What Proffer Surgical Associates does

Proffer Surgical Associates is a private, family-operated plastic and reconstructive surgery practice headquartered in Amarillo, Texas, founded in September 2006 by Dr. Paul Proffer following his oculofacial cosmetic and reconstructive surgery fellowship at Ohio State University. The practice serves patients across the Texas Panhandle and Amarillo metropolitan area through two accredited surgical facilities: the primary Proffer Surgical Center at 1611 Wallace Blvd and the secondary Quail Creek Surgical Hospital on Plum Creek. It employs 11-50 staff and is operated by multiple Proffer family members, including Dr. Patrick Proffer (Plastic & Reconstructive Surgeon, Texas Super Doctor 2020-2022), Dr. Paul Proffer (Oculofacial Plastic Surgeon), Dr. Liana Proffer (fellowship-trained Mohs Surgeon with over 17,000 cases), and Dr. Summer Clark (fellowship-trained Mohs Surgeon from Vanderbilt), supported by nurse practitioners Karen Proffer and Chelsey Barrett.

The practice operates a multi-modality clinical platform combining surgical and minimally invasive aesthetic procedures. Core surgical offerings include breast procedures (augmentation, lift, reduction, reconstruction with Harrington Breast Center), body contouring (SAFELipo liposuction, BodyTite radiofrequency, Avéli cellulite reduction, Brazilian Butt Lift, no-drain tummy tuck), facial procedures (facelift, eyelid surgery, FaceTite RFAL, otoplasty), and Mohs micrographic surgery for skin cancer with a reported 99% cure rate. Non-surgical and energy-based treatments include injectables (Botox, Jeuveau), miraDry, GAINSWave, FemiWave, and laser treatments. The Matrix Age Management sub-brand extends the practice into sexual vitality, hormone optimization, peptide therapy, and concierge-style health programs. Most recently, a March 2026 partnership with GetHairMD added AI-powered non-invasive hair restoration as a complementary service line.

The business model is direct-to-consumer, fee-for-service medical practice with consultation-based pricing that is not publicly disclosed. Revenue is generated from four primary streams: one-time surgical procedures, minimally invasive treatments, insurance-covered medical procedures (Mohs surgery and some breast reductions under major insurance plans), and recurring subscription-style wellness programs under Matrix Age Management. Patient acquisition occurs through the practice's website, social media presence on Facebook, Instagram, and YouTube, published patient testimonials, and a referral network with local oncologists and hospitals. The practice does not accept Medicaid, CHIPS, or Dual Plans. Notably, Proffer Surgical Associates has no external institutional investors, no funding rounds, and no parent company, operating as a wholly independent private practice.

Name

Proffer Surgical Associates

Legal name

Proffer Surgical Associates

Website

https://drproffer.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Proffer Surgical Associates is a private, family-operated plastic and reconstructive surgery practice in Amarillo, Texas, providing surgical, Mohs, minimally invasive, and wellness services to patients across the Texas Panhandle through two accredited surgical facilities.

Ownership category

akta.pro rank

Product category

Plastic and Reconstructive Surgery Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Plastic surgery services
• Reconstructive surgery
• Mohs surgery
• Body contouring treatments
• Cosmetic procedures

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including breast augmentation, breast lift, breast reduction, tummy tuck, liposuction, facelifts, eyelid surgery, otoplasty, gynecomastia, arm lift, and body contouring procedures. Revenue recognized at point of service.
2. Mohs Surgery and Skin Cancer Treatment: Skin cancer removal procedures using Mohs micrographic surgery technique. Medical procedure potentially covered by insurance.
3. Minimally Invasive Treatments: Non-surgical aesthetic treatments including injectables (Botox, Jeuveau), body contouring (BodyTite, FaceTite, Avéli), and energy-based treatments (miraDry, laser treatments).
4. Sexual Vitality and Wellness Programs: Sexual health treatments (P-Shot, O-Shot, GAINSWave, FemiWave, DiVa laser) and Matrix Age Management wellness programs including hormone replacement therapy, peptides, and comprehensive health programs.
5. Insurance-Covered Medical Procedures: Some procedures such as breast reduction and Mohs surgery may be covered by insurance plans. Practice is contracted with most insurance plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Proffer Surgical Associates is a private plastic and reconstructive surgery practice providing surgical procedures (breast, body, facial, Mohs skin cancer removal), minimally invasive and non-surgical aesthetic treatments (injectables, BodyTite, FaceTite, Avéli, miraDry), and wellness services (Matrix Age Management including hormone replacement, peptide therapy, sexual vitality treatments). Services are delivered at two accredited facilities in Amarillo, Texas (Proffer Surgical Center and Quail Creek Surgical Hospital) through a consultation-based 3-step patient journey.

