HUHN

What HUHN does

HUHN (legally HUHN OHG, an Offene Handelsgesellschaft) is a privately held German multilabel concept store and online fashion retailer headquartered at Augustinerstraße 7 in central Würzburg, operating a single physical storefront combined with an e-commerce shop at huhnwuerzburg.com. The business is managed by Juliane Huhn (Geschäftsführerin) with Katharina Huhn serving as the content responsible under § 55 Abs. 2 RStV, and has 1-10 employees. The company curates and retails women's fashion from 15+ independent European designer labels including Closed, JC Sophie, By Bar, American Vintage, Sessùn, BA&SH, Lollys Laundry, Ottod'ame, Second Female, Essentiel Antwerp, Suncoo, Oh April, MUNTHE, FRNCH, Baum & Pferdgarten, JONA, Blonde No 8, Soeur, and JIJI Studio, across categories such as denim, trousers, blouses, shirts, knitwear, sweaters, outerwear, and accessories. Pricing is unit-based, ranging from approximately €40 (sale items) to €330 (premium denim/outerwear), with no subscription or membership model.

The underlying technology stack is non-proprietary: a Squarespace-hosted e-commerce site with PayPal (Europe) checkout, a DHL-fulfilled free shipping and free-returns logistics flow (customer pays return shipping), Google Analytics for traffic and behavior tracking, Google Maps API for store location, and social plugins for Instagram and Pinterest. SSL/TLS encryption is in place for data-in-transit protection. Marketing is conducted organically through Instagram (@huhnwuerzburg), an email newsletter, and the website itself; no paid acquisition, SEO program, or marketing automation platform is disclosed. The company has no APIs, no SDK, no mobile app, and no AI/ML capabilities of any kind.

HUHN generates revenue through traditional fashion retail margins on direct product sales, with a Click & Collect service supporting local Würzburg customers who order online and pick up in-store. The customer base is a long tail of individual fashion-conscious consumers, primarily women, with no enterprise or wholesale channel disclosed. There are no funding rounds, no M&A activity, no patents or trademarks, no awards, and no strategic partnerships beyond supplier relationships with the carried designer labels. Geographic scope is Germany only, and revenue is not publicly disclosed.

Name

HUHN

Legal name

HUHN OHG

Website

https://huhnwuerzburg.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HUHN is a privately held, family-operated multilabel concept store and online fashion retailer based in Würzburg, Germany, curating women's apparel and accessories from 15+ independent European designer labels for direct-to-consumer sale through one physical storefront and a Squarespace e-commerce shop.

Ownership category

akta.pro rank

Product category

Specialty Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Contemporary Women’s Specialty Department Stores (CRAGAGAB)

Keywords

• Multilabel fashion retail
• Curated designer fashion
• Women's clothing store
• Online fashion shop
• Independent fashion brands

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fashion Retail Sales: HUHN generates revenue through direct product sales of fashion items including clothing, accessories, and lifestyle products from various designer labels. Products are sold at fixed retail prices with no subscription model. The store operates on a traditional retail margin model, purchasing inventory and reselling to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

HUHN operates a multilabel concept store and accompanying online shop offering a curated selection of women's fashion from independent European designer brands (e.g., Closed, JC Sophie, BA&SH, Sessùn, American Vintage). Customers can purchase items through both a physical boutique in Würzburg's city center and a full-service e-commerce website that ships via DHL with free insured delivery and supports Click & Collect pickup.

Product overview

HUHN is a Multilabel Concept Store and online fashion retailer based in Würzburg, Germany, offering a curated selection of women's fashion from over 15 international designer brands. The core offering includes an e-commerce platform with physical store presence, featuring sub-brands such as Closed, JC Sophie, By Bar, American Vintage, Sessùn, BA&SH, Lollys Laundry, Ottod'ame, Second Female, Essentiel Antwerp, Suncoo, Oh April, MUNTHE, FRNCH, Baum & Pferdgarten, JONA, and Blonde No 8. Product categories span denim/jeans, trousers, blouses, dresses/skirts, outerwear (jackets, coats), shirts, knitwear, and sweaters/hoodies. Services include free insured shipping via DHL, free return shipping (customer pays return), and Click & Collect for local pickup. Payment processing is handled via PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• HUHN Online Shop
• HUHN Concept Store (Würzburg)
• Click & Collect Service
• Closed (denim and ready-to-wear collection)
• JC Sophie (women's fashion collection)
• BA&SH (Parisian women's fashion)
• Sessùn (French ready-to-wear)
• American Vintage (basics and knitwear)
• By Bar (Amsterdam-based label)
• Essentiel Antwerp (Belgian statement fashion)
• Lollys Laundry (Danish women's fashion)
• Ottod'ame (Italian women's fashion)
• Second Female (Scandinavian fashion)
• Suncoo (French contemporary fashion)
• Baum & Pferdgarten (Danish design)
• MUNTHE (Scandinavian designer fashion)
• FRNCH (French basics)
• Soeur (Parisian women's fashion)
• Oh April (women's apparel)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Lodenfrey: Munich-based premium multilabel fashion retailer with both a flagship physical store and e-commerce, carrying European designer brands that overlap significantly with HUHN's curated assortment.
• Voo Store: Berlin-based concept store offering curated international designer fashion, directly comparable to HUHN's multilabel model with similar European designer brands and a physical-plus-online retail format.

Broad incumbents

• Engelhorn: Premium German fashion and lifestyle retailer with multiple physical stores and e-commerce, directly competing with HUHN's premium contemporary designer positioning in southern Germany.
• Mytheresa: Premium global online fashion retailer carrying many of the same designer brands as HUHN (e.g., BA&SH, Closed) with significantly larger international scale, customer base, and dedicated mobile commerce experience.
• KaDeWe: Iconic Berlin-based luxury department store offering a broader and more upscale fashion assortment than HUHN, but operating under a similar curated premium retail philosophy with multiple designer brand concessions.
• Zalando: Europe's largest online fashion platform carrying many of the same designer brands as HUHN (e.g., BA&SH, Closed, American Vintage) with far greater scale, logistics infrastructure, and marketing reach.
• Breuninger: Premium German multibrand retailer with multiple physical department stores and a strong e-commerce platform, carrying many of HUHN's designer brands at much larger scale and broader assortment.
• About You: Major German online fashion retailer operating in the same premium contemporary designer segment as HUHN, with significantly larger scale, customer base, and proprietary technology investment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/huhnwuerzburg
• Facebookfacebook.com/100064052618643
• LinkedInlinkedin.com/company/huhn-ohg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUHN