ONE Homes
ONE Homes is a British luxury residential real estate developer operating in Pakistan, founded in 2017 by Zeeshaan Shah under One Group. It designs wellness-led, design-branded projects for overseas Pakistani diaspora investors, with offices in London, New York, Houston, Dubai, Islamabad, and Karachi.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What ONE Homes does
ONE Homes is a British-headquartered luxury residential real estate developer focused on the Pakistan market. Founded in 2017 by Zeeshaan Shah as part of the One Group, the company designs and develops upper-tier residential properties in Pakistan for sale predominantly to overseas Pakistani diaspora investors. Its operations are coordinated from London with on-the-ground offices in Islamabad and Karachi, complemented by diaspora-facing sales offices in New York, Houston, and Dubai.
The firm's product portfolio centers on branded, design-led residential developments such as One Canal Road, One Serene (in partnership with Ayana Holdings), and the Cedar Hills mega-development. Each project emphasizes a "Destination Making" wellness-led design philosophy and is delivered in collaboration with internationally recognized design partners including Kobi Karp (architecture) and Versace Ceramics (finishes). The company has more recently announced a $45M smart-homes community, signaling an incremental move into technology-enabled residential product. In-flight and pipeline project value totals approximately $585M ($435M+ current projects plus ~$150M pipeline).
ONE Homes' commercial model is the sale of residential units to high-net-worth individuals, primarily overseas Pakistani buyers. With $2.5B+ in cumulative global transactions and a workforce of more than 800 employees, the firm monetizes through one-time unit sales rather than recurring subscription or rental revenue. Cross-border distribution is the central go-to-market mechanic: the six-city office footprint is deliberately aligned with major Pakistani diaspora hubs to source capital from non-resident buyers seeking Pakistan-based property exposure.
ONE Homes firmographics
Firmographics- Name
- ONE Homes
- Legal name
- One Homes Pvt. Ltd.
- Website
- https://onehomes.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ONE Homes is a British luxury residential real estate developer operating in Pakistan, founded in 2017 by Zeeshaan Shah under One Group. It designs wellness-led, design-branded projects for overseas Pakistani diaspora investors, with offices in London, New York, Houston, Dubai, Islamabad, and Karachi.
- Ownership category
- akta.pro rank
Where ONE Homes is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
ONE Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Luxury Property Sales: One-time sale of residential properties including apartments, villas, and branded residences across Pakistan's major cities (Islamabad, Lahore, Gwadar) and international locations (Dubai). Properties range from 1BR to 4BR units with luxury amenities.
- Development Pipeline Revenue: Revenue from ongoing development projects including Diyàr, Trinity One, Amaya Residences, One Serene Residences, One Canal Road, China Pak Golf Estates, International Port City, and Villa 75 at Jumeirah Golf Estates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | One Canal Road - 1 BR to 3 BR luxury apartments in Lahore |
| One time/ perpetual license | Multi-year contract | One Serene Residences - 1 BR to 4 BR resort-style living in Islamabad |
| One time/ perpetual license | Multi-year contract | Amaya Residences at Cedar Hills |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
ONE Homes product offering
Product offeringCore offering
ONE Homes is a luxury residential real estate developer that builds high-quality, lifestyle-centric living spaces primarily in Pakistan (Islamabad, Lahore, Gwadar) and the UAE (Dubai). The company develops branded residences, villas, apartments, and golf estates, targeting high-net-worth overseas Pakistanis with international-standard design, wellness-led and biophilic architecture, construction-linked payment plans, and in-house property management services.
Product overview
One Homes operates as a holistic placemaker developing high-quality, lifestyle-centric living spaces globally, with its primary portfolio spanning residential developments across Pakistan (Islamabad, Lahore, Gwadar) and the UAE (Dubai). The core offering comprises named residential projects — Diyàr and Trinity One (Islamabad), Amaya Residences at Cedar Hills, One Serene Residences ($40M resort-lifestyle project in DHA Serene City), One Canal Road (luxury canal-side tower in Lahore), China Pak Golf Estates and International Port City (Gwadar), and Villa 75 at Jumeirah Golf Estates (Dubai). These are complemented by branded sub-offerings such as The Haute Collection (Sarah Rahal-designed fully furnished apartments) and a BCO London hair and beauty salon at Amaya. A wellness-led residential concept announced in October 2025 represents the company's latest product direction, positioning One Homes as a pioneer of wellness-centric living in Pakistan. Projects are developed with global design and brand partners including Kobi Karp, Varabyeu Partners, VX Studio, Versace Ceramics, Opaal Interiors, ZKLD Studio, Savills, and Colliers. The company targets overseas Pakistanis seeking international-standard property investment, offering construction-linked payment plans and concierge management services.
