Locala
Locala is a French ad-tech platform that uses AI-powered location intelligence and its proprietary Fusio DSP to plan, activate, and measure omnichannel drive-to-store campaigns. It serves roughly 800 enterprise brands and agencies across 40 countries via 10 regional offices.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Locala does
Locala is a privately-held French advertising technology company founded in 2011 and headquartered in Paris, operating an AI-powered omnichannel platform purpose-built to drive measurable consumer footfall to physical retail locations. The platform is organized around three integrated solution pillars — LocalAudience for audience identification and targeting, LocalActivation for cross-channel campaign activation, and LocalAnalytics for attribution and measurement — all powered by the proprietary Fusio Demand-Side Platform. Underlying capabilities include 950 million users of opt-in GPS and IDFA mobility data, IRIS neighborhood analysis, a fractional attribution model with store-level precision, Dynamic Commerce Areas for mobility flow analysis, and a portfolio of specialized ad formats (Store Navigator, Interstitial Story) and optimization tools (Omni Planner, Panel Optimizer for DOOH, Planning Agents for agentic AI-driven planning).
The company serves approximately 800 active clients across 40 countries, anchored by enterprise consumer brands and advertising agencies in automotive, food and beverage, fashion, cosmetics, retail, and technology verticals — including Hyundai, McDonald's, Nespresso, L'Oréal, Burberry, Audi, and HP. Distribution combines direct enterprise sales through 10 wholly-owned regional offices (Paris, New York, Los Angeles, Chicago, Miami, Montreal, Toronto, London, Brussels, Milan, Marseille, Singapore, Dubai), an API-based Reseller Program, and strategic agency channel partnerships with firms such as Ekstend and The Grove Media.
Revenue is generated through four streams: programmatic advertising spend managed via Fusio DSP (media spend under management), data and insights subscriptions, API/reseller licensing, and managed services for strategic accounts. Pricing is quote-based, structured as multi-year enterprise contracts, with Locala operating 8 wholly-owned regional subsidiaries to serve local markets. The company employs 200+ people across 16 nationalities, has no disclosed external funding or parent company, and is pursuing ISO 27001 certification alongside GDPR, CCPA, PIPEDA, and PDPA compliance as it expands its enterprise footprint and agentic AI product roadmap.
Locala firmographics
Firmographics- Name
- Locala
- Legal name
- Ask Locala SAS
- Website
- https://asklocala.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Locala is a French ad-tech platform that uses AI-powered location intelligence and its proprietary Fusio DSP to plan, activate, and measure omnichannel drive-to-store campaigns. It serves roughly 800 enterprise brands and agencies across 40 countries via 10 regional offices.
- Ownership category
- akta.pro rank
Locala industry classification
Industry- Product category
- Programmatic Advertising Technology
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)
- akta.pro secondary industries
- POI, Local Listings & Business Directory Platforms (BPAMANAD), Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK), Local Search & Business Directories (BPAMAAAE)
Keywords
Where Locala is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices14 records
Markets served
Locala business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure, Operations
Revenue model
- Advertising Technology Platform: Locala operates as an omnichannel digital advertising platform enabling brands to plan, activate, and measure campaigns. Revenue is generated through programmatic advertising spend managed through their Fusio DSP, with fees based on media spend under management and managed services.
- Data & Insights Services: Provides location intelligence, audience insights, and planning analytics to brands. Includes brand insights (visit trends, cross-brand traffic, dynamic catchment areas), audience explorer tools, and campaign planning data.
- API/Reseller Program: Partners integrate Locala's targeting, attribution, and measurement tools via API into their own platforms, generating revenue through partnership agreements and usage-based licensing.
- Managed Services: Full-service campaign management including planning, activation, and measurement, with dedicated team support for strategic accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise advertising platform with custom pricing based on media spend and service requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Locala product offering
Product offeringCore offering
Locala operates an AI-powered omnichannel advertising platform, anchored by its proprietary Fusio DSP, that combines geolocation data, machine learning, and real-time attribution to help brands plan, activate, and measure drive-to-store advertising campaigns across mobile, DOOH, CTV, video, audio, and display channels. Its three core solutions are LocalAudience (audience identification), LocalActivation (cross-channel campaign activation), and LocalAnalytics (attribution and measurement). The company also offers a Reseller Program with API access that lets partners embed targeting, attribution, and measurement capabilities into their own platforms.
