Royal Consumer Products

What Royal Consumer Products does

Royal Consumer Products LLC is a US-based, privately held manufacturer of paper-based display, stationery, and craft products, organized around three heritage brands. Royal Brites produces C2S (Coated 2 Sides) poster board, foam board, project board, and printable sign board using a proprietary coating technology and the patented 'Two Cool Colors' concept, with specialty variants including the Ultra Brite glitter and holographic line. Geographics, founded in 1974, supplies designer stationery, certificates, awards, seals, and certificate holders for home, school, and office markets. Royal Lace manufactures paper doilies and paper rolls in the USA, using artisan-designed steel dies that replicate antique lace patterns, with continuous production since the 1920s. The Iclicknprint free online Design Center provides templates, clip art, mail-merge functionality, and E-Z Poster Print layering for customizing products across all three brands.

The company sells primarily through wholesale and retail distribution, with a stated network of over 200 retail partners spanning mass merchants (Amazon, Walmart, Target), office superstores (Staples, Office Depot), specialty craft retailers (Michaels, Jo-Ann), dollar and grocery chains (Dollar Tree, Kroger, Publix, CVS), and office supply distributors (SP Richards, Essendant, School Specialty). International distribution is established through partners including Officeworks in Australia, Bureau en Gros in Canada, and Lyreco. Direct-to-consumer sales are handled through TheRoyalStore.com and Geographics.com, supported by DIY project content and active social channels.

The revenue model is hardware sales of physical paper goods through wholesale, retail, and e-commerce channels, with standard wholesale minimums of $750 (US) and $1,200 (international) and Net 30 billing. Customer segments are K-12 education, arts and crafts/home, office and professional, and signs and signage buyers. The company is headquartered in Norwalk, Connecticut, employs 51-100 people, and operates as Royal Consumer Products LLC with no disclosed parent company, subsidiaries, M&A history, or external funding.

Name

Royal Consumer Products

Legal name

Royal Consumer Products LLC

Website

https://royalconsumerproducts.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Royal Consumer Products is a US manufacturer of paper-based display boards, designer stationery, and paper doilies sold under the Royal Brites, Geographics, and Royal Lace brands. It serves K-12 schools, craft and home users, offices, and signage buyers through 200-plus retail partners and direct e-commerce, with a free online design tool (Iclicknprint) for product customization.

Ownership category

akta.pro rank

Product category

Paper Products (Display Boards and Stationery)

NAICS

Office Supplies and Stationery Retailers (459410), Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Pens, Pencils & Other Artists' Materials (3950), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

akta.pro secondary industries

Scrapbooking & Paper Crafts Retail (CRALACAD), Seasonal & Holiday Craft Supplies Retail (CRALACAI), Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ), Paper Products (Notebooks, Copy Paper, Envelopes) Retail (CRALABAC)

Keywords

• Display board products
• Designer stationery supplies
• Paper doily crafts
• Awards and recognition certificates
• Customizable craft paper

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paper Board Products: Revenue from sale of Royal Brites poster board, foam board, project board, and sign board products made in the USA. One-time product sales through retail and e-commerce channels.
2. Geographics Stationery Products: Revenue from designer stationery, certificates, awards, and recognition products including certificate holders, foil seals, and frames.
3. Royal Lace Doilies & Paper Rolls: Revenue from paper doilies, banner and shelf paper rolls, baking cups, and placemats. Products made in USA since the 1920s.
4. Iclicknprint Free Customization: Free customization tool that drives product sales by enabling customers to personalize designs. The tool saves customers time and money while increasing attachment rates on board products.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Royal Consumer Products manufactures and distributes paper-based display boards (poster, foam, project, and sign boards), designer stationery and awards/certificates, and paper doilies and craft rolls under the Royal Brites, Geographics, and Royal Lace brands. Products are sold through company-owned e-commerce sites and a network of more than 200 retail and wholesale partners across the U.S. and internationally, and customers can personalize items free of charge using the Iclicknprint online design tool.