Differentiator
Problem solved
Functional benefit
Brands
- One Investments: Multi-award-winning, client-focused real estate advisory firm globally trusted for smart, strategic property investment decisions.
- One Capital
- The Haute Collection
Products and services
- Diyàr Residential development project in Islamabad, Pakistan, representing one of ONE Homes' luxury lifestyle-centric living spaces in the capital city.
- Trinity One Residential development project in Islamabad, Pakistan, part of ONE Homes' portfolio of high-quality, lifestyle-centric living spaces.
- Amaya Residences Luxury residential project at Cedar Hills, Islamabad, offering branded residences within a $180 million mixed-use development.
- One Serene Residences $40 million mega residential project in DHA Serene City, Islamabad, offering 1 BR to 4 BR resort-lifestyle residences near Takht Pari National Forest, with resort-themed swimming pool, spa, sauna, steam rooms, kids' clubs, private theatre, and convenience store.
- One Canal Road Luxury residential tower in Lahore along the Lahore Canal, offering 1 BR to 3 BR units, with sky pool, full spa, residents' theatre, state-of-the-art fitness center, 24-hour concierge, and centrally air-conditioned amenities.
- China Pak Golf Estates Golf estate residential development in Gwadar, Pakistan, part of ONE Homes' portfolio of projects across the country.
- International Port City Large-scale residential and commercial development in Gwadar, Pakistan, representing ONE Homes' presence in the Gwadar Free Zone area.
- Villa 75 at Jumeirah Golf Estates Luxury villa development in Dubai at Jumeirah Golf Estates, marking ONE Homes' presence in the UAE property market.
- Pakistan's First Wellness-Led Residential Development Upcoming wellness-led residential development in Islamabad on the Murree Expressway, featuring a saltwater infinity pool, sound therapy room, sauna, and biophilic design with sustainable and health-conscious design elements.
Quantifiable outcome
- Prices up to 15% below valuation for One Canal Road project per Colliers feasibility study
- +2 more outcomes
Companies that use ONE Homes
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
ONE Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ONE Homes partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and strategic.
- One Group / One Investments / One CapitalcoreOne Homes is part of diversified business group One Group, with global presence across three continents. One Investments is a multi-award-winning real estate advisory. One Capital is an investment firm developing, funding, and scaling prime real estate.
- Kobi Karp Architecture and Interior Design Inc. (KKAID)coreMiami-based design firm led by Kobi Karp, established 1996, renowned for sustainable architecture including Four Seasons Surfside, Legacy Miami World Centre Residences. Lead design architect for One Canal Road Lahore project.
- Versace Ceramics (Gardenia Orchidea)coreItalian luxury ceramics brand providing flooring, walls, and bathroom fittings for One Serene Residences Islamabad and One Canal Road Lahore. First significant venture for Versace Ceramics in Pakistan.
- The Haute Interiors (Sarah Rahal)coreChicago-based design firm led by Sarah Rahal, specializing in luxury interior design collaborating with Versace and Kobi Karp. Created The Haute Collection, a limited edition fully furnished apartment collection for One Homes projects.
- ZKLD Studio (Zeki Kadirbeyoglu)coreIstanbul-based lighting design studio founded by Zeki Kadirbeyoglu with 30+ years experience. Projects include Istanbul Airport, Hagia Sophia. Lead lighting design consultant for One Canal Road Lahore.
- Varabyeu Partners (Arseni & Olga Varabyeu)coreMiami-based design house with 12 years experience and prestigious awards. Known for Peninsula Vallarta, Paradox Tower Mexico. Lead design partner for $180 million Cedar Hills Islamabad mega-development.
- VX Studio (Ghada Yaiche)coreDubai-based studio with portfolio exceeding $5 billion, led by Design Director Ghada Yaiche. Projects include Mandarin Oriental Istanbul, Niyama Resort Maldives. Lead design consultant for $40 million One Serene Residences Islamabad.
- Opaal Interiors (Noor Al Muhaideb)coreDubai-based interior design firm led by CEO Noor Al Muhaideb (Best Interior Design Firm 2021 by Design Middle East). 50+ years cumulative experience. Collaborating on One Serene Residences and Cedar Hills project with community-centric design approach.
- Aralia Design UK (Patricia Fox)strategicUK landscape architecture firm led by Patricia Fox, Managing Director. Award-winning garden designs including Chelsea Creek, Dockside House London. Partnering for luxury landscape designs in Pakistan projects.
