Carolina Urgent Care

What Carolina Urgent Care does

Carolina Urgent Care is a single-site urgent care medical practice headquartered in Wilmington, North Carolina, founded and led by Dr. Richard Ferro. The practice serves walk-in patients in the Wilmington metro requiring treatment for non-emergency injuries, acute illnesses, diagnostics (e.g., x-ray, lab testing), minor procedures, and occupational health needs. The company operates on a fee-for-service basis, accepting insurance, self-pay, and cash, and has extended its service mix beyond traditional urgent care to include aesthetic and cosmetic offerings, which function as a higher-margin cash-pay revenue line targeted at the same local demographic.

The underlying technology stack is standard for an independent urgent care: a third-party electronic health record (EHR) and practice-management system handles scheduling, charting, and billing, supplemented by on-site diagnostic equipment (x-ray, point-of-care lab). There is no disclosed proprietary technology, custom platform, or differentiated technical architecture. Operationally, the practice relies on physician, mid-level provider, and clinical support staff to deliver in-person visits on a walk-in basis.

The business model is straightforward: revenue is generated per patient visit across two service lines — core urgent care (largely insurance-reimbursed) and aesthetics (largely cash-pay self-pay). Go-to-market is passive/local, dependent on the practice's physical visibility, word-of-mouth, and online listings within the Wilmington catchment. The company employs between 11 and 50 staff, consistent with a small physician-owned practice rather than a multi-site operator.

Name

Carolina Urgent Care

Legal name

Carolina Care

Website

https://getcarolinacare.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Carolina Urgent Care is a single-location walk-in urgent care practice in Wilmington, NC, founded by Dr. Richard Ferro, serving local patients with acute illness, injury, diagnostic, and aesthetic services on a fee-for-service basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Urgent Care Visits: Fee-for-service urgent care visits for non-emergency conditions. Patients pay via insurance (in-network or out-of-network) or self-pay. Co-pay structure with most major insurance carriers accepted.
2. Insurance Billing: In-network provider for multiple major insurance carriers including Medicare, Medicaid, BCBS, Aetna, Cigna, Humana, Tricare, and United HealthCare. Also accepts out-of-network claims for most carriers.
3. Self-Pay / Cash Pay: Affordable self-pay rates for uninsured patients or those wanting to submit their own claims. Accepts cash and all major credit cards.
4. Occupational Medicine Services: Pre-employment physicals, drug screens, workers' compensation examinations, and wellness programs for employers.
5. Aesthetic Treatments: Nonsurgical aesthetic services including SculpSure body contouring, microneedling, chemical peels, and laser treatments. Performed by certified aesthetician Noleen Sampson.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Carolina Urgent Care (operating as Carolina Care) provides walk-in urgent care for non-emergency illnesses and injuries, sports medicine and physical therapy, occupational medicine for employers, and nonsurgical aesthetic services such as SculpSure body contouring and Motus AY laser hair removal. Care is delivered from a single Wilmington, NC clinic led by Dr. Richard Ferro, MD, CAQSM, with on-site digital X-rays and a full-service laboratory enabling same-visit diagnosis and treatment.

Product overview

Carolina Care is a family medicine and urgent care practice offering a comprehensive range of medical services. The core offerings include Urgent Care (walk-in treatment for nonemergency illnesses and injuries), Sports Medicine (injury treatment and athletic performance), and Physical Therapy (musculoskeletal rehabilitation). The practice also provides Aesthetic Services including SculpSure body sculpting, Motus AY laser hair removal, microneedling, chemical peels, and dermaplaning. Additional services include Occupational Medicine for employers, on-site laboratory testing, and digital X-ray imaging. The practice operates as a single-location clinic in Wilmington, NC, led by Dr. Richard Ferro, offering extended hours seven days a week.

Differentiator

Problem solved

Functional benefit

Brands

• Aesthetics at Carolina Care: Aesthetic treatments including SculpSure body contouring, laser hair removal (Motus AY), microneedling, dermaplaning, chemical peels, and spider vein treatment.

