make sense

What make sense does

make sense was a Belgian marketing and communication agency founded in 2008, headquartered in Ghent, with a focus on sustainability-oriented marketing services. As an independent agency, it operated with 11-50 employees serving clients seeking integrated creative, digital, and sustainability expertise, and billed through professional services / agency retainer engagements typical of B2B marketing agencies. The agency's primary differentiator was its sustainability expertise, addressing the intersection of creativity, technology, and purpose in modern marketing.

On 23 September 2023, make sense was fully integrated into Springbok, a digital and creative agency for positive growth, alongside two sibling agencies — Dawn (creative strategic expertise) and Duke & Grace (creativity and digital expertise). Post-integration, make sense's capabilities are delivered through Springbok's consolidated platform, which employs more than 360 strategists, data specialists, tech experts, and creatives across six offices in Amsterdam, Antwerp, Brussels, Den Bosch, Ghent, and Mechelen (head office). Springbok is B-Corp certified and offers a broadened service portfolio spanning AI, Brand Campaign & Identity, Customer Experience, Data, Experience Development, GEO, Marketing Automation, Performance Marketing & Media, SEO & CRO, Social Media & Content, and Strategy.

make sense no longer operates as a standalone entity; its client relationships, talent, and service offerings have been absorbed into the unified Springbok brand serving Belgium and the Netherlands. No proprietary technology platform, patents, or disclosed financial metrics are associated with make sense, and specific pricing or contract structures are not publicly disclosed.

Name

make sense

Website

https://wecanmakesense.com

Company type

Private

Founded year

2008

Operating status

Acquired

Headcount range

11–50 employees

Short description

make sense was a Ghent-based Belgian marketing and communication agency founded in 2008 specializing in sustainability-oriented services. It was fully integrated into the Springbok digital and creative agency on 23 September 2023 and no longer operates as a standalone entity.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Digital marketing agency
• Creative communications services
• Sustainability marketing
• Brand campaign services
• Integrated agency services

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services / Agency Retainer: As a digital and creative agency, the combined entity generates revenue through professional services, likely including creative strategy, brand campaign, customer experience, data analytics, experience development, marketing automation, performance marketing, SEO/CRO, and social media/content services billed via retainer or project fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

make sense was a Belgian digital and creative agency that provided marketing and communication services with a focus on sustainability. Following its full integration on 23 September 2023, make sense operates as part of Springbok, a consolidated digital and creative agency for positive growth offering integrated services spanning AI, Brand Campaign & Identity, Customer Experience, Data, Experience Development, GEO, Marketing Automation, Performance Marketing & Media, SEO & CRO, Social Media & Content, Strategy, and Accessibility. Revenue is generated through professional services billed via retainers or project fees.

Product overview

make sense was a sustainability-focused digital agency that has now been fully integrated into Springbok, a consolidated creative and digital agency. The Springbok portfolio encompasses multiple service lines including AI, Brand Campaign & Identity, Customer Experience, Data, Experience Development, GEO, Marketing Automation, Performance Marketing & Media, SEO & CRO, Social Media & Content, and Strategy. make sense contributed sustainability expertise to this unified platform. The agency employs over 360 strategists, data specialists, tech experts, and creatives across offices in Amsterdam, Antwerp, Brussels, Den Bosch, Ghent, and Mechelen (head office).

Differentiator

Problem solved

Functional benefit

Products and services

• AI services Generative AI service offering delivered by the Springbok agency to clients seeking AI-enabled marketing capabilities; specific capabilities are not detailed in the source.
• Brand Campaign & Identity Brand campaign development and identity design services for organizations seeking creative differentiation, delivered as part of Springbok's integrated agency offer.
• Customer Experience Customer experience design and management services for organizations seeking integrated end-to-end experience improvements, delivered by the Springbok agency.
• Data services Data analytics services delivered by the Springbok agency to support marketing and business decision-making for client organizations.
• Experience Development Digital experience development services, including design and build of customer-facing experiences, delivered by the Springbok agency.
• GEO services Generative engine optimization (GEO) services delivered by the Springbok agency to support client visibility in generative AI-driven search and discovery environments.
• Marketing Automation Marketing automation services delivered by the Springbok agency to help organizations streamline and scale marketing operations.
• Performance Marketing & Media Performance marketing and media buying services delivered by the Springbok agency to drive measurable client outcomes.
• SEO & CRO Search engine optimization and conversion rate optimization services delivered by the Springbok agency.
• Social Media & Content Social media and content production services delivered by the Springbok agency for client organizations.
• Strategy services Strategic consulting services delivered by the Springbok agency, drawing on Dawn's creative strategic expertise to support client growth and brand positioning.
• Accessibility services Accessibility services delivered by the Springbok agency, supporting inclusive design and digital accessibility for client organizations.
• Springbok (consolidated agency) The consolidated Springbok agency that absorbed make sense, Dawn, and Duke & Grace, offering integrated services combining creative strategy, digital expertise, and sustainability expertise to help clients achieve creative differentiation, strategic consistency, and sustainable growth.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sid Lee: Independent creative and digital agency (part of kyu/Hakuhodo) with a strong purpose-and-culture positioning, comparable to Springbok's 'positive growth' brand and similar in scale and scope.
• Dept: Dutch-headquartered digital and creative agency with a strong Benelux footprint and integrated service offering across creativity, technology, and data — the closest like-for-like independent competitor to Springbok in the same geography.
• AKQA: Independent-style digital creative agency (part of WPP) offering integrated design, brand, and experience services — directly comparable in service mix and positioning to Springbok's brand campaign and experience development work.
• Anomaly: Independent creative agency known for non-traditional, purpose-led brand work; comparable in size, independence, and brand-strategy positioning to Springbok.
• We Are Social: Global social-media and culturally-led creative agency with strong European operations, directly comparable to Springbok's social, content, and brand activation capabilities.

Broad incumbents

• BBDO Belgium: Long-established Belgian creative network under Omnicom, competing directly with Springbok for top Belgian enterprise clients across brand campaign and digital services.
• Publicis Groupe (Benelux): Global advertising holding group with established operations in Belgium and the Netherlands (Leo Burnett, Publicis, Saatchi & Saatchi) offering overlapping creative, media, and digital capabilities at greater scale.
• TBWA\Hakuhodo / TBWA\Belgium: Global disruption-focused creative network with a long-standing Belgian presence, competing for the same enterprise and brand-strategy engagements as Springbok.
• Dentsu Creative (Benelux): Global creative network with significant Amsterdam and Brussels operations competing for the same integrated Benelux briefs as Springbok, leveraging the broader Dentsu media and data platform.
• WPP / Ogilvy (Benelux): World's largest advertising group with Ogilvy, VMLY&R and other networks operating in Brussels and Amsterdam, competing head-to-head for integrated and purpose-driven briefs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/wecanmakesense
• Facebookfacebook.com/wecanmakesense
• LinkedInlinkedin.com/company/wecanmakesense

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about make sense