Product overview

Proffer Surgical Associates is a plastic and reconstructive surgery practice offering a comprehensive portfolio of surgical procedures and non-surgical treatments. Surgical services include breast procedures (augmentation, lift, reduction, reconstruction), body contouring (liposuction with SAFELipo, tummy tuck, arm lift, body lift, Aveli, BodyTite, Brazilian Butt Lift), facial procedures (facelift, eyelid surgery, FaceTite, otoplasty, neck liposuction), and Mohs micrographic surgery for skin cancer. The practice extends into wellness through Matrix Age Management, offering sexual vitality treatments (GAINSWave, FemiWave, P-Shot, O-Shot), bio-identical hormone replacement therapy, peptide therapy, and comprehensive health programs. Most recently, through a partnership with GetHairMD, the practice has added AI-powered non-invasive hair restoration services.

Differentiator

Problem solved

Functional benefit

Brands

• Matrix Age Management: Age management and wellness program focused on hormone optimization, sexual vitality, and comprehensive health programs for men and women over 35, founded by Dr. Patrick Proffer.

Products and services

• Breast Augmentation Surgical procedure using breast implants to enhance breast size, contour, and shape; the implant is placed either beneath the breast tissue or beneath the pectoral muscles.
• Breast Lift (Mastopexy) Mastopexy procedure that lifts and reshapes breasts to a more youthful, perky position by repositioning nipples and trimming excess skin.
• Breast Reduction Surgical reduction of disproportionately large breasts to relieve back, shoulder, and neck pain, improve posture, and address health problems associated with macromastia.
• Breast Reconstruction Breast reconstruction surgery performed after mastectomy, either using DIEP flap technique (skin and fat from abdomen) or breast implants in partnership with Harrington Breast Center.
• Mommy Makeover Combination of body contouring and breast enhancement procedures including tummy tuck, breast lift, breast augmentation, and liposuction to restore post-pregnancy body.
• Arm Lift (Brachioplasty) Reshaping procedure that removes extra skin and tissue from the upper arm from elbow to armpit, with options for liposuction-only or surgical skin excision depending on skin quality and fat amount.
• Liposuction (SAFELipo) Body contouring procedure using SAFELipo technology, a comprehensive body contouring process that delivers smoother, more natural contours with fewer complications than traditional liposuction.
• Tummy Tuck (Abdominoplasty) Surgical removal of excess skin and fat while tightening abdominal muscles, available in standard, extended, floating umbilical, and body lift variants; includes a no-drain approach for improved recovery.
• Avéli Cellulite Reduction Minimally invasive procedure using a handheld device to manually target and release septa bands causing cellulite dimples, performed in-office with little downtime.
• BodyTite Minimally invasive radiofrequency (RF) technology to tighten sagging skin on body, buttocks, and thighs by heating tissue to stimulate collagen production and skin tightening.
• Buttock Fat Transfer (Brazilian Butt Lift) Natural alternative to artificial implants using liposuction to harvest fat from stomach, thighs, flanks, and lower back for transfer to provide fuller, shapelier buttocks.
• Gynecomastia Surgery Male breast reduction surgery to correct abnormal enlargement of breast tissue in adult males, using liposuction or excisional treatment to create a natural-looking male chest.
• Facelift Surgical procedure to permanently remove wrinkles and sagging skin with options for full facelift, lower facelift, or mini facelift depending on patient's areas of concern.
• Eyelid Surgery Lower and upper eyelid surgery to remove excess tissue and tighten eyelids, addressing under-eye bags and drooping eyelids for a more youthful appearance.
• FaceTite Radiofrequency-assisted liposuction (RFAL) procedure combining fat reduction and skin tightening for facial contouring as a minimally invasive alternative to facelifts.
• Otoplasty (Ear Pinning) Procedure to change the shape, position, or size of ears by making incisions in the natural fold behind the ear to reposition and reduce excess cartilage.
• Liposuction of the Neck Targeted liposuction procedure to remove excess fat from the neck area for improved facial contour.
• Mohs Micrographic Surgery Mohs surgery for skin cancer removal (basal cell carcinoma and squamous cell carcinoma), performed in stages with on-site lab work for the highest cure rate while sparing healthy tissue and leaving the smallest possible scar.
• Injectables (Jeuveau, Botox) Neurotoxin treatments that reduce the appearance of wrinkles caused by repeated facial movements by temporarily impairing muscle contractions; recommended every 3-4 months.
• miraDry FDA-cleared treatment that dramatically reduces underarm sweat by eliminating sweat glands using precisely controlled energy, with lasting results and minimal downtime.
• Matrix Age Management Comprehensive wellness program by Dr. Patrick Proffer for men and women ages 35+ to optimize the aging journey, including health programs, sexual vitality treatments, and hormone optimization.
• GAINSWave Shockwave therapy treatment for erectile dysfunction, Peyronie's disease, and sexual performance optimization using high-frequency low-intensity shockwaves to improve blood flow.
• FemiWave Low-intensity shockwave procedure for women's sexual health that increases blood flow, improves sensitivity and lubrication, and treats urinary incontinence and menopause symptoms.
• Sexual Vitality Treatments Program addressing sexual health including P-Shot and O-Shot (platelet-rich plasma treatments), hormone optimization, bio-identical hormone replacement, and peptide therapies.
• Bio-Identical Hormone Replacement Therapy Hormone optimization using bio-identical hormones chemically identical to natural body hormones, available in creams, injections, gels, lotions, tablets, and testosterone pellets.
• Peptide Therapy Treatment using chains of amino acids (peptides) to speed up metabolism, lose weight, strengthen muscles, improve cognitive function, and aid recovery from injuries.
• Comprehensive Health Program In-depth, concierge-style health program providing diagnostic testing, health evaluation, and personalized lifestyle recommendations to minimize effects of aging.
• GetHairMD Hair Restoration AI-powered hair restoration platform including diagnostics, in-clinic treatments, and at-home solutions offered through partnership with GetHairMD; available exclusively in the Amarillo territory.

