Crem International
Crem International is a Swedish manufacturer of professional commercial espresso machines, automatic coffee machines, filter brewers, and grinders, serving cafes, restaurants, hotels, and hospitality businesses globally. It operates as a brand under Ali Group, leveraging the parent's worldwide distribution across 150+ countries.
- Company typePrivate
- Founded1983
- HeadquartersSolna, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Crem International does
Crem International is a Swedish manufacturer of professional commercial coffee equipment, headquartered in Solna, Sweden, and founded in 1983. The company designs, produces, and sells espresso machines, automatic coffee machines, filter manual brewers, and grinders to commercial end-markets including cafes, coffee shops, restaurants, hotels, and hospitality establishments worldwide. Its portfolio spans four categories: automatic machines (SC Line including SC45, Unity1, Unity1+), traditional espresso (Diamant Pro, Onyx Pro, Onyx, EX3, and the flagship ONE), filter manual (Mega Gold), and grinders (Pulse, Mignon). Proprietary technology is marketed under the CREMTECH engineering brand, with SmartSteam as a notable feature — an integrated automatic milk-frothing wand with temperature probe available on the EX3 platform.
Crem operates as a brand within Ali Group, an Italian-headquartered, Milan-listed (BIT: ALI) diversified foodservice equipment conglomerate, leveraging the parent's global distribution, manufacturing scale, and corporate resources. The company generates revenue through hardware sales of commercial coffee equipment via an enterprise field sales motion, with quote-based pricing on individual units and multi-year contracts typical for the category. Distribution is direct through its website (crem.coffee) and supported by Ali Group's global presence across more than 150 countries spanning the Americas, Europe, the Middle East and Africa, and Asia Pacific. Complementary accessories and Clean & Care consumables create a recurring revenue layer attached to the installed base. The company holds the registered 'Crafted for Every Taste' trademark as its brand positioning and maintains a dedicated careers function, signaling ongoing operational activity within the Ali Group portfolio.
Crem International firmographics
Firmographics- Name
- Crem International
- Legal name
- Crem Coffee
- Website
- https://creminternational.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Crem International is a Swedish manufacturer of professional commercial espresso machines, automatic coffee machines, filter brewers, and grinders, serving cafes, restaurants, hotels, and hospitality businesses globally. It operates as a brand under Ali Group, leveraging the parent's worldwide distribution across 150+ countries.
- Ownership category
- akta.pro rank
Crem International industry classification
Industry- Product category
- Commercial Coffee Equipment
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310), Small Electrical Appliance Manufacturing (335210)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Crem International is headquartered
LocationHeadquarters
- HQ city
- Solna
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Crem International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Coffee Equipment Sales: Sale of professional espresso machines, grinders, and related coffee equipment to commercial establishments such as cafes, restaurants, and hospitality businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Commercial-grade espresso machines and equipment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Crem International product offering
Product offeringCore offering
Crem International designs, manufactures, and sells professional-grade commercial espresso machines, automatic coffee machines, filter manual coffee equipment, and grinders for hospitality businesses. The product portfolio spans the SC Line, Unity series, Diamant Pro, Onyx Pro, Onyx, EX3, ONE, Mega Gold, Pulse, and Mignon product families, supported by accessories and cleaning products. Crem also develops proprietary coffee equipment technology under the CREMTECH brand, including the SmartSteam automatic milk-frothing solution.
Product overview
Crem International is a professional coffee equipment manufacturer offering a comprehensive portfolio of espresso machines and grinders. The product lineup consists of four main categories: Automatic espresso machines (SC Line including SC45, and the Unity series with Unity1 and Unity1+); Traditional Espresso machines (the premium Diamant Pro and Onyx Pro, the Onyx, the versatile EX3 with optional Smart Steam technology, and the flagship ONE); Filter Manual machines (Mega Gold); and Grinders (Pulse and Mignon). The company also provides complementary accessories and cleaning products for each category. CREMTECH represents the company's technology brand encompassing engineering innovations like Smart Steam. Crem International is a subsidiary of Ali Group.
Differentiator
Problem solved
Functional benefit
Brands
- CREMTECH: Technology platform featured on the Crem website, showcasing advanced coffee machine technology solutions.
Products and services
- SC Line (SC45) Professional automatic espresso machine in the SC Line product family, designed for commercial coffee service operations.
- Unity1 Automatic espresso machine in the Unity series product line, intended for professional coffee businesses.
- Unity1+ Enhanced automatic espresso machine in the Unity series, designed for higher-volume commercial use.
- Diamant Pro Premium professional traditional espresso machine in the Diamant Pro line for cafes and hospitality establishments.
- Onyx Pro Premium professional traditional espresso machine in the Onyx Pro line for commercial coffee service.
- Onyx Professional traditional espresso machine in the Onyx line for commercial use.
