Munich Eichenried Golf Club

What Munich Eichenried Golf Club does

Golfclub München Eichenried GmbH & Co. KG operates a 34-hole private golf facility on approximately 150 hectares in Eichenried (municipality of Moosinning), roughly 20 km north of Munich. Founded in 1987 by Horst W. Ernst, the asset comprises a 27-hole championship course (three combinable 9-hole loops A/B/C designed by Kurt Roßknecht), a 6-hole short course, Toptracer-equipped driving range, and a Callaway National Performance Centre (the first in Europe, opened 2022). The club is the sole German venue on the DP World Tour's BMW International Open, hosted continuously since 1989 and reaching its 37th edition in 2026, with on-site infrastructure including 20 BMW-operated EV charging stations and a clubhouse with restaurant Villa Doria.

Revenue mechanics are layered: annual membership subscriptions (€255 child to €3,640 standard adult, with KG-shareholder discounts requiring a one-time €9,000 share payment) anchor a recurring base of approximately 1,500 members; greenfee pricing on members and guests (€90 weekday / €180 weekend for external 18-hole rounds) adds transactional volume; on-site retail through the Callaway Performance Centre (Callaway, ODYSSEY, TravisMathew, Ogio) and cart/equipment rental, plus F&B at Villa Doria, diversify monetization; and the Golfakademie Eichenried (8 PGA-trained instructors including Head Pro Ken Williams) sells instruction, team coaching, and youth training programs that feed the player-development pipeline. Distribution combines an on-site secretariat, PC-Caddie online booking, partner reciprocal networks (Leading Golf Clubs of Germany — 60 courses; Münchner Kreis — 31 Munich-area courses), hotel partnerships (Hilton, Kempinski, Victory Therme Erding), and tournament-anchored brand exposure via BMW.

The customer base spans families, competitive amateur golfers, relaxation-oriented members, and youth (250+ children/youth, DGV Gold-certified pathway). The club is member-owned via KG shares with a separate operating GmbH under Managing Director Wolfgang Michel (since September 2017) and President Karl-Friedrich Löschhorn (since 2007, also President of Leading Golf Clubs of Germany since 2018). It is one of Germany's largest golf clubs by member count, ranked Top-10 in Germany for youth development, and certified DGV Gold for both youth and Golf & Natur environmental management.

Name

Munich Eichenried Golf Club

Legal name

Golfclub München Eichenried GmbH & Co. KG

Website

https://gc-eichenried.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Munich Eichenried Golf Club is a member-owned, 34-hole private golf facility north of Munich, hosting ~1,500 members and serving as the only German DP World Tour venue (BMW International Open since 1989), with a Callaway Performance Centre, Toptracer Range, 8-instructor academy, and on-site dining.

Ownership category

akta.pro rank

Product category

Golf Club & Sports Facility

NAICS

Golf Courses and Country Clubs (713910), Restaurants and Other Eating Places (72251)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Golf club membership
• Championship golf course
• Golf instruction services
• Golf equipment retail
• Professional tournament hosting

Headquarters

HQ city

Eichenried

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Annual membership fees ranging from €660-€3,640 depending on age and KG share ownership. Multiple tiers: Junior (€255-€460), Young adults (€910-€2,290), Regular (€2,640-€3,640), with discounted rates for KG shareholders. Automatic renewal unless cancelled by September 30.
2. Greenfee Revenue: Day visitor fees: €90-€180 for 18 holes depending on weekday/weekend and guest vs member guest status. Discounts for students (50%) and school children (50%).
3. Golf Shop and Equipment: Callaway National Performance Centre generates revenue through golf equipment sales (Callaway, ODYSSEY, TravisMathew, Ogio brands), custom club fitting services, and equipment rental including youth club sets
4. Cart and Equipment Rental: Electric carts: €30-€60 per round depending on holes and member/guest status. Caddyschränke (club lockers): €80-€230 annually. Range balls sold at €1-2 per dozen.
5. Golf Academy Instruction: Professional golf instruction through Golfakademie Eichenried including individual lessons, group training, course readiness courses, and specialized short game and handicap training. Team of 8 golf teachers plus backoffice staff.
6. F&B and Events: Restaurant Villa Doria operated by Katia Domenicano and Mirko Capozzi, providing on-site dining for members and guests. Event hosting including tournaments and corporate events.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Munich Eichenried Golf Club operates a 34-hole golf facility north of Munich, comprising a 27-hole championship course (three 9-hole loops) and a 6-hole short course, complemented by practice facilities, a Toptracer Range, the Golfakademie Eichenried (instruction), a club restaurant (Villa Doria), and the Callaway National Performance Centre for retail and club fitting. The club sells annual memberships, greenfee day play, golf lessons, equipment, food and beverage services, and hosts the BMW International Open DP World Tour event.

