Ewesa

What Ewesa does

Ewesa is a Brand & Customer Experience Agency founded in 2006 and headquartered in Gdańsk, Poland. The company operates four integrated service lines — Strategy & Creation, Content Design, Event Marketing, and Shopper Marketing — and primarily serves enterprise FMCG and pharmaceutical clients. Its client roster spans major multinational brand portfolios, including PepsiCo and its brands (Pepsi, OREO, Doritos, Mountain Dew, Cheetos), alongside Tyskie, Wedel, Froneri, Lipton, Sandoz, Astra, Hotel Gołębiewski (Hotel Gołębiewski), Blue City, and Rockstar.

Name

Ewesa

Legal name

Ewesa Spółka z ograniczoną odpowiedzialnością

Website

https://ewesa.pl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Ewesa is a Gdańsk-based Brand & Customer Experience Agency founded in 2006, serving enterprise FMCG and pharmaceutical clients including PepsiCo, Sandoz, and Froneri with strategy, content, event, and shopper marketing services across Poland and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Gdansk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Strategy & Creative: Ewesa generates revenue through project-based professional services including brand strategy, creative campaigns, visual identity, content design, and marketing execution for enterprise clients. Revenue is derived from service fees, production costs, and project management charges.
2. Event Marketing Services: Revenue from organizing and executing events, festivals, trade shows, sampling campaigns, and experiential marketing activations for clients. Includes production, logistics, staffing, and venue coordination services.
3. Shopper Marketing: Revenue from point-of-sale marketing activities including promotional lotteries, competitions, in-store sampling, animations, and trade marketing services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ewesa is a Brand & Customer Experience Agency that delivers integrated marketing services spanning four pillars: (1) Strategy & Creation — brand strategy, creative concept development, and BTL marketing implementation; (2) Content Design — visual identity, graphic design, event scenery, instructional video, and signage production; (3) Event Marketing — event production, festival zones, sampling campaigns, road shows, product launches, and digital events; and (4) Shopper Marketing — point-of-sale promotions, lottery campaigns, in-store animations, tastings, and branded merchandise. Services are sold directly to enterprise FMCG and pharmaceutical brand owners on a project basis.

Product overview

Ewesa is a Brand & Customer Experience Agency offering an integrated four-service portfolio: Strategy & Creation (marketing strategy, creative concepts, BTL marketing), Content Design (visual identities, graphic design, event scenery, video production), Event Marketing (event production, festival zones, sampling, digital events), and Shopper Marketing (point-of-sale promotions, competitions, tastings, merchandise). The services are designed to work together, with strategy guiding creative work that is then executed through events and translated into shopper activations at retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• Longevity Week: Brand initiative related to longevity events and awareness
• MJB
• Smart Drop
• Kamperos
• Space Frame

Products and services

• Strategy & Creation (Strategia i Kreacja) Marketing strategy and creative concept development services, including brand strategies that guide campaigns, creative ideation filtered through industry experience, and BTL (below-the-line) marketing implementation across Europe. Targeted at enterprise brand owners in FMCG and consumer goods.
• Content Design Graphic design services covering visual identity creation, key visual design, commercial interior design, event scenery design, instructional video production, signage production, and other custom design projects from concept to execution. Targeted at enterprise brands needing integrated visual assets.
• Event Marketing Full-service event marketing including event production, music zones at festivals, sampling campaigns, road shows, product launches, digital events, and comprehensive 360-degree event production for conferences and brand activations. Targeted at enterprise FMCG, beverage, and brand clients.
• Shopper Marketing Point-of-sale marketing services including lottery promotions, promotional competitions, animations in retail chains, tastings/sampling, branded merchandise and gadgets, designed to build brand and product loyalty through consumer proximity experiences. Targeted at enterprise FMCG brands.

Quantifiable outcome

• Poland's first carbon-neutral advertising/marketing agency
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• TerGocoreTechnology or IntegrationEwesa uses TerGo's Tergoscope Carbon Accounting Software to measure and track their carbon footprint. They have obtained three certificates (A, B, C levels) from TerGo for carbon accounting expertise. This partnership enables Ewesa to offer carbon footprint calculation services to clients and supports their carbon neutrality claims.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• VMLY&R Poland: Polish operation of the WPP creative/digital network. Comparable to Ewesa in serving enterprise brands with integrated creative and shopper/retail work, but at multi-market scale.
• Publicis Poland: Polish arm of Publicis Groupe serving enterprise FMCG and pharma clients with creative, media, and digital capabilities. Directly comparable to Ewesa's enterprise brand-marketing proposition but at network scale.
• BBDO Poland: Polish office of BBDO Worldwide (Omnicom). Competes for the same creative AOR and campaign mandates that Ewesa targets with PepsiCo-class brands, leveraging global network resources.
• McCann Poland: IPG-owned Polish creative agency serving FMCG and pharma brands. Comparable to Ewesa in targeting enterprise brand mandates, with the addition of network-level research, production, and media capabilities.
• MullenLowe Poland: Polish operation of IPG's MullenLowe creative network. Directly comparable to Ewesa in targeting enterprise FMCG and pharma creative mandates, with broader network capabilities.
• DDB Poland: Polish office of DDB Worldwide (Omnicom) offering creative advertising and brand strategy to enterprise clients. Competes for the same enterprise AOR and campaign work as Ewesa with broader geographic reach.
• Ogilvy Poland: Polish office of the global WPP-owned advertising network. Competes with Ewesa for the same FMCG and pharma brand mandates in Poland, but offers full-network scale, multi-market execution, and proprietary tools Ewesa lacks.
• Saatchi & Saatchi Poland: Polish office of Publicis-owned Saatchi & Saatchi serving FMCG enterprise clients. Overlaps with Ewesa's brand and shopper marketing proposition with global network backing.

Direct peers

• K2 (Polish digital agency): Independent Polish digital and marketing agency serving enterprise brands. Directly comparable to Ewesa in independent Polish creative/marketing services for FMCG and consumer clients, with digital and performance capabilities.
• Brain (Polish creative agency): Independent Polish creative agency of comparable size and enterprise-client focus. Closest like-for-like peer to Ewesa — independent, Polish-rooted, and competing for the same mid-to-large brand mandates without network affiliation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ewesa
• Instagraminstagram.com/ewesa.pl/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ewesa