Gerow Management

What Gerow Management does

Gerow Management Company Inc. is a privately held, family-owned condominium property management firm headquartered in Cedar Springs, Michigan. Founded in 1996 by Scott and Kim Gerow, the company provides full-service property management to condominium associations across the West Michigan region through three integrated service lines: administrative support, in-house maintenance, and financial management. Its stated mission is to protect the physical and financial integrity of client associations and enhance real estate investment value for co-owners, with a vertical focus that excludes other property types such as commercial or single-family rentals.

The company operates a vertically integrated model with approximately 12 team members distributed across administrative, financial, and field maintenance roles. Administrative services encompass co-owner communication, board meeting coordination, document interpretation, unit sales assistance, insurance counseling, and property inspections. Maintenance is delivered through an in-house team covering sprinkler systems, gutter cleaning, deck cleaning and sealing, composite deck installation, exterior painting, siding repair, tree trimming, shrub planting and removal, light carpentry, and power washing. Financial services include accounts payable and receivable, monthly reporting, budgeting, reserve studies, delinquency administration, and auditor coordination. The firm uses AppFolio as its property management platform to power the Owner Portal at gerowmgmt.appfolio.com, enabling co-owner self-service for documents, payments, and communication.

Gerow Management generates revenue through recurring management fees charged to condominium associations on a quote-based pricing model, with no publicly disclosed rate card. Distribution is purely regional — direct service delivery within West Michigan — with marketing channels limited to the company website (gerowmanagement.com) and the AppFolio-powered owner portal. The company remains privately held under founder ownership with no institutional investors, no disclosed funding history, no M&A activity, no patents, and no certifications documented. Its 24/7 maintenance emergency availability is positioned as a core reliability differentiator, and the firm competes on integrated service breadth rather than technology differentiation.

Name

Gerow Management

Legal name

Gerow Management Company Inc.

Website

https://gerowmanagement.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Gerow Management Company Inc. is a family-owned condominium property management firm founded in 1996 and headquartered in Cedar Springs, Michigan. The company provides integrated administrative, maintenance, and financial services to condominium associations across the West Michigan region.

Ownership category

akta.pro rank

Product category

Condominium Property Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Condominium Association Management (BPAJAHAA)

akta.pro secondary industries

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM), Homeowners Association (HOA) Management (BPAJAHAB), HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Condominium property management
• Association management
• Property maintenance services
• Financial management services
• Administrative management services

Headquarters

HQ city

Cedar Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Property Management Services: Full-service condominium property management fees, likely charged as recurring management fees to condominium associations for administrative, maintenance, and financial services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Gerow Management provides full-service condominium property management to condominium associations in West Michigan, bundling administrative services (communication, document handling, board meetings, insurance counseling, property inspections), in-house maintenance services (sprinkler, gutter, deck, painting, siding, carpentry, power washing, landscaping), and financial services (accounting, budgeting, reconciliation, reserve studies, delinquency policy, auditor and legal coordination) under a single provider. An Owner Portal, powered by AppFolio, gives co-owners online access to association documents, payments, and communication.

Product overview

Gerow Management is a condominium property management company offering a three-tiered service approach under one roof: Administrative Services, Maintenance Services, and Financial Services. These core service areas function as integrated modules that collectively manage day-to-day operations, physical maintenance, and financial oversight for condominium associations. The company also provides an Owner Portal powered by AppFolio for tenant access. Founded in 1996 and based in Cedar Springs, Michigan, the company serves the West Michigan region.

Differentiator

Problem solved

Functional benefit

Products and services

• Administrative Services Day-to-day administrative support for condominium associations, including co-owner and contractor correspondence, condominium document and Master Deed interpretation, board and annual meeting preparation and attendance, proxy and ballot handling, unit sales coordination, insurance counseling and claims handling, property inspections, and violation handling. Designed for condominium associations and their boards in West Michigan.
• Maintenance Services In-house maintenance team delivering sprinkler start up/shut down and repair, gutter cleaning, drain tile installation, deck cleaning/sealing/repair, composite deck installation, exterior painting, siding repair, tree trimming/removal, shrub and bush planting/removal, light carpentry, Christmas decorating, and power washing for condominium associations in West Michigan.
• Financial Services Complete accounting and financial management for condominium associations, including financial statements, association checking account management, auditor coordination, reconciliation, annual budgeting, financial planning, delinquency policy administration, legal matters coordination, and reserve studies. Designed for condominium associations seeking bundled financial oversight.
• Owner Portal Online portal for condominium owners to access their association accounts, documents, and make payments, powered by AppFolio property management software. Available to property owners served by Gerow Management's condominium association clients.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Direct peers

• CAMS (Community Association Management Services): Specialized community association management company providing full-service HOA and condominium management including administrative, financial, and maintenance services. Directly comparable service offering and customer profile to Gerow.
• RealManage: Technology-enabled community association management firm serving HOAs, condominium associations, and co-owner communities in multiple US states. Closely comparable business model to Gerow with integrated service lines and a similar mid-market condominium association target customer.
• Associa: Largest US community association management company serving HOAs, condominium associations, and co-owner communities nationwide. Directly comparable to Gerow as a full-service condominium/HOA manager, but at vastly greater scale and geographic breadth.

Regional players

• Community Management Corporation: Regional community association management company serving condominium and HOA communities with integrated administrative, financial, and maintenance services. Comparable regional independent PM business model to Gerow.
• Cardinal Management Group: Mid-Atlantic based community association management firm providing administrative, financial, and maintenance services to condominium and HOA communities. Comparable mid-sized independent PM with similar service breadth, though operating in a different US region.

Emerging players

• HomeRiver Group: National single-family and community management firm that has expanded into HOA and condominium management through acquisitions. An emerging scaled player pursuing the same roll-up strategy that could eventually target Gerow.

Broad incumbents

• FirstService Residential: Division of FirstService Corporation providing full-service residential property management to condominium and HOA communities across North America. Comparable in integrated admin/maintenance/finance delivery, but operates as a broad incumbent with national reach rather than a regional specialist.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerow Management