We Made That
We Made That is a UK urban design and architecture practice (founded 2006, London and Manchester) delivering urban research, strategies and masterplans, and public realm design exclusively for public-sector bodies and charities. A Certified B Corporation, it pairs an in-house Urban Research Unit with participatory co-design and has helped clients secure over £118m in regeneration funding.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What We Made That does
We Made That is a UK-based urban design and architecture practice founded in 2006 by Holly Lewis and Oliver Goodhall, registered as a Limited Liability Partnership (We Made That LLP) with offices in London (headquarters) and Manchester. The firm works exclusively for public-sector bodies and charitable organisations, including local authorities, the Greater London Authority, Transport for London, the London Legacy Development Corporation, and housing associations such as Peabody. Its core technology is an integrated urban research methodology combining in-house research, spatial analysis, participatory design and co-design with communities; this is operationalised through a dedicated in-house Urban Research Unit and a rights-based design approach to spatial justice.
The practice operates across three integrated service lines: Urban Research (evidence-base studies, intelligence reports and impact evaluations); Strategies and Masterplans (spatial frameworks, area strategies and regeneration plans); and Public Spaces and Buildings (public realm design, civic spaces and high street interventions). It is a Certified B Corporation (achieved 2021, recertified 2024) and runs the RE-SET-GO diversity-in-architecture programme alongside IF-DO and Gort Scott. Annual Impact Reports are published (2022, 2023, 2024, 2025) and the firm has received consistent recognition across New London Awards, RIBA, Pineapple Awards, RTPI, AJ, and Architect of the Year (Employer of the Year 2024).
Revenue is generated through fee-based professional services contracts won via competitive tender, framework agreements and repeat commissions, with no publicly disclosed pricing. Output scale per annum exceeds 60 projects (split across urban research studies, strategies/masterplans, and public spaces/buildings), and the firm has helped clients secure in excess of £118m of central-government regeneration funding over a two-year window. Customer concentration is entirely public-sector, with 78% of clients in 2024 being repeat engagements (up from 70% in 2023). The practice operates a multi-disciplinary team of architects, urban designers and researchers, with partners holding institutional positions including Mayor's Design Advocate and Design Council Expert roles.
We Made That firmographics
Firmographics- Name
- We Made That
- Legal name
- We Made That LLP
- Website
- https://wemadethat.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- We Made That is a UK urban design and architecture practice (founded 2006, London and Manchester) delivering urban research, strategies and masterplans, and public realm design exclusively for public-sector bodies and charities. A Certified B Corporation, it pairs an in-house Urban Research Unit with participatory co-design and has helped clients secure over £118m in regeneration funding.
- Ownership category
- akta.pro rank
We Made That industry classification
Industry- Product category
- Urban Design and Architecture Services
- NAICS
- Landscape Architectural Services (54132), Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Urban Planning & Master Planning (BPAHAKAD)
- akta.pro secondary industries
- Community Engagement & Participatory Planning (BPAHAKAO), Housing Development, Construction & Rehabilitation Programs (BPAIANAB)
Keywords
Where We Made That is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
We Made That business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Urban Design and Architecture: Fee-based professional services for urban research, masterplanning, public realm design, and spatial strategy projects delivered for public sector and charitable clients.
- Consulting and Strategy Development: Strategy and research consulting engagements including cultural infrastructure plans, employment studies, and impact evaluations for government clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
We Made That product offering
Product offeringCore offering
We Made That is an urban design and architecture practice that delivers urban research, spatial strategies and masterplans, and the design of public spaces and buildings. All work is carried out exclusively for public sector and charitable clients across the UK, with projects secured through competitive tendering and repeat client relationships. The practice operates from studios in London and Manchester and combines research, strategy, and design into integrated place-making commissions.
Product overview
We Made That is an architecture and urban design practice offering three integrated service areas: Urban Research (evidence-based studies and intelligence), Strategies and Masterplans (spatial frameworks and regeneration plans), and Public Spaces and Buildings (design and delivery of physical interventions). The practice also runs the RE—SET—GO programme for diversity in architecture, and holds B Corp certification, with all projects oriented toward public good for the public sector and charities.
Differentiator
Problem solved
Functional benefit
Products and services
- Urban Research
- Strategies and Masterplans
- Public Spaces and Buildings
- RE—SET—GO Programme
Quantifiable outcome
- £118m of secured investment for local authorities from central government regeneration funds
- +5 more outcomes
Companies that use We Made That
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
We Made That technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
We Made That partnerships and signals
Strategic signalPartnerships
42 partnerships are on record, tiered core and minor.
- Key CitiescorePartnership to explore spatial justice issues across 24 UK cities. Will combine original research and dialogue with built environment professionals, city leaders and community representatives through roundtables and surveys.
- Save Soanes Research and Advocacy TeamminorFirst 'Research in Place' residency at London studio exploring urgent themes of displacement, spatial justice, and future of community infrastructure using Save Soanes campaign as case study.
- Dr Clare Rishbeth, University of SheffieldcoreInnovation Scholar research partnership with Dr Clare Rishbeth exploring participatory methods in urban design practice, examining experiences of places through senses, changing emotions, and individual versus group narratives.
- StrideminorFunding partner for RE-SET-GO programme supporting diversity in architecture. Stride campaigns to build networks that inspire imaginations, encourage collaboration and exchange of knowledge.
- IF-DO and Gort ScottcoreCollaboration with two other female-led architectural practices based in south London on RE-SET-GO programme leadership and London Practice Forum.
- WavehillminorConsultancy partner for Creative Enterprise Zone Data and Impact Study evaluating impacts of Creative Enterprise Zone programme on London's creative economy.
- PRDminorEconomic regeneration specialists supporting Creative Enterprise Zone study alongside We Made That's Urban Research Unit.
- PRDcoreLong-term collaborators and economic regeneration specialists supporting Hackney Central Town Centre Strategy with specialist targeting of distinct areas of potential.
- SavillsminorViability and development consultants for Industrial Intensification and Co-Location Guidance study testing innovative industrial planning policies for London Plan 2021.
- FeasibilityminorFeasibility consultants for industrial intensification and co-location guidance providing design and delivery testing.
- MomentumminorCommunity engagement and stakeholder consultation for industrial intensification study.
- EuropaminorBrand identity design for Lockwood Way Industrial Estate Transformation creating vibrant brand based on mix of uses.
- Alan Baxter AssociatesminorEngineering and infrastructure consultancy for Lockwood Way public realm improvements.
- StockdaleminorCost consultancy for Lockwood Way Industrial Estate Transformation project.
- AECOMminorMultidisciplinary consultancy for London Legacy Development Corporation Workspace Guidance evidence base.
- Tom Fleming Creative ConsultancyminorCreative industries expertise for LLDC Workspace Guidance and planning design guidance.
- Carter JonasminorCommercial property consultancy for London Legacy Development Corporation Workspace Guidance.
- Gort ScottcoreDesign research collaboration with Gort Scott on High Streets & Town Centres Adaptive Strategies for London boroughs.
- Hatch RegenerisminorEconomic evaluation and project implementation input for High Streets & Town Centres Adaptive Strategies.
- Urban ShapeminorPlanning policy input for High Streets & Town Centres Adaptive Strategies study.
- LSE CitiescoreAcademic partnership with LSE Cities for High Streets for All Study examining social value of London's high streets from perspective of Londoners.
- SpacemakersminorDelivery of Wealdstone Youth Workshop - public design project with young people designing furniture for Wealdstone Square.
- Gort ScottminorArchitecture collaboration on Wealdstone civic campus development proposals alongside Allies & Morrison.
- Allies & MorrisonminorArchitecture collaboration on Wealdstone civic campus development alongside Gort Scott.
- Urban MovementminorCycling and walking infrastructure expertise for Nine Elms Cycling and Public Realm Projects Manual.
- Hatch RegeneriscoreEconomic strategy for Battersea Design and Tech Quarter Framework delivering 230,000 sqm employment floorspace.
- Graham Harrington Planning AdviceminorPlanning advice for Battersea Design and Tech Quarter Framework.
- RegenerisminorSocio-economic analysis for Runcorn Station Quarter Masterplan.
- SteerminorTransport and infrastructure planning for Runcorn Station Quarter Masterplan.
- James HulmeminorHeritage expertise for Charlton Riverside Employment and Heritage Study.
- ekosgenminorResearch consultancy for Wigan Creative Industries Asset Strategy.
- GC InsightminorCultural sector insight for Wigan Creative Industries Asset Strategy.
- Hatch RegenerisminorEconomic and regeneration consultancy for Thamesmead Cultural Infrastructure Plan.
- Tom Fleming Creative ConsultancyminorCreative industries expertise for Thamesmead Cultural Infrastructure Plan.
