What WOW TEL does

WOW TEL S.A.C. is a privately held Peruvian telecommunications company operating as a 100% fiber-to-the-home (FTTH) internet service provider across all 24 departments of Peru, with leadership in 18 regional markets according to OSIPTEL. The company was founded in 2020 and is headquartered in Lima (Santiago de Surco), employing between 501 and 1,000 people. WOW's core offering is symmetric-speed fiber internet at 300, 500, and 1,000 Mbps tiers for residential customers, plus dedicated business internet (WOW Empresas) at the same speed tiers with fixed public IP, 90% guaranteed bandwidth, managed security, and cloud services for SMEs and enterprises.

Revenue is generated through monthly subscription fees priced in Peruvian Soles (residential S/79.90-S/114.90; enterprise S/199-S/259), with additional ARPU from premium DGO streaming tiers, DSPORTS sports content (FIFA World Cup 2026 exclusive), Prime Video bundles, and fixed telephony in DUO plans. Distribution combines self-service digital channels (wowperu.pe, WhatsApp sales, MiWOW mobile app), phone sales, physical experience centers, and a dedicated enterprise sales team. Marketing leverages football club sponsorships (Melgar, Cienciano, Cristal), the Team WOW athlete program (28 athletes), the Colegios WOW CSR initiative (1,000+ schools, 1M+ children), and a virtual concert on Roblox with Los Mirlos targeting younger demographics.

The company's strategic positioning emphasizes pure FTTH technology over HFC hybrid networks used by competitors, with bundled entertainment and aggressive regional expansion into the Lima Metropolitan market in 2026 as key differentiators. A $133 million funding round closed in December 2024 provides capital for continued infrastructure build, while leadership includes Carlos Peñaranda (Director de Marketing), Betsy Arana (Commercial Director, WOW Empresas), and Rodrigo Arosemena (Chief Commercial Officer).

Name

WOW TEL

Legal name

WOW TEL S.A.C.

Website

https://wowperu.pe

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

WOW TEL is a privately held Peruvian fiber-to-the-home internet service provider operating across all 24 departments, offering residential and enterprise broadband with bundled entertainment content and serving both consumers and businesses nationwide.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Business/Enterprise ISPs (Dedicated Internet Access) (HDAIADAB)

Keywords

• Fiber optic internet
• Residential broadband services
• Enterprise dedicated internet
• Streaming TV bundles
• Fixed VoIP telephony

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Internet Subscription: Monthly postpaid internet service with speeds ranging from 300 Mbps to 1000 Mbps. Plans include DGO TV streaming service at no additional cost. Additional premium streaming packages (DGO Familia S/30/month, DGO Full S/64/month) and add-on channels available for upsell. Revenue recognized monthly based on contracted plan.
2. Business/Enterprise Internet Services: Dedicated internet access for businesses with symmetric speeds (300-1000 Mbps), fixed public IP, and managed services. Additional revenue from security services, cloud infrastructure, and structured cabling. Plans priced S/199-S/259/month for SMEs.
3. Premium Streaming Add-ons: DGO Familia (S/30 monthly) includes 33+ channels with L1Max, Prime Video, and DSPORTS. DGO Full (S/64 monthly) includes 100+ channels. Additional packages Universal+ (S/35) and Paramount+ (S/18.90) available as monthly add-ons.
4. Fixed Telephony Services: VOIP-based fixed phone service included in DUO plans with 1000 minutes to national destinations. Standalone telephony service available at S/10/month within DUO plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

WOW TEL provides 100% fiber optic FTTH internet services to Peruvian households and businesses, with symmetric speeds from 300 to 1000 Mbps, bundled DGO streaming TV, Prime Video, and optional fixed VoIP telephony. It also sells dedicated enterprise internet, managed security, cloud, and structured cabling services under the WOW Empresas brand. The retail experience is delivered through a website, WhatsApp, call center, and physical experience centers across 22 Lima districts and all 24 Peruvian departments.

Product overview

WOW TEL is a Peruvian telecommunications company offering internet service built on 100% fiber optic FTTH technology. The core product is WOW Internet (Hogar) with symmetric speeds from 300 to 1000 Mbps, available in Solo and Duo configurations with WiFi 6 router included. The portfolio extends through DGO TV streaming service with three tiers (TV, Familia, Full) providing 30+ to 100+ channels, plus premium add-on packages (Universal+, Paramount+, L1, L1Max, DSPORTS). Prime Video is bundled with premium 1000 Mbps plans. For business customers, WOW offers dedicated fiber internet with guaranteed bandwidth and fixed public IP. The MiWOW mobile app enables customer self-service including bill payment and account management. The company also operates Colegios WOW, a social initiative providing free internet to educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• WOW Empresas: Business internet services segment offering dedicated fiber optic connections, managed security services, and cloud solutions for enterprises.
• Colegios WOW
• Team WOW
• Fútbol WOW
• MiWOW

