e Ticaret İşveren Sendikası

What e Ticaret İşveren Sendikası does

E Ticaret İşveren Sendikası (E-TİS), founded in 2020 and headquartered in Bahçelievler, Istanbul, is Turkey's first and only employers' union dedicated to the e-commerce sector. Established under Article 51 of the Turkish Constitution with authorization from the Ministry of Labor and Social Security, the organization represents e-commerce employers and SMEs across 40 industry sectors. Its service portfolio centers on legal representation in labor disputes, free sectoral consultation (legal, finance, customs, KOSGEB and government incentives) delivered via WhatsApp and email, e-commerce training programs, an Etis/Kariyer CV-matching platform, the 'Ticaretin e'si Hali' digital magazine, and e-export support through a 7-country international representative network. The union is governed by a board led by founding Chairman Erdem Yanık and joined the TİSKO confederation of employers' unions in April 2021.

The business model is a low-fee subscription: members pay a one-time 5,000 TL registration fee (which includes the first-year annual dues) followed by 1,000 TL in annual dues, settled exclusively via bank transfer. The 9+ institutional partner network — including Mng Kargo and Tem Kurye for logistics, Param for payments, Paraşüt for accounting, Lider Patent for IP, Byofice for virtual offices, Spigen, SisWeb for web design, and LLC Ajans for business services — provides discounted services that augment the core membership value proposition. Distribution is primarily direct enrollment through the Istanbul headquarters and provincial directorates in Samsun (opened January 2024 with Commerce Ministry attendance) and Kayseri, supported by outreach via social media, industry events, and a WhatsApp business channel.

E-TİS is a member-funded non-profit with no external equity, no disclosed revenue, and 101–250 employees. Operations rely entirely on membership dues and partner contributions; there is no proprietary technology stack disclosed and no AI/ML capability referenced. Strategic activity has centered on institutional positioning (TİSKO membership, İŞKUR partnership), geographic expansion outside Istanbul, and ecosystem buildout through partner discounts and international representative offices to support member e-export ambitions.

Name

e Ticaret İşveren Sendikası

Legal name

E-Ticaret İşveren Sendikası

Website

https://e-tis.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Turkey's first e-commerce employers' union (E-TİS), founded in 2020, provides legal representation, training, government incentive consultation, and discounted business services to e-commerce SMEs across 40 sectors via membership fees and a nationwide partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Bahçelievler

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: E-TİS generates revenue through one-time registration fees (5,000 TL) and annual membership dues (1,000 TL). The first year annual fee is included in the registration fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

E-TİS is a membership-based e-commerce employers' union that provides its employer members with statutory legal representation, free sectoral consultations, e-commerce training programs, government incentives advisory (KOSGEB and other agencies), access to discounted business services through its institutional partner network, and e-export support through international representatives in 7 countries. Members pay a one-time 5,000 TL registration fee (first year annual dues included) and 1,000 TL annual membership dues thereafter.

Product overview

E Ticaret İşveren Sendikası (E-TİS) operates as Turkey's first e-commerce employers' union rather than a traditional product company. The organization provides a membership-based service ecosystem comprising: the core E-TİS Üyelik Sistemi for employer representation and benefits; the Etis/Kariyer HR matching platform; the Ticaretin 'e' Hali digital magazine; e-commerce training programs; and an Anlaşmalı Kurumlar partner network offering discounts on logistics (Mng Kargo, Tem Kurye), payment services (Param), accounting (Paraşüt), legal (Lider Patent), and web services (SisWeb). These offerings work together to support e-commerce businesses with institutional representation, workforce development, industry knowledge, education, and cost-effective business services.

Differentiator

Problem solved

Functional benefit

Brands

• Ticaretin 'e' Hali: A free magazine affiliated with E-Ticaret İşveren Sendikası. The union's affiliated publication covering e-commerce industry news and developments.

Products and services

• E-TİS Üyelik Sistemi (E-TİS Membership) Statutory employer-union membership providing e-commerce sector employers with legal representation in labor disputes, free sectoral consultancy, government incentives advisory, training, networking across 40 sectors, and discounted partner services. Open to e-commerce employers and business owners operating in Turkey.
• Etis/Kariyer Human resources platform operated by E-TİS that maintains a CV database of job seekers and matches them with member e-commerce employers seeking workforce, functioning as a sector-specific recruitment tool.
• Ticaretin 'e' Hali Dergisi Free digital quarterly magazine published by E-TİS covering e-commerce industry news, trends, regulatory developments, and member stories, distributed to the union's membership and stakeholders.
• E-Ticaret Eğitimleri (E-Commerce Training Programs) Educational seminars and training programs on e-commerce topics delivered to members in cooperation with institutions such as İŞKUR, with discounted access through institutional partnerships and applied to school-based programs under MEB cooperation.
• Anlaşmalı Kurumlar Ağı (Partner Institution Network) Member-benefit network connecting e-commerce employers with 9+ partner institutions that provide discounted business services spanning logistics, payment processing, accounting software, intellectual property registration, virtual offices, web design, courier delivery, and company formation services.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Samsun İŞKURcoreStrategic or Co-development Partner · 27 January 2024Solution partnership established between E-TİS Samsun and Samsun İŞKUR to provide e-commerce training seminars in schools with MEB support, address workforce needs in the sector, and establish a coordination desk for all stakeholders.
• TİSKO (Tüm İşverenler Sendikaları Konfederasyonu)flagshipStrategic or Co-development PartnerE-TİS joined TİSKO confederation following their first ordinary general assembly in April 2021, gaining institutional representation at the confederation level.
• Mng KargominorOthersPartner logistics company providing discounted shipping services to E-TİS members.
• ParamminorOthersPartner payment systems provider offering special advantages to E-TİS members.
• ParaşütminorOthersPartner accounting software provider offering discounted services to E-TİS members.
• Lider PatentminorOthersPartner trademark and patent registration service provider for E-TİS members.
• ByoficeminorOthersPartner virtual office services provider with special discounts for E-TİS members.
• Tem KuryeminorOthersPartner courier service provider offering advantages to E-TİS members.
• SpigenminorOthersPartner e-commerce company with special arrangements for E-TİS members.
• SisWebminorOthersPartner web design and development services provider for E-TİS members.
• LLC AjansminorOthersPartner company formation and business services agency for E-TİS members.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Regional players

• Ecommerce Europe: The European e-commerce trade association representing national e-commerce associations across Europe. Comparable to E-TİS as a sectoral e-commerce membership organization with policy and advocacy functions, though operating at the European level rather than the Turkish national level.

Direct peers

• Tüm İşveren Sendikaları Konfederasyonu (TİSKO): The Confederation of All Employers' Unions of which E-TİS is a member. TİSKO is the direct structural parent/umbrella for E-TİS, making it the most directly comparable peer — both are employer union organizations, though TİSKO operates at the confederation level across all industries while E-TİS is sector-specific to e-commerce.
• Türkiye Esnaf ve Sanatkarları Konfederasyonu (TESK): Confederation of Tradesmen and Artisans of Turkey, representing SMEs and small business owners including those in e-commerce. Directly comparable to E-TİS as a membership-based trade body advocating for SMEs, with recent activity (2024) lobbying on e-commerce platform commission changes that directly affects the same target member base.
• DEİK (Foreign Economic Relations Board): Turkey's Foreign Economic Relations Board coordinates international business councils and trade diplomacy. Comparable to E-TİS's international e-export focus through its 7-country representative network, though DEİK is far more institutionalized and operates at the national foreign policy level.

Broad incumbents

• TÜSİAD (Turkish Industry and Business Association): The leading business association for Turkey's largest corporations, with policy influence across trade, labor, and digital economy. Comparable to E-TİS as a business representation body, but oriented toward large enterprises rather than SMEs and e-commerce employers specifically.
• MÜSİAD (Independent Industrialists and Businessmen's Association): A major Turkish business association representing SMEs and large companies across industries, including e-commerce. Comparable to E-TİS as a membership-based business advocacy organization, but with a broader multi-sector remit and significantly larger institutional footprint.
• Türkiye Odalar ve Borsalar Birliği (TOBB): The Union of Chambers and Commodity Exchanges of Turkey is the umbrella organization for all Turkish chambers, including sector-specific committees covering e-commerce. It is comparable to E-TİS as the dominant business representation body, though it is far broader in scope and represents all commercial sectors rather than specializing in e-commerce employers.

Emerging players

• Interactive Media in Retail Group (IMRG): UK-based membership association for the e-commerce industry, providing market data, events, and policy advocacy to e-commerce retailers. Functionally analogous to E-TİS as a sector-specific e-commerce employer/member association, but operating in a different geography with a more mature membership base.

Others

• HAK-İŞ (Confederation of Turkish Real Trade Unions): One of Turkey's major labor union confederations, representing the employee side of labor relations. Relevant as the counterparty to employer unions like E-TİS in collective bargaining and labor policy, though it represents workers rather than employers.
• E-Ticaret Bilgi Platformu (ETBİS): Turkey's official Electronic Commerce Information System operated by the Ministry of Trade. Comparable as an institutional stakeholder in the Turkish e-commerce ecosystem, though it is a government regulatory platform rather than a membership-based association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Etistr
• YouTubeyoutube.com/channel/UCeH_6g4ZvJZdUa2lWB8uZ2Q
• Facebookweb.facebook.com/etistr
• LinkedInlinkedin.com/in/e-ticaret-i%C5%9Fveren-sendikas%C4%B1-e-tis-929593208
• Instagraminstagram.com/etis.tr

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e Ticaret İşveren Sendikası