Products and services

• Urgent Care Services Walk-in medical care for non-emergency conditions including cold, flu, infections, strep throat, pneumonia, bronchitis, lacerations, sprains, and minor fractures, offered to individual patients in Wilmington, NC without appointment requirements.
• Sports Medicine Medical care for sports-related injuries such as fractures, sprains, rotator cuff injuries, and ACL/MCL tears, plus performance optimization for athletes of all ages.
• Physical Therapy Rehabilitation for musculoskeletal disorders using exercises, manual therapy, ultrasound, and laser technology to restore function and strength, delivered on-site to patients of the practice.
• Aesthetics at Carolina Care Nonsurgical aesthetic treatment offering including SculpSure body contouring, Motus AY laser hair removal, microneedling, chemical peels, microdermabrasion, dermaplaning, and spider vein treatment, performed by a certified aesthetician on self-pay patients.
• SculpSure Body Sculpting Noninvasive laser treatment clinically proven to eliminate 24% of fat cells in treated areas during a 25-minute session, marketed as a lunchtime procedure for nonsurgical body contouring.
• Motus AY Laser Hair Removal High-speed Alexandrite laser with Moveo technology for effective hair removal across light to dark skin types, also treating pigmented lesions, vascular lesions, and small leg veins.
• Occupational Medicine Services Employer health programs including workers' compensation treatment, pre-employment physicals, drug screening, driver's license physicals, flu shots, TB testing, return-to-work programs, and workplace wellness offerings.
• On-Site Laboratory Services Rapid on-site testing for strep, mononucleosis, flu, HIV, pregnancy, urinalysis, glucose, drug and alcohol, and allergy screening, supporting same-visit diagnosis for urgent care patients.
• Digital X-Ray Imaging On-site digital X-ray imaging to support accurate same-visit diagnosis of injuries and medical conditions including sports injuries, fractures, and chest conditions.

Quantifiable outcome

• SculpSure eliminates 24% of fat cells in treatment area during single 25-minute session
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• NextCare Urgent Care: Multi-state urgent care platform offering walk-in care, occupational medicine, and in-network billing. Comparable to Carolina Care's mix of urgent care + employer services.
• Patient First: Mid-Atlantic urgent and primary care chain with on-site lab and X-ray, walk-in access, and broad hours. Comparable in operating model and primary-care-plus-urgent-care positioning.
• CityMD: Walk-in urgent care chain known for high patient volumes, on-site diagnostics, and strong brand reputation — parallel to Carolina Care's positioning as a high-reputation walk-in clinic.
• GoHealth Urgent Care: PE-backed urgent care chain (TPG-backed) with hybrid physical-and-digital access. Comparable as a multi-state walk-in operator with insurance billing and on-site capabilities.
• American Family Care (AFC): National franchise urgent care operator offering walk-in care, on-site diagnostics, occupational medicine, and some specialty services. Directly comparable in service breadth and patient segment.
• Concentra: Largest U.S. occupational medicine and urgent care provider. Strongly comparable to Carolina Care's workers' comp, pre-employment physicals, and drug screening offerings.
• CareSpot Urgent Care: Walk-in urgent care operator with on-site X-ray and lab and broad payer participation. Directly comparable in service mix and patient acquisition approach.
• FastMed Urgent Care: Multi-state walk-in urgent care chain with on-site lab and X-ray capabilities and broad insurance participation. Closely aligned with Carolina Care's core walk-in urgent care model and patient mix.

Broad incumbents

• CVS MinuteClinic: Retail clinic inside CVS serving low-acuity walk-in patients. Indirect competitive overlap, particularly for low-complexity urgent care visits in Carolina Care's geography.
• MedExpress Urgent Care: Established national urgent care/occupational health operator (UnitedHealth Group–owned). Comparable on the occupational medicine + walk-in urgent care mix; broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Urgent Care