FBC Melgar
FBC Melgar is a private Peruvian non-profit professional football club founded in 1915 and based in Arequipa, operating a Liga 1 first team, reserve and youth academy, women's team, and Tienda Rojinegra merchandise store at Estadio Monumental UNSA.
- Company typePrivate
- Founded1915
- HeadquartersCercado, Bolivia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What FBC Melgar does
Foot Ball Club Melgar (FBC Melgar) is a Peruvian professional football club headquartered at Calle Consuelo 408 in the Cercado district of Arequipa. Founded on March 25, 1915, the club competes in Peru's Liga 1 and is the only non-Lima side to have remained in the top flight continuously since winning the Copa Peru in 1971. Its core product is the first-team professional squad playing domestic league and international competitions (Copa Libertadores, Copa Sudamericana), supplemented by a reserve team, a youth academy (Unidad Técnica de Menores with Sub-13/15/17 categories), and a women's team (FBC Melgar Femenino) targeting the Copa Libertadores Femenina. Home matches are played at Estadio Monumental UNSA under a partnership with the Universidad Nacional de San Agustín.
The business operates as a private non-profit sports association (Asociación sin fines de lucro) and has been subject to INDECOPI bankruptcy proceedings (procedimiento concursal) since 2012, currently administered by Ricardo Bettocchi Callirgos following his November 2019 appointment by the Junta de Acreedores. Revenue is generated across five streams: matchday sales (ticket sales plus stadium merchandise), sponsorships and advertising (a sponsor roster including Stake as principal sponsor plus WOW, WALON, Saint Gobain, Powerlyte, Country Club, and Teleticket, among others), direct-to-consumer merchandise via Tienda Rojinegra (online and physical at Cercado plus school notebook campaigns), broadcasting rights tied to league participation, and recurring season ticket subscriptions (Abono Rojinegro with five pricing tiers from S/ 215 Sur to S/ 2,670 Palco Dominó and family packages). Distribution spans an official Teleticket ticketing platform with permanent point-of-sale at Mall Aventura Arequipa and Real Plaza, plus the club's own digital channels (website, social media with over one million combined followers).
Commercial activity centers on a multi-channel fan engagement model combining official broadcasts on Movistar Deportes, the annual Tarde Rojinegra presentation event and Noche Rojinegra gala, international friendly matches (Club Atlético Talleres of Argentina, Danubio of Uruguay, Deportivo Macará of Ecuador), social responsibility programs (notably the only 2016 ticket-for-donation campaign with Aldeas Infantiles SOS Peru), and the Pasaporte Rojinegro fan loyalty program offering pre-sales and exclusive experiences. The club has been recognized regionally by the Municipalidad de Arequipa (2017 Diploma de Honor, 2023 Silver Medal) and globally by IFFHS as the best-ranked Peruvian club.
FBC Melgar firmographics
Firmographics- Name
- FBC Melgar
- Legal name
- Foot Ball Club Melgar
- Website
- https://fbcmelgar.com.pe
- Company type
- Private
- Founded year
- 1915
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FBC Melgar is a private Peruvian non-profit professional football club founded in 1915 and based in Arequipa, operating a Liga 1 first team, reserve and youth academy, women's team, and Tienda Rojinegra merchandise store at Estadio Monumental UNSA.
