LODENFREY
LODENFREY is a Munich-based luxury department store and e-commerce retailer, founded in 1842, curating over 600 international designer brands plus its own Trachten and private-label lines, serving affluent consumers across Germany, the EU, and Switzerland.
- Company typePrivate
- Founded1842
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What LODENFREY does
LODENFREY is a privately held luxury fashion retailer headquartered in Munich, Germany, founded in 1842 as a small weaving mill that developed the world-famous Loden fabric. The company operates a six-floor department store at Munich am Dom (Munich Cathedral) and has run an e-commerce platform at lodenfrey.com since 2010, with a separate Swiss storefront at lodenfrey.ch. Its core proposition is the curation of more than 600 international fashion designers — including Brunello Cucinelli, Zegna, Brioni, Moncler, Etro, Tod's, Tory Burch, Stone Island, Missoni, and 'S Max Mara — alongside its own private labels (LODENFREY Fashion and the heritage sub-brand LODENFREY München 1842) and an extensive Trachten (traditional Bavarian clothing) assortment covering Dirndl, Lederhosen, and traditional shirts.
The product mix spans womenswear, menswear, kidswear (including Gucci Kids, Moncler Enfant, and Stella McCartney Kids), and a lifestyle category of home accessories, exclusive Assouline art books, and designer fragrances. An in-store bespoke tailoring service for premium menswear (Brioni, Zegna, Caruso, Scabal, Regent, Brunello Cucinelli) provides made-to-measure capability for high-net-worth customers. Pricing is unit-based with AOVs ranging from approximately €85 (Trachtenhemden) to €1,899 (premium Dirndl); a 10% newsletter sign-up discount is offered on a €250 minimum first order.
The business is a B2C transactional retailer with revenue from one-time sales of designer apparel, Trachten, accessories, and lifestyle goods through both physical and online channels. Distribution is dual-channel: the Munich flagship plus own e-commerce storefronts with Click & Collect integration, and shipping into Switzerland and the EU. The company employs 51–100 people, is independently owned with no disclosed institutional investment, and is actively operating as of the most recent data, with no disclosed funding rounds, M&A activity, or AI/ML capabilities in the source material.
LODENFREY firmographics
Firmographics- Name
- LODENFREY
- Legal name
- LODENFREY
- Website
- https://lodenfrey.com
- Company type
- Private
- Founded year
- 1842
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LODENFREY is a Munich-based luxury department store and e-commerce retailer, founded in 1842, curating over 600 international designer brands plus its own Trachten and private-label lines, serving affluent consumers across Germany, the EU, and Switzerland.
- Ownership category
- akta.pro rank
LODENFREY industry classification
Industry- Product category
- Luxury Fashion Department Store
- NAICS
- Department Stores (45511), Clothing and Clothing Accessories Retailers (45811), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Luxury Fashion & Designer Department Stores (CRAGADAC)
- akta.pro secondary industries
- Luxury & Designer Apparel Retail (CRAAABAI), Luxury & Premium Catalog Department Store Retailers (CRAGAIAL)
Keywords
Where LODENFREY is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
LODENFREY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales: Direct retail sales of luxury fashion items including designer clothing, accessories, shoes, and traditional Bavarian Trachten through both physical department store and online e-commerce platform. One-time transaction-based revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury fashion retail pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LODENFREY product offering
Product offeringCore offering
LODENFREY operates a luxury fashion department store and complementary e-commerce platform, selling curated designer apparel, traditional Bavarian Trachten (Dirndl, Lederhosen), children's luxury fashion, cashmere knitwear, and lifestyle products. It also provides an in-store bespoke tailoring service for premium menswear brands. Distribution is via a six-floor Munich flagship store near Munich Cathedral and the lodenfrey.com online shop (launched 2010), with a separate lodenfrey.ch storefront for Swiss customers.
Product overview
LODENFREY is a Munich-based luxury department store founded in 1842, operating both a physical six-floor department store near Munich Cathedral and an e-commerce platform (lodenfrey.com, launched 2010). The company offers an extensive portfolio of over 600 international fashion designers alongside its own private labels (LODENFREY Fashion and LODENFREY München 1842). Core product categories span women's, men's, and children's fashion, with particular expertise in traditional Bavarian Trachten (dirndls, Lederhosen, traditional shirts). The lifestyle category includes home décor, books, and fragrances. An in-store bespoke tailoring service complements the ready-to-wear offering for high-net-worth customers seeking custom-fitted luxury garments.
Differentiator
Problem solved
Functional benefit
Brands
- LODENFREY: The company's own fashion label offering clothing, accessories, and Trachten for women, men, and children, including knitwear, cashmere products, and traditional Bavarian attire.