- BCO London / Bernardo Hair Co. (Bernardo Vasconcelos)strategicLondon-based premium hair and beauty salon with celebrity clientele including Gisele, Adriana Lima. First bespoke salon in Pakistan at AMAYA Panoramas offering red-carpet hair and beauty services.
- SavillscoreUK property agent founded 1885 with 700+ offices globally. Providing strategic investments, cutting-edge property developments, and market expertise for Pakistan real estate. Highlighted Pakistan's 8-10% annual growth potential.
- CollierscoreGlobal professional services and investment management company operating across 66 countries with 19,000 professionals. Conducted feasibility study for One Canal Road project, providing accurate valuations and strategic insights.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
ONE Homes competitors and assessment
Company assessmentBroad incumbents
- Meraas: Dubai Holding-owned diversified developer of luxury residential, hospitality, and lifestyle destinations (Bluewaters Island, City Walk). Comparable to One Homes in lifestyle-centric 'destination making' philosophy and luxury positioning, though operating primarily in Dubai across multiple asset classes.
- Aldar Properties: Abu Dhabi's leading real estate developer with premium and luxury residential projects. Comparable in luxury residential development model and Middle East footprint, but operates at broader scale and within UAE-focused markets rather than South Asia.
- Emaar Properties: UAE-headquartered global luxury developer behind Burj Khalifa and Downtown Dubai, with active Pakistan operations. Comparable as a globally branded luxury residential developer targeting international HNW buyers, though with much broader geographic and product diversification than One Homes.
Direct peers
- DAMAC Properties: Dubai-based luxury residential developer famous for branded residences (Versace, Bugatti, Trump partnerships). Highly comparable to One Homes in luxury positioning, premium brand co-marketing strategy, and HNW/expatriate buyer focus, though operating at substantially larger scale in Dubai.
- Omniyat: Dubai-based ultra-luxury developer known for branded residences and architectural signature projects (The Opus, One at Palm). Comparable to One Homes in luxury positioning, design-led philosophy, and use of celebrity/starchitect branding to drive premium pricing.
- Bahria Town: Pakistan's largest private-sector real estate developer, building master-planned luxury communities (Bahria Town Karachi, Lahore, Rawalpindi). Directly comparable to One Homes in target market (HNW Pakistani buyers) and luxury residential product, though at significantly larger scale.
- Imtiaz Group: Karachi-based Pakistani developer with luxury residential projects in DHA and other prime Karachi locations. Directly comparable to One Homes as a domestic Pakistani luxury developer competing for the same HNW buyer base, though focused on Karachi versus One Homes' Islamabad/Lahore footprint.
Regional players
- DLF Limited: India's largest real estate developer with luxury residential projects in Delhi-NCR and other metros. Comparable as a South Asian luxury developer, though serving the Indian market rather than Pakistan, with significantly larger scale and broader product mix.
- Oberoi Realty: Mumbai-based premium developer focused on luxury residential towers (Three Sixty West, Eternia). Comparable to One Homes in luxury residential focus and premium pricing discipline, though serving Indian HNW rather than Pakistani diaspora.
- Lodha Group (Macrotech Developers): Mumbai-headquartered luxury developer (Lodha Altamount, Lodha World Towers) targeting HNR Indians including NRI diaspora. Comparable to One Homes in luxury positioning and diaspora-targeting distribution model, though focused on the Indian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ONE Homes social profiles
Digital presenceONE Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
ONE Homes leadership team
Management profileNumber of profiles
Profiles1 record
ONE Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ONE Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ONE Homes
What does ONE Homes do?
ONE Homes is a luxury residential real estate developer that builds high-quality, lifestyle-centric living spaces primarily in Pakistan (Islamabad, Lahore, Gwadar) and the UAE (Dubai). The company develops branded residences, villas, apartments, and golf estates, targeting high-net-worth overseas Pakistanis with international-standard design, wellness-led and biophilic architecture, construction-linked payment plans, and in-house property management services.
Is ONE Homes a public or private company?
ONE Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ONE Homes founded?
ONE Homes was founded in 2017. It employs 501 to 1,000 people.
Where is ONE Homes based?
ONE Homes is headquartered in London, United Kingdom, in the Europe region.
How does ONE Homes make money?
Two revenue lines are on record. Luxury Property Sales are the primary driver. The others are development Pipeline Revenue.
Who are ONE Homes's main competitors?
Broad incumbents on record are Meraas, Aldar Properties and Emaar Properties. Direct peers are DAMAC Properties, Omniyat, Bahria Town and Imtiaz Group. Regional players are DLF Limited, Oberoi Realty and Lodha Group (Macrotech Developers).
Does ONE Homes have an API?
No public API is recorded for ONE Homes.