Uptoo

What Uptoo does

Uptoo is a privately held French professional-services firm specializing exclusively in commercial and sales functions. Founded in 2005 as a Paris-based recruitment agency, it has expanded over two decades into an integrated sales-talent platform offering recruitment, training, coaching, and consulting services. The firm serves B2B companies across large enterprises (Allianz, Geodis, Engie, Volvo Trucks), mid-market firms (PMEs/ETIs), and startups/scale-ups, addressing the structural challenge that 60% of sales teams miss quota and 77% of commercial professionals believe their organizations need to modernize sales techniques.

The company's core technology is the proprietary POP recruitment platform — an ATS with multi-diffusion to 10+ major French job boards (LinkedIn, Indeed, Cadremploi, RegionsJob, Monster, APEC), AI-powered candidate matching, and real-time mission tracking. This is paired with UptooJobs, a dedicated job board for commercial roles, and the company's claimed France's largest B2B sales candidate database of 700,000+ CVs. The training arm is Qualiopi-certified (2024-2027) and delivers programs (closing, prospection, negotiation, business developer, AI-enhanced sales) through ~50 specialized trainers and a 13-session e-learning platform, complemented by commercial assessments, diagnostic scans, and CRM consulting.

Uptoo monetizes through professional-services fees on placements (headhunting/recruitment), training program fees (often OPCO-funded), one-on-one coaching engagements, and commercial consulting retainers, with a freemium layer (free job board access, free diagnostic scans, basic sales tests) feeding the top of funnel. Go-to-market combines direct enterprise sales via 7 regional offices (Paris, Lyon, Strasbourg, Bordeaux, Nantes, Lille, Toulouse), inside-sales contact centers, and content-led demand generation through the 'Vive la Vente' podcast, blog, annual studies, and published book. The firm is privately held with no disclosed external funding.

Name

Uptoo

Legal name

UPTOO

Website

https://uptoo.io

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Uptoo is a French sales-specialist firm providing recruitment, training, coaching, and consulting to B2B companies. It operates the proprietary POP ATS, the UptooJobs job board, and claims France's largest B2B sales candidate database of 700,000+ CVs, delivered via 7 regional offices.

Ownership category

akta.pro rank

Product category

Sales Recruitment and Commercial Training Services

NAICS

Employment Services (5613), Marketing Consulting Services (541613)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

akta.pro secondary industries

Sales Onboarding & Ramp Programs (EDABABAA), Sales Management & Coaching (Frontline Leadership) (EDABABAI)

Keywords

• Sales recruitment services
• Commercial training programs
• Executive search services
• Sales assessment tools
• Commercial consulting services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment Services: Placement and executive search services for commercial, marketing, and sales management positions. Includes sourcing, candidate evaluation, and direct approach/headhunting. Revenue generated through successful placement fees.
2. Commercial Training Programs: Sales training programs including prospection, negotiation, social selling, B2B sales (Workout), commercial management, and AI for sales. Available as inter-company (group sessions) or intra-company (in-house) formats. Revenue generated through training program fees, with some programs eligible for OPCO (French skills operator) financing.
3. Commercial Coaching: One-on-one coaching services for commercial professionals, managers, and executives to improve sales performance and leadership skills.
4. Sales Consulting: Advisory services including commercial audits, CRM optimization, sales organization diagnostics, and sales methodology development. Includes free scan tool and paid consulting engagements.
5. Job Board Access (UptooJobs): Free job search access for candidates; paid job posting and recruitment campaign management for employers. Revenue from companies paying to publish and manage job listings on the platform.
6. Candidate Assessments: Online sales aptitude tests with free basic tests and paid comprehensive evaluations of commercial teams for enterprises. Revenue from assessment fees per candidate evaluated.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Uptoo is a French sales-specialist professional services firm that recruits, trains, coaches, and consults for commercial and sales teams. Its core revenue lines include sales talent recruitment and headhunting (sourcing from a 700,000+ CV database, direct approach for 80,000 profiles per year), commercial training programs (prospection, negotiation, closing, AI-enhanced sales), one-on-one coaching, and consulting engagements such as commercial audits and CRM optimization. It also operates UptooJobs, a self-service job board for sales roles, and proprietary assessment tools that evaluate commercial temperament across 9 sales cycle variants.