Product overview

Royal Consumer Products is a fully integrated paper products company offering display boards, stationery, and crafts under three primary brands. Royal Brites provides C2S coated display boards (Poster Board, Foam Board, Project Board, Sign Board) with proprietary UV and water-resistant coating, including specialty variants like Two Cool Colors and Ultra Brite glitter/holographic finishes. Geographics offers awards and recognition products (certificates, seals, holders) and designer stationery (letterhead, design paper, cards) for desktop publishing. Royal Lace provides paper doilies and craft supplies. The Iclicknprint free online design platform enables customization across all product lines with templates, clip art, merge features, and E-Z Poster Print layering for large format printing. Products are proudly made in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• Royal Brites: C2S Poster Board, Foam Board, Project Board and Accessories products made from quality materials with proprietary coating formulas. Products are made in the USA and include Two Cool colors concept with different colors on each side.
• Geographics
• Royal Lace
• IclicknPrint
• Ultra Brite

Products and services

• Royal Brites Poster Board C2S (Coated 2 Sides) poster board with proprietary coating offering UV resistance, water resistance, and enhanced ink/marker/paint receptivity. Available in fluorescent/neon, metallic (gold/silver), primary colors, and specialty variants including Two Cool Colors (different colors on each side) and Ultra Brite (glitter/holographic finishes). For schools, crafts, signage, and displays.
• Royal Brites Foam Board Foam board for school projects, science fair displays, and arts and crafts applications. Made in the USA with C2S proprietary coating.
• Royal Brites Project Board Project board designed for school projects, science fair presentations, and educational displays. Compatible with Stage It 3D board and poster accessories.
• Royal Brites EZ Print Sign Board Printable 8.5x14 inch (legal size) sign board designed for easy printing and assembly. Can be layered through Iclicknprint to create larger posters or displayed on larger board sheets.
• Ultra Brite Poster Board Innovative glitter and holographic display board from Royal Brites that reflects light for brilliant colors. Water- and fade-resistant, ideal for announcements, signs, school projects, and crafts requiring visual impact.
• Stage It 3D Board 3D display board with built-in header and display shelf that provides a three-dimensional look for science fair and school projects.
• Geographics Awards and Recognition Award certificates, diplomas, certificate covers, gold seals, foil seals, and certificate holders (linen or metallic pearlized, foil-stamped) for recognition events. Includes Optima Gold Award Certificates.
• Geographics Designer Stationery
• Royal Lace Doilies Paper doilies manufactured in the USA since the 1920s using exclusive artisan-designed steel dies replicating antique lace patterns. Available in white, foil, and colors; various shapes (round, square, rectangular, hearts) and sizes (4 to 12 inches); with intricate perforations and embossing.
• Royal Lace Paper Rolls Banner and shelf paper rolls used for banners, shelves, drawers, and school projects.
• Iclicknprint Design Center Free online customization design tool allowing customers to personalize and print Geographics stationery, certificates, Royal Brites poster/foam/project board and photo paper, and Royal Lace doily arts and crafts patterns. Includes templates, clip art, suggested wording, shapes, lines, merge functionality, synchronization, and E-Z Poster Print layering.

