South Herts Golf Club

What South Herts Golf Club does

South Herts Golf Club is a private members golf club founded in 1899 in Totteridge, North London, operating two courses — the 18-hole, 6,435-yard Vardon Course (designed by twice-Open winner Willie Park Junior) and the 9-hole Rees Course (named after Dai Rees CBE). The club's identity rests on its heritage as the 'Home of the Vardon Grip' and on its record of hosting The Open Regional Qualifying on 14 occasions, supplemented by England Golf GolfMark accreditation and affiliation with Hertfordshire Golf Union. Revenue is generated across five streams: recurring annual membership subscriptions, weekday visitor green fees priced from £100 (one ball) to £400 (four ball), age-segmented open competition entry fees ranging from £35 (Juniors) to £85 (Super Seniors), pro shop equipment sales, and in-house catering and bar operations under the South Herts Catering sub-brand.

The club runs its member-facing digital operations through the Intelligent Golf platform, which provides online competition entry, tee-time booking, member login, and World Handicap System synchronization. Distribution is direct-to-consumer via the club's own website and on-site visits; visitors are currently accepted on weekdays only, with weekend tee priority reserved for members. Customer segments include the resident membership base as the primary recurring segment, plus visitors, societies, and four age/handicap-tiered competition segments (Juniors, Seniors 50+, Mid-Am 35+, Super Seniors 65+). No parent company, institutional ownership, or external capital structure is disclosed; governance is by member-elected committee consistent with a traditional UK members club.

Name

South Herts Golf Club

Legal name

South Herts Golf Club

Website

https://southhertsgolfclub.co.uk

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

1–10 employees

Short description

South Herts Golf Club is a private members club in Totteridge, North London, operating the 18-hole Vardon Course and 9-hole Rees Course on a 1899-vintage site. It serves members, weekday visitors, and age-segmented open competition entrants through subscriptions, green fees, pro shop, and in-house catering.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Golf membership
• Golf course
• Golf competitions
• Clubhouse hospitality

Headquarters

HQ city

Totteridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Membership Fees: Annual memberships providing access to club facilities, two golf courses, and member privileges
2. Green Fees: Visitor tee time fees charged per player or group. Current rates: One Ball £100, Two Ball £200, Three Ball £300, Four Ball £400
3. Competition Entry Fees: Entry fees for open competitions including Seniors (£60), Juniors (£35), Mid-Am (£80), Super Seniors (£85)
4. Pro Shop Sales: Golf equipment and apparel sales through pro shop
5. Catering and Bar Services: Clubhouse bars, lounges, and catering services including South Herts Catering

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

South Herts Golf Club operates two golf courses — the 18-hole Vardon Course and the 9-hole Rees Course — at its Totteridge, North London site. The club sells memberships, visitor tee times, open competitions, professional tuition and pro shop merchandise, and operates a clubhouse for food, beverage and social events.

Product overview

South Herts Golf Club is a traditional members golf club founded in 1899, offering two golf courses - the 18-hole Vardon Course and the 9-hole Rees Course - named after golfing greats Harry Vardon and Dai Rees. The club provides a comprehensive range of services including a Pro Shop with equipment advice, professional golf tuition, various membership categories, open competitions for external golfers, visitor tee time booking, and clubhouse amenities including bars and catering. The club also participates in hosting The Open Regional Qualifying events. The club uses an online membership management system integrated with World Handicap System for competition management.

Differentiator

Problem solved

Functional benefit

Brands

• Vardon Course: The 18-hole, 6,435-yard Vardon Course, one of the longer courses in the local area, designed by Willie Park Junior.
• Rees Course

Products and services

• Club Membership Annual membership subscriptions granting access to the Vardon and Rees courses, clubhouse facilities and member competitions.
• Visitor Tee Times
• Open Competitions
• Professional Golf Tuition
• Pro Shop
• Clubhouse & Catering

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• England GolfcoreOthersAffiliated with England Golf, the governing body for amateur golf in England. The club participates in World Handicap System synchronization and follows England Golf rules and regulations.
• Hertfordshire Golf UnioncoreOthersAffiliated with Hertfordshire Golf Union, the county governing body for golf in Hertfordshire. Club participates in county-level competitions and events.
• Intelligent GolfcoreTechnology or IntegrationProvides the club's website, competition management system, and World Handicap System synchronization platform. Used for online bookings, competition entries, and member services.

Scale indicators4 records

Expansion highlights4 records

Broad incumbents

• Foxhills Club & Resort: Larger Surrey-based golf and leisure resort with multiple courses, hotel, spa, and F&B. Comparable in offering breadth (golf + clubhouse/catering), but operates at a wider scale with lodging as a differentiator.

Direct peers

• Hankley Common Golf Club: Surrey private members club known for hosting Open Championship regional qualifying events, with a membership and visitor fee model directly comparable to South Herts' operations.
• Royal Wimbledon Golf Club: Historic London-area private members golf club with subscription-based membership, visitor play, and tournament hosting. Operates with a similar traditional members-club model in a comparable affluent catchment.
• West Hill Golf Club: Surrey-based private members club founded in the early 20th century with a similar subscription model, course profile, and Open Regional Qualifying pedigree to South Herts.
• The Wisley Golf Club: Premium private members golf club in Surrey with multiple courses, similar member-based subscription model, visitor green fees, and pro shop/catering operations. One of the most directly comparable high-end UK members clubs in terms of facilities and pricing structure.
• Burhill Golf Club: Surrey members club with multiple on-site facilities including pro shop, catering, and society bookings. Operates a similar subscription-plus-visitor revenue model.
• Denham Golf Club: Buckinghamshire-based members golf club offering 18-hole play, pro shop, and society bookings. Comparable private members club structure with subscription membership and visitor green fees.

Others

• England Golf: National governing body for amateur golf in England and South Herts' accreditation partner. Not a commercial peer, but the affiliation framework and GolfMark scheme underpin the club's operating standards and member services.

Regional players

• Muswell Hill Golf Club: Original affiliate of South Herts Golf Club (founded by Muswell Hill's committee in 1899). Operates in the same North London area with a similar members-club format and serves an overlapping catchment.
• Sandy Lodge Golf Club: North London area private members club in Hertfordshire region, comparable geographic catchment and traditional members-club model. Competes with South Herts for the same North London/Hertfordshire member pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SouthHertsGC
• LinkedInlinkedin.com/company/south-herts-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Herts Golf Club