Schaefer

Commercial Printing Servicesschaefer-macht-druck.de

Company typePrivate
Founded1996
HeadquartersHof, Germany
Headcount11–50
GTM typeB2B
OfferingServices

Schaefer firmographics

Firmographics

Name: Schaefer
Legal name: schäfer GmbH
Website: https://schaefer-macht-druck.de
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Schaefer industry classification

Industry

Product category: Commercial Printing Services
NAICS: Printing and Related Support Activities (323), Commercial Printing (except Screen and Books) (323111), Sign Manufacturing (339950)
SIC: Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro primary industry: Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

Keywords

Digital printing services
Trade show displays
Advertising technology
Vehicle signage
Textile lettering

Where Schaefer is headquartered

Location

Headquarters

HQ city: Hof
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

Schaefer business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

Printing services: Transaction-based printing services for commercial customers. Services include digital printing, trade show systems, and advertising technology. Pricing is based on product specifications, with additional fees for non-standard data formats (10 EUR per motif) and correction work (50 EUR/hour).

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Standard data conversion included, premium for non-standard formats

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Schaefer product offering

Product offering

Core offering

schäfer GmbH is a German commercial printing and advertising services provider. Its core offerings are digital printing on a wide range of substrates (paper, backlite, PVC banners, fabrics, adhesive films), trade show display systems, and full-service advertising technology covering marketing, layout, production, and final delivery. The company also specializes in vehicle (KFZ), object, and textile lettering/signage through its HOFBeschriftung sub-brand, serving business customers from order intake through to finished product.

Product overview

Schaefer is a German printing and advertising company offering digital printing services and trade show/advertising solutions. The core product portfolio consists of Digitaldruck (digital printing) for various materials, Messesysteme (trade show systems), and Werbetechnik (advertising technology). The company also specializes in vehicle (KFZ), object, and textile lettering through a dedicated brand. Supporting services include data upload, print data guidelines, and downloadable product information sheets. The product lineup includes Rollup displays, Popup systems, beer table skirts, pallet skirts, illuminated acrylic cubes, light columns, and hard cases for trade show applications.

Differentiator

Problem solved

Functional benefit

Brands

HOFBeschriftung: A brand of schäfer GmbH specialized in vehicle (KFZ), object (Objekt), and textile (Textil) lettering and signage.

Products and services

Digitaldruck (Digital Printing)

Companies that use Schaefer

Customer profile

Segments1 record

Ideal customer profiles1 record

Schaefer technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Schaefer partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

Newsletter2GominorOthersNewsletter2Go is used as the company's newsletter software. It is described as a certified service provider with verified data protection management.
AGI Arbeitsgemeinschaft der Industrie e.V.minorOthersThe company is a member of AGI Arbeitsgemeinschaft der Industrie e.V., an industry association.

Recent moves4 records

Expansion highlights4 records

Schaefer competitors and assessment

Company assessment

Direct peers

FLYERPRINT (formerly Flyeralarm): Germany's largest online printing company offering digital printing, large-format, and advertising technology to B2B customers. Directly comparable as a German B2B print and advertising services provider, though at much larger scale and with a digital-first ordering model.
wir-machen-Druck: German online printing company specializing in commercial printing, advertising materials, and signage. Direct competitor in the same German B2B print services market, with similar product mix spanning flyers, banners, and trade show materials.
Onlineprinters: German online printing company producing brochures, business cards, signage, and large-format materials for B2B customers. Comparable business model and product portfolio to Schaefer, competing for the same commercial print buyer.

Regional players

Heiss Werbeartikel & Werbetechnik: German advertising technology and promotional products provider offering signage, vehicle lettering, and event materials. Comparable to Schaefer's HOFBeschriftung sub-brand business focused on vehicle/object/textile signage for B2B clients.
Zeller+Gmelin / regional German print shops (e.g., Hof-based competitors): Smaller regional German print and advertising service providers serving local commercial customers. Comparable to Schaefer in scale, service offering, and target market, though typically without the dedicated vehicle-signage sub-brand.
MURTEN Werbetechnik: German regional advertising technology provider specializing in vehicle wrapping, signage, and large-format print. Comparable to Schaefer's vehicle/object signage offering within the broader German B2B signage market.
Druckhaus Waiblingen: Regional German commercial printing company serving B2B customers with brochures, advertising materials, and production services. Comparable mid-sized competitor in the German commercial printing market.

Broad incumbents

Vistaprint (Cimpress): Global online printing platform owned by Cimpress, serving small businesses and consumers with commercial printing and signage. Comparable on product category (digital printing, signage, marketing materials), but operates at massive scale with a fully digital ordering model.
CEWE Stiftung: Large German printing and photo services group with broad portfolio including commercial print, photo products, and marketing materials. Comparable as a German incumbent with overlapping digital printing and advertising material capabilities, though significantly larger and more diversified.

Others

Newsletter2Go (Brevo): Email marketing platform used by Schaefer as a newsletter service provider. Adjacent ecosystem player enabling digital marketing communications that complement Schaefer's traditional print and advertising services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Schaefer compliance and trust

Trust signal

Compliance2 records

Schaefer financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Schaefer leadership team

Management profile

Number of profiles

Profiles2 records

Schaefer funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Schaefer M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schaefer

What does Schaefer do?

Is Schaefer a public or private company?

Schaefer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Schaefer founded?

Schaefer was founded in 1996. It employs 11 to 50 people.

Where is Schaefer based?

Schaefer is headquartered in Hof, Germany, in the Europe region.

How does Schaefer make money?

One revenue line is on record: printing services.

Who are Schaefer's main competitors?

Direct peers on record are FLYERPRINT (formerly Flyeralarm), wir-machen-Druck and Onlineprinters. Regional players are Heiss Werbeartikel & Werbetechnik, Zeller+Gmelin / regional German print shops (e.g., Hof-based competitors), MURTEN Werbetechnik and Druckhaus Waiblingen. Broad incumbents are Vistaprint (Cimpress) and CEWE Stiftung. Newsletter2Go (Brevo) is listed as an others.

Does Schaefer have an API?

No public API is recorded for Schaefer.

What industry is Schaefer in?

Schaefer's product category is Commercial Printing Services. Its primary akta.pro industry code is MPAJALAF, Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss). Its NAICS code is 323 and its SIC code is 2750.