Products and services
- LODENFREY Private Label Collections (LODENFREY Fashion & LODENFREY München 1842) The company's own fashion labels offering contemporary and heritage clothing and accessories for women, men, and children, with focus on premium materials including cashmere and natural fibers, leveraging the 1842 Loden fabric heritage.
- Dirndl Collection Traditional Bavarian dirndl dresses for women in various lengths (long, midi), materials (cotton, linen, silk, velvet), and styles including bridal, Wiesn (Oktoberfest), and everyday designs, featuring brands such as Gottseidank, Giacomelli Trachten, Tostmann, Edelweiß, Kinga Mathe, Alissa by Kinga Mathe, Sportalm, and LODENFREY exclusive collaborations; priced €599–€1,899.
- Men's Trachten Collection (Lederhosen & Trachtenhemden) Traditional Bavarian attire for men including Lederhosen (leather pants) and Trachtenhemden (traditional shirts) in classic cuts, with Trachtenhemden starting from €84.90.
- Multi-Brand Designer Fashion Curated selection of over 600 international fashion designers for women, men, and children, including Brunello Cucinelli, Zegna, Brioni, Moncler, Etro, Tory Burch, Missoni, Tod's, Max Mara, Stone Island, Santoni, Ami Paris, Jacob Cohen, Fedeli, Polo Ralph Lauren, Windsor, Luisa Cerano, Seductive, The Mercer N.Y., and luxury children's brands including Gucci Kids, Moncler Enfant, and Stella McCartney Kids.
- Cashmere Collection Premium cashmere clothing items including pullovers, cardigans, and knitwear for men and women, with LODENFREY own-brand cashmere pullovers priced €159–€449.
- Lifestyle Products Home and living accessories including cushions, blankets, exclusive Assouline coffee-table and art books, decorative items, and designer fragrances.
- Bespoke Made-to-Measure Tailoring Service Personalized in-store bespoke tailoring service offered for high-end menswear brands including Brioni, Zegna, Caruso, Scabal, Regent, and Brunello Cucinelli, enabling custom-fitted luxury garments for individual customers.
Companies that use LODENFREY
Customer profileSegments4 records
Ideal customer profiles4 records
LODENFREY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LODENFREY partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core and flagship.
- ZegnacoreLuxury menswear brand providing personalized tailoring services for men seeking premium custom clothing at LODENFREY
- CarusocoreHigh-end menswear brand contributing to LODENFREY's personalized tailoring services for men
- ScabalcoreLuxury menswear brand featured in LODENFREY's bespoke tailoring services for men
- Brunello CucinellicorePrestigious luxury brand offering personalized tailoring services for men at LODENFREY
- GottseidankcoreExclusive Trachten label featured at LODENFREY, representing coveted traditional Bavarian fashion brands
- MonclerflagshipLuxury outerwear brand including Moncler Enfant for children and Moncler Genius collaborations, prominently featured at LODENFREY
- Gucci KidsflagshipLuxury children's fashion brand prominently featured in LODENFREY's kids collection
- Stella McCartney KidsflagshipPremium children's fashion brand featured in LODENFREY's designer kids collection
- WindsorcoreLuxury fashion brand featured at LODENFREY, known for exclusivity and craftsmanship
- SantonicoreItalian luxury footwear and accessories brand distributed through LODENFREY
- Polo Ralph LaurencoreIconic luxury lifestyle brand featured at LODENFREY
- Ami PariscoreFrench luxury fashion brand distributed through LODENFREY
- Jacob CohencorePremium Italian denim and luxury casual wear brand at LODENFREY
- FedelicoreItalian luxury cashmere brand distributed through LODENFREY
- EtroflagshipItalian luxury fashion house featured at LODENFREY
- Tod'sflagshipItalian luxury footwear and accessories brand featured at LODENFREY
- Tory BurchflagshipAmerican luxury fashion brand including accessories and shoes sold at LODENFREY
- Stone IslandflagshipItalian luxury sportswear brand featured at LODENFREY
- AutrycoreLuxury sneakers and fashion brand distributed through LODENFREY
- MissoniflagshipItalian luxury knitwear and fashion brand featured at LODENFREY
- 'S Max MaraflagshipItalian luxury fashion brand prominently featured at LODENFREY
- Luisa CeranocoreGerman luxury fashion brand distributed through LODENFREY
- SeductivecoreLuxury fashion label featured at LODENFREY
- (The Mercer) N.Y.coreNew York luxury fashion brand distributed through LODENFREY
- LODENFREY München 1842flagshipHeritage in-house brand representing LODENFREY's own Trachten and fashion collections, leveraging the company's 1842 founding legacy
- EdelweisscoreTraditional Bavarian Trachten brand featured at LODENFREY
- Giacomelli TrachtencorePremium Trachten designer brand specializing in traditional Bavarian Dirndl sold at LODENFREY
- TostmanncoreTraditional Trachten brand featuring premium Dirndl sold at LODENFREY
- Kinga MathecoreDesigner Trachten brand featuring exclusive Dirndl collections at LODENFREY, including x LODENFREY collaborations
- HeimatglückcoreTrachten brand featuring x LODENFREY exclusive collaborations sold at LODENFREY
- Moncler EnfantflagshipLuxury children's clothing line from Moncler featured in LODENFREY's kids collection
- AssoulinecoreLuxury book publisher featuring exclusive coffee table and art books at LODENFREY's Lifestyle section
- RegentcoreLuxury menswear brand providing personalized tailoring services for men at LODENFREY
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
LODENFREY competitors and assessment
Company assessmentDirect peers
- Engelhorn: German family-run fashion and sports retailer headquartered in Mannheim with premium fashion focus. Comparable as a multi-generational German retailer mixing premium designer brands with own-label collections and personalized service.
