12-24 Club

What 12-24 Club does

The 12-24 Club is a 501(c)(3) nonprofit organization founded in 1993 and headquartered at 500 S. Wolcott St, Casper, Wyoming, where it operates a single physical community center open 8am–9pm, 365 days a year. Its core function is providing free, anonymous meeting space for mutual-support recovery groups, including Alcoholics Anonymous, Narcotics Anonymous, Al-Anon, and the Wellbriety Talking Circle, with no forms, fees, intake requirements, or pressure to participate. The facility hosts approximately 1,000 recovery meetings annually and is wheelchair-accessible, with named rooms such as the Devils Tower Room and Yellowstone Room.

The organization has no proprietary technology platform, mobile application, or API; service delivery is entirely physical and in-person. The Fresh Start Café, launched in 2010 as a sub-program of the club, provides on-site breakfast, lunch, and dinner service and operates as a job-training and employment program for people in early recovery, having served over 200 participants since inception. The annual Recovery Rally is the organization's signature fundraising event, now in its 20th year (2025), featuring live entertainment, silent auctions, raffles, and cash prizes to support winter operating costs.

The revenue model is donation-driven and diversified across five streams: individual donations (including monthly sustaining gifts), foundation grants (Wyoming Community Foundation, NCHT, McMurry McFarlane), Fresh Start Café food sales, special-event fundraising (Recovery Rally), and legacy giving (charitable bequests, living trusts, charitable gift annuities). The organization declines city, state, and federal funding. Governance is provided by a Board of Directors led by President Destiny Smith alongside Lori Jo Eskew and Eric Fernelius, with Dr. Joy Shain serving as Executive Director. The full-time headcount is reported as 1–10 employees.

Name

12-24 Club

Legal name

12-24 Club

Website

https://1224club.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

The 12-24 Club is a 501(c)(3) nonprofit recovery community center in Casper, Wyoming, founded in 1993, providing free, anonymous meeting space for Alcoholics Anonymous, Narcotics Anonymous, Al-Anon, and Wellbriety programs, along with the Fresh Start Café jobs program for people in early recovery, serving individuals and families affected by substance use disorder in Central Wyoming.

Ownership category

akta.pro rank

Product category

Addiction Recovery Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Social Services (8300)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction recovery support
• Mutual support groups
• Substance abuse programs
• Recovery community center
• Sober employment program

Headquarters

HQ city

Casper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: The 12-24 Club is funded primarily through individual donors. Many patrons sign up for automated monthly sustaining donations. Programs are free to attend.
2. Fresh Start Café Food Sales: The on-site Fresh Start Café sells affordable meals including breakfast, lunch, and dinner, generating modest revenue while providing job training and employment to people in early recovery.
3. Foundation Grants: The organization receives funding from foundations and community partners, including Wyoming Community Foundation and other regional grant-making organizations.
4. Special Event Fundraising: Annual fundraising events such as the Recovery Rally generate revenue for the organization's operating budget, including the Fresh Start Café, elevator, insurance, and utilities.
5. Legacy Giving / Planned Gifts: Charitable bequests, living trusts, and charitable gift annuities are accepted as legacy giving options for donors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The 12-24 Club operates a free, anonymous community recovery center in Casper, Wyoming, providing meeting space for mutual support groups including Alcoholics Anonymous, Narcotics Anonymous, Al-Anon, and Wellbriety Talking Circle. The facility is open 365 days a year with no forms, fees, or pressure to participate. Its Fresh Start Café sub-program provides job training and employment to individuals in early recovery as part of the organization's integrated recovery support offerings.

Product overview

The 12-24 Club is a nonprofit community resource offering a single integrated recovery support platform centered around its core meeting space facility. The organization provides free access to mutual support groups including Alcoholics Anonymous, Narcotics Anonymous, Al-Anon, and Wellbriety Talking Circle programs. Adjacent to the core offering, the Fresh Start Café sub-product provides job training and employment to recovering individuals, while the annual Recovery Rally event serves as the primary fundraising vehicle. All programs are provided at no cost to attendees.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh Start Café: A job training and employment program providing training and employment to people in early recovery. The café serves breakfast, lunch, and dinner and has produced over 200 lbs of coffee annually. Employees work in an environment of recovery and fellowship.

Products and services

• 12-24 Club Recovery Center A free, anonymous community recovery center providing meeting space and mutual support for individuals experiencing addiction. The center hosts Alcoholics Anonymous, Narcotics Anonymous, Al-Anon, Wellbriety Talking Circle, and other recovery programs, with all meetings and programs offered free of charge and no forms, fees, or pressure to participate. The facility is open 7 days a week, 365 days a year, from 8 am to 9 pm, and hosts approximately 1,000 meetings annually.
• Fresh Start Café An on-site job training and employment program for individuals beginning their recovery journey. The café serves affordable breakfast, lunch, and dinner to club attendees and visitors, providing participants with food service work experience in a sober environment. Since 2010, the program has helped over 200 participants build solid foundations for sobriety.

Quantifiable outcome

• Over 200 participants helped by the Fresh Start Café jobs program since 2010
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wyoming Community Foundation (WYCF)coreOthersWYCF is listed as a community partner that helps the 12-24 Club provide a welcoming place through all stages of recovery. WYCF provides grant funding and community support to the organization.

Scale indicators7 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• SMART Recovery: Nonprofit offering mutual-support meetings and self-help tools as an alternative to 12-step programs. Directly comparable to 12-24 Club's meeting-hosting role, but emphasizes self-empowerment and CBT-based tools, partially overlapping and partially competing for the same recovery population.
• Shatterproof: National nonprofit focused on ending addiction through evidence-based prevention, treatment, and recovery support. Comparable in mission scope to 12-24 Club's recovery support work, but operates as a policy/advocacy and systems-change organization rather than a brick-and-mortar community center.

Direct peers

• Oxford House: Network of democratically self-run sober living homes, similar in nonprofit, mutual-support, and member-driven ethos to 12-24 Club. Both rely on community infrastructure rather than clinical treatment and operate on a low/no-fee basis.
• The Phoenix: National nonprofit that builds sober communities through fitness, climbing, and social activities. Highly comparable to 12-24 Club's community-led, fellowship-driven recovery model, though operates nationally and around a fitness/activity platform rather than 12-step meetings.

Broad incumbents

• Recovery Centers of America: Multi-site, for-profit inpatient and outpatient addiction treatment provider. Comparable in serving the recovery population but operates a much larger, clinically-staffed, insurance-reimbursed model versus 12-24 Club's volunteer-led, free community meetings.
• Hazelden Betty Ford Foundation: Large, established addiction treatment provider offering inpatient, outpatient, and recovery support services. Overlaps with 12-24 Club in serving people in recovery, but operates a clinical, fee-based model across many sites rather than a free community-center model.

Regional players

• The Council on Recovery: Houston-based nonprofit providing addiction recovery services including meetings, education, and family support. Direct peer in operating a free community-meeting hub and family support programming, comparable in mission and structure to 12-24 Club though serving a different geography.
• Sundown M Ranch: Pacific Northwest nonprofit providing residential and outpatient addiction treatment. Comparable in mission and nonprofit structure to 12-24 Club, but adds a clinical treatment layer and serves a different geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1224Club
• LinkedInlinkedin.com/company/12-24-club-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 12-24 Club