Bluekens
- Company typePrivate
- Founded1823
- HeadquartersBreda, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
Bluekens firmographics
Firmographics- Name
- Bluekens
- Legal name
- Bluekens Truck en Bus B.V.
- Website
- https://bluekenstruckenbus.nl
- Company type
- Private
- Founded year
- 1823
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Bluekens industry classification
Industry- Product category
- Commercial Vehicle Dealership and Truck Services
- NAICS
- Automotive Repair and Maintenance (8111), Specialized Automotive Repair (811114)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM)
Keywords
Where Bluekens is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Bluekens business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: Sales of new Volvo Trucks, Renault Trucks, Renault Master, and Renault Trafic vehicles. Also sells used trucks and offers direct delivery vehicles from stock.
- Service and Maintenance: Full service and maintenance services through BlueCare package including repairs, service contracts, inspections, and emergency roadside assistance (Volvo Action Service, Renault 24/7).
- Parts Sales: Sale of original parts for Volvo Trucks, Renault Trucks, trailers, and other brands. 99.8% of parts delivered within 24 hours. Two-year warranty on original parts.
- Financial Services: Leasing, financing, insurance through partnerships with Volvo Financial Services and Renault Trucks Financial Services. Includes Full Service Lease, Operational Lease, Financial Lease, Perfect Flex, Hire Purchase, and Short Lease options.
- Rental: Rental of trucks, trailers, and light commercial vehicles for capacity peaks and Try and Buy concept (12 months rental with purchase option).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Renault Master E-Tech Home Delivery - Financial Lease |
| One time/ perpetual license | Pay-as-you-go | Renault Master E-Tech Home Delivery - Purchase |
| Subscription | Monthly | Renault Trucks T and T High Lease |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Bluekens product offering
Product offeringCore offering
Bluekens is an authorized Dutch dealer for Volvo Trucks and Renault Trucks, selling new and used commercial vehicles (trucks, buses, light commercial vehicles including Renault Master and Trafic) and providing the modular BlueCare service package of repairs, maintenance contracts, inspections, roadside assistance, original parts, and energy-transition advisory. The company also offers vehicle rental (including Try and Buy), financial leasing through manufacturer partners, fleet management, paint/body repair (Spuiterij en schadeherstel), and specialized fire brigade vehicle maintenance under Bluekens Brandweer Techniek.
Differentiator
Problem solved
Functional benefit
Products and services
- Volvo Trucks Sales
- Renault Trucks Sales
- Renault Master E-Tech Electric LCV
- Volvo FL Electric 14-Ton Variant
- BlueCare Service Package
- Bluekens Brandweer Techniek
- Truck and Trailer Rental
- Vehicle Financial Services
- Original Parts Sales
- Paint and Body Repair (Spuiterij en schadeherstel)
- Vehicle Inspections (Keuringen)
- Fleet Management (Wagenparkbeheer)
- Code 95 Driver Training
- Energy Transition Advisory
Quantifiable outcome
- Up to 4% fuel reduction with new Renault Trucks DE13 R engine
- +7 more outcomes
Companies that use Bluekens
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Bluekens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bluekens partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Volvo TruckscoreBluekens is authorized dealer and service partner for Volvo Trucks in the Netherlands. Offers full range of Volvo trucks including FH, FM, FL, FH LNG, FM LNG, and electric variants (FH Aero Electric, FM Electric, FL Electric, FMX Electric, FE Electric). Provides Volvo Gold maintenance contracts and Volvo Action Service 24/7 roadside assistance.
- Renault TruckscoreBluekens is authorized dealer and service partner for Renault Trucks in the Netherlands. Offers full range including T, T High, E-Tech T, and light commercial vehicles (Master, Trafic). Provides Start & Drive maintenance contracts and Renault 24/7 assistance. Access to 1150+ service points across Europe.
- Volvo Financial ServicescorePartnership for vehicle financing and insurance services. Offers personal advice, optimal coverage, bundling of services, and reduced administration for customers.
- Renault Trucks Financial ServicescorePartnership for vehicle financing and insurance services in collaboration with Volvo Financial Services and Renault Trucks Financial Services.
- VDLminorService partner for VDL vehicles.
- BYDminorService partner for BYD vehicles.
- MaxusminorService partner for Maxus vehicles.
