers complete ARB product installation services.
• Rhino-RackcoreChannel Partner/ Reseller/ DistributorRhino-Rack provides roof racks, roof boxes, cargo bags, and accessories. Products include Vortex, Heavy Duty, and Euro style bars, plus Pioneer trays and platforms. Medicar stocks and installs these products.
• MSA 4X4coreChannel Partner/ Reseller/ DistributorMSA 4X4 supplies canvas seat covers and storage drawer systems. Products include Explorer Aluminium Storage Drawer Systems with patented Pro-Glide technology and lifetime guarantee.
• MAXXTRAXcoreChannel Partner/ Reseller/ DistributorMAXXTRAX produces 4WD recovery tracks (MK2 and XTREME variants) for sand, mud, snow, and slush recovery. Australian designed, engineered and manufactured products with lifetime warranty.
• TRED 4x4minorChannel Partner/ Reseller/ DistributorTRED 4x4 recovery devices for off-road vehicle recovery in sand, mud and snow. TRED Pro features patented EXOTRED dual composite construction and SIPE-LOCK grip profile technology.
• AeroklasminorChannel Partner/ Reseller/ DistributorAeroklas manufactures ABS double shell canopies with twin skin design. First company in the world to offer this product type, with OEM approved paint finishes.
• SupaFit Seat CoversminorChannel Partner/ Reseller/ DistributorSupaFit manufactures premium aftermarket protective seat covers including canvas and denim options. Products are airbag compatible, custom fitted, and proudly made in Australia.
• Black Duck Seat CoversminorChannel Partner/ Reseller/ DistributorBlack Duck produces canvas and denim seat covers pioneered over 25 years. Heavy-duty, water resistant protection with airbag compatible options available.
• Outback SystemsminorChannel Partner/ Reseller/ DistributorOutback Systems supplies drawer systems, fridge slides, cargo barriers, and storage solutions for 4WD vehicles. Known for quality Australian-made storage products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bob Jane T-Marts: Major tyre and auto service franchise in Australia offering tyres, alignments, brakes, and general servicing - directly overlapping with Medicar's tyre, wheel, and brake repair core.
• Repco Auto Services: Australia's largest automotive parts retailer with a network of service centres offering mechanical repairs, logbook servicing, and accessories - competing for the same general vehicle servicing customer.
• Midas Australia: Franchised automotive service network providing logbook servicing, brakes, and general repairs - a comparable general auto repair peer, though with less 4WD specialisation than Medicar.
• Kmart Tyre & Auto Service: National chain providing tyre, wheel alignment, and basic servicing - a budget-oriented competitor for routine maintenance work in Perth metro.
• Pedders Suspension: National chain specialising in suspension, brakes, and steering services across passenger and 4WD vehicles - directly comparable service mix to Medicar's general and 4WD offerings with broader geographic footprint.

Regional players

• Tyreright Bibra Lake / Bibra Lake Tyres: Local Bibra Lake / southern Perth metro tyre and auto service competitors - directly comparable service offerings in the same geographic trade area as Medicar.

Emerging players

• Manta Performance: ECU remapping and performance module specialist (STING system) supplied and installed by Medicar - comparable niche capability but at a national scale via its dealer network.
• Outback Accessories (Long Ranger): Manufacturer of long-range fuel tanks and 4WD accessories (a Medicar supplier) that also offers installation services - partial overlap with Medicar's accessory installation business.

Broad incumbents

• ARB (Australian Reinforced Boundaries): ARB is Australia's largest 4WD accessories manufacturer and retailer with branded stores offering products, fit-outs, and servicing - directly competing with Medicar's 4WD fit-out business while also being one of its key suppliers.
• Ironman 4x4: Major 4WD accessories manufacturer (suspension, bull bars, canopies, GVM upgrades) that supplies Medicar and operates its own dealer/install network, making it both a partner and a competitor for 4WD fit-out work.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MedicarAutomotiveSolutions
• LinkedInlinkedin.com/company/medicar-automotive-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicar Automotive Solutions