Voo Store
Voo Store is a Berlin-based independent concept retailer founded in 2010, operating a single curated multi-brand fashion store at Oranienstraße 24 in Kreuzberg, integrated with Voo Deli (F&B) and Voo Space (gallery), and serving design-conscious consumers seeking curated international and local designers.
- Company typePrivate
- Founded2010
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Voo Store does
Voo Store, legally operating as Müjdeci GmbH, is a Berlin-based independent fashion retail concept founded in 2010 and located at Oranienstraße 24 in the Kreuzberg neighborhood. The business is built around a single 300 square meter physical space that combines a curated multi-brand fashion store with two adjacent concepts: Voo Deli, a food-and-beverage offering featuring natural wines, organic goods, and coffee service, and Voo Space, a hybrid gallery connected to the courtyard used for pop-ups and cultural events with artists and institutions. The assortment spans contemporary fashion, footwear, accessories, books, beauty, and home goods from over 100 international and local designers including Maison Margiela, Jacquemus, Our Legacy, Salomon, PUMA, New Balance, Nike, Lemaire, Loewe, and Jil Sander, with a secondary archive/vintage line operated under Voo Archive on Oranienstraße 181.
The business model is direct-to-consumer retail anchored on physical footfall, supplemented by limited-edition collaboration drops with brand partners such as PUMA, Salomon, HOKA, UGG, Marni, and Aimé Leon Dore that drive event traffic and exclusivity. Pricing follows standard unit pricing across tiers, with no subscription or recurring component. In August 2026 the company discontinued its online checkout and shifted to an exclusively in-store model, with worldwide shipping and remote purchases now handled via WhatsApp and email. The company is privately held under founder management, with no disclosed external investment, has between 11 and 50 employees, and reports revenue through a German commercial-registered GmbH entity. Marketing is driven primarily through an Instagram channel, an editorial platform (Voo Journal), and brand-collaboration events rather than paid acquisition.
Voo Store firmographics
Firmographics- Name
- Voo Store
- Legal name
- Müjdeci GmbH
- Website
- https://vooberlin.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Voo Store is a Berlin-based independent concept retailer founded in 2010, operating a single curated multi-brand fashion store at Oranienstraße 24 in Kreuzberg, integrated with Voo Deli (F&B) and Voo Space (gallery), and serving design-conscious consumers seeking curated international and local designers.
- Ownership category
- akta.pro rank
Voo Store industry classification
Industry- Product category
- Contemporary Fashion Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Variety Stores (5331)
- akta.pro primary industry
- Craft, DIY & Value Variety Stores (CRAEAGAC)
- akta.pro secondary industries
- Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Luxury Home & Lifestyle Department Stores (CRAGADAG)
Keywords
Where Voo Store is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Voo Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Fashion and lifestyle product sales: Voo Store generates revenue through the sale of curated fashion, accessories, footwear, beauty products, books, and lifestyle goods from selected international and local designers. Products are sold through the physical store and via a modified purchase process through WhatsApp and email following the discontinuation of online checkout.
- Brand collaborations and co-created products: Voo Store partners with brands such as PUMA, UGG, Salomon, HOKA, New Balance, and others to create exclusive co-branded products and capsule collections, generating revenue through limited-edition product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General retail pricing across product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Voo Store product offering
Product offeringCore offering
Voo Store is a Berlin-based, curator-led fashion retailer occupying a 300 square meter concept space in Kreuzberg. It sells a carefully selected range of contemporary fashion, footwear, accessories, beauty products, books, and home goods from over 100 international and local designers, alongside limited-edition co-branded products developed with brands such as PUMA, Salomon, UGG, HOKA, and New Balance. The concept integrates a fashion store, a food and wine deli (Voo Deli), and a hybrid gallery (Voo Space) into a single cultural destination.
