Cliff Original

What Cliff Original does

Cliff Original, operating under the trade name GetWalking.org, is a private, for-profit content platform that publishes expert-authored articles on walking-based fitness, weight loss, walking gear, and trail destinations. The site is organized into four content categories — Health & Wellness, Gear & Reviews, Routes & Destinations, and Community — with named contributors including Dr. Sarah Mitchell, John Doe, and Ranger Alex, and it features a community testimonials section in which users report outcomes such as 30 pounds of weight loss through consistent walking. The platform is built as a standard self-serve website without a mobile app, gated registration, or proprietary technical infrastructure; no APIs, integrations, or software products are disclosed.

The business model is affiliate-driven: the company discloses that it may earn commissions from qualifying purchases made through product links embedded in its gear reviews and buying guides. Distribution is global and self-serve through the website, supplemented by a weekly email newsletter as a retention channel. The target customer is the individual consumer interested in walking for fitness, weight loss, or general wellness, segmented horizontally rather than by industry vertical. Headcount is stated at 11–50 employees, the headquarters is in Columbus, United States, and the site copyright reads 2024, while firmographics list a 2013 founding date — an inconsistency the source does not resolve.

There is no disclosed funding, ownership structure, management team, partnership roster, awards, patents, regulatory standing, M&A activity, or revenue figure in the source material. As a result, the company should be evaluated as an early-stage, undifferentiated content publisher whose economics depend on organic search traffic, community engagement, and affiliate conversion rates rather than on proprietary technology, contracted customers, or capital scale.

Name

Cliff Original

Legal name

GetWalking.org

Website

https://clifforiginal.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Cliff Original operates GetWalking.org, a consumer-facing content platform that publishes expert-authored articles, gear reviews, and trail guides for individual walkers and fitness enthusiasts, monetized primarily through affiliate commissions on qualifying gear purchases.

Ownership category

akta.pro rank

Product category

Health & Wellness Content

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Hiking, Trekking & Mountain Guiding (THAJABAA)

Keywords

• Walking fitness content
• Health wellness blogs
• Walking gear reviews
• Trail route guides
• Walking shoe buying guides

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels1 record

Marketing channels3 records

Core offering

Cliff Original operates GetWalking.org, a consumer-facing content website that publishes expert-authored articles and guides on walking for weight loss, walking gear and shoe selection, and trail and urban walking routes in the U.S. The site also hosts a community section with user testimonials and an email newsletter delivering weekly walking tips and route recommendations. The business is monetized primarily through affiliate commissions earned when readers purchase walking gear via links on the site.

Product overview

getwalking.org is a content-based platform offering a unified suite of walking, health, and wellness resources. The core offering consists of expert-authored Health & Wellness Guides covering weight loss and fitness, Gear & Reviews providing unbiased walking shoe and equipment recommendations, Routes & Destinations featuring trail and national park guides, and a Community section for walker engagement. The platform monetizes through affiliate partnerships, earning commissions from qualifying purchases made through site links. A newsletter subscription service delivers weekly tips and exclusive content to subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• Health & Wellness Guides Expert-authored articles and guides on how walking transforms physical and mental health, including weight-loss strategies and wellness tips. Aimed at individual consumers seeking walking-based fitness guidance.
• Gear Reviews & Buying Guides Unbiased reviews and buying guides for walking gear, including walking shoes, tested by experts to help readers make informed purchasing decisions. Drives affiliate-commission revenue when readers purchase via site links.
• Routes & Destinations Guides Exploration guides for trails and hidden gems, including comprehensive guides to walking in national parks and urban walking in U.S. cities. Aimed at walkers seeking new destinations.
• Community Section A community platform where walkers share experiences, challenges, and motivation through testimonials and engagement features on the GetWalking.org website.
• Newsletter Subscription Weekly email newsletter delivering walking tips, route recommendations, and exclusive content to subscribers. Free to subscribe with an explicit 'No spam, ever. Unsubscribe anytime' policy.

Quantifiable outcome

• Community member testimonials report 30 pounds weight loss through consistent walking

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• SectionHiker: SectionHiker is an outdoor content site covering hiking gear, trails, and backpacking with affiliate-driven revenue, directly comparable to GetWalking.org's gear and routes coverage.
• AllTrails: AllTrails is a trail discovery and navigation platform with route reviews and community content, directly comparable to GetWalking.org's Routes & Destinations and Community pillars.
• The Trek: The Trek is a niche long-distance hiking blog monetized through affiliate links and brand partnerships, comparable in scale and model to a walking-focused content site.
• Walking.about.com: Walking-focused content within the Dotdash Meredith family covers fitness walking, gear, and routes, providing a directly comparable walking-content peer to GetWalking.org.
• Verywell Fit: Verywell Fit publishes expert-reviewed health, fitness, and walking content with commercial affiliate monetization, mirroring GetWalking.org's editorial-plus-affiliate model.

Emerging players

• Trailforks: Trailforks is a trail database and community platform with user-contributed route info, an emerging utility-style peer intersecting with GetWalking.org's route content.

Broad incumbents

• Outside Online: Outside is a major outdoor media platform with editorial content across hiking, gear, and wellness, operating as a broad incumbent overlapping GetWalking.org's niche focus.
• Healthline: Healthline is a large health and wellness publisher that covers walking for fitness and weight loss, competing for the same keywords and audience as GetWalking.org's Health & Wellness pillar.
• Backpacker.com: Backpacker is an established outdoor media brand publishing trail guides, gear reviews, and skills content, overlapping with GetWalking.org's hiking and gear verticals but at much larger scale.
• REI Co-op Journal: REI's editorial hub publishes expert gear and trail content from a major outdoor retailer, comparable to GetWalking.org's Gear Reviews and Routes sections but backed by a flagship retail brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/clifforiginal
• LinkedInlinkedin.com/company/cliff-original

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cliff Original