Product overview

Uptoo is a sales-focused professional services company operating as a unified platform-plus-services model. The core offering combines a proprietary ATS/recruitment platform (POP) with a dedicated job board (Uptoo Jobs) for commercial roles, supported by headhunting services and massive sourcing capabilities accessing 700,000+ CVs. Complementary services include commercial assessment tools, training programs, coaching, and CRM consulting. Training offerings span specific programs (Closing, Prospection, Négociation, Management, Business Developer, AI-enhanced sales training) and are delivered via a 13-session e-learning platform, all under a Qualiopi-certified training organization present in 16 French cities.

Differentiator

Problem solved

Functional benefit

Products and services

• POP Recruitment Platform Proprietary recruitment management platform (ATS) enabling job posting multi-diffusion across 10+ French job boards, automated candidate matching, interview scheduling, and real-time recruitment monitoring for employers hiring sales and commercial staff.
• UptooJobs Self-service job board dedicated 100% to commercial and sales functions in France, providing access to the country's largest B2B sales candidate database with 700,000+ qualified CVs for employers publishing job listings.
• Chasse et Approche Directe (Headhunting) Direct-approach headhunting service for sales and commercial roles with 70+ specialized recruiters targeting passive candidates not actively job searching, operating across 5 regional agencies in France.
• Sourcing Massif Massive sourcing solution enabling rapid CV sourcing through the largest active database of commercial professionals in France, with 350,000 annual applications and 100,000 new profiles per year for high-volume employer recruitment campaigns.
• Évaluation Commerciale (Sales Assessment Test) Online commercial assessment tool with 9 different sales cycle variants that detect commercial temperament, evaluating prospecting, listening, and closing skills. Includes pre- and post-training assessments to measure progress.
• Diagnostic Commercial en Ligne (Free Commercial Scan) Free online diagnostic tool for auditing sales processes and methods, helping businesses identify blind spots and areas for improvement in their commercial organization.
• Formation Closing Sales closing training program focused on preparation, value creation, price announcement, objection handling, and closing techniques to increase conversion rates for commercial teams.
• Formation Efficacité Commerciale IA AI-enhanced sales training program teaching automation of repetitive tasks, AI-assisted prospecting, and personalized client interaction, with AI tools for sales pitch drafting, negotiation preparation, and sales performance improvement.
• Formation Business Developer Comprehensive business development training program from prospecting to deal signing, covering methodology, COLUMBO pre-qualification, BEBEDC discovery, and closing techniques across 13 e-learning training sessions.
• Formation Vente à Distance Remote selling fundamentals training adapted to B2B distance selling, covering multi-channel prospecting, video meeting preparation, and virtual negotiation for sales professionals.
• Formation Motivation et Performance Sales motivation and mental performance training to boost confidence, motivation, and goal achievement through mental preparation techniques, resilience building, and continuous success dynamics.
• Formation Impacter à l'Oral Oral communication and impact training to improve non-verbal communication, stress management, and presentation skills for sales professionals.
• Coaching Commercial Commercial coaching services for sales professionals, managers, and executives including workshops and individual coaching sessions to improve sales performance and leadership skills.
• Conseil CRM CRM consulting service to help businesses choose and optimize their CRM tools and client data utilization for sales force effectiveness.
• Audit Commercial Commercial organization audit service diagnosing sales methods, tools, performance monitoring, and identifying risk areas in client sales operations.
• Suivi de Mission (Mission Tracking) Recruitment mission tracking service providing real-time transparency on recruitment progress including candidate pipeline visibility, interview scheduling, and reference checks for clients.

