Valores Unión

What Valores Unión does

Valores Unión S.A. is a Bolivian stock brokerage agency (Agencia de Bolsa) that has been intermediating securities on the Bolsa Boliviana de Valores (BBV) since 1994. It is a wholly-owned subsidiary of Banco Unión S.A., Bolivia's largest state-owned commercial bank, and operates under ASFI supervision with registration in the Registro del Mercado de Valores (RMV). The firm maintains two offices in La Paz (a Centro headquarters at Calle Loayza 255 and a Zona Sur office at Calle 14 de Calacoto) and serves two principal customer sets: corporate issuers seeking capital-markets financing (banks, development banks, manufacturing, SMEs) and retail/institutional investors purchasing securities.

The firm's product and service offering spans the full intermediation value chain. On the issuance side, it structures securities programs (Estructuración de Emisiones), acts as placing agent (Agente Colocador), paying agent (Agente Pagador), and common representative (Representante Común) for bondholders. Its product catalog includes BCB-issued retail bonds (Bonos BCB Directo in BOB, BCB Remesa in USD for remittance recipients, and BCB en Dólares for natural and legal persons), corporate bonds (Bonos Verdes for green/ESG financing, Bonos Subordinados for bank tier-2 capital, Bonos Participativos for SMEs), short-term Pagarés Bursátiles, and equity (Acciones). On the investor side, it provides brokerage/intermediation, treasury management, and financial advisory including investment, portfolio composition, financing, and M&A guidance. The underlying technology is a standard financial-services trading platform with a real-time market information display for Reporto (USD 66.72M monthly operated volume) and Firme (USD 28.06M monthly operated volume) rates, integrated with the EDV central securities depository for settlement. No proprietary technology stack or AI/ML capability is disclosed.

The business model combines transaction-fee revenue (brokerage commissions on BBV secondary-market trades) with professional-services fees (advisory, structuring, placing agent, paying agent, common representative). Public tariffs exist for BCB bonds at unit pricing (Bs. 1,000 for Directo, USD 100 for Remesa, USD 1,000 for USD bonds) with multi-tenor yields set by BCB. Distribution combines direct office sales with channel partnerships through Banco Unión, DIACONIA IFD, and Banco Ganadero branches nationwide. Go-to-market is sales-led with direct client engagement supported by WhatsApp consultation, a financial-education content program ("Bursátil Classroom"), and active corporate social media. Cumulative scale metrics include 21 completed emissions and Bs. 2,062,446,000 (~USD 300M) in client financing managed.

Name

Valores Unión

Legal name

Valores Unión S.A.

Website

https://valoresunion.com.bo

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Valores Unión S.A. is a Bolivian stock brokerage agency operating on the Bolsa Boliviana de Valores since 1994, wholly owned by state-owned Banco Unión S.A. It intermediates securities between corporate issuers and investors, offering BCB bonds, corporate and green bonds, brokerage, financial advisory, and placement/paying/common-representative services under ASFI supervision.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Collateral Management & Margin Services (FSAFALAF)

akta.pro secondary industries

Money Markets & Short-Term Funding (T-Bills, CP, CDs) (FSACAEAG), Supranational, Sub-Sovereign & Agency (SSA) Bonds (FSACABAD), AML/KYC, Investor Onboarding & Compliance Services (FSAAAMAE)

Keywords

• Securities brokerage services
• Stock exchange intermediation
• Fixed income securities
• Corporate bond issuance
• Financial advisory services

Headquarters

HQ city

La Paz

HQ country

Bolivia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Brokerage Commissions: Commission-based revenue from buying and selling securities on the Bolivian Stock Exchange. Operations include fixed income and variable income instruments across primary and secondary markets.
2. Financial Advisory Fees: Fees for financial advisory services including financing alternatives, investment decisions, portfolio composition, and merger/acquisition advisory.
3. Placing Agent Services: Revenue from managing the sale of securities as placing agent, including advising on placement dates and managing primary placement at BBV.
4. Paying Agent Services: Fees for processing interest and capital payments to security holders, including fund reception and individual payments.
5. Common Representative Services: Mandate services representing security holders against issuers, including administration operations and holder rights protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Valores Unión S.A. is a stock brokerage agency (Agencia de Bolsa) that intermediates securities transactions on the Bolivian Stock Exchange (Bolsa Boliviana de Valores S.A.). It provides brokerage for fixed and variable income instruments, BCB bond distribution (Directo, Remesa, USD), financial advisory, securities issuance structuring, placing agent, paying agent, and common representative services for issuers and investors. The firm has operated in the Bolivian securities market since 1994 and is part of the Banco Unión S.A. financial conglomerate.

Product overview

Valores Unión is a stock brokerage agency (Agencia de Bolsa) operating within the Bolivian Securities Market since 1994, belonging to the Banco Unión S.A. financial conglomerate. The company offers a comprehensive suite of securities products including government bonds (Bonos BCB Directo, BCB Remesa, BCB en Dólares), corporate bonds (Bonos Verdes, Bonos Subordinados, Bonos Participativos, Bonos TSM, Bonos GAS & ELECTRICIDAD), short-term securities (Pagarés Bursátiles), and equity instruments (Acciones). Services include placement agent, payment agent, and common representative functions, along with financial advisory, issuance structuring, treasury management, and securities market intermediation. The company acts as intermediary between issuers seeking financing and investors in the Bolivian Securities Market.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonos BCB Directo Investment instrument issued by the Central Bank of Bolivia (BCB) in Bolivianos for small savers and the general population, allowing capital preservation with pre-established interest rates over determined periods.
• Bonos BCB Remesa Investment alternative for natural persons receiving family remittances from abroad, issued in USD with redemption in dollars or Bolivianos at the selling exchange rate.
• Bonos BCB en Dólares BCB-issued USD investment alternative for natural and legal persons offering attractive interest rates without Financial Transactions Tax.
• Bonos Verdes, Sociales y Sostenibles Green, social, and sustainable bonds issued to finance environmentally and socially sustainable projects, including BDP I green/social/sustainable bond programs.
• Bonos Subordinados Subordinated bonds issued by Banco Unión for additional tier capital purposes with long-term financing objectives.
• Bonos Participativos Participative bonds for SMEs offering fixed interest plus variable interest linked to issuer economic and financial performance.
• Pagarés Bursátiles Short-term debt securities (up to 360 days) representing an unconditional promise to pay a determined amount at a specific date.
• Acciones Equity instruments representing equal fractions of a company's social capital, granting shareholder rights including dividends, voting rights, and liquidation participation.
• Servicios como Agente Colocador Brokerage services managing the sale of securities including advising on placement dates, coordinating primary placement with BBV, and monitoring settlement and compensation.
• Servicios como Agente Pagador Payment agent services handling the disbursement of economic rights (interest and capital) from securities to their holders, including fund reception and individual payments.
• Servicios como Representante Común Common representative services acting as agent for bondholders, preserving their interests and representing them regarding common or collective interests.
• Asesoría Financiera Financial advisory services including investment decision support, portfolio composition, financing options, and mergers and acquisitions guidance.
• Estructuración de Emisiones Securities issuance structuring services guiding companies through designing and implementing securities offerings in the national securities market.
• Tesorería Treasury services providing personalized management of liquidity surpluses with the objective of maximizing client portfolio returns.
• Intermediación en el Mercado de Valores Securities market intermediation for buy-sell operations with fixed and variable income instruments across all modalities on the Bolivian Stock Exchange.

Quantifiable outcome

• Bs. 2,062,446,000 managed for client financing across 21 emissions

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Bolsa Boliviana de Valores S.A. (BBV)coreTechnology or IntegrationPrimary market venue for securities trading operations. Valores Unión performs all stock exchange operations at the BBV, including primary placements and secondary market transactions.
• ASFI (Autoridad de Supervisión del Sistema Financiero)coreOthersFinancial regulatory body that supervises the Bolivian financial system including the securities market. Valores Unión is supervised by ASFI and registered in the RMV (Registro del Mercado de Valores).

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• BTG Pactual: BTG Pactual is the largest investment bank and securities broker in Latin America, with capital markets, DCM, and brokerage operations across the region. While not focused exclusively on Bolivia, it serves as a benchmark for placement, paying agent, and advisory fees that Bolivian brokerages like Valores Unión compete against on cross-border mandates.
• Larraín Vial: Larraín Vial is a leading Chilean securities brokerage and investment firm with regional DCM, intermediation, and asset management businesses. As a broad incumbent in Andean capital markets, it provides comparable intermediation, placement, and advisory services that anchor what Bolivia-focused firms like Valores Unión benchmark against.
• GBM (Grupo Bursátil Mexicano): GBM is a major Mexican brokerage offering intermediation, advisory, asset management, and structured products. Its full-service brokerage model, including placement and paying agent functions, is structurally comparable to Valores Unión's offering at a much larger scale.
• Acciones y Valores (Colombia): Acciones y Valores is a Colombian brokerage providing intermediation, placement, and advisory services on the BVC. It represents a comparable multi-product brokerage in another Andean market, useful for regional benchmarking on DCM and BCB-equivalent distribution economics.

Regional players

• Banco BISA: Banco BISA is a major Bolivian commercial bank with in-house capital markets, brokerage, and structured finance capabilities. As a regional financial group, it overlaps with Valores Unión's parent Banco Unión in financing, advisory, and BCB bond distribution within Bolivia, creating competitive overlap for corporate clients.
• Bolsas y Mercados Argentinos (BYMA): BYMA operates Argentina's primary securities exchange and affiliated brokerage services, including fixed-income and money market trading. As a regional exchange/ecosystem operator, it serves as a structural analogue to the BBV environment in which Valores Unión operates its intermediation and Reporto/Firme businesses.

Direct peers

• BISA Valores: BISA Valores is a Bolivian brokerage agency within Grupo BISA that intermediation on the BBV, structures bond emissions, and distributes BCB instruments. It competes head-to-head with Valores Unión for primary placements, advisory mandates, and BCB bond retail distribution in the same single-country market.
• Panamerican Securities Bolivia: Panamerican Securities is one of the larger BBV-member brokerages in Bolivia, offering placement, advisory, and securities intermediation services. Its full-service brokerage model and similar issuer/investor coverage make it a direct competitor for primary issuance and secondary trading volumes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/valores_vun
• Facebookfacebook.com/ValoresUnionSA
• LinkedInlinkedin.com/company/valoresunion
• Instagraminstagram.com/valores.union?igshid=NDk5N2NlZjQ=
• TikToktiktok.com/@valoresunion?_t=8YWvI8MJ4Te&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valores Unión