What LLumar vietnam does

LLumar Vietnam, legally Công ty TNHH Phim Năm Sao (Five Star Film Co., Ltd), is the exclusive licensed distributor in Vietnam of LLumar-branded window films manufactured by Eastman Chemical Company (USA). Founded around 2005 and headquartered in Hanoi, the company supplies a full product portfolio spanning automotive dyed, metallized, and ceramic window films, Paint Protection Film (PPF), and architectural window films for commercial and agricultural glazing applications.

Its core offering is built around Eastman's globally certified LLumar product line — multilayered polyester films engineered for heat rejection, UV blocking, glare reduction, and impact protection — distributed and installed in Vietnam through a nationwide authorized dealer and installer network. The company operates the warranty and certification infrastructure that backs the brand in-country, and is positioned as the premium, fully warrantied alternative to the unbranded and counterfeit films prevalent in the Vietnamese aftermarket.

The business model combines distribution (sale of imported film to authorized installers) with direct installation revenue on strategic accounts and OEM channels. The most material channel partnership is with Thaco (Truong Hai Auto Corporation), one of Vietnam's largest automotive conglomerates, which provides a structural attachment to the OEM and dealer pipeline. Reported scale signals include 120,000+ vehicles filmed annually and approximately 10,000 m² of greenhouse/commercial glazing covered per year, although the legal entity itself is a lean ~8-employee brand and channel-management operation with most installation labor housed in certified dealer accounts.

Name

LLumar vietnam

Legal name

Công ty TNHH Phim Năm Sao

Website

https://llumar.com.vn

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

LLumar Vietnam is the exclusive Vietnamese distributor and installer-network operator for Eastman Chemical's LLumar window-film brand, supplying automotive tint, paint protection film, and architectural films through a nationwide dealer network anchored by a strategic partnership with Thaco.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Automotive Window Film Sales: Sale of LLumar branded window films for automotive applications. Products are sold through an authorized dealer network across Vietnam with various package tiers (Exclusive series: LLumar X, LLumar 70; Basic series: Deluxe, Premium, Standard). Revenue is generated through one-time product sales and installation services.
2. Residential/Commercial Window Film Sales: Sale of LLumar window films for residential and commercial buildings, including greenhouse applications. Targets homeowners, office buildings, and commercial establishments requiring heat reduction and UV protection for glass surfaces.
3. Installation Services: Dealer network provides professional installation services for window films, including paint protection film (PPF) application services for automotive customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

LLumar Vietnam (Công ty TNHH Phim Năm Sao) is the exclusive authorized distributor in Vietnam of LLumar-branded window films manufactured by Eastman Chemical Company in the United States. The company sells automotive window films (Exclusive and Basic series), residential/commercial building window films, and paint protection films (PPF) through a nationwide authorized dealer network spanning North, Central, and South Vietnam, with strategic partnership with Thaco for the automotive OEM channel.

Product overview

LLumar Vietnam offers window film products manufactured by Eastman Chemical Company in the United States, distributed through a strategic partnership with Thaco (Trường Hải). The product portfolio consists of two core product lines: Automotive Window Film (Phim Cách Nhiệt Ô Tô) and Residential/Commercial Window Film (Phim Cách Nhiệt Nhà Kính). The automotive line is divided into The Exclusive Series (featuring LLumar X and LLumar 70 packages) and The Basic Series (offering Deluxe, Premium, and Standard packages). The building/window film line includes household civil and commercial variants. Additionally, Paint Protection Film (PPF) for paint protection is offered as an add-on product. The company has over 20 years of experience as an authorized distributor in Vietnam, with more than 120,000 new vehicles using LLumar films annually and 10,000 m2 of greenhouses using the product each year.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Window Film (Phim Cách Nhiệt Ô Tô) High-tech window film for automobiles that blocks solar heat, protects occupant health and vehicle interior, and helps reduce fuel/energy costs for cabin cooling. Offered in two series (Exclusive: LLumar X, LLumar 70; Basic: Deluxe, Premium, Standard) targeting individual car owners across Vietnam.
• Residential/Commercial Window Film (Phim Cách Nhiệt Nhà Kính) Window film for glass buildings and homes that blocks solar heat, reduces UV and infrared rays, protects occupant health and interior furnishings, keeps spaces cooler, and saves electricity for air conditioning without obstructing outside views. Includes household civil and commercial-grade variants for residential, office, factory, and retail applications.
• Paint Protection Film / PPF (Phim bảo vệ sơn PPF) Transparent protective film applied to automotive exterior paint surfaces to protect original paint from physical impacts such as stone chips, scratches, and environmental chemicals. Offered in PVC, TPH, and TPU material variants with package options by coverage area (Basic, Front-end, Full Body, Interior). Targets premium and new-vehicle owners across Vietnam.

