Local Tv Ads | National Media Spots

What Local Tv Ads | National Media Spots does

National Media Spots (NMS) is a US-based media advertising brokerage founded in 2012 that operates a web-based platform providing instant access to media rate cards across broadcast TV, cable, streaming, radio, podcast, and digital advertising. The company's core technology is an industry-first instant-access rate card system that delivers wholesale-priced media rates in real time, eliminating the traditional inquiry delay in media buying. Through this platform, NMS connects advertisers with inventory across all major US broadcast networks (NBC, ABC, CBS, FOX), cable networks (ESPN, CNN, HGTV, Fox News), streaming platforms (Hulu, Netflix, Disney+, Peacock, Amazon Prime Video), radio networks (iHeartMedia, Westwood One), and digital channels, plus dedicated sports rights-holders (NFL, NBA, MLB, NCAA, FIFA) and MSO partners (Comcast, Spectrum, DirecTV, DISH).

The product portfolio spans TV advertising (national, regional, local), zone-based cable TV advertising, streaming/CTV placements, radio advertising, podcast advertising (launched 2025-26), digital advertising, sports advertising, political advertising, and full-service commercial production. The company serves a hybrid customer base: small and local businesses (HVAC, plumbing, healthcare practices, legal practices) are the primary segment for hyper-local cable and broadcast buys; regional and growing brands (automotive dealerships, retail chains, real estate agencies) form the second primary segment for multi-market campaigns; enterprise customers include national brands, franchises, political campaigns, and sports advertisers seeking national reach.

Revenue is generated as a media brokerage, earning placement fees and markups on wholesale advertising rates. The go-to-market model is sales-led with dedicated consultant support, layered with a self-service website rate card portal and a partner/reseller program for agencies and media buyers. Pricing is quote-based, varying by market, network, daypart, ad length, and frequency, with multi-year contracts. The company is privately held with no disclosed funding rounds, headcount, revenue, or named management team in available data, and operates exclusively in the United States.

Name

Local Tv Ads | National Media Spots

Legal name

National Media Spots

Website

https://nationalmediaspots.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

National Media Spots is a US-based media advertising brokerage, founded in 2012, providing instant access to wholesale rate cards across broadcast TV, cable, streaming, radio, podcast, and digital platforms for SMBs, regional brands, national advertisers, political campaigns, and sports advertisers.

Ownership category

akta.pro rank

Product category

Media Buying and Advertising Brokerage

NAICS

Media Buying Agencies (541830)

akta.pro primary industry

Media Barter & Trade Media Buying (BPAFABAL)

Keywords

• Media buying services
• Advertising brokerage
• TV advertising placement
• Streaming TV advertising
• Radio advertising rates

Headquarters

HQ city

Framingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Media Advertising Brokerage: The company acts as an advertising agency/broker, connecting advertisers with media inventory across broadcast TV, cable, streaming, radio, and digital platforms. Revenue is generated through media placement fees and markups on wholesale rates, offering clients access to negotiated advertising inventory at wholesale prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

National Media Spots is a media advertising brokerage that provides instant access to wholesale-priced media rate cards across broadcast TV, cable, streaming, radio, podcast, and digital platforms, enabling advertisers to plan and place campaigns at local, regional, and national levels. The company also offers commercial production services and pairs the self-serve rate portal with dedicated consultant support, serving as a unified one-stop source for media advertising placement.

Product overview

National Media Spots is a media advertising and production services company operating as a unified platform with multiple service offerings. The core portfolio includes TV Advertising, Streaming TV, Radio Advertising, Podcast Advertising, Digital Advertising, Sports Advertising, Political Advertising, and Production Services. Sub-products include Local TV Ads and Cable TV Ads for targeted geographic campaigns. The company differentiates through its Instant Access Rate Cards platform—a proprietary system providing instant wholesale-priced access to media rate cards across broadcast TV, cable, streaming, radio, and digital platforms. This rate card system serves as the central technology enabling their multi-platform media solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Advertising National, regional, and local TV advertising media planning and placement services across broadcast and cable networks including hyper-local targeting on ABC, NBC, CBS, FOX, and The CW, and cable placements on ESPN, HGTV, FOX News, and CNN. Designed for advertisers seeking TV reach from hyper-local zip-code level through national coverage.
• Streaming TV Advertising Connected TV and streaming platform advertising placements on Hulu, Netflix, Amazon Prime Video, Disney+, Peacock, and other streaming services. Targets cord-cutting and streaming-first audiences through premium streaming inventory.
• Radio Advertising Radio advertising placement across national syndicated shows (including ESPN Sports and Sean Hannity via Westwood One) and local AM/FM and satellite radio stations through partners such as iHeartMedia. Includes formats spanning music, news, talk, sports, and streaming radio.
• Podcast Advertising

Quantifiable outcome

• 4.9-5/5 customer satisfaction ratings across multiple service categories

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

27 partnerships are on record, tiered core.

