R BABY FOUNDATION

What R BABY FOUNDATION does

R Baby Foundation is a 501(c)(3) non-profit foundation founded in 2006 by Phyllis and Andrew Rabinowitz following the death of their infant daughter Rebecca from an enteroviral infection initially misdiagnosed as a common cold. Headquartered at 1460 Broadway in New York City, the organization is the first and only foundation singularly focused on ensuring every U.S. emergency room is prepared to deliver lifesaving care to babies and children. Its mission addresses a structural gap in pediatric emergency medicine: only 16% of ER doctor training is pediatric-focused despite children comprising 33% of ER patients, and 83% of U.S. hospitals lack proper pediatric readiness.

The foundation operates through four interlocking program lines. The Lifesaving Grants Program channels funds to leading children's hospitals and academic medical centers to support simulation training (ImPACTS at Yale, Johns Hopkins Pediatric Simulation Training, the PARTNER Program at University of Mississippi), physician education (INSPIRE Network spanning 36 countries, Columbia University guidelines), rapid viral diagnostics (Rebecca Ava Rabinowitz Molecular Diagnostic Laboratory at University of Maryland), and sepsis research. The findERnow mobile app, developed with Massachusetts General Hospital's EMNet, helps parents locate the closest pediatric-equipped ER based on surveys of over 5,000 U.S. ERs and has been downloaded over 68,000 times. The BECA Initiative, launched in September 2024 in partnership with First Focus on Children, advocates for the Babies' and Children's Emergency Care Act to mandate pediatric readiness standards nationwide. Supporting programs include PSAs, newsletters (issues dating back to 2008), parent resources, and event-based fundraising.

R Baby Foundation is funded entirely through donations, event sponsorships, and corporate partnerships, claiming that over 90% of donations flow directly to programs. Revenue is not publicly disclosed. Signature fundraising events include tennis tournaments, galas, the Rockin' to Save Babies' Lives Benefit Concert, and the Mother's Day Run/Walk. To date, the foundation reports investing $18 million in pediatric emergency care, benefiting over 13 million babies, helping 1,200+ hospitals, and training 7,500+ medical staff. The foundation is governed by a Board of Directors, Board of Trustees, Board of Governors, Granting Committee, and Medical Advisory Board, with honorary board members including Kelly Ripa and Michael Strahan.

Name

R BABY FOUNDATION

Legal name

R Baby Foundation

Website

https://rbabyfoundation.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

R Baby Foundation is a 501(c)(3) non-profit founded in 2006 that improves pediatric emergency care across U.S. emergency rooms through grants, simulation training, the findERnow mobile app, and the BECA policy initiative, serving children's hospitals, ER physicians, parents, and policymakers.

Ownership category

akta.pro rank

Product category

Pediatric Emergency Care Nonprofit

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Maternal, Child & Family Health Program Funding (HLAJALAG)

Keywords

• Pediatric emergency care
• Nonprofit healthcare foundation
• Medical simulation training
• Pediatric ER locator app
• Healthcare advocacy grants

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Others, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Donations: Individual and family donations from supporters who contribute to save babies' lives. The foundation states that over 90% of donations go directly to improving children's healthcare.
2. Event Sponsorships: Corporate sponsorships for signature events including tennis tournaments, galas, benefit concerts, and run/walk events. Sponsors receive recognition and visibility through event branding and materials.
3. ER Sponsorship Program: The Sponsor Your ER program allows individuals and organizations to directly support improvements at specific hospital emergency rooms, funding pediatric preparedness enhancements.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

R Baby Foundation is a 501(c)(3) nonprofit that funds pediatric emergency care improvements through grants to hospitals for training, research, and equipment; the findERnow mobile app that helps parents locate pediatric-equipped ERs; and the BECA Initiative advocating for mandatory pediatric readiness standards in all U.S. emergency departments. Programs are delivered free of charge to hospitals, medical professionals, and parents, with the foundation's reach spanning 1,200+ hospitals and 7,500+ trained medical staff.

