Kanyo

What Kanyo does

Kanyo is a digital health-content and advertising platform operated by Fachverlag Gesundheit und Medizin GmbH, a privately held German publishing company headquartered in Nürnberg. Its core product is a network of 25 health guide portals covering more than 400 topic rubrics across conditions such as gut health, eye health, cardiovascular, migraine, pregnancy, skin health, and menopause, optimized for long-tail health queries on Google. The platform generates 60+ million advertising impressions annually and over 20 million patient contacts per year, with more than 90% of traffic arriving organically. Kanyo's revenue model is B2B advertising: pharmaceutical, biotech, consumer-health, and medical-device brands book exclusive placements in selected topic rubrics or entire portals using two proprietary ad formats — the kanyo® Brand Recommendation Box (Markenempfehlungsbox), a native recommendation unit occupying at least two mobile screens, and the Special Ads suite (Sticky, Parallax, Halfpage, Rectangle, Super Banner). Standard packages combine both formats; bookings include mid- and end-of-campaign reviews and are supported by a dedicated digital project manager. Kanyo goes to market through direct enterprise sales in the DACH region, complemented by self-service online briefing forms and a referral channel through its sister network partners xeomed GmbH (performance/content marketing) and SIXOWLS GmbH (technical digital strategy), which together provide 50 specialists. The customer base is enterprise-only and includes Bayer, Janssen, Amgen, Reckitt, Dermapharm, Pohl Boskamp, Dr. Kade, Medi, and Weber, among others. The company is privately held, independently funded (no disclosed funding rounds), and managed by Tino Niggemeier under the kanyo® registered trademark.

Name

Kanyo

Legal name

Fachverlag Gesundheit und Medizin GmbH

Website

https://kanyo.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kanyo is a Nürnberg-based digital health-content and advertising platform that operates 25 SEO-optimized health guide portals with 400+ topic rubrics, selling exclusive brand-ad placements to pharma and healthcare companies at the patient moment-of-need.

Ownership category

akta.pro rank

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising Placements (Werbemittel): Healthcare and pharma companies book advertising space on Kanyo's health guide portals. Advertisements are placed in the form of Special Ads (Sticky, Parallax, Halfpage, Rectangle, Super Banner) and the Brand Recommendation Box. Bookings are made for entire portals or individual topic rubrics for defined campaign periods. Standard package combines Special Ads with Brand Recommendation Box. Bookings in a topic field are exclusive to one advertiser. Revenue is generated from campaign-based placements with no stated minimum duration.
2. Content-Driven Brand Awareness Services: Kanyo offers disease awareness campaigns, consumer insights (qualitative surveys and quantitative user data), and brand awareness activation services. These are aligned with targeted advertising within health content environments and complement the core advertising placements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Kanyo operates a network of 25 health guide portals with more than 400 topic rubrics covering the most relevant health queries on Google. Pharmaceutical, consumer health, and medical device companies book exclusive advertising placements within these medically grounded content environments through proprietary formats, including the Kanyo Brand Recommendation Box and Special Ads (Sticky, Parallax, Halfpage, Rectangle, Super Banner). Bookings are made for entire portals or individual topic rubrics for defined campaign periods.

Product overview

Kanyo is a health information network and advertising platform operated by Fachverlag Gesundheit und Medizin GmbH. The core offering consists of 25 health guide portals with over 400 topic areas covering conditions from eye health to digestive issues. The advertising product, kanyo® Ads, combines proprietary Markenempfehlungsbox (brand recommendation box) and Special Ads formats (Sticky, Parallax, Halfpage, Rectangle, Super Banner) to deliver targeted advertising to healthcare consumers at their moment of need. The platform enables pharmaceutical and healthcare brands to achieve exclusive brand presence in relevant health content without ad waste.

Differentiator

Problem solved

Functional benefit

Products and services

• kanyo® Markenempfehlungsbox (Brand Recommendation Box)

Quantifiable outcome

• Average click-through rate of 3.5% for the Brand Recommendation Box (vs. industry average display CTR of ~0.05%)
• +6 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core and minor.

