PIPS Suicide Prevention Ireland Charity

What PIPS Suicide Prevention Ireland Charity does

PIPS Suicide Prevention Ireland Charity is a registered Northern Ireland non-profit (Charity Number NIC104726, CRN NI615082) founded in 2003 in the aftermath of 14 youth suicides, delivering free crisis, counselling, bereavement, and befriending services. It is non-government funded and operates an open-door, no-appointment walk-in model at its Belfast headquarters (279 Antrim Road) and from appointment-only offices in Derry/Londonderry (The Playhouse, Artillery Street) and Enniskillen (Asda Community Rooms, Derrychara Road).

The service catalogue centres on crisis walk-in support, free confidential counselling with extended/continuous sessions, children and young people services for ages 4–18, a Chat & Chapters befriending programme deployed through 13 Libraries NI sites, a Friday-night crisis helpline (9pm–10am, Freephone 0800 088 6042), complementary therapies, bespoke training workshops for schools and corporates, and an online memorial/tribute facility. Distribution runs through physical offices, the 13-library partner channel, telephone/web intake, social media on LinkedIn/Instagram/Facebook, and a corporate partnership programme that includes Circle K (3-year deal, 1p per litre), Duality Healthcare, Bathshack, McCue, Reward, the Law Society of Northern Ireland (2026 Charity of the Year), Baker McKenzie Belfast, and NFU Mutual Armagh & Markethill.

The business model is donation-led, with three revenue streams: public donations and fundraising (the dominant stream), structured corporate partnerships, and event-based fundraising (Europa Abseil, Tandem Skydive, Hike for Hope, Belfast Marathon/Half Marathon, Corporate Games, Darkness into Light). All services are free at point of use. The organisation is governed by a Board of Trustees chaired by Rev Dr Bill Shaw OBE, with day-to-day operations led by Chief Executive Renée Quinn; it is a founding partner of the National Suicide Prevention Network operated with The Royal Foundation of The Prince and Princess of Wales. PIPS Charity is operationally distinct from PIPS Hope and Support, and explicitly notes the absence of any government or statutory funding.

Name

PIPS Suicide Prevention Ireland Charity

Legal name

PIPS Suicide Prevention Ireland Charity

Website

https://pipscharity.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

PIPS Suicide Prevention Ireland Charity is a non-government funded Northern Ireland charity delivering free walk-in crisis support, counselling, children/young people services, and befriending via three offices and a 13-library partner network, funded by donations and corporate partnerships.

Ownership category

akta.pro rank

Product category

Mental Health Crisis Support Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Crisis Intervention & Suicide Prevention Services (EDALAFAD)

Keywords

• Suicide prevention services
• Crisis intervention support
• Mental health counselling
• Bereavement support services
• Community befriending programmes

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: PIPS Charity operates as a non-government funded organisation relying entirely on donations and fundraising activities from the general public, corporate partners, and community supporters. The charity receives no core government or statutory funding.
2. Corporate Partnerships: Partnerships with businesses for fundraising initiatives, awareness campaigns, and community engagement activities. Corporate partners include Circle K (3-year partnership), Bathshack, Duality Healthcare, McCue, Reward, and others who raise funds and provide financial support.
3. Event-Based Fundraising: Registration fees and fundraising targets from events like Europa Abseil (£45 registration, £100 target), Skydive (£99 registration, £500 target), Hike for Hope (£25 registration, £75 target), and Corporate Games (£350 team registration, £800 target).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

PIPS Suicide Prevention Ireland Charity provides free, walk-in crisis support, professional counselling, befriending, and children and young people services (ages 4-18) to individuals affected by suicidal thoughts, self-harm, or mental unwellness across Northern Ireland. The charity also delivers training programmes and workshops on suicide prevention and self-harm, complementary therapies, bereavement support, and a Friday night overnight crisis helpline, all at no cost to service users.