Product overview

R Baby Foundation is a 501(c)(3) nonprofit organization — not a technology company — offering a suite of programs to improve pediatric emergency care. Its core products include the findERnow mobile app (a pediatric ER locator built in collaboration with Massachusetts General Hospital's EMNet, downloaded over 68,000 times) and the BECA Initiative (Babies' and Children's Emergency Care Act), a national policy platform advocating for mandatory pediatric readiness standards in all U.S. emergency departments. Supporting programs include a Lifesaving Grants Program funding simulation training, physician education, and viral research across hospitals; Videos, Ads & PSAs for public awareness; R Baby Newsletters distributed via Salesforce; and Parent Resources & Articles. The portfolio works together to advance the foundation's mission: ensuring babies and children receive optimal emergency healthcare through training, research, policy, and parent education.

Differentiator

Problem solved

Functional benefit

Products and services

• findERnow Mobile App A free mobile app available on iOS and Android that helps parents find the closest emergency room best equipped for pediatric care, based on surveys of over 5,000 U.S. ERs. Downloaded over 68,000 times, the app is the pediatric version of the EMNet finder developed by Massachusetts General Hospital.
• BECA Initiative (Babies' and Children's Emergency Care Act) A national policy initiative championed by R Baby Foundation in partnership with First Focus on Children to establish mandatory pediatric emergency readiness standards for all U.S. emergency departments, including requirements for pediatric equipment, a Pediatric Emergency Care Coordinator, and quality improvement integration.
• Lifesaving Grants Program A grant program funding pediatric emergency training, research, physician resources, and life-saving equipment across U.S. hospitals. Grants support simulation training (ImPACTS, Johns Hopkins, PARTNER Program), physician education (INSPIRE Network, Columbia guidelines), viral research labs, sepsis programs, and the Riley Fund for stillbirth research.