Product overview
Voo Store is a Berlin-based fashion retailer operating as a unified retail concept with three distinct sub-spaces: the main fashion retail store (Voo Store), the food and beverage component (Voo Deli), and the hybrid gallery concept (Voo Space). The offering spans curated contemporary fashion, footwear, accessories, books, magazines, beauty products, and home goods from over 100 international brands including Maison Margiela, Jacquemus, Our Legacy, Salomon, PUMA, New Balance, Nike, Lemaire, Loewe, and Jil Sander. Voo Store also operates Voo Archive (vintage and archive collections), Voo Journal (editorial content platform), and Voo Breakfast Club (community events). The company transitioned from traditional e-commerce in 2025, discontinuing online checkout in favor of in-store and WhatsApp/email-assisted purchasing. Collaborations and limited-edition releases are a core part of the offering, with partners including PUMA, Salomon, UGG, HOKA, Marni, and various independent designers.
Differentiator
Problem solved
Functional benefit
Products and services
- Voo Store (Main Retail Concept) A culturally-empowered, creatively-driven fashion retail concept space at Oranienstraße 24, Berlin Kreuzberg, featuring a curated selection of contemporary fashion and lifestyle products from over 100 international and local designers. Open Monday to Saturday 11:00am–7:00pm.
- Voo Deli A curated food and beverage concept located inside Voo Store, offering natural wines, organic food, hand-picked goods, coffee, and pastries, with extended courtyard seating during store hours.
- Voo Space A hybrid gallery and event concept connected to the Voo Store courtyard, hosting brand pop-ups, artist collaborations, and cultural programming with brands and institutions.
- Voo Archive Invites A hosted vintage and archive collection series bringing external curatorial voices into the Voo Archive store at Oranienstraße 181, including features like Shop the Story, Baraboux, and dot COMME.
Companies that use Voo Store
Customer profileSegments1 record
Ideal customer profiles1 record
Voo Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Voo Store partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- G.H.BassminorVoo Store is listed as one of the wholesale partners for US footwear brand G.H.Bass in Germany, alongside Breuninger, BSTN, HHV, and Suppa. G.H.Bass is strengthening its wholesale operations in Germany where sales increased 99% year-over-year.
- New BalanceminorVoo Store served as a launch partner for the New Balance x Aimé Leon Dore 1000 sneaker collaboration, with the footwear released on June 20th at VooStore alongside an exclusive apparel collection.
- PUMAcoreVoo Store collaborated with PUMA on the PUMA x VOO SPEEDCAT BALLET, their first-ever collaboration. PUMA opened their archives for the project, with Voo leading product design. The sneaker was exclusively available at Voo Store.
- UGGminorVoo Store partnered with UGG for a collaborative workshop at Orb+ Studio featuring hairstylist Taiga, exploring techniques in cutting, spraying and expressive styling.
- SalomoncoreVoo Store collaborated with Salomon for the launch of the Advanced collection, hosting an event on ice in Berlin. The collection recontextualizes Salomon's technical performance language for the city.
- HOKAminorVoo Store partnered with HOKA and Marni for a Half-Marathon Weekend at Voo Space, launching the HOKA x Marni Bondi B3LS sneaker with a carb-loading pasta dinner and shake-out run through Kreuzberg.
- MuutominorTo celebrate 20 Years of New Perspectives, Muuto took over Voo Store with a pop-up showcasing its Numbered Editions: the Close to Heart Chair by Spacon and Inner View Object by Lise Vester, both in limited editions of 10.
- Carne BollenteminorPartner in VOOFÜNFZEHN 15th anniversary campaign, contributing collaboration products including 'Sounds Voo, I'm In' T-Shirt.
- Paloma WoolminorPartner in VOOFÜNFZEHN 15th anniversary campaign, contributing collaboration products including 'If You Find Please Return' Gloves.
- Stockholm Surfboard ClubminorPartner in VOOFÜNFZEHN 15th anniversary campaign, contributing collaboration Painted Bootcut Jeans in Green.
- D.L. RoelenminorPartner in VOOFÜNFZEHN 15th anniversary campaign, contributing Souk Eau de Parfum 50ml collaboration.
- Malte van der MeydenminorPartner in VOOFÜNFZEHN 15th anniversary campaign, contributing Birthday Celebration Candles in Beeswax collaboration.
- Niko JuneminorPartner in VOOFÜNFZEHN 15th anniversary campaign, contributing collaboration Set of Champagne Glasses.