Quantifiable outcome

• 120,000+ new vehicles equipped annually
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered regional, flagship and core.

• Ô tô Ngọc HàregionalChannel Partner/ Reseller/ Distributor · 25 July 2022Ô tô Ngọc Hà is an automotive accessories and parts distributor based in Vinh, Nghệ An, with 17 years of industry experience. LLumar partnered with Ô tô Ngọc Hà to expand market presence in Central Vietnam (Nghệ An, Hà Tĩnh, Quảng Bình regions). This is one of six strategic partnerships signed at the launch event for Ô tô Ngọc Hà as a distributor of auto accessories.
• Eastman Chemical CompanyflagshipTechnology or IntegrationEastman Chemical Company is the US-based manufacturer of LLumar window films. LLumar Vietnam operates as the exclusive authorized distributor of Eastman-manufactured LLumar products in Vietnam. Products are manufactured to meet international standards including ANSI, GSA, NFRC, and European standards. The partnership has been active for over 20 years in Vietnam.
• Thaco (Trường Hải)coreStrategic or Co-development PartnerThaco (Trường Hải) is the strategic partner of LLumar Vietnam for automotive window film distribution. Thaco is a major Vietnamese automotive conglomerate involved in vehicle manufacturing and distribution, making this partnership a key channel for reaching new vehicle customers at the OEM/pre-installed level.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Solar Gard (Saint-Gobain): Solar Gard, part of Saint-Gobain, is a global window film manufacturer with strong distribution in Asia-Pacific. It directly competes with LLumar in automotive solar-control and architectural films, making it a relevant peer for product and channel benchmarking.
• Madico: Madico is a US-based manufacturer of window films for automotive, architectural, and safety applications. It sells through international distributor networks comparable to LLumar Vietnam's model, and competes for the same installer/dealer relationships in Asia.
• Huper Optik: Huper Optik is a premium nano-ceramic window film brand with distribution across Asia, including Vietnam-adjacent markets. It targets the same premium automotive and architectural customers as LLumar's Exclusive Series and is a relevant direct peer at the high end.
• XPEL: XPEL is a global leader in Paint Protection Film (PPF) and increasingly in window film, serving automotive dealerships and installers worldwide. It is a direct peer to LLumar Vietnam in the PPF category, where LLumar is actively building premium offerings.
• SunTek Window Films: SunTek is a window film brand owned by Eastman (the same principal as LLumar) and competes globally in automotive and architectural films. It is a direct comparable in product category and is often seen competing against LLumar in installer channels across Asia.
• Hanita Coatings (Avery Dennison): Hanita Coatings, now part of Avery Dennison, manufactures specialty window and solar-control films and sells through international distributors. Its product range and distribution-led go-to-market overlap closely with LLumar Vietnam's model.
• V-Kool: V-Kool is one of the most globally recognized premium window film brands and has a long-standing presence across Southeast Asia, including Vietnam. It competes head-to-head with LLumar in automotive solar-control films and is the closest direct brand competitor to LLumar in the Vietnamese market.

Broad incumbents

• Avery Dennison (Automotive Window Film): Avery Dennison is a large global materials company with an automotive and architectural window film business. It competes with LLumar in tint and solar-control films as part of a broader portfolio of adhesives, graphics, and materials solutions.
• 3M (Window Film / Automotive Aftermarket Division): 3M is a diversified global manufacturer with a substantial window film business serving both automotive and architectural customers. It competes with LLumar across both core segments, but as part of a much broader industrial/consumer portfolio rather than a film-only specialist.

Others

• Eastman Chemical Company (Performance Films): Eastman is both the manufacturer/principal of the LLumar brand and the broader Performance Films platform (LLumar, SunTek, Suntek). It is included as an 'Others' peer because it operates in the same underlying window-film industry and ultimately controls the technology LLumar Vietnam distributes, even though it is also a partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXF-U53yltAy0otiyyGoyMQ
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• LinkedInlinkedin.com/company/llumar-vietnam

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LLumar vietnam