- InstructminorProject management and design team support for Rochdale Platform Park.
- CountercultureminorCommunity engagement and stakeholder consultation for Rochdale Platform Park.
- MomentumminorCommunity engagement for Blackhorse Lane Area transformation.
- Retail RevivalminorRetail and economic development expertise for Burnt Oak Town Centre Strategy.
- Maddison GraphicminorGraphic design and visual communication for Burnt Oak Town Centre improvements.
- Maddison GraphicminorVisual communication design for What Walworth Wants strategy.
- StockdaleminorCost consultancy for What Walworth Wants project delivery.
- Graham HarringtoncorePlanning advice authorship for Embedding social value into the London Plan report commissioned by London Sustainable Development Commission.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
We Made That competitors and assessment
Company assessmentBroad incumbents
- Allies and Morrison: Larger UK architecture practice with a much broader portfolio spanning commercial, residential, and public sector work. Overlaps on masterplanning and public realm commissions but at significantly greater scale and scope.
- Feilden Clegg Bradley Studios (FCBStudios): Sustainability-led architecture and urban design practice with selected public sector and regeneration work. Larger and broader than We Made That, but comparable on mission-driven, research-informed masterplanning.
Direct peers
- PRP Architects: Long-established UK architecture practice focused on public sector residential, mixed-tenure housing, and urban design. Comparable client base (London boroughs, housing associations) and overlap on masterplanning and estate regeneration briefs.
- HTA Design: Multi-disciplinary architecture and urban design practice with significant public sector housing and regeneration work. Overlaps directly with We Made That on masterplanning, estate renewal, and London borough clients.
- Haworth Tompkins: UK architecture practice with deep theatre, public realm, and masterplanning portfolio. Comparable in size and public sector profile, with overlapping masterplanning and cultural infrastructure engagements.
- Levitt Bernstein: UK architecture practice with strong public sector and housing association work, including masterplanning and estate regeneration. Similar mix of urban design, public realm, and community engagement, with comparable London borough client base.
- Karakusevic Carson Architects: London-based architecture practice focused on public sector housing, estate regeneration, and public realm — a near-direct match on mission, client base, and scale. Both firms work with London boroughs and housing associations on community-led regeneration.
- Mae Architects: Mission-driven UK architecture practice with a public sector and social value focus, including public realm and community projects. Similar size band and shared commitment to design for public good.
- Pollard Thomas Edwards (PTE): Architecture and urban design practice with deep public sector work across housing, masterplanning, and public realm. Comparable in size, UK public sector focus, and integrated research/design offerings.
- JTP (John Thompson & Partners): UK practice specialising in placemaking, masterplanning, and community engagement-led design. Strong overlap on participatory methodology, public sector clients, and large-scale urban frameworks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
We Made That social profiles
Digital presenceWe Made That compliance and trust
Trust signalCompliance1 record
We Made That financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Made That leadership team
Management profileNumber of profiles
Profiles10 records
We Made That funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Made That M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Made That
What does We Made That do?
We Made That is an urban design and architecture practice that delivers urban research, spatial strategies and masterplans, and the design of public spaces and buildings. All work is carried out exclusively for public sector and charitable clients across the UK, with projects secured through competitive tendering and repeat client relationships. The practice operates from studios in London and Manchester and combines research, strategy, and design into integrated place-making commissions.
Is We Made That a public or private company?
We Made That is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Made That founded?
We Made That was founded in 2006. It employs 11 to 50 people.
Where is We Made That based?
We Made That is headquartered in London, United Kingdom, in the Europe region.
How does We Made That make money?
Two revenue lines are on record. Professional Services - Urban Design and Architecture is the primary driver. The others are consulting and Strategy Development.
Who are We Made That's main competitors?
Broad incumbents on record are Allies and Morrison and Feilden Clegg Bradley Studios (FCBStudios). Direct peers are PRP Architects, HTA Design, Haworth Tompkins, Levitt Bernstein, Karakusevic Carson Architects, Mae Architects, Pollard Thomas Edwards (PTE) and JTP (John Thompson & Partners).
Does We Made That have an API?
No public API is recorded for We Made That.
What industry is We Made That in?
We Made That's product category is Urban Design and Architecture Services. Its primary akta.pro industry code is BPAHAKAD, Urban Planning & Master Planning, with a secondary code of BPAHAKAO, Community Engagement & Participatory Planning. Its NAICS code is 54132 and its SIC code is 8742.