Country Club

What Country Club does

Country Club Hospitality & Holidays Limited is an Indian lifestyle membership club chain operating in the leisure, hospitality, weddings, and travel segments. Founded in 1989 (with one source citing 1996), the company reports it is India's largest lifestyle membership club chain, serving over 2 million members across company-owned and franchised clubs, resorts, fitness centers, and entertainment venues nationwide. Its core offering bundles fitness, clubbing, holiday, and event access behind a recurring/multi-year membership pricing model, with premium products such as the Country Club VIP Master Card Thailand (priced at ₹2.5 lakh with 30-year holiday benefits) extending the proposition to international destinations including Bangkok, Pattaya, and Phuket through partnerships with The Kris Resort Hotel Phuket and Kotchaphorn Garden Resort Pattaya.

The company's underlying technology is a mobile application available on iOS and Android that handles membership management, holiday bookings, and clubbing services — positioned by management as differentiating on ease of use rather than algorithmic sophistication. The operating model is a hybrid: company-owned flagship properties (notably Amrutha Castle in Hyderabad) sit alongside a franchise-driven expansion architecture, complemented by new sub-brands including COUNTRY CATERERS (B2B event/catering solutions launched in 2026) and Country Vivah (destination weddings). Revenue is generated through lifetime and multi-year membership fees, catering and event-management contracts, holiday package sales, and ancillary clubbing/entertainment revenue.

Country Club is privately held (one source notes an 'Ltd.' designation referencing Indian jurisdiction) and is led by Founder, Chairman & Managing Director Y. Rajeev Reddy alongside Chief Operating Officer Varun Reddy. The company reported consolidated net sales of ₹18.33 crore for the period ending March 2026 (up 42.84% YoY), but swung to a ₹16.84 crore net loss driven by exceptional items of ₹25.62 crore. Operational signals are mixed: an aggressive international expansion agenda spanning Thailand and Türkiye is offset by a Delhi District Consumer Commission ruling against the company for service deficiency on holiday benefits, and disclosed stock-price declines of ~19% (6-month) and ~24% (12-month) as of June 2026.

Name

Country Club

Legal name

Country Club Hospitality and Holidays Limited

Website

https://countryclubindia.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Country Club Hospitality & Holidays Limited is an Indian lifestyle membership club chain operating clubs, resorts, fitness centers, and event services, serving over 2 million members across India and expanding internationally into Thailand and Türkiye via franchise and premium membership products.

Ownership category

akta.pro rank

Product category

Lifestyle Membership Clubs (Hospitality and Holidays)

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Tour Operators (561520)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011), Services-Membership Organizations (8600)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

akta.pro secondary industries

Travel Subscription, Membership & Deal Clubs (THAKAAAL), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Lifestyle membership clubs
• Hospitality and holidays
• Clubbing and entertainment
• Destination wedding services
• Premium catering events

Headquarters

HQ city

Begampet

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Lifetime Membership Fees: Premium lifetime club membership programs including the VIP Thailand MasterCard priced at ₹2.5 lakh offering lifetime club access, 30-year holiday benefits, and complimentary international stays
2. Catering & Event Solutions: COUNTRY CATERERS brand extending hospitality and culinary services to weddings, corporate events, and social gatherings nationwide
3. Holiday & Travel Services: Vacation packages, destination weddings, and travel experiences at clubs and resorts across India and international destinations
4. Clubbing & Entertainment: Access to clubbing hubs, entertainment venues, and fitness centers as part of membership packages

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Country Club Hospitality and Holidays Limited operates a franchise-driven network of lifestyle membership clubs, resorts, fitness centers, and entertainment venues across India and select international destinations. Members pay lifetime/recurring membership fees to access clubbing, fitness, holiday stays, and event venues, while the company also earns service revenue from destination weddings (Country Vivah) and premium catering and corporate events (COUNTRY CATERERS). A mobile app enables members to manage bookings and access clubbing and holiday services on demand.

Product overview

Country Club Hospitality & Holidays Ltd operates a multi-module hospitality platform centered on lifestyle membership clubs. The core offering includes fitness centers, high-end clubbing hubs, event venues, and holiday resorts across India, supported by a mobile app for member access. The portfolio comprises premium membership products (Country Club VIP Master Card Thailand), catering and event services (COUNTRY CATERERS), destination wedding services (Country Vivah), and traditional club/resort facilities. The company operates through a franchise model with international expansion into Thailand and planned entry into Türkiye, serving over 2 million members.