• xeomed GmbHcoreStrategic or Co-development PartnerKanyo forms a firm network with xeomed GmbH, a Digital Agency for Performance & Content Marketing in the Healthcare sector. Together the network comprises 50 experts covering Online Marketing, Medical Content, Technology, and Data Science. Xeomed refers clients to Kanyo for brand advertising and Kanyo is integrated into the broader xeomed healthcare digital marketing ecosystem.
• SIXOWLS GmbHcoreStrategic or Co-development PartnerKanyo is part of a firm network including SIXOWLS GmbH, which provides technical digital strategy and innovative technologies in the healthcare sector. The three-way network (Kanyo, xeomed, SIXOWLS) offers clients comprehensive services along the digital healthcare value chain.
• Wörwag PharmaminorGTM or Marketing PartnerPharmaceutical brand advertising on Kanyo health portals. Listed among partner brands on the Kanyo homepage.
• WeberminorGTM or Marketing PartnerHealthcare brand advertising on Kanyo health portals. Listed among partner brands.
• WakunagaminorGTM or Marketing PartnerHealthcare/pharma brand advertising on Kanyo health portals. Listed among partner brands.
• Pohl BoskampminorGTM or Marketing PartnerPharmaceutical brand advertising on Kanyo health portals. Listed among partner brands.
• Janssen (Johnson & Johnson)minorGTM or Marketing PartnerPharmaceutical brand advertising on Kanyo health portals. Listed among partner brands.
• BayerminorGTM or Marketing PartnerPharmaceutical and healthcare brand advertising on Kanyo health portals. Listed among partner brands.
• AmgenminorGTM or Marketing PartnerBiotech brand advertising on Kanyo health portals. Listed among partner brands.
• DermapharmminorGTM or Marketing PartnerPharmaceutical brand advertising on Kanyo health portals. Listed among partner brands.
• Dr. KademinorGTM or Marketing PartnerPharmaceutical brand advertising on Kanyo health portals. Listed among partner brands.
• MicrobioticaminorGTM or Marketing PartnerBiotech brand advertising on Kanyo health portals. Listed among partner brands.
• PflügerminorGTM or Marketing PartnerHomeopathic/pharmaceutical brand advertising on Kanyo health portals. Listed among partner brands.
• MediminorGTM or Marketing PartnerHealthcare brand advertising on Kanyo health portals. Listed among partner brands.
• HermesminorGTM or Marketing PartnerHealthcare brand advertising on Kanyo health portals. Listed among partner brands.
• HarrasminorGTM or Marketing PartnerHealthcare brand advertising on Kanyo health portals. Listed among partner brands.
• ebiga VisionminorGTM or Marketing PartnerHealthcare brand advertising on Kanyo health portals. Listed among partner brands.
• AxuniominorGTM or Marketing PartnerHealthcare brand advertising on Kanyo health portals. Listed among partner brands.
• ApogephaminorGTM or Marketing PartnerPharmaceutical brand advertising on Kanyo health portals. Listed among partner brands.
• AllergosanminorGTM or Marketing PartnerHealthcare brand advertising on Kanyo health portals. Listed among partner brands.
• Dr. LogesminorGTM or Marketing PartnerHealthcare brand advertising on Kanyo health portals. Listed among partner brands.
• ReckittminorGTM or Marketing PartnerConsumer health brand advertising on Kanyo health portals. Listed among partner brands on the About page.

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Onmeda: German health information portal operated by Burda (formerly goFeminin/Hubert Burda Media). Comparable to Kanyo as a DACH health publisher monetising via contextual pharma and consumer-health advertising.
• Gesundheit.de: German consumer health information portal with paid health-content placements. Comparable to Kanyo as a contextually targeted health media property monetising pharma/healthcare brand budgets in the DACH market.
• NetDoktor: Germany's largest consumer health information portal, owned by Verlagsgruppe Georg von Holtzbrinck. Directly comparable to Kanyo as a long-tail-keyword SEO health publisher selling contextual health content environments to pharma advertisers in the DACH market.
• DocCheck: Cologne-based healthcare professional community and media platform. Comparable to Kanyo as a digital health media/advertising operation monetising pharma/healthcare brand budgets in Germany.

Broad incumbents

• Wort & Bild Verlag: Independent German health publisher producing Apotheken-Umschau and related consumer-health titles. Comparable to Kanyo as a DACH health-content publisher monetised via pharma/CPG advertising, though distributed across print and digital.
• Medscape: WebMD Health Network's professional-facing health media brand. Comparable to Kanyo as a pharma/healthcare advertiser-funded content environment, though serving HCPs rather than consumers.
• WebMD: Largest US-based consumer health media property. Comparable to Kanyo as a health-information network selling targeted pharma/CPG advertising inventory, but at significantly greater scale and with broader therapeutic coverage.

Emerging players

• Lifta (Ratgeber-portal): Topic-specific German health/consumer portal operating similarly to Kanyo's individual guide sites — thematically focused content environments monetised via brand placement.

Others

• Xeomed GmbH: Founder-affiliated digital agency for performance and content marketing in healthcare; part of the same expert network as Kanyo. Closely related operationally but operates as an agency rather than as a media owner.

Regional players

• DocMorris / Shop-Apotheke: DACH online pharmacy and health-content publisher (with affiliated media operations). Comparable to Kanyo as a DACH-focused digital health-content and commerce player engaging pharma advertisers and consumers, though commercial-first rather than ad-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaB4GapT7ZL4GMUEbNsRMmQ
• Facebookfacebook.com/kanyo.gesundheitsnetzwerk
• LinkedInlinkedin.com/company/kanyo-gesundheitsnetzwerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kanyo