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Lateral View

Full company profile

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Namestring
Lateral View
Websiteurl
lateralview.co
Company typeenum
Private
Founded yearint
2008
Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
innovation consulting, creative design services, disruptive technology, digital design, design strategy
NAICS code2 codes
  • Graphic Design Services54143
  • Management Consulting Services54161
Product category
Design and Innovation Consulting Services
Social media profiles3 records
Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Lateral View was a San Francisco-based firm that helped companies innovate through Design, Creativity, and Disruptive Technology from 2008 until it was acquired after approximately ten years of operation. The company's website now displays a farewell message and no specific product or service offerings are detailed in the available source material.

Differentiator
Functional benefit
Problem solved
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Peers10 records
TypeDirect peer
Description

Digital agency operating at the intersection of creativity, design, and technology to deliver brand and product innovation. Same integrated creative + tech model as Lateral View.

TypeDirect peer
Description

Digital experience agency offering design, technology, and strategy across product, brand, and marketing - same design + creativity + technology mix as Lateral View.

TypeBroad incumbent
Description

Large brand and design consultancy with design, creativity, and digital capabilities. Overlaps with Lateral View's creative/design positioning but at significantly greater scale and breadth.

TypeDirect peer
Description

Digital agency combining creativity, design, and emerging technology to build brand experiences and products. Overlaps directly with Lateral View's disruptive-tech-anchored design practice.

TypeOthers
Description

Management consulting arm of BCG focused on technology-driven transformation with a strong design and digital-build orientation. Comparable to Lateral View's disruptive-technology-enabled innovation work, but anchored in a much larger consulting platform.

TypeDirect peer
Description

Digital product studio combining design, engineering, and strategy for global brands. Comparable as a small, integrated design + disruptive-technology practice.

TypeDirect peer
Description

Independent design firm covering graphic, digital, and product design for major brands. Comparable as a small partner-led creative/design shop serving innovation-forward clients.

TypeDirect peer
Description

Global design and innovation consultancy combining human-centered design, creativity, and emerging technology for corporate clients. Directly comparable to Lateral View's stated Design + Creativity + Disruptive Technology positioning.

TypeDirect peer
Description

International design consultancy working across brand, digital, and product design with a creative-and-technology orientation. Closely mirrors Lateral View's multi-disciplinary design offering.

TypeDirect peer
Description

Design and innovation firm (now part of Capgemini Invent) that blends design strategy, creativity, and disruptive technology for global brands. Closely mirrors Lateral View's integrated design + technology offering.

Market position
Customer concentration

Classification, Details

No data
Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Lateral View

Design and Innovation Consulting Serviceslateralview.co

Lateral View firmographics

Firmographics
Name
Lateral View
Website
https://lateralview.co
Company type
Private
Founded year
2008
Operating status
Acquired
Headcount range
11–50 employees
Ownership category
akta.pro rank

Where Lateral View is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

Lateral View business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Lateral View product offering

Product offering

Core offering

Lateral View was a San Francisco-based firm that helped companies innovate through Design, Creativity, and Disruptive Technology from 2008 until it was acquired after approximately ten years of operation. The company's website now displays a farewell message and no specific product or service offerings are detailed in the available source material.

Differentiator

Problem solved

Functional benefit

Lateral View technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Lateral View partnerships and signals

Strategic signal

Scale indicators1 record

Lateral View competitors and assessment

Company assessment

Direct peers

  • AKQA: Digital agency operating at the intersection of creativity, design, and technology to deliver brand and product innovation. Same integrated creative + tech model as Lateral View.
  • Huge: Digital experience agency offering design, technology, and strategy across product, brand, and marketing - same design + creativity + technology mix as Lateral View.
  • R/GA: Digital agency combining creativity, design, and emerging technology to build brand experiences and products. Overlaps directly with Lateral View's disruptive-tech-anchored design practice.
  • Work & Co: Digital product studio combining design, engineering, and strategy for global brands. Comparable as a small, integrated design + disruptive-technology practice.
  • Pentagram: Independent design firm covering graphic, digital, and product design for major brands. Comparable as a small partner-led creative/design shop serving innovation-forward clients.
  • IDEO: Global design and innovation consultancy combining human-centered design, creativity, and emerging technology for corporate clients. Directly comparable to Lateral View's stated Design + Creativity + Disruptive Technology positioning.
  • MetaDesign: International design consultancy working across brand, digital, and product design with a creative-and-technology orientation. Closely mirrors Lateral View's multi-disciplinary design offering.
  • frog (frog design): Design and innovation firm (now part of Capgemini Invent) that blends design strategy, creativity, and disruptive technology for global brands. Closely mirrors Lateral View's integrated design + technology offering.

Broad incumbents

  • Landor & Fitch: Large brand and design consultancy with design, creativity, and digital capabilities. Overlaps with Lateral View's creative/design positioning but at significantly greater scale and breadth.

Others

  • BCG Platinion: Management consulting arm of BCG focused on technology-driven transformation with a strong design and digital-build orientation. Comparable to Lateral View's disruptive-technology-enabled innovation work, but anchored in a much larger consulting platform.

Market position

Customer concentration

Lateral View social profiles

Digital presence

Lateral View financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lateral View leadership team

Management profile

Number of profiles

Lateral View funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lateral View M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lateral View

What does Lateral View do?

Lateral View was a San Francisco-based firm that helped companies innovate through Design, Creativity, and Disruptive Technology from 2008 until it was acquired after approximately ten years of operation. The company's website now displays a farewell message and no specific product or service offerings are detailed in the available source material.

Is Lateral View a public or private company?

Lateral View is a private company. It is classified as corporate owned and is currently acquired.

When was Lateral View founded?

Lateral View was founded in 2008. It employs 11 to 50 people.

Where is Lateral View based?

Lateral View is headquartered in San Francisco, United States, in the North America region.

Who are Lateral View's main competitors?

Direct peers on record are AKQA, Huge, R/GA, Work & Co, Pentagram, IDEO, MetaDesign and frog (frog design). Landor & Fitch is listed as a broad incumbent. BCG Platinion is listed as an others.

Does Lateral View have an API?

No public API is recorded for Lateral View.

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