Differentiator

Problem solved

Functional benefit

Brands

• Country Vivah: Dedicated destination wedding vertical targeting Türkiye as a premier international wedding destination.
• COUNTRY CATERERS
• Country Club VIP Master Card Thailand
• Amrutha Castle

Products and services

• Country Club VIP Master Card Thailand
• COUNTRY CATERERS
• Country Vivah
• Holiday Membership
• Fitness and Recreational Centers
• Clubbing Services
• Event Management Corporate and social event venues and management services for special occasions, weddings, and professional gatherings. Targeted at companies and families hosting events at Country Club venues.

Quantifiable outcome

• 42.84% year-over-year revenue growth to ₹18.33 crore in Q1 2026

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship and core.

• Republic of Türkiye (Consulate General)flagshipStrategic or Co-development Partner · 3 July 2026Invitation from H.E. Orhan Yalman Okan, Consul General of the Republic of Türkiye, for Country Club to establish presence in Türkiye as strategic gateway to Europe. Follows success of Thailand MasterCard initiative and marks next phase in global growth strategy aimed at fostering tourism, hospitality, and cultural exchange between India and Turkey.
• The Kris Resort Hotel PhuketcoreStrategic or Co-development Partner · 21 April 2026Strategic partnership for Thailand MasterCard membership program providing exclusive accommodation access for Country Club members in Phuket. Part of the brand's expansion of its franchise-driven hospitality network through international resort partnerships.
• Kotchaphorn Garden Resort PattayacoreStrategic or Co-development Partner · 21 April 2026Partnership with Kotchaphorn Garden Resort Pattaya for Thailand MasterCard members, extending Country Club's international hospitality network to Pattaya destination alongside Bangkok and Phuket offerings.
• Country Vivah (Internal Vertical)coreStrategic or Co-development PartnerDedicated destination wedding vertical launched targeting Türkiye as a premier international wedding destination. Builds on success of Country Vivah wedding services concept and three decades of hospitality excellence.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Marriott Vacation Club: Global timeshare and vacation ownership business under Marriott Bonvoy, offering points-based vacation memberships. Comparable as a global incumbent in the vacation membership space, with relevant benchmarking for Country Club's international MasterCard membership ambitions.
• RCI (Wyndham Exchange): Global timeshare exchange network connecting vacation ownership members across 4,000+ affiliated resorts. Comparable as an adjacent membership/exchange infrastructure player relevant to Country Club's international resort partnerships and member holiday access model.
• Indian Hotels Company (Taj Hotels): Largest luxury hotel operator in India with iconic brands (Taj, Vivanta, SeleQtions) and loyalty programs (Taj InnerCircle). Broad incumbent in the same premium hospitality space, with comparable targeting of affluent Indian leisure and business travelers, though at significantly larger scale and full-asset ownership model.
• EIH (Oberoi Hotels & Resorts): Premium Indian hotel operator with luxury Oberoi and Trident brands. Comparable as a competitor for high-end Indian hospitality spend, though Oberoi operates as a traditional hotel chain without the membership club structure that defines Country Club's model.

Regional players

• Lemon Tree Hotels: Mid-market and upscale hotel chain in India with broad geographic footprint. Comparable as an Indian hospitality operator targeting similar domestic leisure and business traveler segments, though Lemon Tree does not operate a membership club model.
• Royal Orchid Hotels: Indian hotel chain operating full-service and resort properties across India with loyalty/membership programs for repeat guests. Comparable on the hospitality infrastructure side, though Royal Orchid is primarily an asset-heavy hotel operator rather than a membership-led club.

Emerging players

• Weddingz.in (Weddingz Enterprise): Indian online marketplace and aggregator for wedding venues and vendors. Comparable as a competitor in the destination wedding segment that Country Club's Country Vivah vertical targets, though Weddingz operates as a marketplace aggregator rather than a venue-owning operator.

Others

• Thomas Cook India: Indian travel services and holiday package provider offering vacation packages, foreign exchange, and visa services. Comparable on the holiday travel distribution side, particularly for Country Club's Thailand and Türkiye destination offerings, though Thomas Cook does not operate a membership club model.

Direct peers

• Club Mahindra (Mahindra Holidays & Resorts India): India's leading vacation ownership and timeshare membership club, operating resorts across India and international destinations under a similar subscription/lifetime membership model. Most directly comparable to Country Club given overlapping membership structure, resort network, and target segment of Indian families seeking premium holiday experiences.
• Sterling Holiday Resorts: Indian vacation ownership and resort membership company with a network of resorts across India, offering time-share and holiday membership products directly comparable to Country Club's holiday membership vertical. Similar customer base of Indian families seeking recurring vacation access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/countryclub_ind
• LinkedInlinkedin.com/company/country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Club