- EX3 Traditional espresso machine available with Smart Steam technology featuring an integrated temperature probe for automated milk frothing, used in professional coffee environments.
- ONE Flagship traditional espresso machine in Crem's traditional espresso lineup, marketed as the ONE and ONLY.
- Mega Gold Professional manual filter coffee machine in the Mega Gold product line for high-volume commercial coffee service.
- Pulse Professional coffee grinder in the Pulse product line for commercial coffee preparation.
- Mignon Professional coffee grinder in the Mignon product line for commercial coffee preparation.
- Traditional Espresso Accessories Accessories for traditional espresso machines including portafilters, baskets, and tampers for commercial coffee service operators.
- Traditional Espresso Clean & Care Cleaning and maintenance products for traditional espresso machines used in professional coffee operations.
- Filter Manual Accessories Accessories for Crem's filter manual coffee machines.
- Filter Manual Clean & Care Cleaning and maintenance products for Crem's filter manual coffee machines.
Companies that use Crem International
Customer profileSegments1 record
Ideal customer profiles1 record
Crem International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Crem International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ali GroupcoreAli Group is the parent company of Crem Coffee. Ali Group (ali-group.it) is a leading global manufacturer and distributor of professional equipment for the foodservice industry. Crem operates as a brand under the Ali Group umbrella, benefiting from shared infrastructure, global distribution networks, and corporate resources.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Crem International competitors and assessment
Company assessmentDirect peers
- La Marzocco: Italian premium commercial espresso machine manufacturer serving specialty cafes and high-end hospitality worldwide. Closest comparable in product category and end-customer base, competing for premium placements in the same independent coffee shop channel.
- Slayer Espresso: American premium commercial espresso machine maker serving high-end specialty coffee shops. Comparable in targeting the same design-conscious, craft-coffee end customer but with a stronger lifestyle brand.
- Rancilio: Italian commercial espresso machine manufacturer under Ali Group. Direct sibling peer competing in traditional espresso machines for cafes and hospitality operators, leveraging the same parent distribution infrastructure.
- La Cimbali: Italian heritage commercial espresso equipment brand under Ali Group. Direct sibling peer with overlapping automatic and traditional espresso product lines and identical foodservice customer base.
- Rocket Espresso: Italian/UK commercial espresso machine maker with both professional and prosumer lines. Comparable product architecture and commercial-customer overlap, particularly with mid-tier cafes and restaurants.
- Faema: Heritage Italian commercial espresso brand under Ali Group. Direct sibling peer with traditional espresso focus, competing for placements in the same hospitality and foodservice channel globally.
- Nuova Simonelli: Italian commercial espresso machine maker, also owned by Ali Group. Direct sibling peer offering automatic and traditional espresso machines to the same cafes, hotels, and restaurants, competing for the same Ali Group distribution leverage.
- Sanremo Coffee Machines: Italian independent manufacturer of commercial espresso machines targeting specialty cafes and roasters. Closely comparable in product range (traditional and automatic) and customer profile, but operates outside the Ali Group umbrella.
Broad incumbents
- De'Longhi: Large Italian appliances manufacturer with a significant professional/prosumer espresso machine division. Comparable product category but at much larger scale and with a broader consumer/home appliance portfolio.
- Breville Group: Australian global small appliance company whose Sage commercial line targets cafes and hospitality. Comparable in espresso machine manufacturing capability but primarily consumer-focused, with a broad home appliance portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Crem International social profiles
Digital presenceCrem International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crem International leadership team
Management profileNumber of profiles
Profiles3 records
Crem International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crem International M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crem International
What does Crem International do?
Crem International designs, manufactures, and sells professional-grade commercial espresso machines, automatic coffee machines, filter manual coffee equipment, and grinders for hospitality businesses. The product portfolio spans the SC Line, Unity series, Diamant Pro, Onyx Pro, Onyx, EX3, ONE, Mega Gold, Pulse, and Mignon product families, supported by accessories and cleaning products. Crem also develops proprietary coffee equipment technology under the CREMTECH brand, including the SmartSteam automatic milk-frothing solution.
Is Crem International a public or private company?
Crem International is a private company. It is classified as corporate owned and is currently operating.
When was Crem International founded?
Crem International was founded in 1983. It employs 101 to 250 people.
Where is Crem International based?
Crem International is headquartered in Solna, Sweden, in the Europe region.
How does Crem International make money?
One revenue line is on record: commercial Coffee Equipment Sales.
Who are Crem International's main competitors?
Direct peers on record are La Marzocco, Slayer Espresso, Rancilio, La Cimbali, Rocket Espresso, Faema, Nuova Simonelli and Sanremo Coffee Machines. Broad incumbents are De'Longhi and Breville Group.
Does Crem International have an API?
No public API is recorded for Crem International.
What industry is Crem International in?
Crem International's product category is Commercial Coffee Equipment. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail. Its NAICS code is 333310 and its SIC code is 3634.