Product overview

PIPS Suicide Prevention Ireland Charity offers a suite of interconnected mental health and crisis support services. The core offering centres on immediate crisis intervention through its walk-in service (Belfast), telephone crisis support, and Friday Night Crisis Helpline. These are complemented by counselling services, children and young people services (ages 4-18), and befriending services delivered through library partnerships. Additional support includes complementary therapies, training programmes/workshops for organizations, bereavement support, and memorial services. The organization operates an open-door, no-appointment-needed policy for walk-in services.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Support / Walk-in Service Immediate, walk-in crisis support service delivered at the Belfast head office (279 Antrim Road) with no appointment required. Open Monday-Friday 9am-9pm and Saturday-Sunday 10am-6pm, providing immediate compassionate help to people experiencing emotional distress, trauma, or urgent mental health challenges.
• Counselling Services Free, confidential counselling service with continuous care and extended sessions as required, providing a safe space to work through difficulties such as anxiety, grief, relationship issues, and long-term mental health challenges.
• Children & Young People Services Counselling and emotional support for children and young people aged 4-18 experiencing suicidal thoughts, self-harm, anxiety, depression, or emotional distress, delivered through one-to-one sessions and tailored programmes at the Belfast office.
• Befriending Services (Chat & Chapters) Connect service pairing individuals with friendly, supportive volunteers offering regular companionship and conversation to reduce isolation and build meaningful connections, available at 13 Libraries NI locations across Northern Ireland.
• Friday Night Crisis Helpline
• Training Programmes and Workshops Bespoke training programmes and workshops covering suicide prevention, self-harm, eating disorders, self-care, and befriending, delivered to schools, universities, charities, community activists, and businesses.
• Remember a Loved One (Online Memorial) Online memorial service allowing families to create tribute pages, share photos and memories, and submit funeral notices in memory of loved ones lost to suicide.