- Ownership category
- akta.pro rank
FBC Melgar industry classification
Industry- Product category
- Professional Football Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
- akta.pro secondary industries
- Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals) (MPAKALAI), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)
Keywords
Where FBC Melgar is headquartered
LocationHeadquarters
- HQ city
- Cercado
- HQ country
- Bolivia
- HQ region
- Latin America
Offices1 record
Markets served
FBC Melgar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Matchday Revenue: Revenue from ticket sales for home matches at Estadio Monumental UNSA and merchandise sold at the stadium
- Sponsorships and Advertising: Official sponsors including Stake, WOW, WALON, Saint Gobain, Powerlyte, Country Club, Teleticket, and other brands that pay for jersey sponsorship, stadium branding, and promotional rights
- Merchandise Sales: Sale of official merchandise including jerseys, scarves, notebooks, and other branded products through Tienda Rojinegra
- Broadcasting Rights: Revenue from participation in professional leagues and international competitions including Copa Libertadores and Copa Sudamericana
- Subscription/Abonos: Season ticket sales (Abono Rojinegro) offering access to all 17 home league matches plus exclusive benefits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Ticket - Sur (General Admission) |
| Subscription | Annual | Season Ticket - Oriente |
| Subscription | Annual | Season Ticket - Occidente |
| Subscription | Annual | Season Ticket - Butaca Central |
| Subscription | Annual | Season Ticket - Palco Dominó (VIP Box) |
| Subscription | Annual | Family Package - Sur |
| Subscription | Annual | Family Package - Occidente |
| Unit Pricing | Pay-as-you-go | Individual Match Tickets - Sur |
| Unit Pricing | Pay-as-you-go | Individual Match Tickets - Oriente |
| Unit Pricing | Pay-as-you-go | Individual Match Tickets - Occidente |
| Unit Pricing | Pay-as-you-go | Individual Match Tickets - Butaca |
| Unit Pricing | Pay-as-you-go | Official Notebooks |
Distribution channels5 records
Marketing channels7 records
FBC Melgar product offering
Product offeringCore offering
FBC Melgar operates a professional football club based in Arequipa, Peru, fielding first, reserve, youth academy, and women's teams that compete in domestic leagues (Liga 1, Torneo de Promoción y Reservas, Liga Femenina) and international tournaments (Copa Libertadores, Copa Sudamericana). It sells match tickets (single-match and season subscriptions via Abono Rojinegro), official merchandise through Tienda Rojinegra, fan loyalty benefits through Pasaporte Rojinegro, and annual presentation event experiences (Tarde Rojinegra). Revenue is supplemented by sponsorships, advertising, and broadcasting/licensing income from league and international competition participation.
Product overview
FBC Melgar is a Peruvian professional football club offering a multi-tiered sports product portfolio. The core offering is the Primer Equipo competing in Liga 1, supplemented by development teams (Reserva and Youth Academy/Unidad Técnica de Menores) and a Women's team (FBC Melgar Femenino). The club's commercial ecosystem includes ticketing via Teleticket integration, the official Tienda Rojinegra merchandise store, the Abono Rojinegro season ticket program, and the Pasaporte Rojinegro fan loyalty program. Annual highlights include the Tarde Rojinegra presentation event. This is not a technology product but a sports entertainment organization.
Differentiator
Problem solved
Functional benefit
Products and services
- FBC Melgar Primer Equipo (First Team) The professional first football team of FBC Melgar competing in Peru's Liga 1, representing Arequipa domestically and in international tournaments including Copa Libertadores and Copa Sudamericana. Features a full squad of goalkeepers, defenders, midfielders, and forwards with technical staff. Open to consumer supporters via ticket and subscription purchases.
- Reserva (Reserve Team) The reserve team (Team B) competing in the Torneo de Promoción y Reservas, serving as a structured development platform for young players transitioning to the professional squad. Targets amateur/youth players and serves as a feeder to the Primer Equipo.
- Unidad Técnica de Menores (Youth Academy)
- FBC Melgar Femenino (Women's Team)
Companies that use FBC Melgar
Customer profileSegments2 records
Ideal customer profiles3 records
FBC Melgar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FBC Melgar partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- StakecoreMain sponsor (sponsor principal) of FBC Melgar. Enables promotional campaigns like discounted tickets (S/ 25 for Universidad matches) and is prominently featured on team communications.
- TeleticketcoreOfficial ticketing platform for Season 2026. Partnership includes physical point of sale at shopping centers and online sales system.
- WOW PeruminorSponsor visible on official website and communications.
- WALONminorSponsor visible on official website and communications.
- Saint Gobain WeberminorSponsor visible on official website and communications.
- PowerlyteminorOfficial rehydration drinks sponsor for all teams throughout the 2026 season.
- Country ClubminorSponsor visible on official website and communications.
- I-RUNminorOfficial athletic footwear sponsor for the 2017 season. Logo featured on jersey's lower front.
- SporademinorOfficial hydration drink sponsor (2019-2020 period).
- BetcrisminorOfficial sponsor and partner. Introduced unique marketing activations like the 'Leoncco' inflatable tunnel.
- Caja ArequipaminorPartner for 'Tarjeta Rojinegra' financial product with exclusive benefits for fans.
- Club Atlético Talleres (Argentina)coreStrategic alliance signed May 2019 and renewed June 2023. Includes cooperation in player development, technical exchange, and football growth in Latin America. Delegation visits exchanged between clubs.
- Universidad Nacional de San Agustín (UNSA)corePartnership for use of Estadio Monumental UNSA as home stadium. Includes field maintenance and infrastructure development commitments.
