Martom

What Martom does

Martom (legal name: MARTOM sp. z o.o.) is a Polish private limited company founded in 2015 and headquartered in Świdnica, Poland, that operates a horizontal e-commerce distribution platform spanning home and garden, kitchen appliances, toys, health and medical devices, sports and camping, beauty, electronics, automotive accessories, pet supplies, and smart home products. The business runs two core technology assets: a consumer-facing storefront at martom-hurtownia.pl and a dedicated B2B partner portal at b2b2.martom-hurtownia.pl, both built as standard e-commerce front-ends with account management, order tracking, wishlists, and promotional features. Beyond the online channels, the company maintains a single physical retail/showroom location in Zielona Góra and operates localized country-specific storefronts for the Czech Republic and Germany, giving it a three-country Central European footprint.

The business model is dual-channel. On the B2B side, Martom functions as a wholesale distributor sourcing multi-category lifestyle goods for resellers and small retailers who need broad assortment breadth and competitive pricing under a dedicated account-managed portal. On the B2C side, the same catalog is sold direct to consumers through the main storefront using unit pricing in the 2–150 PLN range, supported by weekly promotions, seasonal campaigns, and discount codes (e.g., MARTOM-10). Customer acquisition is largely promotional and e-commerce-driven, with InPost integrated for fast returns. No AI/ML, no proprietary technology beyond standard e-commerce, no disclosed funding, and no management team information is present in the source data, and revenue is not disclosed.

Name

Martom

Legal name

MARTOM sp. z o.o.

Website

https://martom-sklep.pl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Martom is a Polish multi-category e-commerce wholesaler founded in 2015, selling home, garden, lifestyle, and consumer goods through a B2C storefront, a dedicated B2B partner portal, and localized sites in Poland, the Czech Republic, and Germany.

Ownership category

akta.pro rank

Product category

Wholesale E-commerce Distribution

SIC

Retail-Misc General Merchandise Stores (5399), Wholesale-Durable Goods (5000)

akta.pro primary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

akta.pro secondary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• Wholesale distribution
• Home garden products
• Multi-category retail
• Lifestyle products wholesale
• E-commerce platform

Headquarters

HQ city

Swidnica

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale distribution: Wholesale distribution of home, garden, and lifestyle products to business partners through dedicated B2B portal
2. Retail e-commerce: Direct-to-consumer online sales through e-commerce storefront with promotional pricing and discount codes

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Martom operates a multi-category wholesale and retail e-commerce platform (martom-hurtownia.pl) distributing home, garden, electronics, toys, health, sports, beauty, and automotive products. The company runs an integrated B2C storefront and a dedicated B2B partner portal (b2b2.martom-hurtownia.pl), serving consumers and resellers across Poland, the Czech Republic, and Germany. The product range spans 13+ categories with individual unit pricing and promotional discount codes.

Product overview

Martom is a Polish wholesale e-commerce company operating as a multi-category distribution platform. The core offering is the martom-hurtownia.pl e-commerce platform (B2C/B2B) supplemented by a dedicated B2B partner portal. The company distributes an extensive portfolio across 13+ product categories including Smart Home devices (TUYA-compatible products), Garden & Outdoor Equipment (tools, pools, grills, fertilizers), Home & Kitchen Appliances (small AGD), Children's Toys & Baby Products, Health & Medical Devices, Sports & Camping Equipment, Beauty & Personal Care, Electronics & Computer Accessories, Automotive Accessories, and Pet Supplies. The product range spans from consumer goods to specialized equipment, serving both individual consumers and business customers through the integrated B2B platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Home Products (Inteligentny dom)
• Garden and Outdoor Equipment
• Home and Kitchen Appliances
• Children's Toys and Baby Products
• Health and Medical Devices
• Sports and Camping Equipment
• Beauty and Personal Care Products
• Electronics and Computer Accessories
• Automotive Accessories
• Pet Supplies

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• InPostminorChannel Partner/ Reseller/ DistributorInPost partnership for fast returns service (Szybkie Zwroty InPost), providing customers with convenient return options for purchased products

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Temu: Temu is a cross-border general-merchandise marketplace from PDD Holdings offering ultra-low-priced home, garden, electronics, and lifestyle goods across European markets. It is an emerging threat to Martom's price-driven value-retail positioning across Poland, Czech Republic, and Germany.
• Erli: Erli is a fast-growing Polish marketplace with a broad assortment including home, garden, electronics, and lifestyle products. It is an emerging competitor in Martom's primary Polish market, targeting price-sensitive B2C buyers with similar commodity SKUs.

Direct peers

• Makro (Metro AG): Makro is a European cash-and-carry/self-service wholesale club serving both B2B (HoReCa, retailers) and B2C customers across multiple countries, including Poland, Czech Republic, and Germany. Its combined B2B membership program and cash-and-carry retail model is the closest direct analog to Martom's dual wholesale-and-retail positioning.
• Pepco: Pepco is a European discount variety retailer selling clothing, home, and household goods at low price points across Central and Eastern Europe, including Poland, Czech Republic, and Germany. Its breadth of low-priced general merchandise and overlap with Martom's core geographies makes it a direct comparable.
• Action (discount variety store): Action is a pan-European extreme-value variety retailer with a broad, rotating assortment of home, garden, toys, sports, beauty, and household goods. It is highly comparable to Martom's horizontal value-retail assortment and price-point-led strategy, predominantly operating in Poland, Germany, and Czech Republic.

Broad incumbents

• Amazon: Amazon operates the dominant general-merchandise e-commerce platform across Martom's three markets (Amazon.de, Amazon.pl, Amazon.cz). It is a broad incumbent setting the price and assortment benchmark for horizontal online general merchandise that Martom competes against.
• Metro AG: Metro AG is the parent of Makro and a broad wholesale/distribution incumbent serving HoReCa, independent retailers, and B2B customers across Europe. It is comparable to Martom as a larger-scale wholesale-and-distribution player operating in the same Central European geographies.

Others

• Ceneo: Ceneo is Poland's leading price-comparison platform that aggregates pricing across home, garden, electronics, and lifestyle retailers. It is adjacent ecosystem infrastructure that influences price discovery and competitive benchmarking for Martom's category set.

Regional players

• Otto: Otto is a major German multi-category online retailer (and marketplace) with strong assortment in home, furniture, apparel, and lifestyle. Comparable to Martom as a regional multi-category e-commerce competitor in the German market, with overlapping home and lifestyle categories.
• Allegro: Allegro is the dominant Polish consumer marketplace, offering a similar breadth of home, garden, electronics, and lifestyle SKUs from third-party sellers. While its marketplace model differs from Martom's first-party wholesale, it is the principal competitive alternative for Polish B2C buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martom