Femini Driver

What Femini Driver does

Femini Driver is a Brazilian women-exclusive ride-hailing platform that connects female passengers with female drivers through two dedicated mobile applications, Femini Driver Passageira (passenger) and Femini Driver Motorista (driver), available on iOS and Android. Founded in 2017 in Porto Alegre, Rio Grande do Sul, as the first app of its kind in Brazil, the company operates in Rio Grande do Sul and Santa Catarina and serves female passengers seeking safer urban mobility, including dedicated sub-products Femini Care (for elderly women) and Femini Kids (for children and adolescents). The technology stack is a standard two-sided rideshare platform with GPS-based routing, on-demand ride matching, real-time trip tracking, bidirectional 5-star rating (with a 3.6 cutoff for blocking low-rated users), in-app payment processing (credit card and Pix), and mandatory APP personal accident insurance embedded on every ride.

The company's monetization is a transactional take rate: a 25% intermediation fee is charged on each completed ride and deducted before disbursement to the driver within four business days. Marketing and demand generation are primarily earned and community-based, relying on regional Brazilian TV coverage (Band RS, TV Pampa, POA TV), Instagram presence under the hashtag #sejalivresejafemini, word-of-mouth, and a franchise/licensing distribution model ('Seja dono da Uber das mulheres na sua cidade') for city-by-city expansion. Leadership consists of CEO Brunno Velasco, CFO Rodrigo Fagundes, COO Israel Fernandes, Director Daiani da Fonseca, and Founder/CTO Paulo Cesar Kussler. The company is a privately held Brazilian limitada (FEMINI DRIVER TECNOLOGIA LTDA, CNPJ 28.177.618/0001-40) registered as an OTTC with municipal authorities; no external institutional investors or funding rounds are disclosed.

Name

Femini Driver

Legal name

FEMINI DRIVER TECNOLOGIA LTDA.

Website

https://feminidriver.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Femini Driver is a Brazilian women-exclusive ride-hailing platform founded in 2017 in Porto Alegre that connects female passengers with female drivers via dedicated iOS/Android apps in Rio Grande do Sul and Santa Catarina, monetizing through a 25% per-ride intermediation fee and expanding via a franchise/licensing model.

Ownership category

akta.pro rank

Product category

Women-Only Ride-Hailing Platform

NAICS

Taxi and Ridesharing Services (48531)

SIC

Transportation Services (4700)

akta.pro primary industry

Women-Only / Safety-Focused Ride-Hailing Platforms (TLAFAIAH)

akta.pro secondary industry

Women-Focused / Safety-Focused Ride-Hailing (THADADAI)

Keywords

• Women ride-hailing
• Female driver platform
• On-demand mobility
• Urban transport app
• Passenger transport service

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Intermediation Fee (Taxa de Intermediação): Femini Driver charges drivers a 25% intermediation fee on each completed ride. The fee is deducted from the ride price and represents the primary revenue stream. Payment is facilitated by Femini Driver on behalf of the driver, with disbursement to the driver's bank account within 4 business days.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Femini Driver is a women-exclusive ride-hailing platform that connects female passengers exclusively with female drivers for on-demand urban transportation in Brazil. It offers three specialized services—Femini Woman (general rides), Femini Care (elderly transport), and Femini Kids (children's transport)—and operates a dedicated driver onboarding and franchise/licensing model to scale across cities.

Product overview

Femini Driver operates a women-exclusive ride-hailing platform connecting female passengers with female drivers. The core product line includes Femini Woman (standard urban mobility), Femini Care (elderly transport), and Femini Kids (child transport). The company distributes two distinct mobile apps: Femini Driver Motorista for driver-partners and Femini Driver Passageira for passengers. The company also offers a franchise/licensing program for expansion to new cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Femini Woman Core on-demand ride-hailing service exclusively for female passengers driven by female drivers, covering general urban mobility trips in Brazil.
• Femini Care Specialized transportation service for elderly women, providing supervised, women-only driver rides for medical appointments and daily accompaniment needs.
• Femini Kids Transportation service dedicated to children and youth, allowing mothers to book women-only driver rides for school commutes and youth travel.
• Femini Driver Passenger App (Passageira) Mobile application for female passengers to request rides, view driver details, rate drivers, and access APP insurance coverage on Femini Driver rides.
• Femini Driver App (Motorista) Mobile application for female drivers to register, accept ride requests, navigate via GPS, and manage earnings under Femini Driver's 25% intermediation fee model.
• Femini Driver Franchise/Licensing Program Turnkey franchise and licensing offering that enables entrepreneurs and operators in Brazilian municipalities to run a local Femini Driver women-only ride-hailing territory under the company's brand and technology.

Quantifiable outcome

• Drivers earn 40% more compared to other ride-hailing apps due to lower commission structure
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Uber Brazil: Global ride-hailing leader operating across Brazil with women-preference (Uber Femme / women-driver) features. Direct competitive threat on supply-side recruitment and rider share.
• Cabify: Multi-country ride-hailing platform active in Brazil. Overlaps as a broader taxi/private-car alternative for urban mobility in overlapping Brazilian metros.
• 99 (dLocal / 99 by DiDi): Brazil's #1 rideshare platform (now part of DiDi). Competes directly for the same driver and rider pools in Brazil, and has rolled out women-driver-matching features that overlap with Femini's wedge.
• Lyft: US ride-hailing incumbent that has introduced women-preference matching features. Comparable as a generalist platform addressing the same women-driver matching use case Femini specializes in.

Direct peers

• Shebah: Australian women-only ride-hailing platform connecting female passengers with female drivers. Closely comparable product model, supply-side value prop (flexibility/earnings for women drivers), and safety-driven positioning.
• Lady Driver: Brazilian women-only rideshare app operating in multiple Brazilian states. Direct head-to-head competitor on the same women-exclusive mobility concept in the same country.

Regional players

• Safras: Brazilian chauffeur-driven executive car service. Comparable in terms of in-vehicle driver provision and corporate/premium positioning in Brazil, though not exclusively women-focused.
• Carey (NYC chauffeur): Premium chauffeured ground transportation provider in the US. Comparable driver-provided, safety-accredited mobility model, though serving corporate/executive travelers rather than women-only.

Emerging players

• HopSkipDrive: US-focused ride service for kids and families with vetted drivers and safety oversight. Closely comparable to Femini Kids in target use case (youth/family transport) and safety-credentialing approach.
• Charm Technologies (DriveHER / ChariTime): US-based women-focused ride-hailing startup offering female-driver matching. Comparable niche-focused safety proposition targeting women riders and drivers, but pre-scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/feminidriver
• Instagraminstagram.com/feminidriver
• Xx.com/feminidriver
• LinkedInlinkedin.com/company/femini-driver

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Femini Driver