What Vitamin T does

Vitamin T is a privately-held brand experience consultancy founded and operated by Scott Porter, headquartered in Salt Lake City, Utah. The company targets purpose-driven CEOs, founders, and executive teams, offering a portfolio of services that includes 5-day immersive taco-themed mastermind tours in Mexico City ($6,000 per person or $11,000 per couple), custom 4-7 day corporate tours, brand experience consulting engagements, keynote speaking, and self-serve online training courses delivered via Thinkific. Its core methodology is the proprietary Brand DNA Framework and the DIABLO Customer Experience Framework, both rooted in Porter's 20+ years of leading taco tours and prior experience in nursing home turnarounds, Gartner consulting, and co-founding Surf Air.

The business model combines event-driven and direct sales motions. The taco tour mastermind serves as the flagship entry point, generating word-of-mouth and testimonial-driven demand for higher-margin consulting engagements. Distribution is supported by a content stack including the Tacoincidence podcast, YouTube channel (Search for the Perfect Taco), Instagram presence, blog, and an email newsletter. The company is founder-owned, operates with 1-10 employees, holds no disclosed external funding, and has no formal IP registrations beyond common-law branding. Its geographic footprint spans the United States and Mexico City, with online channels offering global reach.

Name

Vitamin T

Legal name

Vitamin T

Website

https://forevervitamint.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Vitamin T is a Salt Lake City-based brand experience consultancy founded by Scott Porter, offering Mexico City taco-tour masterminds, consulting, speaking, and online training to purpose-driven CEOs and executive teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Taco Tour Masterminds: 5-day immersive executive mastermind experiences in Mexico City priced at $6,000 per person (+ airfare) or $11,000 per couple. Includes lodging, in-country transportation, cultural experiences, and food. Payment options include Venmo, PayPal, Zelle, check, cash, or credit card (with 5% processing fee).
2. Brand Consulting Services: Customized consulting engagements for executives and their teams focusing on brand DNA definition, humanized brand experience architecture, and organizational integration.
3. Speaking Engagements: Keynote speeches and presentations on brand experience transformation, human connection strategies, and leadership.
4. Online Training: DIY courses and training programs available through Thinkific platform, including Tacoincidence podcast and video series.
5. Custom Corporate Tours: 4-7 day customized immersive experiences in Mexico City for teams, clients, or business networks. Pricing and itinerary customized per group.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vitamin T is a brand experience consultancy founded by Scott Porter that helps purpose-driven CEOs transform their companies into humanized brands. The firm offers immersive 5-day Taco Tour mastermind experiences in Mexico City, one-on-one brand transformation consulting, keynote speaking engagements, online training courses, and the Tacoincidence podcast/video series built around the intersection of tacos and brand experience.

Product overview

Vitamin T is a brand experience consultancy that offers an integrated portfolio of services centered on human connection as a business strategy. The core offerings include Taco Tours (5-day immersive Mexico City mastermind experiences for purpose-driven leaders), Consulting Services (brand transformation and customer experience frameworks), Speaking Engagements (keynotes on brand experience), and content products including the Tacoincidence Podcast/Video Series and Online Training courses delivered via Thinkific. The company uses tacos and churros as teaching vehicles to illustrate brand experience principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Taco Tour

Quantifiable outcome

• 140% more spending from customers with positive brand experiences (Harvard Business Review study cited)
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Experiential brand marketing agency producing immersive events, brand experiences, and live activations for global brands — directly comparable to Vitamin T's use of immersive Mexico City tours as a brand experience delivery vehicle.
• Interbrand: Long-established brand consultancy offering brand strategy, identity, and experience design for global enterprises — a scaled analog to Vitamin T's brand transformation and customer experience methodology.
• Prophet: Global brand and marketing consultancy that helps organizations clarify brand strategy and customer experience — directly comparable to Vitamin T's brand DNA and humanized brand experience work, though Prophet serves much larger enterprise clients.
• Lippincott: Brand strategy and design consultancy helping companies define brand purpose, identity, and experience — closely aligned with Vitamin T's brand DNA clarification and humanized experience work at the enterprise end of the market.
• Landor & Fitch: Brand consulting and design firm specializing in brand strategy, experience design, and organizational transformation — directly comparable to Vitamin T's brand DNA and brand experience architecture offerings.
• Siegel+Gale: Global brand experience, naming, and design consultancy focused on simplicity and customer experience — comparable to Vitamin T's customer experience methodology, especially the DIABLO framework's emphasis on frictionless human interaction.
• Sparks (a George P. Johnson Experience Company): Experiential marketing agency specializing in immersive brand experiences, pop-ups, and live events for enterprise clients — comparable to Vitamin T's custom corporate taco tours and brand experience retreats.

Emerging players

• Pentagram: Independent design consultancy with partner-led brand identity and experience work — comparable to Vitamin T's founder-led, methodology-driven brand transformation, though Pentagram operates at a much larger design scale.
• Genius Network (Joe Polish): High-ticket mastermind and peer network for entrepreneurs built around curated in-person experiences and relationship-building — comparable to Vitamin T's 5-day Mexico City mastermind positioning as a premium, transformational experience for purpose-driven CEOs.
• MKG (formerly MKG Studios): Creative experience studio blending brand strategy, content, and experiential design for culture-driven brands — comparable to Vitamin T's narrative-led, humanized brand experience approach, though MKG skews toward consumer/youth brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/search4perfecttaco
• Facebookfacebook.com/VitaminT
• LinkedInlinkedin.com/company/forevervitamint
• Instagraminstagram.com/forevervitamint
• Xx.com/forevervitamint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitamin T