No Picnic

What No Picnic does

No Picnic is a Stockholm, Sweden-based design and engineering services firm founded in 1993, operating with a headcount band of 11–50 employees under founder-CEO Sam Peters. The company describes itself as turning ideas into "assets, systems, and companies" and offers three practice areas: Industrial Design, Design Engineering, and System Design. Its primary customer segment, per the disclosed segmentation, is "Product Development & Innovation Seekers" — organizations seeking to commercialize products, systems, or new ventures through design-driven approaches — and it addresses pain points around converting conceptual ideas into tangible, commercially viable assets and operational systems.

The firm positions around full-spectrum, integrated capability rather than distinct product lines: the input indicates a single service offering rather than a platform with named modules, subscription tiers, or branded product entities. Underlying technology is not publicly disclosed; no proprietary platforms, integrations, AI/ML capabilities, or patents are enumerated in the source material. Distribution is direct and inquiry-based, with the firm's only public contact surface being a single inquiries email ([email protected]) and an "INQUIRIES" page on nopicnic.com, consistent with project-based engagements rather than self-serve or channel-mediated sales.

The business model is a private, for-profit professional services practice. Pricing, contract structure, revenue mechanics, customer list, and funding history are not publicly disclosed; no investors, parent entities, subsidiaries, awards, partnerships, or regulatory actions are recorded in the input. The firm operates under the DBA "NOPICNIC." Customer concentration, revenue scale, and growth trajectory cannot be directly observed from the available data.

Name

No Picnic

Website

https://nopicnic.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

No Picnic is a Stockholm-based design and engineering services firm offering industrial design, design engineering, and system design to organizations seeking to develop and commercialize products, systems, or new ventures. Founded in 1993, it operates as a small, inquiry-based, project-driven studio under founder-CEO Sam Peters.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

No Picnic is a design agency that provides Industrial Design, Design Engineering, and System Design services. The firm invests time and expertise to convert client ideas into valuable assets, operational systems, and companies through design-driven approaches spanning physical product design, engineering integration, and system-level design.

Product overview

No Picnic is a design and engineering services company that transforms ideas into assets, systems, and companies. The company offers Industrial Design, Design Engineering, and System Design services. Based on the source content, No Picnic appears to operate as a single-service offering rather than a platform with distinct named products or modules — the website does not enumerate separate product lines, subscription tiers, or branded product entities.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Design

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Designworks: BMW Group's design consultancy offering industrial design, user experience, and mobility design services. A scaled, broad incumbent competing for the same enterprise design mandates No Picnic targets.
• IDEO: Global design and innovation consultancy with broad capabilities across industrial design, design strategy, and digital experience. Operates in the same industrial design category at materially larger scale than No Picnic.
• frog design: Capgemini-owned global design consultancy delivering industrial design, engineering, and brand strategy. Represents the broad incumbent tier against which boutique firms like No Picnic compete for enterprise mandates.
• Method: Global design and engineering consultancy combining industrial design, digital experience, and brand. Competes for multi-disciplinary product development mandates where No Picnic also pitches.

Direct peers

• People People: Stockholm product design studio specializing in industrial design and design strategy for consumer-facing brands. Operates in the same Nordic design talent market and serves similar startup-to-enterprise clients as No Picnic.
• Kiska: Austrian design and innovation consultancy offering industrial design, user experience, and product strategy. Comparable boutique-to-mid scale with multi-disciplinary design-to-launch capability mirroring No Picnic's positioning.
• Veryday: Stockholm-based industrial design and innovation consultancy offering similar product design, design strategy, and user-experience services to European and global clients. Closely comparable in geography, scale, and service mix to No Picnic.
• Lunar Design: US-based industrial design and innovation firm with comparable integrated product, brand, and engineering services. Operates in the same boutique-consulting tier serving similar enterprise and startup clients.
• Smart Design: US-headquartered industrial design consultancy with end-to-end product development services across industrial design, engineering, and brand experience. Operates in the same boutique-consulting tier as No Picnic.

Regional players

• Propeller Design: Norwegian industrial design and innovation agency offering comparable product design and design strategy services. Geographic neighbor serving Nordic and European clients with similar boutique positioning.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/nopicnicdesign
• LinkedInlinkedin.com/company/no-picnic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No Picnic