Products and services

• WOW Internet Hogar Residential 100% fiber optic FTTH internet with symmetric speeds of 300, 500 and 1000 Mbps, available as Solo (internet only) or DUO (internet plus fixed VoIP telephony), bundled with DGO TV streaming and a WiFi 6 router. Targeted at Peruvian households for streaming, gaming, remote work, and online education.
• WOW Empresas (Dedicated Business Internet) Dedicated business internet service with symmetric speeds of 300, 600 and 1000 Mbps, fixed public IP, 90% guaranteed bandwidth, managed WiFi and 24/7 NOC support. For SMEs and large companies in Peru requiring reliable enterprise connectivity.
• Managed Security and Cloud Services Managed IPVPN network security, endpoint protection, intelligent video surveillance, cloud infrastructure, and structured cabling services for enterprise customers under the WOW Empresas portfolio.
• DGO TV Streaming Service Streaming television service integrated with WOW TEL internet plans, available as DGO TV (30+ channels, included free), DGO Familia (33+ channels with Prime Video and DSPORTS, S/30/month), and DGO Full (100+ channels, S/64/month). Includes DSPORTS exclusive FIFA World Cup 2026 rights.
• Amazon Prime Video Bundle Amazon Prime Video streaming access bundled free with premium 1000 Mbps WOW plans (HB FAM and HB L1M tiers) and included within DGO Familia and DGO Full streaming packages.
• Fixed VoIP Telephony (Telefonía Fija) VoIP-based fixed telephone service with 1000 minutes of calls to all national destinations included in WOW DUO internet plans, available as S/10/month add-on within DUO configurations.
• MiWOW Self-Service Platform Customer self-service web portal and mobile app (iOS and Android) for WOW TEL subscribers to pay bills, manage accounts, change passwords, activate DGO services, and contact support via WhatsApp integration.

Quantifiable outcome

• 100% fiber optic coverage in 24 Peruvian departments with focus on regions where competitors have limited presence
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Zona Peru / RobloxminorStrategic or Co-development Partner · 21 March 2026WOW collaborated with Zona Peru creators to develop virtual Roblox concert experience featuring Los Mirlos band. Created virtual Agua Dulce beach environment and Casa WOW interactive space. Partnership enabled first-ever virtual concert of this type in Peru, targeting young digital audiences.
• DGO (Directv GO)coreTechnology or IntegrationDGO is a streaming service partner providing live TV channels and on-demand content integrated with WOW internet plans. DGO TV is included free with all WOW plans, while DGO Familia (33+ channels) and DGO Full (100+ channels) are premium add-ons. WOW bundles DGO as a key differentiator, marketing it as part of entertainment packages including Prime Video and DSPORTS.
• Amazon Prime VideocoreTechnology or IntegrationPrime Video activation partnership allowing WOW customers to access Prime Video content through DGO app. Included free in DGO Familia and DGO Full packages on select plans (1000Mbps HB FAM). WOW markets this as part of premium entertainment bundle.
• DSPORTScoreTechnology or IntegrationSports channel with exclusive rights to all 104 FIFA World Cup 2026 matches. Available in DGO Familia and DGO Full packages. WOW prominently markets DSPORTS access as key differentiator for sports fans, particularly during World Cup events.
• Los MirlosminorGTM or Marketing PartnerPeruvian amazonic psychedelic rock band featured in WOW Roblox virtual concert. Band's new album 'The World Meets Los Mirlos' promoted through virtual experience. Concert drew international attention and brand engagement with young audiences.
• FBC MelgarcoreGTM or Marketing PartnerFootball club sponsorship connecting WOW with passionate sports fans in southern Peru. Partnership includes connectivity services, brand visibility at matches, and joint community initiatives. Melgar competes in Liga 1 Peru.
• Cienciano del CuscocoreGTM or Marketing PartnerFootball club sponsorship with Cusco-based team. Partnership supports regional connectivity initiatives and brand presence in Andean region. Team competes in Liga 1 professional league.
• Club Deportivo Social y Cultural CristalcoreGTM or Marketing PartnerFootball club sponsorship with one of Peru's most popular teams. Partnership creates brand visibility and community engagement in Lima and nationwide through broadcast reach.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Movistar Perú (Telefónica del Perú): Largest telecommunications operator in Peru offering fiber internet, mobile, and pay TV services. Directly competes with WOW TEL in residential and enterprise fiber segments across Peru, with broader geographic coverage and longer operating history.
• Claro Perú (América Móvil): Second largest telecom in Peru with extensive fiber and HFC networks serving residential and business customers nationwide. Direct competitor with broader product portfolio, larger customer base, and stronger incumbent positioning.
• Entel Perú: Third major Peruvian telecom with rapidly growing fiber internet footprint. Directly competes with WOW TEL in residential and SME segments across major Peruvian cities, with strong mobile cross-sell capabilities.
• Bitel: Peruvian mobile and fiber operator owned by Vietnamese conglomerate Viettel. Targets similar value-conscious residential and SME segments as WOW TEL with combined mobile + fiber offerings.
• Star Globalcom: Peruvian fiber internet and pay-TV provider serving residential and enterprise customers in Lima and major cities. Comparable FTTH business model and customer base to WOW TEL in the Peruvian market.

Broad incumbents

• Lumen Technologies: Global fiber carrier providing dedicated internet access, wavelength, and managed network services to enterprise and wholesale customers. Comparable fiber infrastructure-based service model but operates at much larger scale with enterprise/wholesale focus.
• Zayo Group: US-based fiber carrier providing dedicated internet and wholesale network services across North America and Europe. Comparable dedicated fiber business model to WOW Empresas but operates in different geographies with enterprise/wholesale focus.
• Frontier Communications: US fiber-to-the-home ISP serving residential and business customers across 25+ states. Comparable 100% FTTH business model to WOW TEL but in a mature US market with established incumbent positioning.
• Verizon: Major US telecom with Fios fiber-to-the-home offering for residential and business customers. Comparable fiber ISP model with strong content bundling (Disney+, Netflix, Apple TV+) similar to WOW's DGO bundling strategy.
• AT&T: Major US telecom offering AT&T Fiber to residential and business customers. Comparable dedicated fiber ISP business model with extensive content bundling partnerships, serving as a benchmark for scaled fiber operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLVA3PPGPyva1lmp-Ya0pyZ-cwoc4f65X6
• Facebookfacebook.com/wowperuoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOW TEL