Gletscherbahnen Kaprun

What Gletscherbahnen Kaprun does

Gletscherbahnen Kaprun AG is an Austrian cable car operator founded in 1966 and headquartered in Kaprun, running the Kitzsteinhorn glacier ski area, the Maiskogel family mountain, and the Lechnerberg beginner area. The company's flagship asset is the 3K K-onnection, described as the longest cable car link in the Eastern Alps, which connects Kaprun town center via Maiskogel directly to the 3,029m glacier summit. The resort operates year-round — one of a small number of glacier ski areas in the Alps — with a glacier ski season running from fall to early summer and a summer program covering hiking, mountain biking, the Maisi Flitzer alpine coaster, guided National Park tours, and summit events. Revenue is generated through day tickets, multi-day passes, season and ALPIN CARD subscription products, training-ground rentals for ski clubs and teams, on-mountain gastronomy (Gletschermühle, Maisi Alm), guided experiences, and an online voucher/merchandise shop.

The business is consumer-direct, sold through physical cash desks and the Skiperformance-powered online ticket shop, with no disclosed institutional ownership, parent company, or external funding. Distribution is reinforced by the ALPIN CARD regional ski pass, which combines Kitzsteinhorn with Saalbach Hinterglemm Leogang Fieberbrunn and Schmittenhöhe in Zell am See to offer 408km of slopes and 121 facilities. The company also runs the Open-Air Lab Kitzsteinhorn research initiative, launched in 2010 in partnership with GEORESEARCH, Paris Lodron University of Salzburg, TU Munich, and the Max Planck Institute to monitor permafrost and rock stability — a non-revenue-generating program that nonetheless reinforces scientific credibility and safety oversight of the high-alpine infrastructure. Leadership consists of CEO MMag. Thomas Maierhofer, Authorized Technical Officer Ing. Günther Brennsteiner, and Authorized Representative Julia Kraus, and the firm employs 11–50 people in its disclosed headcount.

Name

Gletscherbahnen Kaprun

Legal name

Gletscherbahnen Kaprun Aktiengesellschaft

Website

https://kitzsteinhorn.at

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Gletscherbahnen Kaprun AG is an Austrian cable car operator running the year-round Kitzsteinhorn glacier ski resort, Maiskogel family mountain, and Lechnerberg beginner area in Kaprun, selling lift tickets, season/ALPIN CARD passes, training-ground rentals, and on-mountain gastronomy to ski enthusiasts, families, and summer tourists.

Ownership category

akta.pro rank

Product category

Alpine Ski Resort & Cable Car Operations

NAICS

Skiing Facilities (71392), Scenic and Sightseeing Transportation (487), Tour Operators (561520)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF), Mountain, Glacier & Alpine Nature Tours (THAJAIAF), Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD)

Keywords

• Alpine ski resort
• Cable car operations
• Glacier skiing
• Mountain tourism
• Winter sports facilities

Headquarters

HQ city

Kaprun

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ski Lift Tickets: Revenue from sale of ski lift tickets including day tickets, multi-day tickets, season passes, and round-trip tickets. Tickets are sold through online shop and physical cash desks.
2. Alpine Coaster (Maisi Flitzer): Revenue from the all-year alpine roller coaster attraction at Maiskogel, including single rides and block tickets (3-ride and 5-ride blocks).
3. Gastronomy and Huts: Revenue from on-mountain restaurants and huts including the new Gletschermühle restaurant and Maisi Alm.
4. Alpin Card Regional Partnership: Regional ski pass (Alpin Card) sold in partnership with Saalbach Hinterglemm Leogang Fieberbrunn and Schmittenhöhe in Zell am See, providing access to 408 ski kilometers and 121 facilities.
5. Gift Vouchers and Merchandise: Sale of holiday vouchers and branded merchandise through the online voucher shop.
6. Guided Tours and Experiences: Revenue from paid guided experiences including Kitzsteinhorn Explorer Tours (€15 per person) and rental of training grounds for ski clubs and teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Gletscherbahnen Kaprun AG operates the Kitzsteinhorn glacier ski area and the Maiskogel family mountain in Kaprun, Austria. The company provides cable car transportation, ski lift access, glacier skiing and snowboarding, alpine coaster rides, hiking and biking trails, on-mountain restaurants, and related alpine tourism experiences for leisure visitors and sports enthusiasts. It also offers multi-day and seasonal ski passes through the ALPIN CARD network.

