ShoWhere
ShoWhere is a French geostatistical data company that models consumer behavior at granular local levels using proprietary algorithms and AI. It serves advertisers, agencies, and media owners with 2,018 GeoInsights indicators covering 52 million French consumers.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ShoWhere does
ShoWhere is a French geostatistical data and consumer intelligence company founded in 2017 and headquartered in Boulogne-Billancourt (32 rue de Paris, 92100), operating as a privately-held SASU led by President Cédric Magneron. The company combines proprietary geostatistical algorithms with AI to process survey responses from more than 40,000 representative French panelists collected over five years, cross-referenced with open-source socio-demographic census data, to produce modeled consumer insights covering over 52 million French consumers at granular geographic levels (communes, neighborhoods, IRIS zones).
The core product is the GeoInsights platform, which exposes 2,018 consumer indicators covering purchase intentions, interests, media consumption, behaviors, and socio-demographic profiles. Data is delivered through three channels: an online mapping platform with self-serve account creation (platform.showhere.fr), downloadable data files, and an enterprise API. The product line is organized in three tiers — GI-DATA (subscription access to raw indicators), GI-ZONE (one-time catchment area audit reports), and GI-STRATEGY (custom media planning consulting engagements). In May 2026, ShoWhere extended beyond France through a partnership with JICMail covering 9,000 UK postcode sectors.
ShoWhere serves three primary customer segments: advertisers seeking territorial targeting, agencies requiring granular consumer intelligence to support client campaigns, and media owners (régies) needing audience data to monetize advertising inventory. Named enterprise customers include FranceTV Publicité (co-developer of the ConsoData cookieless targeting solution), insurance buyers Direct Assurance and Abeille Assurances, and data agency 366. The company employs between 1 and 10 people, has not disclosed any institutional funding rounds, and operates a hybrid go-to-market combining self-serve platform access with direct enterprise sales and partner distribution; pricing is quote-based and not publicly disclosed.
ShoWhere firmographics
Firmographics- Name
- ShoWhere
- Legal name
- ShoWhere SASU
- Website
- https://showhere.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ShoWhere is a French geostatistical data company that models consumer behavior at granular local levels using proprietary algorithms and AI. It serves advertisers, agencies, and media owners with 2,018 GeoInsights indicators covering 52 million French consumers.
- Ownership category
- akta.pro rank
ShoWhere industry classification
Industry- Product category
- Geospatial Consumer Intelligence
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)
- akta.pro secondary industries
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL), POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where ShoWhere is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ShoWhere business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data Platform Access (GI-DATA): Subscription-based access to the online mapping platform for visualizing, analyzing and exporting GeoInsights consumer indicators. Customers can access via platform, files, or API integration.
- Custom Reports (GI-ZONE): One-time purchase of catchment area audit reports with key data including customer profiles, purchase behaviors, competitive landscape, and communication levers for specific zones.
- Strategic Studies (GI-STRATEGY): Custom strategic media planning engagements aligned with client objectives and target audiences, delivering optimal media strategies for store networks or territories.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
ShoWhere product offering
Product offeringCore offering
ShoWhere builds and sells proprietary geostatistical/AI-driven consumer intelligence data for advertisers, agencies, and media owners, modeling the behavior of 52 million French consumers at granular local levels (communes, IRIS zones, neighborhoods). Its commercial offerings comprise the GeoInsights (GI-DATA) subscription data platform, GI-ZONE catchment area audit reports, and GI-STRATEGY custom media planning studies, delivered via an online mapping platform, downloadable files, or an API.
Product overview
ShoWhere is a geographic intelligence platform providing territorial consumer data and media strategy solutions for advertisers, agencies, and media owners. The product portfolio consists of the GeoInsights data ecosystem (GI-DATA core product accessible via online mapping platform or API) supplemented by two analytical modules (GI-ZONE for catchment area audits and GI-STRATEGY for media strategy optimization). The company applies geostatistical algorithms and AI to model consumer behavior data across 52 million French consumers from survey responses and census data, providing indicators at the most granular local levels.
Differentiator
Problem solved
Functional benefit
Brands
- GeoInsights: Geographic data solutions platform offering consumer intelligence indicators at granular local levels (communes, neighbourhoods). Includes GI-DATA for data access, GI-ZONE for catchment area audit reports, and GI-STRATEGY for media optimization.
Products and services
- GeoInsights (GI-DATA) Subscription-based access to exclusive consumer data at the most granular local level (municipalities, neighborhoods) covering purchase intentions, interests, expectations, and behaviors across all sectors. Delivered via the online mapping platform, downloadable files, or API for advertisers, agencies, and media owners.
- GI-ZONE One-off catchment area audit report service providing key data on customer profiles, purchase behaviors, competitive landscape, and communication levers for a specific zone of interest, targeted at advertisers and agencies analyzing local markets.
- GI-STRATEGY Bespoke strategic media planning service that recommends optimal media strategies, messages, and channels for a client's store network or territory based on territorial consumer profiles and objectives, delivered as a custom consulting study.