Quantifiable outcome

• 99% cure rate for certain skin cancer tumors treated with Mohs surgery
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• GetHairMDminorGTM or Marketing Partner · 3 March 2026Partnership to introduce non-invasive hair restoration services for patients in Amarillo, Texas and surrounding region. Proffer Surgical Associates receives exclusive territory rights and gains access to GetHairMD's proprietary multi-modality hair restoration platform including AI-powered diagnostics, in-clinic treatments, and exclusive at-home solutions. The collaboration allows the surgical practice to add hair restoration as a complementary service line.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ideal Image: Multi-location aesthetic services chain offering injectables, laser hair removal, body contouring, and skin rejuvenation. Highly comparable on non-surgical aesthetic treatments (Botox, BodyTite-class, miraDry-class) and the direct-to-consumer marketing model Proffer uses.
• Sono Bello: National cosmetic surgery chain specializing in body contouring (laser liposuction, tummy tucks, Brazilian Butt Lift) across 80+ U.S. locations. Directly comparable to Proffer's body contouring and facial rejuvenation service lines, though it competes at a far larger scale.
• LaserAway: West-Coast-focused aesthetic dermatology chain offering laser hair removal, injectables, body contouring, and skin treatments. Comparable on technology stack, consumer brand positioning, and direct-to-consumer GTM motion.

Others

• American Society of Plastic Surgeons: Professional society of which Dr. Patrick Proffer is an active member. Adjacent ecosystem context — useful for credentialing benchmarking and peer comparison among board-certified plastic surgeons.
• Quail Creek Surgical Hospital: Local Amarillo surgical hospital where Proffer performs hospital-setting procedures. Adjacent infrastructure relationship rather than competitor; relevant for understanding Proffer's surgical facility footprint.

Broad incumbents

• Westlake Dermatology & Cosmetic Surgery: Multi-location Texas-based dermatology and cosmetic surgery practice combining medical dermatology, Mohs, plastic surgery, and aesthetic services. Closely aligned with Proffer's combined surgical/aesthetic/dermatology model in a shared regional market.
• Bosley: National hair restoration and transplant chain with regional consultation offices across the U.S. Adjacent comparison to Proffer's newly added GetHairMD hair restoration service line; both target hair loss patients with non-surgical and procedural options.
• U.S. Dermatology Partners: PE-backed dermatiatry platform with 100+ locations across 8 states offering general dermatology, Mohs surgery, and cosmetic services. Direct comparable on the Mohs/medical-surgical dermatology service mix Proffer offers.
• Schweiger Dermatology Group: Large multi-specialty dermatology platform with 90+ locations across the Northeast and Midwest offering medical, surgical, and cosmetic dermatology including Mohs surgery. Comparable on Mohs/surgical dermatology service line and multi-site consolidation strategy.

Emerging players

• GetHairMD: Emerging hair restoration platform using AI diagnostics and multi-modality treatments, partnered with Proffer Surgical in March 2026 for exclusive Amarillo territory. Comparable as the technology and service-line partner expanding Proffer's non-invasive offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClFyJLTYfqDlsenDtzOvRYQ
• Facebookfacebook.com/drproffer
• Instagraminstagram.com/proffersurgical
• Xx.com/proffersurgical
• LinkedInlinkedin.com/company/proffer-surgical-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proffer Surgical Associates