Product overview
Locala is an omnichannel advertising technology platform organized around three core integrated solutions: LocalAudience (audience identification and targeting), LocalActivation (cross-channel campaign activation), and LocalAnalytics (attribution and measurement). The platform is powered by the proprietary Fusio DSP and enhanced by complementary products including Omni Planner for omnichannel planning, Panel Optimizer for DOOH management, and Planning Agents for AI-driven automation. Ad formats include Store Navigator (location-based store finder), Interstitial Story (mobile-first sequential format), and Dynamic Commerce Areas for geographic analysis. The platform integrates third-party data providers (Adsquare) and brand safety tools (IAS, DoubleVerify) through Fusio DSP. The company offers a Reseller Program with API access for partners to embed Locala's capabilities into their platforms.
Differentiator
Problem solved
Functional benefit
Brands
- ASKLOCALA: Primary legal brand/trademark name for the company
- FUSIO by ASK LOCALA
- YANCO
- LocalAudience
- LocalActivation
- LocalAnalytics
- Omni Planner
- Panel Optimizer
- Store Navigator
- Interstitial Story
Products and services
- LocalAudience Audience targeting solution combining location, purchase behavior, socio-demographic, geo-behavioral, and online navigation data to identify high-value audiences and optimize campaign activation across the customer journey. Used by brands and agencies for audience planning and targeting.
- LocalActivation Omnichannel media activation platform that plans, activates, and optimizes campaigns across mobile, DOOH, CTV, video, audio, and display channels using machine learning algorithms for real-time visibility and traffic optimization.
- LocalAnalytics Real-time attribution and reporting platform using proprietary machine learning algorithms to identify key traffic generation factors, providing store-level performance analysis and omnichannel measurement.
- Omni Planner Omnichannel media planning solution that fuses digital signals and physical behaviors, breaking down silos between online and offline data for unified omnichannel campaign planning.
- Fusio DSP Proprietary demand-side platform enabling real-time bidding, ad serving, performance measurement, pre-bid filtering with IAS and DoubleVerify, frequency capping, and audience targeting. Integrates third-party audience data providers including Adsquare.
- Panel Optimizer Digital out-of-home (DOOH) campaign planning, optimization, and measurement solution that transforms how marketers approach DOOH media buying and attribution.
- Planning Agents AI-powered agentic planning agents for media planning augmentation that automate and simplify media planning workflows, enabling precision at local level with national deployment as part of Locala's shift toward agentic advertising technology.
- Reseller Program Partner program offering API integrations for seamless embedding of Locala's targeting, attribution, and measurement capabilities into partner platforms with a simple line of code, along with comprehensive managed services.
Quantifiable outcome
- Campaign coverage increase of +303% when combining mobile and DOOH channels
- +4 more outcomes
Companies that use Locala
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Locala technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature8 records
Locala partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- UN Global CompactcoreLocala joined the UN Global Compact in 2022, aligning strategy and activities with its 10 principles related to human rights, labor, environment, and anti-corruption, contributing to the 17 sustainable development goals.
- The Climate PledgecoreSignatory commitment to measure annual carbon footprint and achieve carbon neutrality by 2028. Reduction targets aligned with Science Based Targets initiative (SBTi) methodology.
- NooScoreSustainability partnership for financing carbon offset projects globally. Locala uses NooS platform to select and support causes including Plastic Odyssey Foundation.
- EcoTreeminorForestry partnership for tree planting and carbon offset projects. Locala owns over 3,200 trees and has planted 54,176 trees through this partnership.
- IAB EuropecoreMember of IAB Europe's Transparency and Consent Framework (TCF), identified as member #119. Complies with TCF specifications and policies for data collection and consent management.
- AdsquarecoreThird-party audience data provider integrated with Fusio DSP for audience segments and drive-to-store measurement. Enables real-time audience targeting decisions and campaign impact evaluation.
- Amazon Web Services (AWS)corePrimary cloud hosting provider. AWS is certified under the Data Privacy Framework (DPF), recognized by the European Commission as providing adequate protection for EU-USA data transfers.
- EkstendcoreAgency partner that developed multi-local Drive To Store strategy for Hyundai campaign with 17 activations across 202 dealerships. Deep strategic collaboration on campaign execution.
- The Grove MediaminorAgency partner delivering Smeg campaign using Locala's targeting and measurement capabilities. Strategic partnership for client campaign delivery.
- KargominorAd tech company that Locala advisory work addressed growth strategy and M&A opportunities. Relationship based on industry expertise sharing.