Quantifiable outcome

• 500% increase in service demand since April 2020, demonstrating critical need and community trust
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Duality HealthcarecoreGTM or Marketing Partner · 5 March 2026Duality Healthcare partnered with PIPS throughout 2026 to improve access to compassionate, timely mental health support and strengthen services for those at risk. Duality Healthcare, a leading private GP and primary care provider with clinics across Northern Ireland, will support through fundraising events and awareness campaigns.
• Foyle Search and RescuecoreStrategic or Co-development Partner · 10 February 2026PIPS and Foyle Search and Rescue issued a joint statement calling for urgent action on mental health funding. FSR provides frontline emergency intervention while PIPS delivers crisis services - together representing the full pathway of suicide prevention from urgent rescue to sustained community support.
• Circle KcoreGTM or Marketing Partner · 13 January 2026Circle K announced a three-year charity partnership with PIPS Suicide Prevention Ireland (and Pieta for Republic of Ireland). 1p from every litre of fuel sold on January 15th donated to PIPS. Partnership supports vital suicide prevention and mental health services across Northern Ireland.
• BathshackcoreGTM or Marketing Partner · 1 January 2026Bathshack named PIPS Suicide Prevention Ireland as one of its Charity Partners for 2026. The partnership focuses on raising awareness, supporting vital services, and strengthening mental health support across Northern Ireland through fundraising initiatives, awareness campaigns, and community engagement activities.
• McCuecoreGTM or Marketing Partner · 1 January 2026McCue selected PIPS Charity as its official charity partner for 2026. Partnership focuses on raising awareness of suicide prevention, supporting mental health in local communities, and providing crucial funding through awareness campaigns, fundraising activities, and community engagement initiatives.
• RewardminorGTM or Marketing Partner · 17 December 2025PIPS Charity and Reward launched a partnership to increase awareness of suicide warning signs, promote positive mental health, and support PIPS services. The Belfast-based Reward team engages in awareness-raising, fundraising, and volunteering initiatives.
• Law Society of Northern IrelandcoreGTM or Marketing Partner · 8 December 2025PIPS Charity was announced as the Law Society of Northern Ireland's Charity of the Year 2026. The Society will raise awareness and funds for suicide prevention and mental health support through activities and events throughout the year.
• Baker McKenzie BelfastminorGTM or Marketing Partner · 16 October 2025Baker McKenzie Belfast Centre announced a new charity partnership with PIPS Suicide Prevention Ireland to support mental health and crisis support services.
• The Royal Foundation (National Suicide Prevention Network)coreStrategic or Co-development Partner · 13 October 2025PIPS is a founding partner of the National Suicide Prevention Network, in conjunction with The Royal Foundation of The Prince and Princess of Wales. This UK-wide initiative unites and strengthens life-saving suicide prevention efforts.
• NFU Mutual Armagh & MarkethillminorGTM or Marketing Partner · 1 October 2025NFU Mutual Armagh & Markethill selected PIPS as its Charity Partner for 2025. Through NFU Mutual's Agency Giving Fund, they donated £7,899 to support the Little Boxes of Hope initiative for children completing counselling.
• Libraries NIcoreStrategic or Co-development Partner · 1 January 2025PIPS partnered with Libraries NI to deliver the Chat & Chapters Befriending Service, creating safe, welcoming spaces for friendly support and conversation at 13 library locations across Northern Ireland.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Charlie Waller Trust: UK charity focused on mental health education and suicide prevention, particularly in young people, with training programmes for schools and workplaces. Comparable to PIPS in its training and education focus, though not a walk-in crisis provider.
• Pieta House: Pieta is Ireland's leading suicide and self-harm crisis intervention charity, providing free counselling and a 24/7 helpline. It is the most direct peer - in fact PIPS Charity is explicitly paired with Pieta in the joint Circle K 3-year partnership, and the two organisations together cover the island of Ireland for suicide prevention.
• SANE: UK mental health charity providing emotional support, information, and national helpline services to people affected by mental illness, including suicidal crisis. Directly comparable crisis-support and signposting model to PIPS.
• PAPYRUS Prevention of Young Suicide: UK charity focused specifically on preventing young suicide through HOPELINEUK, awareness, and training. Direct peer to PIPS's Children & Young People services (ages 4-18) - both serve at-risk youth with crisis support and suicide prevention training.
• Samaritans: UK and Ireland-wide charity providing 24/7 emotional support via phone, email, and letter for people in distress, including those experiencing suicidal thoughts. Highly comparable crisis-line and emotional-support model to PIPS, though Samaritans operates at a UK-wide scale rather than regionally.
• Campaign Against Living Miserably (CALM): UK charity leading a movement against suicide, operating a helpline and webchat for people in crisis. Comparable to PIPS in its crisis-intervention focus, awareness campaigns (analogous to PIPS's 'Hope Cannot Be Scaled Back'), and event-based fundraising model.

Others

• Hospice UK: UK national charity for hospice and end-of-life care, including bereavement support services. Adjacent to PIPS in that PIPS provides bereavement support for families affected by suicide; included as an ecosystem reference for bereavement/grief services rather than a direct competitor.

Broad incumbents

• Mind: UK-wide mental health charity providing advice, support, and advocacy across a broad range of mental health conditions. Functions as a broad incumbent in the same mental health support space, but with a much wider portfolio (not suicide-specific).

Regional players

• Aware NI: Northern Ireland-based charity dedicated to supporting those affected by depression and bipolar disorder, including education programmes and support groups. Direct regional peer in NI delivering mental health support services, though focused on mood disorders rather than suicide-specific intervention.
• Inspire Wellbeing: Northern Ireland-based charity providing mental health, learning disability, and substance use services, including counselling. Regional peer to PIPS operating in the same NI market with overlapping mental health and wellbeing service offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pipscharity
• Facebookfacebook.com/pipssuicideprevention
• LinkedInlinkedin.com/company/pips-charity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIPS Suicide Prevention Ireland Charity