Quantifiable outcome

• Up to 20 certificates, 50 business cards, or 150 mailing labels customizable in one project via merge feature
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorMajor e-commerce platform selling Royal Brites, Geographics, and Royal Lace products to consumers nationwide
• WalmartcoreChannel Partner/ Reseller/ DistributorMajor retail partner offering Royal Consumer Products display boards and stationery products in Walmart stores and on Walmart.com
• Staples InccoreChannel Partner/ Reseller/ DistributorOffice supply retailer partner selling Royal Brites poster boards and Geographics stationery products in stores and online
• TargetcoreChannel Partner/ Reseller/ DistributorRetail partner offering Royal Consumer Products arts and crafts materials in Target stores nationwide
• Office Depot Office MaxcoreChannel Partner/ Reseller/ DistributorOffice supply retailer partner selling Royal Brites display boards and Geographics stationery products
• MichaelscoreChannel Partner/ Reseller/ DistributorArts and crafts specialty retailer selling Royal Lace doilies, Royal Brites products, and Geographics materials
• Jo-Ann StorescoreChannel Partner/ Reseller/ DistributorFabric and craft retailer partner offering Royal Lace doilies, Royal Brites products, and arts and crafts materials
• CVS HealthminorChannel Partner/ Reseller/ DistributorDrug and health retail chain selling select Royal Consumer Products in CVS stores
• KrogerminorChannel Partner/ Reseller/ DistributorGrocery retail partner offering Royal Consumer Products through Kroger family of stores
• SP RichardscoreChannel Partner/ Reseller/ DistributorMajor office supply distributor serving independent office products dealers across the United States
• EssendantcoreChannel Partner/ Reseller/ DistributorWholesale distributor of office supplies serving independent dealers and resellers
• PublixminorChannel Partner/ Reseller/ DistributorSoutheastern grocery retail chain offering Royal Consumer Products in select stores
• Dollar TreeminorChannel Partner/ Reseller/ DistributorDiscount retailer offering value-priced Royal Consumer Products in Dollar Tree stores
• School SpecialtycoreChannel Partner/ Reseller/ DistributorEducational supply distributor serving K-12 schools with Royal Brites science fair and project board products
• Blick Art MaterialsminorChannel Partner/ Reseller/ DistributorArt supply retailer partner selling premium arts and crafts materials including Royal Consumer Products
• Officeworks (Australia)minorChannel Partner/ Reseller/ DistributorAustralian office supply retailer distributing Royal Consumer Products internationally

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crayola LLC: Leading art supplies brand for school and craft segments, including coloring, painting, and DIY craft kits. Overlaps with Royal Brites foam/poster boards and Royal Lace doilies in craft use cases.
• Pacon Corporation: Manufacturer of art paper, construction paper, poster board, and display boards serving schools, offices, and retailers. Direct competitor to Royal Brites in display boards and arts & crafts paper.
• Strathmore Artist Papers: Heritage US-based artist and stationery paper brand (since 1892) supplying pads, sketch paper, and specialty sheets — overlaps with Royal Brites drawing surfaces and Geographics designer paper in arts and stationery.
• Neenah Paper: Manufacturer of specialty and premium paper products (fine paper, cardstock, certificate paper) sold through office and print channels — directly comparable to Geographics designer stationery.
• Elmer's Products: Iconic school and craft supplies brand (glue, foam boards, display boards, poster board) sold through the same mass-market and education channels as Royal Consumer Products.
• Dixon Ticonderoga: Manufacturer of pencils and artists' materials distributed through office supply and education channels, directly comparable to Royal Brites/Geographics at retail and via distributors like SP Richards and Essendant.
• Mohawk Fine Papers: Specialty fine paper manufacturer producing cardstocks, envelopes, and text papers used for stationery, invitations, and certificates. Comparable product category and channels to Geographics.

Broad incumbents

• School Specialty: Major educational supplies distributor serving K-12 schools with a broad assortment including boards, paper, and craft materials — both a channel partner and partial competitor to Royal Consumer Products' education sales.
• Cricut: Designer of crafting machines and a marketplace of compatible paper/board materials for DIY projects. Competes for craft-discretionary spend and uses similar distribution (Michaels, Walmart, Target).
• Fiskars Group: Broad craft and stationery brand portfolio including scissors, paper trimmers, and craft tools sold at Michaels, Jo-Ann, Walmart, and Target — overlapping channels and customer base with Royal Consumer Products.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtwitter.com/theroyalstore
• YouTubeyoutube.com/user/RoyalStorePaper
• Facebookfacebook.com/royalconsumerproducts
• Instagraminstagram.com/theroyalstore_us
• Pinterestpinterest.com/theroyalstore/_created
• LinkedInlinkedin.com/company/royal-consumer-products-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Consumer Products