- Marketing InsightsminorResearch partner for annual Retail Insights Barometer. Collaborates on methodology including international trend analysis, B2B qualitative research, and B2C quantitative survey of 4,000 European consumers.
- APEX SGminorEvent organizer for APEXtravaganza Singapore 2023. Locala participated as exhibitor with DOOH planning expertise presentation.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Locala competitors and assessment
Company assessmentEmerging players
- Yext: Digital presence platform managing location listings, POI data, and pages for multi-location brands. Comparable at the data layer to Locala's POI database and useful overlap with brand customers needing local listing accuracy.
- Taptap Digital: Independent omnichannel advertising platform with location intelligence and DOOH capabilities, with strong presence in EMEA and LATAM. Closely comparable to Locala's regional footprint and drive-to-store/omnichannel activation offering.
Direct peers
- PlaceIQ: Location intelligence and geo-targeting platform providing audience targeting and footfall measurement for advertisers. Closely comparable to Locala's LocalAudience and LocalAnalytics offerings for drive-to-store and location-based campaign optimization.
- Near: All-in-one platform combining location data, audience intelligence, and marketing analytics with strong APAC presence. Comparable to Locala's data-and-attribution stack, particularly in omnichannel planning and footfall measurement.
- Cuebiq: Location data and consumer insights platform with footfall attribution and audience measurement products. Directly comparable to LocalAnalytics and LocalAudience, focused on brick-and-mortar visit measurement.
- Verve Group: Privacy-first omnichannel ad platform with strong location-based and programmatic mobile/DOOH capabilities. Comparable to Locala across mobile geo-targeting, omnichannel activation, and recently acquired location intelligence assets (e.g., Jun Group, Dataseat).
- Blis: Location-powered programmatic DSP with planning, activation, and measurement capabilities. Closely comparable to Locala across omnichannel planning, geo-targeting, and the drive-to-store attribution narrative.
- Foursquare: Pioneer in POI/location data with a massive place database and audience/proximity targeting products. Highly comparable to Locala's location intelligence stack, POI database, and Dynamic Commerce Areas capabilities, with a stronger consumer-app data angle.
- The Trade Desk: Independent global DSP with omnichannel campaign activation and programmatic buying. Most directly comparable to Locala's Fusio DSP across connected TV, display, video, audio, and mobile, though at much larger scale and without Locala's location-intelligence specialization.
- MediaMath: Independent omnichannel DSP (now operating under Infillion) offering programmatic buying and audience targeting. Comparable to Fusio DSP as a competing independent programmatic platform for enterprise advertisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Locala social profiles
Digital presenceLocala compliance and trust
Trust signalCompliance8 records
Locala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locala leadership team
Management profileNumber of profiles
Profiles16 records
Locala subsidiaries and ownership
Company hierarchySubsidiaries8 records
Locala funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locala
What does Locala do?
Locala operates an AI-powered omnichannel advertising platform, anchored by its proprietary Fusio DSP, that combines geolocation data, machine learning, and real-time attribution to help brands plan, activate, and measure drive-to-store advertising campaigns across mobile, DOOH, CTV, video, audio, and display channels. Its three core solutions are LocalAudience (audience identification), LocalActivation (cross-channel campaign activation), and LocalAnalytics (attribution and measurement). The company also offers a Reseller Program with API access that lets partners embed targeting, attribution, and measurement capabilities into their own platforms.
Is Locala a public or private company?
Locala is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Locala founded?
Locala was founded in 2011. It employs 101 to 250 people.
Where is Locala based?
Locala is headquartered in Paris, France, in the Europe region.
How does Locala make money?
Four revenue lines are on record. Advertising Technology Platform is the primary driver. The others are data & Insights Services, API/Reseller Program and managed Services.
Who are Locala's main competitors?
Emerging players on record are Yext and Taptap Digital. Direct peers are PlaceIQ, Near, Cuebiq, Verve Group, Blis, Foursquare, The Trade Desk and MediaMath.
Does Locala have an API?
Yes. Locala offers API integrations through its Reseller Program, allowing partners to integrate Locala's targeting, attribution, and measurement tools into their own platforms via a simple line of code. The API enables seamless integration of Locala's capabilities including audience targeting, geolocation-based activation, and performance measurement into partner platforms. Developer documentation is at asklocala.com/en/reseller-program.
What industry is Locala in?
Locala's product category is Programmatic Advertising Technology. Its primary akta.pro industry code is BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting), with a secondary code of BPAMANAD, POI, Local Listings & Business Directory Platforms. Its NAICS code is 541810 and its SIC code is 7310.