- Oberpollinger: Munich-based luxury department store offering premium fashion and lifestyle from international designers. Most direct competitor given overlapping Munich catchment, comparable luxury assortment, and similar Trachten/heritage positioning.
- KaDeWe Group: Operates KaDeWe (Berlin), Alsterhaus (Hamburg), and Oberpollinger (Munich) — the leading German luxury department store group. Directly comparable in assortment breadth, customer base, and store-with-omni-channel model.
- Mytheresa: Munich-based global luxury e-commerce platform selling the same designer brands (Brunello Cucinelli, Moncler, Gucci Kids) that LODENFREY carries. Competes for the same affluent German and European customer base digitally, eroding LODENFREY's online differentiation.
- Alsterhaus: Hamburg-based luxury department store within the KaDeWe Group offering designer fashion, beauty, and lifestyle. Direct peer in terms of assortment, target customer, and omnichannel retail format, though operating in a different German city.
- Hirmer: Munich-headquartered premium menswear retailer known for made-to-measure and tailored suits with luxury brands. Highly comparable to LODENFREY's menswear and bespoke tailoring offering, serving the same Munich-based affluent male customer.
- Breuninger: German multi-channel luxury fashion retailer with flagship department stores and a strong e-commerce platform. Competes head-to-head with LODENFREY across womenswear, menswear, kidswear, and luxury designer brands with comparable omnichannel sophistication.
Broad incumbents
- Selfridges: UK heritage luxury department store with flagship stores and e-commerce. Comparable as a heritage-driven luxury multi-brand retailer emphasizing designer curation, bespoke services, and editorial retail experience.
- Galeries Lafayette: Iconic French luxury department store chain with European and international locations. Broader incumbent offering similar multi-designer luxury assortment and department-store experience as LODENFREY, though at much larger scale and broader geographic footprint.
Others
- Sportalm: Austrian premium Trachten and lifestyle brand featured at LODENFREY as a brand partner. Indirect peer via shared Trachten category exposure and overlapping customer base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LODENFREY social profiles
Digital presenceLODENFREY financial estimates
Financial estimateRevenue estimate
Valuation estimate
LODENFREY leadership team
Management profileNumber of profiles
LODENFREY subsidiaries and ownership
Company hierarchySubsidiaries2 records
LODENFREY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LODENFREY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LODENFREY
What does LODENFREY do?
LODENFREY operates a luxury fashion department store and complementary e-commerce platform, selling curated designer apparel, traditional Bavarian Trachten (Dirndl, Lederhosen), children's luxury fashion, cashmere knitwear, and lifestyle products. It also provides an in-store bespoke tailoring service for premium menswear brands. Distribution is via a six-floor Munich flagship store near Munich Cathedral and the lodenfrey.com online shop (launched 2010), with a separate lodenfrey.ch storefront for Swiss customers.
Is LODENFREY a public or private company?
LODENFREY is a private company. It is classified as unknown and is currently operating.
When was LODENFREY founded?
LODENFREY was founded in 1842. It employs 51 to 100 people.
Where is LODENFREY based?
LODENFREY is headquartered in Munich, Germany, in the Europe region.
How does LODENFREY make money?
One revenue line is on record: retail Sales.
Who are LODENFREY's main competitors?
Direct peers on record are Engelhorn, Oberpollinger, KaDeWe Group, Mytheresa, Alsterhaus, Hirmer and Breuninger. Broad incumbents are Selfridges and Galeries Lafayette. Sportalm is listed as an others.
Does LODENFREY have an API?
No public API is recorded for LODENFREY.
What industry is LODENFREY in?
LODENFREY's product category is Luxury Fashion Department Store. Its primary akta.pro industry code is CRAGADAC, Luxury Fashion & Designer Department Stores, with a secondary code of CRAAABAI, Luxury & Designer Apparel Retail. Its NAICS code is 45511 and its SIC code is 5600.