Quantifiable outcome

• 60% of sales teams do not make their quota, highlighting market need Uptoo addresses
• +7 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Google Cloud PlatformcoreTechnology or IntegrationWebsite and services hosted on Google Cloud Platform infrastructure. GCP provides the cloud infrastructure for uptoo.fr, salaries.uptoo.fr, vivelavente.uptoo.fr, and training.uptoo.fr platforms. Address: Gordon House, Barrow Street, Dublin 4, Ireland.
• StripecoreTechnology or IntegrationPayment processing provider for handling billing and payment information for recruitment services. Stripe's privacy policy applies to payment data collection and processing.
• LinkedIncoreChannel Partner/ Reseller/ DistributorPrimary job board platform for candidate sourcing and job distribution. Uptoo uses LinkedIn for approaching candidates in direct search (headhunting) and multi-diffuses job postings to the platform. Privileged partnerships mentioned for targeted recruitment campaigns.
• IndeedmajorChannel Partner/ Reseller/ DistributorMajor French job board included in multi-diffusion of recruitment announcements. One of 10 largest job boards used for candidate reach.
• CadremploimajorChannel Partner/ Reseller/ DistributorExecutive-level job board included in multi-diffusion network. Privileged partnership mentioned for targeted executive recruitment campaigns.
• RegionsJobmajorChannel Partner/ Reseller/ DistributorRegional job board included in multi-diffusion of recruitment announcements for reaching candidates across French regions.
• MonstermajorChannel Partner/ Reseller/ DistributorMajor international job board included in multi-diffusion network for candidate sourcing across France.
• APECminorChannel Partner/ Reseller/ DistributorFrench executive recruitment association job board included in multi-diffusion for reaching senior-level commercial candidates.
• Uptoo EbizcoreOthersRelated entity that receives candidate and client data for data exploitation purposes as part of the Uptoo group structure. Located at 101 Rue Réaumur, 75002 Paris.
• Uptoo RégioncoreOthersRegional entity that receives candidate and client data for regional recruitment operations. Part of the Uptoo group structure.
• Google Analytics / Google AdsmajorTechnology or IntegrationWeb analytics and online advertising platform used for website traffic analysis, remarketing, and display advertising campaigns. Uses Google Analytics cookies and DoubleClick for personalized advertising.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sandler Training: Global sales-training and sales-coaching franchise with operations in France. Directly comparable to Uptoo's training and coaching business for B2B sales professionals, with similar methodology-driven, in-person and online delivery model.
• Walters People: French specialist recruitment firm focused on commercial, finance, and support roles. Closely comparable to Uptoo in its France-centric, function-specialized recruitment model and target customer base of French enterprises and mid-market firms.
• Michael Page: Global recruitment firm with a large dedicated sales, marketing, and commercial division in France. Directly comparable to Uptoo as a competing specialist provider of sales/commercial recruitment, with broader geographic reach and a more generalist portfolio across functions.
• Hays: UK-listed global recruitment group with a strong French sales-and-marketing practice. Comparable as a direct competitor in sales/commercial recruitment and a provider of recruitment process outsourcing services to French enterprises.

Broad incumbents

• ManpowerGroup: Global workforce solutions leader with a sizable French staffing and recruitment operation. Comparable as a broad incumbent that competes for the same enterprise commercial-recruitment RFPs and uses standardized assessment and training tools.
• Robert Half: Global staffing and consulting firm with a strong French sales/finance/marketing recruitment practice. Comparable as a large, established incumbent serving similar enterprise customers for sales hires, though with broader portfolio across functions.
• LinkedIn Talent Solutions: LinkedIn's recruiter and job-board platform used by enterprises and agencies for sourcing sales candidates. Comparable as a platform incumbent that competes with UptooJobs/POP for employer recruitment spend and that controls key distribution.
• Dale Carnegie Training: Long-established global corporate training provider covering sales, leadership, and communication. Comparable to Uptoo's training programs as an incumbent alternative for enterprises buying sales and management development at scale.

Emerging players

• Cornerstone OnDemand: Cloud learning and talent management platform providing corporate training, assessment, and content delivery. Comparable as a digital alternative for the training and assessment portion of Uptoo's portfolio, especially for enterprise customers standardizing on a single learning platform.
• SmartRecruiters: Cloud-based ATS and recruitment platform with multi-job-board distribution similar to Uptoo's POP. Comparable as a tech-forward, scalable platform that could be deployed by Uptoo's enterprise customers as an alternative or complement to its proprietary ATS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/uptoo-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uptoo