Quantifiable outcome

• Children treated at high pediatric readiness ERs have 30% lower mortality risk and 4-fold lower rate of mortality for critical illness
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• First Focus on ChildrencoreStrategic or Co-development Partner · 18 September 2024R Baby Foundation partners with First Focus on Children to champion the Babies' and Children's Emergency Care Act (BECA), a bold national policy initiative to ensure every emergency department is prepared to deliver lifesaving care to infants and children. This collaboration aims to address the crisis in pediatric emergency care through national policy changes.
• Massachusetts General Hospital - EMNetcoreStrategic or Co-development Partner · 30 March 2017R Baby teamed up with EMNet at Massachusetts General Hospital to fund the pediatric version of the findERnow app. The app helps parents and caregivers find the closest ER more likely to be prepared for their child based on surveys of over 5,000 U.S. ERs.
• Yale School of Medicine - ImPACTScoreStrategic or Co-development PartnerImPACTS provides pediatric simulation-based assessment and training to community ERs nationwide, assessing equipment and supplies, followed by targeted training and post-training evaluations. Has resulted in dozens of peer-reviewed publications.
• University of MarylandcoreStrategic or Co-development PartnerPartnership includes the Rebecca Ava Rabinowitz Molecular Diagnostic Laboratory with rapid viral detection technology. Also includes the Pediatric Infectious Disease Symposium attracting over 400 emergency physicians annually.
• Baby Buggy FoundationminorStrategic or Co-development PartnerPartnership announced in 2013 to educate parents, started in Harlem, NY and expanding to other communities. Focused on parent education for emergency preparedness.
• CHOP - Children's Hospital of PhiladelphiacoreStrategic or Co-development PartnerLeading children's hospital partner collaborating with R Baby on pediatric emergency care improvement programs.
• Goryeb Children's HospitalcoreStrategic or Co-development PartnerPartner hospital receiving grants for pediatric education programs and sepsis research. Goryeb is a key leader in the Improving Pediatric Sepsis Outcomes collaborative.
• NYP Morgan Stanley Children's Hospital of NYcoreStrategic or Co-development PartnerPartner hospital on Medical Advisory Board and recipient of grants for pediatric emergency programs.
• Phoenix Children's HospitalcoreStrategic or Co-development PartnerSimbulance program providing training for EMTs, paramedics, and nurses using realistic scenarios. In 2025, trained over 1,400 EMS providers throughout Arizona.
• Columbia UniversitycoreStrategic or Co-development PartnerPartner for Online Fever and Respiratory Guidelines training thousands of doctors. Also partner for COVID-19 rapid response including 3D printed face masks.
• UPMCcoreStrategic or Co-development PartnerMajor children's hospital partner collaborating on pediatric emergency care initiatives.
• Yale School of MedicinecoreStrategic or Co-development PartnerPartner hospital and represented on Medical Advisory Board. Collaborates on pediatric emergency medicine research and training.
• Johns HopkinscoreStrategic or Co-development PartnerJohns Hopkins Pediatric Simulation Training program provides high-fidelity mannequin-based training in community hospitals with proven outcomes.
• Hasbro Children's HospitalcoreStrategic or Co-development PartnerPartner children's hospital collaborating on pediatric emergency care improvement.
• University of Mississippi Medical CentercoreStrategic or Co-development PartnerPARTNER Program delivers resuscitation education and training to eight rural hospitals in Mississippi, improving care for approximately 70 pediatric/neonatal patients transported monthly.
• Weizmann Institute of ScienceminorStrategic or Co-development PartnerPioneering viral infection research using transgenic mice to study interferons as potential early-stage virus treatments for newborns.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• First Focus on Children: Bipartisan child advocacy organization partnered with R Baby on the BECA Initiative. Directly comparable as a child-focused policy advocacy nonprofit that translates research into federal legislative action.
• National Pediatric Readiness Project: Joint initiative of AAP, ACEP, and ENA aimed at improving pediatric emergency care readiness in U.S. EDs. R Baby's training and policy programs are direct complements to NPRP's assessment work, and both address the same 83% readiness gap.
• Emergency Medical Services for Children (EMSC): Federal HRSA-funded program improving pediatric emergency care across EMS and EDs. Directly comparable in mission and target audience, and a key institutional actor in the pediatric readiness space R Baby is shaping.

Emerging players

• HealthyChildren.org (AAP): AAP's parent-facing education platform offering pediatric health content. Comparable to R Baby's Parent Resources & Articles and findERnow parent education efforts, but at greater scale within a professional society.

Broad incumbents

• March of Dimes: Major maternal and child health nonprofit funding research, advocacy, and programs. Operates with a much broader mandate but shares R Baby's model of donor-funded grants to leading medical institutions for child health outcomes.
• Children's Defense Fund: Long-standing child advocacy nonprofit combining research, policy, and community programs. A peer in child welfare advocacy and federal policy work, though with broader scope than pediatric emergency care.
• Ronald McDonald House Charities: Globally recognized nonprofit supporting families of sick children. Comparable as a donor-funded charity serving pediatric health needs, though focused on family lodging rather than clinical readiness.
• Children's Hospital Association: National association of children's hospitals including many R Baby grant recipients (CHOP, UPMC, Phoenix Children's, etc.). A peer in pediatric health advocacy at the institutional level rather than the patient/donor level.
• American Academy of Pediatrics: The leading U.S. pediatric professional society, running parallel advocacy, education, and policy initiatives (including Healthy Children). AAP is a broader incumbent that R Baby partners with indirectly via shared mission and overlapping training resources.
• St. Jude Children's Research Hospital: Major pediatric health nonprofit combining research, treatment, and fundraising at scale. A broader incumbent in the pediatric health foundation category with a much larger donor base and endowment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rbabyfoundation
• Facebookfacebook.com/RBabyFoundation
• LinkedInlinkedin.com/company/r-baby-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R BABY FOUNDATION