- GeoInsights Online Mapping Platform Self-serve online mapping platform (platform.showhere.fr) that lets users sign up, browse the GeoInsights catalogue, and visualize, analyze, and export consumer indicators at granular geographic levels including IRIS zones and custom areas of interest.
Quantifiable outcome
- Data coverage across 9,000 postcode sectors in UK partnership
- +2 more outcomes
Companies that use ShoWhere
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
ShoWhere technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
ShoWhere partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- JICMailcorePartnership to launch a geo-planning platform in the UK market. The platform enables targeted mailshot campaigns using postcode sector data, providing detailed insights into mail engagement and response metrics across 9,000 postcode sectors.
- Les RelocalisateursminorShoWhere integrated into the Les Relocalisateurs association, supporting territorial relocalization and local economic development initiatives in France.
- FranceTV PublicitécoreCo-developed Consodata solution providing cookieless geotargeting and cross-device precision targeting capabilities for FranceTV advertising clients.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
ShoWhere competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Global market research and public opinion polling firm serving advertisers, agencies, and media with consumer insights. Comparable to ShoWhere on the consumer-survey methodology side.
- INRIX: Location-based data and analytics platform providing movement intelligence and POI datasets to retailers, advertisers, and media companies. Overlaps with ShoWhere on location/territorial data services but with a broader mobility-data focus.
- Resonate: US consumer intelligence and audience data provider offering psychographic, demographic, and behavioral segments for marketing and media planning. Comparable at the audience-data layer though broader in scale and geography than ShoWhere.
- Kantar: Global market research and consumer insights provider offering audience segmentation, brand tracking, and media effectiveness. Comparable to ShoWhere in panel-based consumer research but operating at much greater scale.
- Nielsen: Global audience measurement and consumer intelligence incumbent. ShoWhere competes in a narrower, more local/territorial slice of Nielsen's audience analytics portfolio.
Direct peers
- CARTO: Location intelligence and spatial data platform providing POI, geographic analytics, and mapping infrastructure to enterprises. Comparable to ShoWhere's GeoInsights platform as a location-data and mapping technology layer.
- Starcount: UK-based consumer intelligence company combining survey-derived data with modeled insights for advertisers and agencies. Comparable to ShoWhere in methodology (panel-based consumer modeling) and customer base (agencies, advertisers).
- Locala (by Elda): Location-based marketing and audience intelligence platform enabling geo-targeted campaigns and territorial consumer insights. Closely aligned with ShoWhere's enablement of local and location-based advertising for advertisers and media owners.
- Cuebiq: Location analytics and audience measurement company using mobility data for geo-targeted advertising and media planning insights. Comparable to ShoWhere in audience-segmentation-by-territory and use cases for advertisers and media owners.
- Geoblink: Location intelligence platform providing geographic business data and predictive analytics for retail network planning, catchment analysis, and site selection across Europe. Directly comparable to ShoWhere's GI-DATA and GI-ZONE offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ShoWhere social profiles
Digital presenceShoWhere financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShoWhere leadership team
Management profileNumber of profiles
Profiles1 record
ShoWhere funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShoWhere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShoWhere
What does ShoWhere do?
ShoWhere builds and sells proprietary geostatistical/AI-driven consumer intelligence data for advertisers, agencies, and media owners, modeling the behavior of 52 million French consumers at granular local levels (communes, IRIS zones, neighborhoods). Its commercial offerings comprise the GeoInsights (GI-DATA) subscription data platform, GI-ZONE catchment area audit reports, and GI-STRATEGY custom media planning studies, delivered via an online mapping platform, downloadable files, or an API.
Is ShoWhere a public or private company?
ShoWhere is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ShoWhere founded?
ShoWhere was founded in 2017. It employs 1 to 10 people.
Where is ShoWhere based?
ShoWhere is headquartered in Paris, France, in the Europe region.
How does ShoWhere make money?
Three revenue lines are on record. Data Platform Access (GI-DATA) is the primary driver. The others are custom Reports (GI-ZONE) and strategic Studies (GI-STRATEGY).
Who are ShoWhere's main competitors?
Broad incumbents on record are Ipsos, INRIX, Resonate, Kantar and Nielsen. Direct peers are CARTO, Starcount, Locala (by Elda), Cuebiq and Geoblink.
Does ShoWhere have an API?
Yes. ShoWhere offers an API that allows users to access GeoInsights indicators directly. The API enables programmatic access to consumer data including purchase intentions, interests, expectations, and behaviors at the most granular local level (municipalities, neighborhoods). Users can also export data for integration into their work environment including Excel, geographic information systems (SIG), and media planning tools.
What industry is ShoWhere in?
ShoWhere's product category is Geospatial Consumer Intelligence. Its primary akta.pro industry code is MPABAOAH, Audience Segmentation, Demographic & Identity Graph Services, with a secondary code of BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting). Its NAICS code is 541910 and its SIC code is 7310.