- MeillerminorBodybuilder partner showing Renault Trucks E-Tech Master with tipper body at IAA 2026.
- JungeminorBodybuilder partner showing Renault Trucks E-Tech D16 with closed body and liftable roof at IAA 2026.
- HumbauerminorBodybuilder partner showing Renault Trucks Master with closed body at IAA 2026.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bluekens competitors and assessment
Company assessmentEmerging players
- Petit Forestier Group: European leader in commercial vehicle rental and leasing with significant refrigerated truck and LCV fleet operations. Overlaps with Bluekens' rental business (Try and Buy, Short Lease) and competes for short-term fleet capacity customers.
Direct peers
- Van Dijk Trucks: Dutch commercial truck dealer and service provider with comparable offerings in sales, service, parts, and rental. Regional competitor with similar customer base of Dutch transport operators.
- Wensink Automotive Group: Large Dutch automotive dealer group operating across multiple brands including commercial vehicles. Comparable as a multi-brand regional dealer with similar service-oriented business model, though broader passenger vehicle exposure.
- Hedin Mobility Group: European automotive dealer group operating across multiple brands including commercial vehicles in Netherlands, Sweden, Germany and other markets. Comparable multi-brand dealership model with similar service-oriented revenue mix.
- Loven Trucks: Dutch Volvo Trucks dealer and service partner operating multiple locations in the Netherlands. Most direct comparable as another authorized Volvo dealer with similar full-service model (sales, service, parts, finance) competing in overlapping Dutch territories.
- Van Tilburg-Bastianen: Major DAF truck dealer in the Netherlands with multiple locations, full service operations, parts distribution, and financial services. Direct competitor for Dutch commercial fleet customers with similar multi-location dealer model.
Others
- Louwman Group: Large Dutch automotive mobility group with dealer operations, leasing, and fleet services across multiple brands. Adjacent comparable as a multi-brand Dutch dealer group, though broader passenger vehicle focus with some commercial exposure.
Broad incumbents
- MAN Truck & Bus Nederland: German commercial vehicle OEM with established Dutch dealer network. Competes for fleet customers with comparable truck line-up including electric (MAN eTruck) and diesel offerings; serves same transport and construction segments.
- Scania Nederland: Dutch arm of Scania, a major European commercial vehicle OEM with its own dealer and service network. Competes for the same Dutch fleet customers with overlapping electric (Scania BEV) and ICE truck line-ups.
- DAF Trucks N.V. Dutch-headquartered commercial truck manufacturer (PACCAR) with strong domestic market position. Competes for Dutch fleet customers and supplies independent dealer network that competes with Bluekens' Volvo/Renault franchise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bluekens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluekens leadership team
Management profileNumber of profiles
Profiles15 records
Bluekens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluekens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluekens
What does Bluekens do?
Bluekens is an authorized Dutch dealer for Volvo Trucks and Renault Trucks, selling new and used commercial vehicles (trucks, buses, light commercial vehicles including Renault Master and Trafic) and providing the modular BlueCare service package of repairs, maintenance contracts, inspections, roadside assistance, original parts, and energy-transition advisory. The company also offers vehicle rental (including Try and Buy), financial leasing through manufacturer partners, fleet management, paint/body repair (Spuiterij en schadeherstel), and specialized fire brigade vehicle maintenance under Bluekens Brandweer Techniek.
Is Bluekens a public or private company?
Bluekens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bluekens founded?
Bluekens was founded in 1823. It employs 101 to 250 people.
Where is Bluekens based?
Bluekens is headquartered in Breda, Netherlands, in the Europe region.
How does Bluekens make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Maintenance, parts Sales, financial Services and rental.
Who are Bluekens's main competitors?
Petit Forestier Group is listed as an emerging player. Direct peers are Van Dijk Trucks, Wensink Automotive Group, Hedin Mobility Group, Loven Trucks and Van Tilburg-Bastianen. Louwman Group is listed as an others. Broad incumbents are MAN Truck & Bus Nederland, Scania Nederland and DAF Trucks N.V..
Does Bluekens have an API?
No public API is recorded for Bluekens.
What industry is Bluekens in?
Bluekens's product category is Commercial Vehicle Dealership and Truck Services. Its primary akta.pro industry code is TLAKABAM, Tire, Wheel-End & Alignment Service (HD-Specific). Its NAICS code is 8111 and its SIC code is 5010.