- IDEA Books LtdminorPartner in VOOFÜNFZEHN 15th anniversary campaign, contributing 'Voo Is My Affair' Cap collaboration.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Voo Store competitors and assessment
Company assessmentDirect peers
- HHV Berlin: Berlin-based curated multi-brand retailer specializing in sneakers, streetwear, and designer labels. Highly comparable to Voo Store given same city, overlapping premium/streetwear brand mix (Nike, Salomon, New Balance), and concept-store positioning.
- BSTN: Munich-based curated sneaker and streetwear retailer operating both a flagship store and e-commerce. Comparable to Voo for its curated premium brand mix, exclusive sneaker drops, and German-market positioning.
- Holypopstore: Hamburg-based curated fashion and sneaker concept store with online presence. Comparable to Voo for its multi-brand edited assortment, sneaker-launch collaborations, and German concept-store positioning.
- Slam Jam: Milan-based curated fashion, footwear, and lifestyle concept retailer with strong brand collaborations. Comparable to Voo Store for its curated multi-brand mix, exclusive co-designed product drops, and culture-led positioning.
- The Broken Arm: Parisian concept store curating contemporary fashion, footwear, and lifestyle brands. Comparable to Voo Store for its edited multi-brand assortment, premium positioning, and physical concept-store experience.
- END. UK-based multi-brand fashion retailer combining a strong digital platform with physical showrooms. Comparable to Voo Store for its curated premium apparel/sneaker mix and exclusive brand collaborations.
- LN-CC: London-based concept retailer combining fashion, music, and cultural programming in a flagship space. Comparable to Voo Store for its destination-style physical concept, curated premium assortment, and cultural event programming.
Regional players
- Han Kjøbenhavn: Danish fashion brand and concept retailer operating flagship stores in Copenhagen. Comparable to Voo Store for its curated apparel and lifestyle mix, premium positioning, and flagship-as-destination model, though serving a different primary geography.
Broad incumbents
- Selfridges: UK-based luxury department store offering a broad assortment of premium fashion, beauty, and lifestyle brands. Comparable to Voo Store at the brand-portfolio level (carrying many of the same labels like Loewe, Jacquemus, Maison Margiela, Jil Sander), but operating as a much larger, multi-category incumbent rather than a curated niche concept.
- Mr Porter: Global online luxury menswear retailer (now part of Mytheresa) carrying premium fashion, footwear, and lifestyle brands. Comparable to Voo Store for its premium brand portfolio overlap, but operates at much larger scale and through a digital-only model rather than a single physical destination.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Voo Store social profiles
Digital presenceVoo Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voo Store leadership team
Management profileNumber of profiles
Profiles3 records
Voo Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voo Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voo Store
What does Voo Store do?
Voo Store is a Berlin-based, curator-led fashion retailer occupying a 300 square meter concept space in Kreuzberg. It sells a carefully selected range of contemporary fashion, footwear, accessories, beauty products, books, and home goods from over 100 international and local designers, alongside limited-edition co-branded products developed with brands such as PUMA, Salomon, UGG, HOKA, and New Balance. The concept integrates a fashion store, a food and wine deli (Voo Deli), and a hybrid gallery (Voo Space) into a single cultural destination.
Is Voo Store a public or private company?
Voo Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Voo Store founded?
Voo Store was founded in 2010. It employs 11 to 50 people.
Where is Voo Store based?
Voo Store is headquartered in Berlin, Germany, in the Europe region.
How does Voo Store make money?
Two revenue lines are on record. Fashion and lifestyle product sales are the primary driver. The others are brand collaborations and co-created products.
Who are Voo Store's main competitors?
Direct peers on record are HHV Berlin, BSTN, Holypopstore, Slam Jam, The Broken Arm, END. and LN-CC. Han Kjøbenhavn is listed as a regional player. Broad incumbents are Selfridges and Mr Porter.
Does Voo Store have an API?
No public API is recorded for Voo Store.
What industry is Voo Store in?
Voo Store's product category is Contemporary Fashion Retail. Its primary akta.pro industry code is CRAEAGAC, Craft, DIY & Value Variety Stores, with a secondary code of CRAIACAC, Candles, Home Fragrance & Diffusers Retail. Its NAICS code is 458 and its SIC code is 5600.