Differentiator

Problem solved

Functional benefit

Brands

• TOP OF SALZBURG: Brand name for the summit platform experience at 3,029m altitude at Kitzsteinhorn, featuring panoramic views and National Park Gallery.
• Maisi Flitzer
• Kitzsteinhorn Explorer Tour

Products and services

• Kitzsteinhorn Glacier Ski Area Austria's first glacier ski area featuring skiing and snowboarding on the Kitzsteinhorn at up to 3,029 meters elevation, with snowpark, freeride routes, and year-round snow conditions. Targeted at winter sports enthusiasts and ski tourists.
• Maiskogel Family Mountain A family-oriented ski mountain with beginner and intermediate slopes, the Maisi Flitzer alpine coaster, and the Maisi Alm children's adventure world. Targeted at families with children and beginner skiers.
• Lechnerberg Ski Area A separate small ski area at Lechnerberg offering additional slope capacity linked into the overall Kaprun ski region. Targeted at ski tourists seeking broader slope access.
• TOP OF SALZBURG Visitor Platform

Quantifiable outcome

• Access to 408 ski kilometers across 121 lift facilities
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Saalbach Hinterglemm Leogang FieberbrunncoreStrategic or Co-development PartnerRegional partnership within the Alpin Card network, providing combined access to 408 ski kilometers and 121 facilities. The Alpin Card product enables skiers to use lifts across Kitzsteinhorn Kaprun, Schmittenhöhe in Zell am See, and Saalbach Hinterglemm Leogang Fieberbrunn.
• Schmittenhöhe in Zell am SeecoreStrategic or Co-development PartnerRegional partnership within the Alpin Card network, providing combined access to 408 ski kilometers and 121 facilities. Part of the three-region Alpin Card network.
• Hohe Tauern National ParkcoreStrategic or Co-development PartnerCooperation agreement with the Hohe Tauern National Park for guided ranger tours, educational experiences, and environmental conservation. National Park Rangers conduct free guided tours through the Gipfelwelt 3000 and Kitzsteinhorn Explorer Tours.
• GEORESEARCH Research AssociationcoreStrategic or Co-development PartnerLong-term research partnership for the Open-Air Lab Kitzsteinhorn permafrost monitoring project. Researchers Ingo Hartmeyer and Markus Keuschnig manage the project with collaboration from Paris Lodron University of Salzburg, Technical University of Munich, and Max Planck Institute for Chemistry.
• Zell am See-Kaprun Tourismus GmbHcoreGTM or Marketing PartnerRegional tourism marketing partner with joint data processing arrangements. Droid Marketing Automation is used for tracking users referred from their website, app, and newsletter. Manages regional tourism promotion and visitor services.
• Skiperformance AScoreTechnology or IntegrationProvider of online ticket shop and booking system for ski passes, season tickets, and mountain tickets. Processes ticket purchases including personal data for ski pass registration.
• AudiminorGTM or Marketing PartnerSponsorship and marketing partnership - Audi logo appears on the website as a partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schmittenhöhe (Schmitten AG): Direct Alpin Card partner and the Zell am See–area ski mountain operator. Directly comparable as an Austrian cable car company serving the same regional ski catchment and joint-pass customer base.
• Saalbach Hinterglemm Leogang Fieberbrunn: Direct Alpin Card partner operating one of the largest interconnected ski regions in Austria. Closely comparable as a regional Austrian ski resort operator with multi-mountain lift infrastructure and co-marketed ski passes.
• Ischgl (Silvrettabahn AG): High-profile Tyrolean ski resort and cable car operator with a large interconnected ski area and strong event-driven tourism. Comparable as an Austrian cable car AG with international brand pull and significant lift infrastructure.
• Sölden (Bergbahnen Sölden): Another Austrian glacier ski resort with year-round skiing on the Rettenbach and Tiefenbach glaciers. Closely comparable as a Tyrolean operator offering glacier skiing, multiple ski areas, and summer activities.
• Hintertux Glacier (Zillertaler Gletscherbahn): Year-round glacier ski resort in the Zillertal valley, Austria. The most direct operational analogue to Kitzsteinhorn — a 365-day glacier ski area with summer skiing and extensive lift infrastructure.
• Lech Zürs am Arlberg: Premium Austrian ski region connected to the Arlberg ski area. Comparable as a high-end Austrian ski destination operator with strong brand positioning and similar customer demographics.
• SkiWelt Wilder Kaiser: One of the largest interconnected ski areas in the world, located in Tyrol. Directly comparable as an Austrian multi-mountain ski operator with extensive lift infrastructure and integrated ticketing.
• Mayrhofner Bergbahnen: Cable car company operating the Mayrhofen ski and hiking region in the Zillertal. Comparable as an Austrian lift operator serving a mixed ski/summer tourism base with year-round activities.
• St. Anton am Arlberg (Arlberger Bergbahnen): One of Austria's largest and most famous ski regions, operated by the Arlberger Bergbahnen cable car company. Comparable as a major Austrian lift operator with multiple interconnected mountains and global brand recognition.
• Silvretta Montafon (Silvretta Bergbahnen): Austrian cable car AG operating a major Vorarlberg ski and hiking region. Comparable as a similarly structured Austrian cable car company with winter and summer offerings, regional partnerships, and event-driven demand.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7yZH8kGUJ7c1Z1Z1Z1Z1Z
• Facebookfacebook.com/kitzsteinhorn
• LinkedInlinkedin.com/company/kitzsteinhorn
• Instagraminstagram.com/kitzsteinhorn
• TikToktiktok.com/@kitzsteinhorn

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gletscherbahnen Kaprun