Product overview

The Munich Eichenried Golf Club operates a 34-hole golf facility north of Munich featuring a 27-hole championship course (three 9-hole loops: A, B, C), a 6-hole short course, and extensive practice facilities. The club hosts the annual BMW International Open DP World Tour event and has operated a Callaway National Performance Centre since 2022. Supporting services include the Golfakademie Eichenried (PGA-certified training), Villa Doria restaurant, 20 EV charging stations, and the annual Fairway Magazin publication. The club serves approximately 1,500 members with comprehensive youth development programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Golf Membership
• Greenfee (Day Play)
• Golfakademie Eichenried (Golf Instruction)
• Callaway National Performance Centre

Quantifiable outcome

• Host of BMW International Open 1989-2026 (37 editions) - only DP World Tour event in Germany
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Callaway GolfcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022Europe's first Callaway National Performance Centre opened in 2022. Features custom fitting center, glass workshop for club building, and exclusive retail of Callaway, ODYSSEY, TravisMathew, and Ogio brands. Fitting specialists Florian Rieger and Barry Rixom provide professional club fitting services. Club fitting directly bookable at callaway-eichenried.de.
• BMWcoreGTM or Marketing Partner · 1 January 1989Title sponsor of the BMW International Open since 1989 - the longest-running title partnership on the DP World Tour. Club designated as 'Home of the BMW International Open'. Partnership includes 20 E-charging stations on-site, pro-am events, and marketing rights.
• Leading Golf Clubs of GermanycoreChannel Partner/ Reseller/ DistributorExclusive membership in the Leading Golf Clubs of Germany network providing access to 60 partner courses at reduced greenfee rates (€60 on weekdays excluding holidays). President Karl-Friedrich Löschhorn has served as President of the organization since 2018.
• Golfakademie EichenriedcoreStrategic or Co-development PartnerOfficial academy of the golf club offering professional instruction with 8 PGA-trained golf teachers. Services include individual lessons, group training, course readiness courses, youth training (100+ children), and team coaching. Website: golf-muc.de
• AllianzminorGTM or Marketing PartnerInsurance partner offering special arrangements for members. Visible in sponsor listings and event partnerships such as the Afterwork-Serie powered by Allianz Ziegert.
• Dr. Wolff GroupminorOthersPartner listed among the club's corporate sponsors with logo placement on the website.
• Fürst Fugger PrivatbankminorOthersPartner listed among the club's corporate sponsors with logo placement on the website.
• NOVETHOS Financial PartnersminorOthersPartner listed among the club's corporate sponsors with logo placement on the website.
• Münchner Kreis GolfminorChannel Partner/ Reseller/ DistributorNetwork of 31 golf courses around Munich. Eichenried provides Tuesday greenfee at €60 (9-hole rate applies) for members of partner clubs. Members enjoy reduced rates across the network.
• Partner Hotels (Hotel Victory Therme Erding, Hotel Vier Jahreszeiten Kempinski, Hotel Gasthof Erber)minorGTM or Marketing PartnerRecommended hotels in the area with partner arrangements for golf club members. Distances range from 10km (Victory Therme Erding) to 32km (Kempinski München).
• Hilton München ParkminorGTM or Marketing PartnerAnnual summer tournament partnership since 1998. Hotel partner for tournament guests and members traveling from afar.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Hamburger Land- und Golf-Club Hittfeld: One of Germany's oldest and most prestigious private golf clubs, providing full-service member facilities including course, training, and gastronomy. Comparable as a long-established, subscription-driven German private club serving a major-metro catchment (Hamburg).
• Real Club Valderrama: Spain's flagship private golf club and former Ryder Cup / WGC venue. Comparable as an elite European private club that monetizes through a mix of membership, tournament hosting, and brand-led premium positioning.
• Crans-sur-Sierre Golf Club: Swiss private members' club hosting the European Masters (DP World Tour). Comparable as an Alpine private tournament-host club with subscription model, golf academy, on-site hospitality and similar premium price points.
• Golf Club München Valley: Premium 27-hole private club in Munich's south, also part of the Münchner Kreis network. Operates the same membership/subscription, greenfee and academy model in the same catchment area, so it directly competes for Munich-metro golfers, greenfee visitors and corporate events.
• Golf Club St. Leon-Rot: Germany's other flagship private member club and host of the Solheim Cup 2015; runs two 18-hole championship courses, extensive member services and golf academy. Directly comparable as a top-tier German tournament-host private club competing for premium members, tournament bids and DGV recognition.
• Gut Lärchenhof Golf Club: Elite private German club near Cologne operating a championship 18-hole course with premium member services and on-site hospitality. Comparable as a high-end member-owned German golf club with similar subscription pricing structure and tournament-grade conditioning.
• Golf- und Land-Club Berlin-Wannsee: Historic premium private club serving the Berlin metro with championship course and full clubhouse services. Comparable in scale, member-owned governance and DGV-affiliated tournament participation — a leading German private-club alternative for premium golfers.

Broad incumbents

• Mission Hills Golf Club: World's largest golf club complex and home to multiple professional tournaments across Asia. Comparable at the tier of a multi-course, tournament-host, academy-rich facility, although its resort/casual structure is broader than Eichenried's club-only operation.
• Wentworth Club: Iconic UK private members' club and host venue of the BMW PGA Championship (DP World Tour). Most directly comparable international peer as another BMW-branded DP World Tour host club with subscription membership, premium F&B, academy and resort-style facilities.
• Golf & Country Club Gleneagles: Iconic Scottish resort/club hosting the John Deere Classic-era venue and broader hospitality. Comparable for the multi-facility model (multiple courses + academy + F&B + hotel partnerships) and for tournament-hosting pedigree, though the resort ownership model is wider than Eichenried's club-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/eichenried
• Facebookfacebook.com/gc.muenchen.eichenried
• Instagraminstagram.com/gc_eichenried

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Munich Eichenried Golf Club