• Fox Sports 1 (Fox Sports 1)coreTechnology or IntegrationPartnership with Fox Sports 1 for sports advertising, including World Cup Soccer coverage and top cable market availability for Fox Sports 1 inventory
• iHeartMediacoreTechnology or IntegrationPartnership for radio advertising across iHeartMedia stations and iHeartPodcast network, including Apple, Spotify and iHeart Podcasts integration
• NFL NetworkcoreTechnology or IntegrationPartnership for sports advertising inventory during NFL games, Thursday Night Football, Sunday Night Football, and Monday Night Football broadcasts
• TNTcoreTechnology or IntegrationPartnership with Turner Broadcasting/TNT for cable advertising inventory including NBA coverage and Warner Bros. Discovery content
• PeacockcoreTechnology or IntegrationPartnership with NBCUniversal's streaming platform Peacock for streaming TV advertising placements
• SpectrumcoreTechnology or IntegrationPartnership with Charter Communications/Spectrum for local cable advertising access across Spectrum cable systems
• ComcastcoreTechnology or IntegrationPartnership with Comcast for local cable TV advertising inventory and MSO advertising solutions
• DISH NetworkcoreTechnology or IntegrationPartnership with DISH Network for satellite TV advertising inventory access
• DirecTVcoreTechnology or IntegrationPartnership with DirecTV for satellite TV advertising placements and national advertising reach
• ESPNcoreTechnology or IntegrationPartnership with ESPN for sports advertising inventory across ESPN, ESPN2, and associated sports networks
• CNNcoreTechnology or IntegrationPartnership with CNN for cable news advertising and breaking news programming coverage
• Fox NewscoreTechnology or IntegrationPartnership with Fox News for cable news advertising during prime-time and daytime programming
• CBScoreTechnology or IntegrationPartnership with CBS for broadcast TV advertising including NFL playoffs, Grammy Awards, and primetime programming
• HGTVcoreTechnology or IntegrationPartnership with HGTV for home and lifestyle programming advertising in targeted demographics
• ABCcoreTechnology or IntegrationPartnership with ABC for broadcast TV advertising including Oscars, NBA Finals, and primetime entertainment programming
• NBCcoreTechnology or IntegrationPartnership with NBC for broadcast TV advertising including NFL Sunday Night Football, Olympics, and primetime programming
• SpotifycoreTechnology or IntegrationPartnership for podcast and audio advertising on Spotify platform and NFL-related podcast content
• Disney+coreTechnology or IntegrationPartnership with Disney for streaming TV advertising on Disney+ platform
• Prime VideocoreTechnology or IntegrationPartnership with Amazon Prime Video for streaming TV advertising including Thursday Night Football
• HulucoreTechnology or IntegrationPartnership with Hulu for streaming TV advertising and connected TV ad placements
• NetflixcoreTechnology or IntegrationPartnership with Netflix for streaming TV advertising access
• Fox (Fox Broadcasting)coreTechnology or IntegrationPartnership with Fox Broadcasting for national broadcast TV advertising including NFL games and entertainment programming
• NFLcoreTechnology or IntegrationSports partnership for advertising during NFL games, playoffs, Super Bowl, and associated NFL Network programming across multiple broadcast partners
• NBAcoreTechnology or IntegrationSports partnership for basketball advertising across NBA Finals, regular season games, and NBA-related programming on ESPN and ABC
• MLBcoreTechnology or IntegrationSports partnership for baseball advertising including World Series coverage and regular season MLB games
• NCAAcoreTechnology or IntegrationSports partnership for college sports advertising including NCAA March Madness tournament and college football playoff programming
• FIFAcoreTechnology or IntegrationSports partnership for World Cup Soccer advertising on Fox Sports 1 and related international soccer coverage

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Empower Media Group: Independent media agency offering strategic planning and buying across traditional, digital, and emerging channels. Comparable as an independent, multi-channel media buying peer serving regional and national brands.
• Harmelin Media: Independent full-service media agency focused on strategic media planning and buying across traditional and digital channels. Directly comparable as an independent multi-platform media buying peer.
• Simpli.fi: Programmatic advertising platform focused on local and SMB advertisers across CTV, display, video, and audio. Closely comparable to NMS in targeting underserved local advertisers with simplified, self-service media buying.
• MBuy: Independent media buying agency providing multi-channel media planning and buying services across digital, CTV, audio, and traditional channels. Closely aligned with NMS's independent media-broker model and client types.
• Viamedia: Cable TV advertising sales and buying firm that aggregates local ad inventory across major MSOs for SMB and regional advertisers. Directly competes with NMS in the local cable TV advertising placement space.
• Goodway Group: Independent media services company offering media planning, buying, and analytics with strength in CTV, addressable TV, and programmatic. Competes with NMS in multi-platform media buying for mid-market clients.
• Butler/Till: Independent media and communications agency offering media planning, buying, and analytics across TV, digital, audio, and CTV. Comparable in scope and independent-agency positioning to NMS.
• Camelot Strategic Marketing: Independent media agency providing media planning and buying across broadcast, cable, digital, and CTV with strong focus on local and regional campaigns. Direct peer in the local/regional media buying niche.

Emerging players

• The Trade Desk: Programmatic advertising platform enabling direct CTV, digital, and audio buying with self-service technology. Represents the emerging programmatic model that overlaps with and partially threatens traditional agency media buying.

Broad incumbents

• WPP: Global advertising holding company with extensive media buying operations (GroupM) across TV, digital, CTV, and audio. Broader incumbent in the same media buying space with deeper scale and direct network relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nationalmediaspots5658/videos
• Facebookfacebook.com/nationalmediaspots
• LinkedInlinkedin.com/company/national-media-spots
• Instagraminstagram.com/nationalmediaspots

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Tv Ads | National Media Spots