- Corte Superior de Justicia de ArequipaminorJoint initiative for prevention of violence and harassment, announced June 2024.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
FBC Melgar competitors and assessment
Company assessmentBroad incumbents
- Club Atlético Peñarol: One of Uruguay's and South America's largest traditional clubs. Comparable as a CONMEBOL participant with deep merchandising, broadcasting, and member-driven revenue streams against which Melgar's emerging commercial ecosystem can be benchmarked.
Direct peers
- Sporting Cristal: Lima-based Peruvian top-flight club and 2015 Liga 1 finalist defeated by Melgar in the title decider. Comparable as a direct domestic rival competing for league titles and CONMEBOL qualification.
- Alianza Lima: Historic Lima-based Peruvian club and direct Liga 1 rival. Comparable as a top-flight Peruvian football club competing for the same national title, Copa Libertadores qualification, and major national sponsorship dollars that Melgar contests.
- Cienciano: Cusco-based Peruvian club that lifted the 2003 Copa Sudamericana. Comparable as a regional (non-Lima) Peruvian club that has used international success to build brand and commercial value outside the capital.
- Club Deportivo Universidad César Vallejo: Peruvian Liga 1 club that recently competed in Copa Libertadores. Comparable as another provincial Peruvian club navigating top-flight competition against Lima heavyweights with a strong academy focus.
- Club Universitario de Deportes: Peru's most successful and commercially largest club, also a Liga 1 competitor. Comparable as a Peruvian professional football club competing for the same league title, Copa Libertadores slots, national sponsors, and Lima-based broadcast value pool.
Regional players
- Club Deportivo Aucas: Quito-based Ecuadorian Serie A club that won the 2022 Copa Sudamericana. Comparable as a regional South American club that broke through internationally with a strong community brand.
- Club Bolívar: Bolivian powerhouse with Libertadores pedigree. Comparable as a leading Bolivian professional club competing for regional supremacy and CONMEBOL qualification slots.
- Club The Strongest: La Paz-based Bolivian club with a dominant regional fan base and CONMEBOL participant. Comparable as a highland Andean club with a passionate, regionally concentrated supporter base similar to Melgar's Arequipa following.
- Club Atlético Talleres de Córdoba: Argentine Primera División club and FBC Melgar's formal strategic ally (renewed June 2023). Comparable as a Latin American professional club focused on player development, technical exchange, and youth-to-first-team pathways.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
FBC Melgar social profiles
Digital presenceFBC Melgar financial estimates
Financial estimateRevenue estimate
Valuation estimate
FBC Melgar leadership team
Management profileNumber of profiles
Profiles3 records
FBC Melgar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FBC Melgar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FBC Melgar
What does FBC Melgar do?
FBC Melgar operates a professional football club based in Arequipa, Peru, fielding first, reserve, youth academy, and women's teams that compete in domestic leagues (Liga 1, Torneo de Promoción y Reservas, Liga Femenina) and international tournaments (Copa Libertadores, Copa Sudamericana). It sells match tickets (single-match and season subscriptions via Abono Rojinegro), official merchandise through Tienda Rojinegra, fan loyalty benefits through Pasaporte Rojinegro, and annual presentation event experiences (Tarde Rojinegra). Revenue is supplemented by sponsorships, advertising, and broadcasting/licensing income from league and international competition participation.
Is FBC Melgar a public or private company?
FBC Melgar is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was FBC Melgar founded?
FBC Melgar was founded in 1915. It employs 101 to 250 people.
Where is FBC Melgar based?
FBC Melgar is headquartered in Cercado, Bolivia, in the Latin America region.
How does FBC Melgar make money?
Five revenue lines are on record. Matchday Revenue is the primary driver. The others are sponsorships and Advertising, merchandise Sales, broadcasting Rights and subscription/Abonos.
Who are FBC Melgar's main competitors?
Club Atlético Peñarol is listed as a broad incumbent. Direct peers are Sporting Cristal, Alianza Lima, Cienciano, Club Deportivo Universidad César Vallejo and Club Universitario de Deportes. Regional players are Club Deportivo Aucas, Club Bolívar, Club The Strongest and Club Atlético Talleres de Córdoba.
Does FBC Melgar have an API?
No public API is recorded for FBC Melgar.
What industry is FBC Melgar in?
FBC Melgar's product category is Professional Football Club / Sports Entertainment. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of MPAKALAI, Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals). Its NAICS code is 711211 and its SIC code is 7997.